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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. Follow Friday (#ff) - Follow friday is a trend via the hashtag #ff every Friday on Twitter. People tweet at their favorite brands, colleagues, celebrities--you name it!

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The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

Google Wave - Google Wave is a collaboration tool developed by Google as a next-generation solution to e-mail communication. Groundswell - A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.

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Social Media Definitions: The Ultimate Glossary of Terms You Should Know

Hubspot

For marketers, ebooks commonly serve as lead generating content -- people must fill out a form to receive their ebook copy. Follow Friday (#ff) - Follow Friday is a trend via the hashtag #ff every Friday on Twitter. There is debate whether this trend is past its prime. Blogging has emerged as a popular method of link building.

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Digital Marketing Software: Landscape Of the Top Tools

Referral Rock

Other popular digital marketing tools in this category: Skype, Google Hangouts, GoToMeeting, HighFive, UberConference. 3. How it helps: build an email list, engage your audience and nurture leads to conversion. All you need to create an account and build your first site is an email. Find unique link building opportunities.