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Direct Response Coach

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Generating a Lead vs. Buying a Lead

Direct Response Coach

I get calls occasionally from people who want to know what I charge for a sales lead. I never know what it will cost to generate a lead for a particular client until after we’ve run some [.]. The post Generating a Lead vs. Buying a Lead appeared first on McCarthy and King Marketing.

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Are you using lead magnets?

Direct Response Coach

Lead generation magnets are often an oversight to newcomers trying to generate sales leads through marketing. But eventually they see the error of their ways, and they come to realize this simple point: If you want to generate sales leads, you need to start with a lead magnet.

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How to build a Sales Lead Funnel

Direct Response Coach

As marketers, most of us spend a lot of time worrying about of the “front end” of our marketing efforts. Advertising campaigns … direct mail campaigns … email campaigns … search campaigns … PR campaigns … content marketing campaigns … trade show campaigns … etc., These are all important parts of your marketing and [.].

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Do you have the patience for content and inbound marketing?

Direct Response Coach

There are many good reasons to embrace content and inbound marketing as a strategy for building website traffic and generating sales leads. The post Do you have the patience for content and inbound marketing? The post Do you have the patience for content and inbound marketing?

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Fulfillment Direct Mail: A Different Way to Look at (and Use) Direct Mail

Direct Response Coach

For the longest time, direct mail has been used as a first-touch marketing channel – reaching out to prospects to generate sales leads, direct orders, memberships, subscriptions and donations.

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Never feel bad about “cold calling”

Direct Response Coach

Never feel bad about “cold calling” Cold calling used to be part of every sales person’s repertoire. At some companies and for some sales people, it still is. But for the larger population, cold calling has taken a back seat to other lead generation tactics – everything from direct mail and email to paid [.].

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Join me at the Direct Marketing Innovations Symposium – Monday, March 3

Direct Response Coach

This coming Monday, March 3, I will be speaking at the New England Direct Marketing Association’s (NEDMA) annual Direct Marketing Innovations Symposium at the Microsoft Iconic Center in Kendall Square, Cambridge, MA. Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing'