Avitage

OCTOBER 31, 2013

What would improving the way you execute your content marketing initiative look like? But first, we’ll need a copy of your marketing plan, including: Business Strategy, Goals & Plans: Make sure it contains your primary business goals and associated metrics. Include your go-to-customer (sales) strategy, plans and metrics.

Planning 120

Planning Content Marketing Content Marketing & Strategy 120

Avitage

JANUARY 7, 2015

It’s past time to shift your thinking about your approach to marketing activities as an event, project or campaign, to continuum and process thinking. In my mail yesterday I received my hot-off-the-press copy of Ardath Albee’s new book, Digital Relevance: Developing Marketing Content and Strategies that Drive Results.

Process 120

Process Campaigns Buyer Personas Buyer's Journey 120

Avitage

JUNE 27, 2015

If you’re a B2B organization pursuing content dependent strategies such as content marketing, automated lead generation and nurturing, sales and channel enablement (among others), you are now in that business. Which means you’re left with all the negatives.

B2B 120

B2B Content Paid Search Agency Lead Ranking 120

Avitage

APRIL 9, 2012

We know too well the difficulty of identifying and engaging new prospects in sales conversations (generating leads). Our CRM monitored sales process reveals protracted buying timeframes (longer sales cycles and higher costs). ” You have lived the marketing and sales disconnect.

Demand 120

Demand B2B Sales Sales Cycle PR 120

Avitage

SEPTEMBER 5, 2012

Your marketing metrics, or your scoreboard, should measure both activity and results. Knowing what questions to ask of your metrics differentiates successful marketing programs from the money pits. Jon’s insights touch upon lead generation, sales productivity, and marketing portfolio productivity.

Marketing Automation Services 120

Marketing Automation Services Buying Cycle Trigger Marketing Marketo 120

Avitage

SEPTEMBER 5, 2012

Your marketing metrics, or your scoreboard, should measure both activity and results. Knowing what questions to ask of your metrics differentiates successful marketing programs from the money pits. Jon’s insights touch upon lead generation, sales productivity, and marketing portfolio productivity.

Buying Cycle 120

Buying Cycle Trigger Marketing Marketo Marketing Automation Services 120

Avitage

JULY 30, 2012

Marketing momentum in a competitive environment has many similarities. Depending upon spectacular big events to develop marketing momentum is risky and hard to do but not unheard of. The big difference between sports and B2B marketing is timing. The big difference between sports and B2B marketing is timing.

Marketing & Strategy 120

Marketing & Strategy Startups Paid Search Agency Marketing 120

Avitage

MARCH 28, 2012

35 Days to First Conversation — do the math For prospects who actively engage your content, assuming a two day lag in viewing, here is a possible sequence to your first call appointment (elapse time not work days) (“your mileage may vary”): Day 1 – send initial invitation touch with vmail call Day 3 – prospect views email (..)

Microsite 120

Microsite Activities Conversion Content 120