Buzz Marketing for Technology

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LinkedIn Search Optimization (LSO) Critical for B2B Marketers

Buzz Marketing for Technology

But for B2B Marketing fans I think you need to expand your game around search to start include what I am calling … LinkedIn Search Optimization (LSO). Late last year LinkedIn launched an advanced search feature on their site. Share this on Linkedin. For B2C or B2B Marketers this was a huge revolution. Tweet This!

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Generating a Buyer Persona with Facebook Advertising

Buzz Marketing for Technology

Share this on Linkedin. Let me know if you have tries this and how it worked out for you – who knows you might even be a case study in my upcoming book! Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly.

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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

I don’t care whether you own a community or your rent one from a provider like LinkedIn Groups – but a community is a great place to create a social experience with your customer. Generated 32% more ideas. Find diehard fans on Twitter, Facebook and LinkedIn. Collaborate with your customers. Sent 27% less email.

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Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

These types of services and many others have made scalable lead generation affordable for businesses, but I often feel the potential for lead scoring and lead nurture through personalization isn’t being exploited as much as it could. Here there must be the right balance between paid, owned and earned media.

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B2B Marketing needs a stronger Why

Buzz Marketing for Technology

Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Our messages are being drowned out by user generated content. So I have been thinking a lot this summer about the effectiveness of our demand generation efforts this year. Share this on Linkedin. Tweet This!

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iPad saves the Page Advertising Business

Buzz Marketing for Technology

Share this on Linkedin. Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work. Tags: Advertising Branding Customer Experience Lead Generation Media Online Advertising Pay Per Click. Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Stumble upon something good?

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Facebook Advertising for Dummies (Wiley)

Buzz Marketing for Technology

Share this on Linkedin. Related posts: Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work. We hope you agree! Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly.

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