Marketing Interactions

article thumbnail

Why B2B Marketers are Critical to Revenue Operations

Marketing Interactions

Marketers produce or oversee/govern much of the content used across the customer continuum, including for brand awareness, demand generation, ABM, sales outreach and follow-up, customer engagement, social media, events, advocacy programs, and more. Why B2B Marketers are Well Placed to Play a Pivotal Role.

article thumbnail

A Lack of Customer Advocacy Could Make B2B Buyers Walk Away

Marketing Interactions

Make content easier to access (shorter lead gen forms). And – 94% of respondents gave the most credence to peer reviews and user-generated content. Make content easier to access (shorter lead gen forms). Make content easier to access (shorter lead gen forms). Add more insight from industry thought leaders/analysts.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The State of the B2B Conversation: Disconnected

Marketing Interactions

Corporate Visions recently surveyed more than 400 B2B organizations to find out how one statistic is creating challenges at the intersection of content strategy, sales enablement, and lead conversion. And nearly half of them describe their lead conversion efforts as “sketchy.”. The result is its State of the Conversation Report.

article thumbnail

Why You Need to Revisit B2B Buyer Personas and ICPs

Marketing Interactions

I’m also talking about generational growth, pandemics, and changing customer preferences. Only 16% of B2B marketers rate their current lead nurturing initiatives as excellent, per the 2022 Lead Nurturing & Acceleration Benchmark Survey. This change may be in degrees. Or it may be big enough to require a GTM restructure.

article thumbnail

The Value of Content Operations for Committed B2B Marketers

Marketing Interactions

Clarity leads to consistency. Where the demand generation team may need a white paper to generate leads, the sales team may need parts of it to support crucial conversations at specific stages in the buying process. Consistency produces the guard rails you need to stay on track which leads to control. Consistency.

article thumbnail

B2B Tech Marketers Make the Shift From Funnels to Lifecycles

Marketing Interactions

What content, tools, or resources can you provide to generate excitement and anticipation for using your solution? This leads to expansion opportunities via cross- and up-sell potential. Sending a welcome email is great, but nowhere near enough. Implementing the product is one thing, driving user adoption is quite another.

article thumbnail

A Review of B2B Content Operations Strategy Benchmarks

Marketing Interactions

Take the top priority: Generating New Leads. In order to achieve that goal, marketers need to create better experiences, produce customer-centric content, improve engagement in channels that can attract leads, and give all of this a boost with better targeting and personalization efforts.