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B2B Lead Generation: The Best of PowerViews

ViewPoint

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management. I hope you enjoy them: Today's Featured Guests.

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How to Make Money on YouTube

Hubspot

Every day, five billion YouTube videos are watched around the world. The average YouTube session by any one viewer is roughly 40 minutes, up 50% from the previous year, according to Omnicore. Well, YouTube isn't just for amateur filmmakers and people videotaping their zainy housepets anymore. How to Make Money on YouTube.

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B2B Content Marketing Trends in the Software Industry: CMI Survey Recap

KoMarketing Associates

Webinars/webcasts (88%). YouTube (69% vs. 61%). Lead generation is the highest ranked goal (82%) for software marketers, according to the report findings. Lead management/nurturing (66%). Perspective on the B2B Demand Generation Benchmark Survey Report. How Are They Doing It? Videos (87%). What About Goals?

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The fastest route to success requires lateral thinking.

Sales Engine

Most of us remember a day when sales reps used to be able to generate their own leads. It's not that buyers ever wanted to talk to sales reps, but it was the only way they could learn about best practices and solutions available in the market. So how do you go beyond lead generation to domination?

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34 Compelling Content Marketing Stats and Facts

Webbiquity

Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales. Because with the exception of direct response (a small part of content marketing), content supports sales rather than driving them directly. TopRank ).

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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

It's been proven that archived webinars can generate more leads then the actual live event. Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. Reuse all of your marketing materials in your lead nurturing efforts. Reuse (and abuse) your whole company.

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B2B Hubs Or PPC? Are All Leads Created Equal?

Online Marketing Institute

Are All Leads Created Equal? Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. Good leads. Quality leads. This is about the leads paid for in the RFQ model. I have seen many situations where the Cost Per Lead produced via a Buyer Hub is significantly less than leads generated via PPC.