Everything Technology Marketing

JANUARY 3, 2010

Here comes part two of the lead generation checklist series by Brian Carroll. The first part was about engaging prospects and customers in conversations and taking a consultative rather than transactional approach to marketing. Part two focuses on the chasm between sales and marketing that is common in many organizations.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Gen 100

Everything Technology Marketing

FEBRUARY 21, 2010

In part 4 of the lead generation checklist, we take a look at a critical component of lead generation efforts: a universal lead definition. This will get sales and marketing on the same page to share a common understanding and treatment of the leads in your funnel.

Lead Generation 100

Lead Generation Leads Lead Marketing Qualified Leads 100

Everything Technology Marketing

FEBRUARY 19, 2011

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Everything Technology Marketing

MARCH 25, 2014

The results from our new study on Alliance Marketing are now available! Our 60,000 member B2B Technology Marketing Community on LinkedIn conducted the 2014 study on alliance marketing to better understand how B2B marketers are adjusting to new alliance marketing challenges, and to identify new trends and best practices.

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Marketing Report Trends Marketing Budget Demand Generation Agencies 100

Everything Technology Marketing

JANUARY 31, 2012

It is time again for our annual B2B Marketing "predictions". As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. 2 – Content marketing Content marketing went mainstream in 2011. Happy New Year!

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Everything Technology Marketing

JANUARY 1, 2011

Many marketing experts have strong opinions on what they think will happen in 2011. Instead of coming up with what I think is going to change in the B2B marketing world in 2011, I decided to ask you and tap into the combined wisdom of over 17,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

Everything Technology Marketing

OCTOBER 18, 2010

According to MarketingSherpa , the top challenges for B2B marketers are becoming, well, more challenging. Don't underestimate the need to fuel marketing automation with compelling content to engage with your audiences in a meaningful way along the buyer's journey. 5 Steps to B2B Marketing Success - Is Traditional B2B Marketing Dead?

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B2B Marketing High Quality Lead B2B Lead Scoring 100