Writing on the Web

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Blogging Strategies for End-of-Year Business Blogs

Writing on the Web

Capture interest and convert visitors into leads: If you want to get more than just visitors from your site, you must ask them to do something: take a survey, vote, download a report, sign up for your newsletter, blog or e-course. This builds a marketing database of people interested enough to leave their email with you.

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5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

Leads/Rates/Bounces. Lead generation, conversion rates and bounce rates will help you understand your audience, and which calls to action are most compelling. This could be from a keyword search , a link from an external site or a link in an email. Referrals indicate quality content and authority. Are you using SEO tools?

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5 Best Business Blog Goals for 2015- And 5 Steps to Get You There

Writing on the Web

Capture interest and convert visitors into leads: If you want to get more than just visitors from your site, you must ask them to do something: take a survey, vote, download a report, sign up for your newsletter, blog or e-course. This builds a marketing database of people interested enough to leave their email with you.

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5 Goals for Your Blog & Website… and One Big Challenge

Writing on the Web

Capture interest and convert visitors into leads: If you want to get more than just visitors from your site, you must ask them to do something: take a survey, vote, download a report, sign up for your newsletter, blog or e-course. This builds a marketing database of people interested enough to leave their email with you.

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6 Content Marketing Rules for Professionals on the Web

Writing on the Web

Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge. Many don’t even know what content marketing means.

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6 Easy Blog Posts You Can Write to Attract Readers

Writing on the Web

Too many choices lead to blog blocks. This is an easy way to generate content that is likely to interest readers. One universal truth about blog readers is that fresh content will keep them coming back and reading your blog again and again. But there are so many kinds of blog posts that attract readers that it’s hard to choose.

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Content Marketing: How do you know if it???s working?

Writing on the Web

Phone calls and lead generations. So what should you pay attention to when it comes to measuring your content marketing efforts? Is it: Sales. Comments and email responses. Requests and inquiries. Subscriptions. Leave me a comment and tell me how you measure your content marketing efforts.