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Need More B2B Sales Leads? Ignore This Research

Webbiquity

According to recent research conducted by InsideSales.com and reported by MarketingProfs , websites,  blogs and search are among the most effective tactics for both lead generation and brand awareness. study from Siriius Decisions found that b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.

Is Anyone Leading Lead Management?

ViewPoint

Sales Lead Management is a complicated process. Sales lead management is a tough subject to truly get your arms around. There are dozens of outside vendors who say they manage some portion of the sales lead process and more than two dozen internal departments that contribute to the process and the decision making. My point is this—you need a Sales Lead Manager to pull all of the competing departments and managers together to obtain the best revenue per lead for your company. Telemarketing Sales. Sales Operations.

Sales Lead Generation: The Hub and Spoke Marketing Approach

Fearless Competitor

This Slideshare presentation, with audio (IMHO – a best practice) shares a recommended approach to marketing campaigns by Jeff Ogden of the sales lead generation company Find New Customers. (By the way, Slideshare was re-written in HTML 5 – Google can search inside your slides too. Blog articles, social media, pay per click, YouTube videos, Slideshare presentations, and links on your website all can drive people to that landing page. Nurturing and Scoring Leads. Sales either closes the deal or kicks it back to nurturing. Keep it simple.

8 Ways Home Builders Can Use Houzz for Lead Generation

Hubspot

The challenge lies in maximizing Houzz exposure to convert Houzz users into leads you can actually follow up with. These eight tips will help you go from simply having a Houzz profile to managing a Houzz presence that produces tangible leads. 1) Include Strategic Keywords. Houzz provides a quick and easy YouTube tutorial to help you add keywords correctly. Lead Generation

How to turn a good white paper into a great lead generation piece

Fearless Competitor

Great content or a great lead generation tool. Do you want a trickle of leads or a flood? To illustrate, let’s look at an example of how to turn a nice white paper into a great lead generation program: Let’s say you hire a company like the B2B lead generation company Find New Customers to write a white paper for you. Quality leads matter.

Why are experiential marketing campaigns so successful at driving brand advocacy and product demand?

Fearless Competitor

It seems large brands are locked into YouTube battles to see who can come up with the most engaging, fun marketing campaign. When a video of an experiential marketing campaign goes viral on YouTube, consumers are actively engaging with the brand. However it was ‘witnessed’ by a MUCH wider audience with the YouTube video currently showing well over 24 million views.

Job Descriptions and Resumes – A Badly Broken System in Need of Repair

Fearless Competitor

Why companies can’t hire the best BtoB demand generation manager? I’ve believed for some time that the process almost all companies use to fill jobs (writing job descriptions, posting them and soliciting resumes) is badly broken and dysfunctional. Click the link below to watch Lou’s webinar on YouTube. Take BtoB demand generation manager roles. He was fired.

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B2B Lead Generation: The Power of Video

Fearless Competitor

Do Salespeople Need More Leads? B2B Lead Generation Using Online Video. Should you have a YouTube channel? This is why we publish our Laugh and Learn series every Friday – on our website, Vimeo and YouTube. And why we have our very own Find New Customers YouTube channel - filled with great videos on B2B marketing and lead generation. Jeff Ogden is President of the B2B lead generation consultancy Find New Customers “ Lead Generation Made Simple ”. Quality sales leads matter. Yes, Indeed!

B2B Lead Generation: The Best of PowerViews

ViewPoint

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management. Brian Carroll, MECLABS, talked about BANT and the Value of Warm Leads.

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Jeff Ogden, the Fearless Competitor and President of Find New Customers, voted Top 50 for SLMA’s Most Influential People in Sales Lead Management 2011

Fearless Competitor

Find New Customers  “Demand Generation Made Simple”, announced today that Founder and President and CEO Jeff Ogden won an award for 50 Most Influential People in Sales Lead Management. An entrepreneur, Jeff founded the global marketing firm  Find New Customers in 2009 and is regarded as an expert, thought leader and innovator in demand generation  and global marketing.

How to turn a good white paper into a great lead generation piece

Fearless Competitor

B2B Lead Generation: Great content or a great lead generation tool. Do you want a trickle of leads or a flood? To illustrate, let’s look at an example of how to turn a nice white paper into a great lead generation program: Let’s say you hire a company like the B2B demand generation company Find New Customers to write a white paper for you.

Lead Generation Marketing Budgets

Client Bridge

Generating high-quality leads was a top challenge, according to 71% of respondents to MarketingSherpa's 2012 Lead Generation Benchmark Report. Lead Generation Budget Trends. How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel. Paid Search Marketing: Automation increases revenue 22%.

How Changing Sales is Impacting Your Business (without your knowledge)

Fearless Competitor

Thought leadership was my idea.  No sales pitches. Note that it’s thought leadership and not a sales pitch. Profit Heroes: Breakthrough Strategies for Winning Customers and Building Profits , a great book on new challenges faced by sales people everywhere, including «COMPANY_NAME» salespeople – by noted sales expert Bob Rickert. Sales Strategy. Vendor.

How to Do Great Marketing with (Almost) Zero Money

Fearless Competitor

These approaches have been primary means of attracting business sales leads in the past. Without deep pockets can they really market their businesses and get new sales opportunities? Maybe a text interview of a thought leader can become a YouTube video. Upload it to Slideshare, and add a YouTube video or audio to your presentation. Quality leads matter.

When, Why and How to Gate Content Along the Customer Journey

Act-On

Twenty years later, and after the explosion of content megacarriers such as BuzzFeed, Facebook, YouTube, and many of our own company websites, his prediction is eerily prescient. According to Starfleet Media’s B2B Content Marketing and Lead Generation report, respondents estimate they keep 80% of their major content marketing assets gated. Do you need to increase your leads?

Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing

ViewPoint

The interviews are available on our blog and YouTube channel. Nick Stein, Vision Critical, Youth Meets Experience in Sales Force. Click to start video at this point —The young people entering the sales force are changing the dynamic between managers and their reps. Not so long ago, managers and their sales team were in one centralized location. But with the rapid growth in technology, a manager’s sales team can be spread out. Matt Heinz, Heinz Marketing, The Quality of Sales Leads is Abysmal. Their comments will surprise and enlighten you. agree.

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How to Turn Your New White Paper into a Great Lead Generation Product

Fearless Competitor

B2B Lead Generation : Great content or a great lead generation tool. In this post, we explain how to turn that great new white paper into a superb lead generation tool using the best-practice approach of one of our favorite companies, Kinaxis. Do you want a trickle of leads or a flood? lead generation -  How to Find New Customers (Marketo). b2b sales – Definitive Guide to Making Quota (self) and. handful of leads trickle in and you get some decent leads. Video interview of the author (YouTube).

Should You Hire Your Demand Generation Leader from your Competitor?

Fearless Competitor

Awards, like Top 50 Influencer in Sales Lead Management. Does he have a YouTube channel? That way you will hire only the best demand generation professionals. The post Should You Hire Your Demand Generation Leader from your Competitor? ” I have to ask a simple question. Is this a good or bad idea? And how do you define successful? Why is this important?

B2B Marketers See Google Plus Becoming An Increasingly Useful Social Platform

Fearless Competitor

Yet, social media certainly deserves a home in your sales lead generation programs. Other Findings: Twitter is the most popular platform, used by 85% of respondents, followed closely by LinkedIn (82%), YouTube (77%) and Facebook (71%). Marketing Find New Customers sales lead generation sales-challenges social media

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12 Marketing-Takeways from the B2B Marketing Manifesto

Fearless Competitor

B2B Demand Generation | 12 Marketing Take-Aways. Include “shameless plugs” and share on Docstoc, Scribd, Slideshare, YouTube, Linkedin, and Blogs. Writing articles for other blogs generates tons of good things, like traffic, backlinks Googlejuice. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com. First Doug and his team combined great content with marketing automation ( Marketo ).

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Need More B2B Sales Leads? Ignore This Research

Webbiquity

According to recent research conducted by InsideSales.com and reported by MarketingProfs , websites,  blogs and search are among the most effective tactics for both lead generation and brand awareness. study from Siriius Decisions found that b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.

The Future of Sales Lead Management – An Interview with SLMA’s James Obermayer

Modern B2B Marketing

by Katie Byrnes Marketo CEO, Phil Fernandez, had the chance to interview the CEO of the Sales Lead Management Association, James Obermayer at Dreamforce 2010. Watch the YouTube video , or read the quick summary below. At SLMA, Jim Obermayer focuses on proving the return on investment of marketing activities and managing sales leads, and the value of managing those sales leads.

ROI 3

Why Marketing Matters to You! – Mr./Ms. CEO

Fearless Competitor

Fortunately, we have companies like the sales lead generation company Find New Customers to help. have an iPhone, an iPad, a blog, a Twitter account, a LinkedIn profile and a YouTube page. Jeff Ogden is the President of the sales lead generation company  Find New Customers and the Producer and Host of Marketing Made Simple TV. You are so right!”

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Why hiring a search marketing firm is a waste of money

Fearless Competitor

“Just think of all the leads that will pour in if you rank highly in Google when people search.&#. Find New Customers is top 5 on page one of Google for each of our main keywords, like B2B lead generation , sales lead generation , and lead generation companies. That is exactly what the B2B lead generation company, Find New Customers did.

How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Newly-launched blogs typically generate a very small share of total traffic from organic search, but the proportion builds over time.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. YouTube and Video Marketing Trends. Pingdom ).

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How to Optimize Your B2B Marketing and Sales with Online Video

Modern B2B Marketing

Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Take YouTube, for example. Interested in demand generation best practices and Napa Valley wineries?  No problem.  Here are my recommendations: Early Stage: Generate high interest by sharing viral videos.  Capture sales leads with longer form video.

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Marketing as a Revenue Engine

Fearless Competitor

B2B Lead Generation : Is Marketing Really a Revenue Engine? Steve Woods , CTO and Co-Founder of Eloqua leads a panel discussion at Dreamforce. The crux of the discussion: Where do we invest a dollar to generate revenue? Hey, Franklin Rios of InfoGroup , who leads the Fortune 1000 sales team, you ought to watch this.). Quality sales leads matter.

Slideshare Zeitgeist

Fearless Competitor

At Find New Customers, the marketing lead generation company, we extensively use Slideshare.net for B2B lead generation. Slideshare.net should be part of your lead generation programs. We add Youtube videos, audio tracks and extensively use keywords for Search engine optimization. … Continue reading → lead generation Lead Nurturing Lead Scoring Management best practices Marketing Marketing Automation marketing sales Sales Leads

Whom are you targeting? Participation inequality

Fearless Competitor

B2B Lead Generation | Huge Differences in Participation. The vast majority, “Consumers&# watch YouTube videos, read articles, etc., We’ve founded companies (iOptimize Marketing and Find New Customers), written white papers, written a popular blog, have our own YouTube channel, etc. wish to share with our readers an interesting observation. but create nothing.

How to Start a Lead Management Program in 9 Easy Steps

Hubspot

No two ways about it, starting a lead management program from scratch can be daunting. Long gone are the days of simply sending out a direct mail piece or placing an ad and waiting for the leads to roll in. What do you hope to accomplish with your lead management program? How many leads do you have now? Where are they in the sales funnel? Now what? Engage them.

Jeff Ogden, President of Find New Customers, is Nominated for SLMA’s Most Influential People in Sales Lead Management 2011

Fearless Competitor

   . Jeff Ogden, the Fearless Competitor and President of Find New Customers , is Nominated for SLMA’s Most Influential People in Sales Lead Management 2011. Voting Open to Public Until November 30 for top b2b demand generation experts. Find New Customers “Demand Generation Made Simple”, announced today that Founder and President and CEO Jeff Ogden been nominated for the 50 Most Influential People in Sales Lead Management. Mad Marketing TV publishes to Youtube and madmarketing.tv, and is sponsored by Act-On Software. Vote here: [link].

How Changing Sales is Impacting Your Business (without your knowledge)

Fearless Competitor

Thought leadership was my idea.  No sales pitches. Note that it’s thought leadership and not a sales pitch. Profit Heroes: Breakthrough Strategies for Winning Customers and Building Profits , a great book on new challenges faced by sales people everywhere, including «COMPANY_NAME» salespeople – by noted sales expert Bob Rickert. Sales Strategy. Vendor.

Find New Customers is primed and ready for a great 2012!

Fearless Competitor

With many new make-overs, the B2B demand generation consultancy and global marketing firm  Find New Customer s is armed for a great 2012. Three times a week with our Laugh and Learn with Find New Customers show) Not only is it the most TV-like show out there, I also have world-class guests who are experts on buyer personas, content marketing, social media, lead nurturing and scoring, etc.