Chris Koch

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There is no social media strategy, only marketing strategy

Chris Koch

Social media simply makes starkly plain what we’ve known for some time but haven’t had to face yet: We don’t have a lot of content capable of generating trust and relationships. Trust comes from buyers deciding that providers are as interested in their concerns and needs as they are in selling stuff. Tweet This Post.

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Three steps for B2B marketers to build a personal social media presence

Chris Koch

Here are some important B2B blogs that I track: Acquiring Minds: A B2B Lead Generation Blog. To me, it’s the missing link between monitoring blogs and connecting with people through social networking sites like LinkedIn and Facebook. Transfer Twitter relationships to LinkedIn and Facebook. Pick blogs to follow. Conversations.

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How old-school data capture is poisoning marketing and what to do about it

Chris Koch

We’re starting to see social media have a positive impact on driving traffic to websites and on lead generation. Increased lead generation” was farther down the list—24% are seeing it. Social media and lead generation go together. But there is a natural link between social media and lead generation. In our recent Web 2.0

Web 2.0 100
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Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

If the intention of your blog is to drive traffic to your main website for lead generation, then you should be using the keywords on your blog that matter most on your website. LinkedIn and Facebook have groups where you can post elements of your blog post as a question, or post the entire thing as a news item.

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3 factors in winning the social media horse race

Chris Koch

Some say G+ is dead in the water because it hasn’t generated the mad rush that Facebook did and that growth and use is already starting to slow. Seems everyone has an opinion about Google’s G+. And as usual in a situation where little data exists (yet) to support fact-based opinions, most of them are extreme.

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3 factors in winning the social media horse race

Chris Koch

Some say G+ is dead in the water because it hasn’t generated the mad rush that Facebook did and that growth and use is already starting to slow. Seems everyone has an opinion about Google’s G+. And as usual in a situation where little data exists (yet) to support fact-based opinions, most of them are extreme.