Digital B2B Marketing

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Buyers to Marketers: Don’t Call Me, I’ll Call You

Digital B2B Marketing

Facebook, Twitter, Google+, LinkedIn and various niche platforms will be potential ways to nurture prospects, in the environment each prospect chooses. Filed under: Content , Demand Generation , Social Media. Marketing automation platforms will respond with extended support for social media contact channels.

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10 Ways to Kickstart Your Inbound Marketing Program

Digital B2B Marketing

You have a proven marketing formula that includes investments in acquiring new contacts (or lead generation) and in nurturing those contacts. Traditional B2B marketers face a challenge. You want to change, but investing in inbound ahead of significant results throws a wrench in your budgeting and planning.

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B2B Marketers Are Begging For Bad Data

Digital B2B Marketing

One particular record still sticks in my mind: The name, company and title matched (based on LinkedIn). Inaccurate contact information is one of the reasons the traditional approach to enterprise B2B lead generation is on its last legs and needs to be reimagined. Rather than providing a real phone number, they make something up.

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Content Curation: The Oldest Media Activity

Digital B2B Marketing

Share this Post: LinkedIn Share Email Share Digg Reddit Print Possibly related posts: (automatically generated) Why Content Curation Will Soon Be as Familiar as Googling Filed under Content , In Theory Tagged with content , Content Curation , Say 100 Like Be the first to like this post. What content will you begin curating?

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Buyers to Marketers: Don’t Call Me, I’ll Call You

Digital B2B Marketing

Facebook, Twitter, Google+, LinkedIn and various niche platforms will be potential ways to nurture prospects, in the environment each prospect chooses. Marketing automation platforms will respond with extended support for social media contact channels.

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The Future of Media and The Role I Want to Play

Digital B2B Marketing

If so, I would love to connect with you on LinkedIn. Modern Media Buying and Enterprise B2B Demand Generation : Outlines the challenge modern media buying faces today in demand generation and a solution marketers need to embrace.

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TV Really Is Easier to Measure than Social Media

Digital B2B Marketing

Social media measurement continues to develop, but the continued reliance on clickstream and social monitoring generates mountains of data without getting to real incremental business impact. Many are seeing results , in anecdotes and direct activity, and making the case to continue investing. Human behavior isn’t cut and dry.