Writing on the Web

OCTOBER 23, 2013

Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge. Avoid “sales speak.”

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Writing on the Web

AUGUST 13, 2014

Or for overall Web content marketing? On Monday mornings, for example, you log into your “Content Marketing Impact” account and get a free print out of how well your content has impacted readers: Blog…82%. So what should you pay attention to when it comes to measuring your content marketing efforts?

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Writing on the Web

APRIL 4, 2011

I asked Laura Carlson to share with you here some important perspectives on content marketing. Is Your White Paper a Sales Pitch in Disguise? More often than not, today’s white papers are really just masked sales pitches, too long to keep the attention of today’s buyer. So, now what? technologies to reach the 2.0

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Writing on the Web

JUNE 29, 2010

Both the quantity and quality of my business are vastly improved in terms of marketing ease, deliverability and profits. Others may have put up a crappy 1-4 page website and then wondered why it doesn’t bring in leads. To do marketing? To build an email marketing list? brand recognition, market positioning.

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Writing on the Web

DECEMBER 9, 2010

Here are some content marketing tips to save you time and energy while getting more visibility on the Web. It can be a lead generator, delivered as a digital download or ebook. Be sure to deliver the report in exchange for email addresses so you can build up your marketing database list. Share this on Technorati.

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