Remove marketing-lead sales-lead

Lattice

article thumbnail

The Next Generation Platform for Account-Based Everything is Here!

Lattice

The B2B world is moving fast towards Account-Based Marketing, Account-Based Sales Development…well “Account-Based Everything.” B2B sales and marketing have an imperative to be aligned on which accounts to go after and win. Figure 1: Create models for different target markets. in minutes.

article thumbnail

How We Align Linkedin Advertising With Sales Outreach In Our ABM Strategy

Lattice

In this post, you’re going to get an inside look at how our LinkedIn ad program works in conjunction with sales outreach. You’ll see exactly how LinkedIn has become an essential channel for generating new leads.

Outreach 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Enriching Your Account Universe: Turn Data into Revenue

Lattice

While B2C marketers have been doing this forever, it has taken longer to catch on in the B2B world. But smart teams understand that better segmentation is the key to B2B sales and marketing success. Because of that, I’m really excited to announce the launch of our next-generation Lead Enrichment capabilities.

article thumbnail

Flipping the Funnel with Account-Based Marketing

Lattice

Like it or not, 2016 is going to be the year of account-based marketing. So what better way to start the year than attending a conference completely dedicated to this cause and learning all about this new thing called account-based marketing? Here’s what I mean: STOP caring about the vanity B2B metrics like: Leads.

article thumbnail

Our Funnel is Flipped: ABM Takes Over #FlipMyFunnel

Lattice

How do you know two B2B marketers are talking about account-based marketing? All jokes aside, get ready for account-based marketing to explode. More and more marketers are considering abandoning lead-based marketing tactics to focus on account-based marketing. Their lips are moving. –

article thumbnail

The Makings of an Award-Winning Video Marketing Tech Stack

Lattice

We’ve returned to planet Lattice after spending a wonderful time at Space Camp, Vidyard’s annual video marketing conference. We had a blast sharing how the video marketing strategy we follow at Lattice, networking with other marketers, getting inspired by Col. We believe that video helps bring our story to life.

article thumbnail

Marketing’s Role in the Age of the Customer

Lattice

Over the past few years there has been a power shift in the B2B space, away from marketing and sales teams and toward the customer. Marketing is more than just creating leads, it’s also about customer experience and brand, and at the intersection is how these elements of demand generation and experience fit together.

Forrester 100