Paul Gillin

NOVEMBER 16, 2011

A quartet of new research reports suggested that small and midsize businesses (SMB) are rapidly waking up to the potential of social media and cloud-based infrastructure to create new operational efficiencies and better engage customers – and that they may also be leading the US out of recession.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

FEBRUARY 22, 2011

Generating Qualified B2B Leads with Social Media. So if you’d like to have myself or Paul present on B2B social media at your company or conference, we’ll present and autograph your 200 copies in person. Some of the topics we can address include: Building the Business Case for B2B Social Marketing.

Sales Qualified Leads 50

Sales Qualified Leads Case Studies Conference Amazon 50

Paul Gillin

FEBRUARY 2, 2012

My 15 months of hell taught me otherwise, and that’s why I was curious when Dan McDade sent me a copy of The Truth about Leads. McDade Is an entrepreneur whose company, PointClear , helps businesses improve their prospecting and lead nurturing. These tactics can generate a lot of names, but not many qualified leads.

Cost per Lead 50

Cost per Lead Sales Qualified Leads PointClear CPL 50

Paul Gillin

MAY 31, 2010

Alan Belniak of PTC will be there showing the great suite of tools he uses to listen to conversations; David Crosbie and Amy Black will talk about overcoming resistance, which is still a huge topic; Novell’s Frank Days and others will look ahead to what we do next now that everybody is on Facebook; I’m pairing up with Kip Bodnar to cover (..)

Forrester 50

Forrester Social Media Tagging Communities 50

Paul Gillin

JANUARY 25, 2012

Depending on the business, goals might range from generating orders to attracting subscribers to building thought leadership. If you lead with your wall, you’re missing an opportunity. Fitness has a variety of other offers on its Facebook presence, but it leads with the simplest one. Sounds simple but it ain’t necessarily so.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

APRIL 18, 2012

This makes LinkedIn a compelling new tool for professional networking and lead generation. LinkedIn also enables members to identify shared connections and to form relationships with others through friends-in-common. Facebook fan pages focus on conversation with followers while LinkedIn stresses information about the companies.

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

MAY 13, 2010

Do some of your pages have generic titles such as “About” or “Services?” Are the titles and meta-tags clear or do they still have gibberish file names that machines generate? Why would you want to miss any chance to turn an interested passerby into a lead? How about PDF documents? Are your images and videos tagged?

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

JUNE 24, 2010

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. ROI analysis enforces rigor that leads to better decisions. Return is payoff as measured in revenue generated or costs avoided. Revenue generated by rep.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

JUNE 9, 2010

They are flexible gathering halls that can fill a wide variety of purposes ranging from product development to lead generation. Top coders win money and also visibility that leads to jobs and lucrative contracts. Lead Generator,&# indicating that the value he provides to the community is good for his business.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

NOVEMBER 28, 2011

In the future, value will come from generating demand that never existed, as the iPhone has done. While some of that was a byproduct of the Y2K problem, their willingness to lead such mission-critical projects was a feather in their cap.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

SEPTEMBER 15, 2011

My post last week about the shortcomings of Klout got several thousand views and generated quite a bit of discussion. A “like&# or retweet is a form of action, but not necessarily one that leads to a decision. it also got me several e-mails from companies that claim to have built a better mousetrap than Klout.

Analysis 50

Analysis PR Correlation Advertising Agencies 50

Paul Gillin

AUGUST 9, 2012

People with large Twitter followings can quickly magnify a complaint with a single retweet, and the media has learned to use Twitter both as an amplifier and a leading indicator of developing news. Within a few seconds of news breaking anywhere, it’s on Twitter.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50