Smashmouth Marketing

AUGUST 26, 2009

There was a LinkedIn Question today that I answered. Question : If the goal of a call is lead generation and appointment setting for my sales engineer, how should I handle a prospect when they ask a tough technical question I can't answer? It is such a valuable tip, I thought I would cross post it here.

Lead Generation 100

Lead Generation Tips Generation Leads 100

Smashmouth Marketing

MARCH 14, 2020

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. MQLs and HQLs are generated in many ways – typically through content syndication, email marketing or telemarketing. How does this equate to a pay-for-performance demand generation?

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

Smashmouth Marketing

OCTOBER 5, 2009

we decided to conduct a LinkedIn poll asking only C/VP level respondents (our appointment setting targets) what they do when they receive a well crafted voicemail that is sales oriented: The results were as I expected, so let the debate begin: Want to know the mix by department? My response is -- Don't Bother. Leave one or Don't?

Lead Generation 100

Lead Generation Cold Calling Tips Lead Gen 100

Smashmouth Marketing

OCTOBER 5, 2009

we decided to conduct a LinkedIn poll asking only C/VP level respondents (our appointment setting targets) what they do when they receive a well crafted voicemail that is sales oriented: The results were as I expected, so let the debate begin: Want to know the mix by department? My response is -- Don't Bother.

Lead Generation 100

Lead Generation Tips Lead Gen Leads 100

Smashmouth Marketing

NOVEMBER 17, 2009

A week later, they get a spreadsheet with all the data -- perfect for importing into Outlook, Salesforce.com or other CRM systems.

Lead Generation 100

Lead Generation Salesforce.com Leads Lead 100

Smashmouth Marketing

NOVEMBER 13, 2009

Produced this presentation for LinkedIn/Slideshare. Green Leads 101.

Demand Generation 100

Demand Generation Leads Lead Marketing Qualified Leads 100

Smashmouth Marketing

MAY 22, 2009

Alignment of Sales & Marketing Demand Generation Sales Enablement Social Media They each had significant focus, but as the union of both camp's topics of discussion, the umbrella topic of Sales & Marketing Alignment seems to cover it all. Tags: demand marketing linkedin facebook twitter sales2.0 ROI for every program , etc.

Top of Funnel 100

Top of Funnel Demand Generation Linkedin Demand 100

Smashmouth Marketing

AUGUST 23, 2013

The prospect is typically educated more than an outbound generated lead, they are thinking about the topic that your product or service addresses, and the time is fresh to start the conversation. Research the prospect on LinkedIn, Google, Social Sites. Getting that conversation going has been revolutionized with Inbound Marketing.

Cold Calling 100

Cold Calling Hubspot Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 30, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. That's generated a good amount of traffic and leads. Social media is not a silver bullet for lead generation.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. That’s generated a good amount of traffic and leads. Social media is not a silver bullet for lead generation.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

DECEMBER 30, 2008

Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies and the net-gen crowd. Some are using twitter and LinkedIn , and some have great staff members who are passing the value up the chain. Great place to use twitter to share valuable information or LinkedIn Answers.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

MAY 8, 2009

Demand Generation. For generations, Marketing has been focusing on branding, products, communications, creating demand and supporting sales. For generations, Marketing has been focusing on branding, products, communications, creating demand and supporting sales. General consensus: LinkedIn and Twitter for business.

Top of Funnel 100

Top of Funnel Demand Generation Social Media Guidelines 100

Smashmouth Marketing

JUNE 14, 2010

Data - Most data sources (Jigsaw, LinkedIn, etc.) Subscribe to the best in Lead Nurturing, Lead Generation, and B2B Marketing. Follow Colleagues - That applications engineer from Calgary that you met last year with all the great opinions on how to demo software, follow that guy -- he's a wealth of knowledge.

B2B Sales 100

B2B Sales Enterprise Management Demand B2B Marketing 100

Smashmouth Marketing

DECEMBER 26, 2008

I was one of you too, and not long ago, so for the newbies the following is an example of 140 character twitterese: damphoux : why does @siriusdecisions have invites on blog for linkedin group when they don't accept a paying member? LinkedIn LION Linkers: This is different (Linked In Open Networkers). Whats the value on LinkedIn?

Social Media 100

Social Media CAN-SPAM Media Lead Gen 100

Smashmouth Marketing

DECEMBER 2, 2009

Sounded like a LinkedIn Poll to me. But salespeople shouldn't be the ones generating the leads. She said that if they had enough leads they would be SELLING and CLOSING -- not having to do lead gen. How many sales reps are caught in the prospecting grind and not closing? The results seem to make sense, right?

Lead Gen 100

Lead Gen Leads Lead Marketing Qualified Leads 100

Smashmouth Marketing

DECEMBER 30, 2008

Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies, and the net-gen crowd. Some are using twitter and LinkedIn , and some have great staff members who are passing the value up the chain. Great place to use twitter to share valuable information or LinkedIn Answers.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 20, 2008

I was one of you too, and not long ago, so for the newbies the following is an example of 140 character twitterese: damphoux : why does @siriusdecisions have invites on blog for linkedin group when they don't accept a paying member? LinkedIn LION Linkers: This is different (Linked In Open Networkers). Whats the value on LinkedIn?

Social Media 100

Social Media CAN-SPAM Media Twitter 100

Smashmouth Marketing

DECEMBER 15, 2008

As our recent Marketing Sherpa social media case study shows, social media is phenomenal for lead generation. Then set up a Twitter , Facebook and/or LinkedIn page—whatever makes sense for your audience. At BreakingPoint, We are finding more success on LinkedIn and Twitter. But it does take a fare amount of care and feeding.

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

Smashmouth Marketing

FEBRUARY 15, 2010

So is the strategy of going negative worth the traffic it generates? He even posted a negative Amazon review on her book and posed a question about voicemails on LinkedIn that assaulted her anew (then pulled it off after a few days.) Let's analyze the marketing value. Marketers love traffic. into ranting. just plain damaging.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Amazon Traffic 100

Smashmouth Marketing

JANUARY 25, 2011

Outsourcing some or all of your appointment setting or lead generation activity to a third party vendor is a task that shouldn't be undertaken by responding to one cold call. use LinkedIn Company Pages to see for yourself). What is your reps' experience in general outbound sales? How many reps do you have?

Lead Gen 100

Lead Gen Work Management Marketing Management Vendors 100

Smashmouth Marketing

AUGUST 19, 2009

relevancy -- just a little fun ;) For years the world of b2b marketing has used outbound marketing as a source of lead generation. Services such as appointment setting, lead generation and list development are pervasive and a very common tool in the demand gen arsenal. What I'm advocating is for Demand Gen Alignment.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

AUGUST 18, 2009

For years the world of b2b marketing has used outbound marketing as a source of lead generation. Services such as appointment setting, lead generation and list development are pervasive and a very common tool in the demand gen arsenal. What I'm advocating is for Demand Gen Alignment.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

AUGUST 30, 2009

There are 275 million blogs and 43 million LinkedIn users. Mike: Demand gen marketers work hard to generate sales leads, how is Sales 2.0 Mike: David, what is the hot topic of the upcoming conference? Will Social Media dominate the discussions again? David: Social Media is taking the world by storm. Each day there are 1.9

Conference 100

Conference Top of Funnel Barriers B2B Sales 100

Smashmouth Marketing

AUGUST 29, 2009

There are 275 million blogs and 43 million LinkedIn users. Mike: Demand gen marketers work hard to generate sales leads, how is Sales 2.0 Mike: David, what is the hot topic of the upcoming conference? Will Social Media dominate the discussions again? David: Social Media is taking the world by storm. Each day there are 1.9

Conference 100

Conference Top of Funnel B2B Sales Barriers 100

Smashmouth Marketing

AUGUST 18, 2010

Appointment Setting is a part of demand generation that is done through vendors that specialize in the task, or by inside sales teams that add it to their roster of tasks. Run a training class on LinkedIn tips and tricks. Provide Them With Sales 2.0 Tools - Don't just help your team, implement Sales 2.0

Jigsaw 100

Jigsaw B2B B2B Sales Class 100

Smashmouth Marketing

JANUARY 28, 2010

Today, in demand gen, we need to get paid on the leads generated and appointments set. Use the numerous online data sources at your disposal (Jigsaw, Netprospex, Google, LinkedIn, Inbound Lists!). One hundred fifty years ago in this great country, factory workers were paid for the parts they manufactured. Use the tools available to us.

Demand 100

Demand Jigsaw Budget Programs Lead Gen 100

Smashmouth Marketing

DECEMBER 21, 2008

As our recent Marketing Sherpa social media case study shows, social media is phenomenal for lead generation. Then set up a Twitter , Facebook and/or LinkedIn page—whatever makes sense for your audience. At BreakingPoint, We are finding more success on LinkedIn and Twitter. But it does take a fare amount of care and feeding.

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

Smashmouth Marketing

JANUARY 19, 2023

At Green Leads, we offer targeted content syndication as part of a broader, systematic lead-generation effort based on the buyer journey. Some easy options include sites like Medium, LinkedIn, or Twitter. Promoting it proactively to your target ICP and personas will accelerate your Demand Generation efforts.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130

Smashmouth Marketing

MAY 19, 2009

But here are two ideas: Personalize your LinkedIn profile to include information that is interesting and valuable to your prospects and customers, such as customer projects that are generating measurable results with your offering. Anneke: You ARE stealing my thunder, Mike! The resulting revenue opportunity in the pipeline exceeds $1M.

Social Media 100

Social Media Media Ideal Customer Profiles Lead Gen 100

Smashmouth Marketing

MAY 7, 2009

But here are two ideas: Personalize your LinkedIn profile to include information that is interesting and valuable to your prospects and customers, such as customer projects that are generating measurable results with your offering. Anneke : You ARE stealing my thunder, Mike! Mike : I can relate to your first example.

Social Media 100

Social Media Media Ideal Customer Profiles Lead Gen 100

Smashmouth Marketing

JUNE 30, 2009

Generations of families are connected on Facebook. Professional networks are reaching beyond the Kiwanis club and the golf course with LinkedIn. Social Media, on the other hand is. Competitors are having open discussions on twitter and even re-tweeting each other. Non profits and causes are thriving due to social media.

Social Media 100

Social Media Media Television marketing Barriers 100

Smashmouth Marketing

JUNE 28, 2009

Generations of families are connected on Facebook. Professional networks are reaching beyond the Kiwanis club and the golf course with LinkedIn. Social Media, on the other hand is. Competitors are having open discussions on twitter and even re-tweeting each other. Non profits and causes are thriving due to social media.

Social Media 100

Social Media Media Television marketing Barriers 100