Direct Response Coach

JUNE 18, 2012

Setting up your new blog seemed like a pretty good start. You knew that writing consistent content was going to be a challenge, but you were willing to make a commitment to publishing new posts on a regular basis. You started your blog by writing to your customers, prospects and some friends and family. You [.].

Sales Leads 100

Sales Leads Traffic Generation Marketing Qualified Leads 100

Direct Response Coach

OCTOBER 31, 2016

You get plenty of clicks (sometimes expensive clicks), but your conversion of clicks-to-leads is very disappointing. The post In Direct Response, All Roads Still Lead to the Offer appeared first on McCarthy and King Marketing. You’ve been running search ads on Google Adwords. Look at your offer.

Adwords 100

Adwords Marketing Qualified Leads Leads Lead 100

Direct Response Coach

OCTOBER 9, 2012

If you are using email as part of your lead nurturing effort, you can move your prospects along to the various stages in the sales process – or you can just let them run in circles. ————– The sales lead process changed almost overnight with the development [.]. It all comes down to your offer strategy.

Lead Nurturing 100

Lead Nurturing Marketing Qualified Leads Leads Lead 100

Direct Response Coach

MAY 6, 2017

There are many good reasons to embrace content and inbound marketing as a strategy for building website traffic and generating sales leads. We use it ourselves and believe it’s an important long-term strategy for every business. Note I said long-term – and therein lies the challenge for many organizations.

Inbound Marketing 133

Inbound Marketing Content Marketing & Strategy Organic Leads 133

Direct Response Coach

JANUARY 14, 2016

Lead generation can be so frustrating. First, you want a campaign that will produce a high volume of leads at the lowest possible cost. You also want those leads to be qualified – meaning they have real potential for becoming a customer. So you adjust your campaign to focus on lead [.].

Inbound Marketing 100

Inbound Marketing Sales Qualified Leads Lead Generation High Quality Lead 100

Direct Response Coach

JANUARY 30, 2017

For the longest time, direct mail has been used as a first-touch marketing channel – reaching out to prospects to generate sales leads, direct orders, memberships, subscriptions and donations.

Fulfillment 100

Fulfillment Marketing Prospects Order Sales Leads 100

Direct Response Coach

JUNE 3, 2014

One of the easiest ways to improve the response rate of your direct mail lead generation campaigns is by giving more exposure to your offer (or lead magnet). Copywriting Direct Mail Direct Marketing General Lead Generation' What a shame. How many times have you [.].

Tips 100

Tips Copywriting Response Rate Lead Generation 100

Direct Response Coach

MAY 11, 2014

It’s such a broad topic that covers a range of activities like web content, blog content, gated content, search engine optimization, keywords, lead capture, email follow up and social media. Copywriting Direct Marketing Email Marketing General Lead Generation Lead Nurturing Web Marketing'

Content Marketing 100

Content Marketing Copywriting Lead Nurturing Content 100

Direct Response Coach

SEPTEMBER 17, 2015

But for the larger population, cold calling has taken a back seat to other lead generation tactics – everything from direct mail and email to paid [.]. Never feel bad about “cold calling” Cold calling used to be part of every sales person’s repertoire. At some companies and for some sales people, it still is.

Cold Calling 100

Cold Calling Lead Generation Tactics Email Marketing 100

Direct Response Coach

MARCH 21, 2014

Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing' I ask this not to determine how big of a budget they will need – or how big of sale I [.]. The post Why your market universe size dictates your strategy appeared first on McCarthy and King Marketing.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Lead Nurturing Lead Generation 100

Direct Response Coach

FEBRUARY 27, 2014

Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing' The post Join me at the Direct Marketing Innovations Symposium – Monday, March 3 appeared first on McCarthy and King Marketing.

Direct Marketing 100

Direct Marketing Telemarketing Lead Nurturing Lead Generation 100

Direct Response Coach

FEBRUARY 27, 2014

Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing' The post Join me at the Direct Marketing Innovations Symposium – Monday, March 3 appeared first on McCarthy and King Marketing.

Direct Marketing 100

Direct Marketing Telemarketing Lead Nurturing Lead Generation 100

Direct Response Coach

FEBRUARY 18, 2015

General Lead Generation Web Marketing' It’s an uphill battle because no matter how well I do my job, I know that [.]. The post An introduction to the 3 different types of search marketing appeared first on McCarthy and King Marketing.

Search Marketing 100

Search Marketing Search Engine Marketing Outreach Lead Generation 100

Direct Response Coach

JANUARY 8, 2015

Direct Mail Direct Marketing General Lead Generation Print Advertising TV Advertising' I’ve [.]. The post 5 reasons why clients don’t insist on direct response advertising appeared first on McCarthy and King Marketing.

Advertisements 100

Advertisements Advertising Lead Generation Direct Marketing 100

Direct Response Coach

NOVEMBER 26, 2013

Articles Bob McCarthy''s Blog Collateral Copywriting Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing Online Advertising Print Advertising Survey Marketing Web Marketing' The post Sometimes I forget I’m a copywriter appeared first on McCarthy and King Marketing.

Copywriting 100

Copywriting Lead Nurturing Customer Surveys Lead Generation 100

Direct Response Coach

OCTOBER 26, 2014

Copywriting Direct Mail Direct Marketing Email Marketing General Lead Generation Online Advertising Print Advertising TV Advertising Web Marketing' Here’s why: For consumers, [.]. The post The nuances of the free trial offer appeared first on McCarthy and King Marketing.

Copywriting 100

Copywriting Lead Generation Advertisements Advertising 100

Direct Response Coach

OCTOBER 10, 2014

Copywriting Direct Mail Direct Marketing Email Marketing Lead Generation Online Advertising Print Advertising TV Advertising' We all have our favorite TV [.]. The post The sounds of great advertising appeared first on McCarthy and King Marketing.

Advertisements 100

Advertisements Advertising Copywriting Lead Generation 100

Direct Response Coach

SEPTEMBER 19, 2014

Copywriting Direct Mail Direct Marketing Lead Generation Print Advertising' Ace Hardware sent out large paper grocery bags and invited customers to come and fill up their bag for [.]. The post Direct Mail Ideas: The Ace Hardware “paper bag” offer appeared first on McCarthy and King Marketing.

Paper 100

Paper Copywriting Lead Generation Direct Marketing 100

Direct Response Coach

JULY 25, 2013

Copywriting Direct Mail Direct Marketing General Lead Generation Lead Nurturing Online Advertising Web Marketing' For the latter, it may be just a flip of the [.] The post Copywriters: Choosing the right words appeared first on McCarthy and King Marketing.

Copywriting 100

Copywriting Lead Nurturing Lead Generation Direct Marketing 100

Direct Response Coach

SEPTEMBER 17, 2014

Copywriting Direct Mail Direct Marketing General Lead Generation' The post Direct Marketing Formats: A strategic look at 9 mailer options appeared first on McCarthy and King Marketing.

Direct Marketing 100

Direct Marketing Copywriting Response Rate Rules 100

Direct Response Coach

AUGUST 18, 2014

Copywriting Direct Mail Direct Marketing General Lead Generation' As most people and they will say that the “front” [.]. The post Direct Mail Postcards – Which side is UP? appeared first on McCarthy and King Marketing.

Copywriting 100

Copywriting Lead Generation Direct Marketing Generation 100

Direct Response Coach

SEPTEMBER 1, 2014

Copywriting Direct Mail Direct Marketing Lead Generation' Over the years, I have had many clients who have been reluctant to use teaser copy because they thought their mail would look too much like advertising mail (better known as [.].

Copywriting 100

Copywriting Lead Generation Direct Marketing Advertisements 100

Direct Response Coach

JUNE 24, 2013

Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing' The post Market Segmentation: Different customers need a different strategy appeared first on McCarthy and King Marketing.

Segmentation 100

Segmentation Marketing & Strategy Marketing Strategy Lead Nurturing 100

Direct Response Coach

SEPTEMBER 9, 2014

Copywriting Direct Mail Direct Marketing General Lead Generation Print Advertising' The post Direct Mail Strategy: Do you see direct mail more as advertising or sales? appeared first on McCarthy and King Marketing.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Copywriting 100

Direct Response Coach

JULY 2, 2013

Direct Marketing Email Marketing General Lead Generation Lead Nurturing Online Advertising Web Marketing automated marketing marketing automated' And the good news is you don’t need an expensive marketing automation system to do this. A $15 a month account with [.] The post Is your marketing automated yet?

Marketing Automation 100

Marketing Automation Automation Lead Nurturing Lead Generation 100

Direct Response Coach

APRIL 22, 2014

Direct Mail Direct Marketing Email Marketing General Lead Generation Online Advertising Web Marketing' When I broke into the field [.]. The post Thank you, online marketers, for preaching our gospel appeared first on McCarthy and King Marketing.

Online Marketing 100

Online Marketing Direct Marketing Lead Generation Advertisements 100

Direct Response Coach

OCTOBER 23, 2013

Direct Mail Direct Marketing Email Marketing General Lead Generation Print Advertising Web Marketing' Whether you’re testing [.] The post When testing, try not to jump to conclusions appeared first on McCarthy and King Marketing.

Lead Generation 100

Lead Generation Direct Marketing Advertisements Advertising 100

Direct Response Coach

JULY 22, 2014

Twenty years ago, I developed a lead generation program for a technical recruiting employment firm. Articles Bob McCarthy''s Blog Collateral Copywriting Direct Mail General Lead Nurturing' This medium-sized company placed highly skilled technical professionals into contract positions with technology companies.

Response Rate 100

Response Rate Copywriting Lead Nurturing Advertising Mediums 100

Direct Response Coach

AUGUST 28, 2013

Copywriting Direct Mail Direct Marketing General Lead Generation Online Advertising Print Advertising Web Marketing' I know because I’ve been meaning to write this article for two weeks now. [.] The post How to create website content without a blog appeared first on McCarthy and King Marketing.

Marketing Websites 100

Marketing Websites Copywriting Content Lead Generation 100

Direct Response Coach

MAY 21, 2013

Bob McCarthy''s Blog Copywriting Direct Mail Direct Marketing General Lead Generation direct mail format mailer mailer format mailers postcards' It depends [.] The post Never Fall in Love with a Mailer Format appeared first on McCarthy and King Marketing.

Copywriting 100

Copywriting Lead Generation Direct Marketing Design 100

Direct Response Coach

JULY 26, 2015

Advertising and marketing programs are supposed to generate results – measureable results. Too often, we forget that. Too often, we are led down the path of brand building and product awareness. We are seduced by creative ads, clever headlines and eye-grabbing graphics. And when we do, our results – and the strategies we use to [.].

Advertisements 100

Advertisements Advertising Creativity Generation 100

Direct Response Coach

FEBRUARY 13, 2012

I love being able to produce sales leads at a very low cost. I’m a big fan of online marketing, also known by many as inbound marketing. I see a lot of value in SEO, blogging and social media. I believe every business should make some level of commitment to it. I love having my [.].

Inbound Marketing 100

Inbound Marketing Lead Scoring Lead Ranking Social Media 100

Direct Response Coach

MAY 31, 2017

By now, you’re probably familiar with the concept of the landing page. You run some type of marketing promotion – a paid search, online display ad, email or direct mail campaign – and you set up an online landing page to handle the response. In the beginning, you might have sent people to your website, [.].

Landing Pages 100

Landing Pages Display Email Marketing Promotion 100

Direct Response Coach

JUNE 1, 2016

Are you familiar with Account-Based Marketing? It’s a hot new trend in marketing these days. It’s a marketing strategy designed primarily for B2B companies that sell into larger companies (defined any way you want). It starts with the understanding that most of your business is going to come from a small group of businesses that [.].

Account Based Marketing 100

Account Based Marketing Marketing & Strategy Paid Search Agency Marketing 100

Direct Response Coach

MAY 31, 2017

The post Landing Pages: Do you need a squeeze page or sales page – or both? appeared first on McCarthy and King Marketing.

Landing Pages 100

Landing Pages Lead Nurturing Direct Marketing Lead Generation 100

Direct Response Coach

JANUARY 5, 2017

As many of you know, I have a long history in direct mail. I began as a direct mail copywriter in 1980 and have been at it ever since. But I would be the first to tell you that direct mail is not the solution for every business or every situation. Direct mail is but [.].

Display 100

Display Advertisements Advertising Google 100

Direct Response Coach

MARCH 8, 2016

Direct marketing is a results-oriented business. Whenever you conduct a campaign, you track and measure results – and then you look for ways to improve on those results. This ongoing adjustment and testing is what makes direct marketing so powerful. You don’t have to wonder whether your campaign is working.

Direct Marketing 100

Direct Marketing Marketing Campaigns Business 100