Crimson Marketing

NOVEMBER 12, 2013

Marketing automation undoubtedly has significant value in demand generation growth. When senior management drives change management across the entire organization, effectiveness will improve and you’ll start generating the kind of leads you want. But many of you will agree that it could be more automatic.

Demand Generation 100

Demand Generation Marketing Automation Demand Automation 100

Crimson Marketing

OCTOBER 16, 2014

Delivering “the right content to the right persona at the right time” could well be the mantra of the demand generation function of business today. It’s clear that the more targeted sellers can be about providing information their potential buyers need, the easier it will be to engage and nurture those leads. Meagen tells us how.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Top of Funnel 100

Crimson Marketing

JUNE 26, 2014

One of the key changes in marketing in recent years is the advent of content marketing as a principal tool in demand generation. In this podcast, Marge shares how Informatica uses a content marketing system to develop a sales pipeline and the technical metrics the company uses to measure demand generation success.

Demand Generation 100

Demand Generation CMO Demand Top of Funnel 100

Crimson Marketing

JANUARY 15, 2015

Websites, blogs, review sites, social search, video, podcasts, physical stores, trade shows, print media and webinars are but a few of the marketing channels that sellers must contend with to deliver their message and impact demand generation. “As That information, in turn will richly inform your demand generation efforts.

Demand Generation 100

Demand Generation Act-On Work Management Marketing Management 100

Crimson Marketing

AUGUST 17, 2015

My generation : Rimini Street’s lead gen department—what David calls “Sales Development”— has a unique methodology to create target groups and maintain accountability, as well as its own custom suite of martech tools. Their award winning support program allows Oracle and SAP licensees to save 50 percent in annual support fees.

Enterprise Management 100

Enterprise Management CMO Peer-to-peer Organization 100

Crimson Marketing

JULY 26, 2013

Content marketing is a core part of how you can drive your inbound lead generation funnel. Rishi Dave is the Executive Director of Digital Marketing at Dell, where he is globally responsible for implementing marketing, lead generation, and content strategies for Dell.com, social media, communities, and mobile.

BtoB 100

BtoB Top of Funnel B2B Thought Leadership Digital Marketing Funnels 100

Crimson Marketing

FEBRUARY 17, 2015

Lead purchasing and advertising are popular methods to build a corporate marketing funnel. But how effective are they, and how do they compare with other demand generation methods? He then reveals why the demand generation tactics you think perform best now may in fact be all wrong. Demand Generation Podcasts'

CMO 100

CMO Acquisitions Lead Scoring Lead Ranking 100

Crimson Marketing

JUNE 28, 2013

Alignment is determined by clear definitions of what is a qualified lead , what is an opportunity. Marketing is measurable, just include a demand generation element. . Before joining Xignite, Langstaff was Vice President, Demand Generation at email intelligence leader Return Path.

Work Management 100

Work Management Marketing Management Demand Generation Public Relations 100

Crimson Marketing

JULY 23, 2015

Leads vs. Opportunities. As an easy example, a click-through or open isn’t a lead. A lead is a qualified response that Sales can follow up on. But, while that’s a fairly traditional definition, the accompanying idea that Marketing just pitches leads over the fence and moves on is now rather outdated.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Crimson Marketing

DECEMBER 1, 2015

Having a poorly understood or designed digital demand generation program does not produce results. On this episode of Moneyball for Marketing, Mark discusses in depth the “foundation, migration and acceleration” of his company’s demand generation program. Mark Roberts, ShoreTel CMO) appeared first on.

CMO 100

CMO Work Management Demand Tools 100

Crimson Marketing

JANUARY 21, 2015

Research on corporate marketing initiatives of 50,000 of the World’s leading brands conducted by Jim Stengel, former Proctor & Gamble CMO, led to identification of the one common attribute which consistently predicted profitability: Brand Purpose— the “why” behind the brand’s existence. Demand Generation Podcasts'

Digital Asset Management 100

Digital Asset Management Demand Generation Planning Content Marketing 100

Crimson Marketing

SEPTEMBER 12, 2014

One of the results of an increasingly connected digital world is the spectacular rise of demand generation at the top of the sales funnel. Heidi explains how to establish a tight engagement between the CMO and VP of Sales, and then build a demand generation process that creates velocity in the right prospect’s buying cycle.

CMO 100

CMO Paid Search Agency Demand Generation Top of Funnel 100

Crimson Marketing

APRIL 28, 2014

It used to be enough that Marketing departments generated leads and handed them off to Sales. Demand Generation Podcasts' The responsibilities and activities of Marketing and Sales departments lived in uniquely different worlds. The post Giles House, CallidusCloud’s Sr.

CMO 100

CMO Demand Generation Demand Generation 100

Crimson Marketing

DECEMBER 17, 2015

From display banners to textual search ads to the constellation of techniques, media and marketing technology (martech) that we have today have lead digital marketing solutions to greatly evolve. He then shares his philosophy of balancing the analytical approach of digital marketing solutions with the creative approach of branding.

CMO 100

CMO Enterprise Management Class Marketing Management 100

Crimson Marketing

FEBRUARY 6, 2014

Lead Generation. Inbound Marketing: Accounted for 34% of all leads generated in 2013. Produced 54% more leads than outbound marketing. Saved an average of 13% in overall cost per lead. Savvy Demand Generation is Driving Change. Benefits of Transitioning From Push to Pull Marketing.

Demand Generation Agencies 100

Demand Generation Agencies Planning Paid Search Agency Word of Mouth 100

Crimson Marketing

APRIL 9, 2015

Marketing automation software helps you with lead management by gathering information and “determining what your lead is looking for, and then helps you build a relatively personal relationship based on that information.” This in turn informs your communications so that your messaging and timing are right.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

Crimson Marketing

OCTOBER 27, 2014

Benefits Generated by Visible Experts. This takes the form of enhanced lead and demand generation, firm growth, and higher billing rates. Visible Experts produce inbound leads for their firms by boosting their personal visibility through speaking arrangements, writing, and an expanded online presence. How do they do it?

Lead Scoring 100

Lead Scoring Lead Ranking Demand Generation Agencies Webinar Metrics 100

Crimson Marketing

MAY 23, 2013

4: Optimize Your Social Channels and Get More Leads. Corporate Marketing Other Interesting Topics Uncategorized content marketing lead generation marketing concepts marketing message marketing solutions seo social media targeted marketing viral marketing' . #3: Invest in Passionate Community Managers to Improve Facebook Reach.

Social Media 100

Social Media Social Marketing Marketing Management Media 100

Crimson Marketing

JANUARY 23, 2015

All this signals is an interest in your content, and not always from a qualified lead. What you can do instead is report “on how many SQLs came through web forms showing that not only are you attracting qualified leads, but those people are ready to have a conversation with someone in your organization.” PPC Campaigns.

Multi-Touch Attribution 100

Multi-Touch Attribution Top of Funnel Analytics Lead Ranking 100

Crimson Marketing

MAY 15, 2015

Susan shares real life stories from telecommunications, retail and consumer products that illustrate the specific methods and mechanisms leading companies are using to capture customer insights in real-time and how B2B marketing technology is shaping these brands’ products and marketing initiatives.

CMO 100

CMO Gartner Brand Identity Branding 100

Crimson Marketing

AUGUST 4, 2015

Lead Gen – Set goals to improve lead generation, in addition to lead management and nurturing. Some of the most common goals include the following: Getting more leads. Better understanding the leads Marketing delivers to Sales. What is it that you want to accomplish? Reaching a broader audience.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Crimson Marketing

DECEMBER 12, 2014

Email marketing technology can lead to quick conversions. These “impulse buys” spurred on by email marketing can lead to significant gains for businesses. Good email campaigns can do wonders for any business hoping to generate higher revenues and create lasting relationships with buyers. appeared first on.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

Crimson Marketing

JANUARY 14, 2014

This will mean turning “engagement” into lead generation and an investment in social selling. How Will It Impact Marketing, Sales and Customer Service? Getting results will dominate social marketing. B2B companies will invest 80% of their effort on blogging, LinkedIn and Twitter, and largely ignore Facebook, G+, Pinterest and others.

Social Media 100

Social Media Media B2B Sales Linkedin 100

Crimson Marketing

MARCH 18, 2015

Brad Mattick is the VP of Marketing and Products at BrightEdge, where he uses his expertise to lead all marketing-related initiatives, including PR, demand generation, product marketing, and product design. . BrightEdge is the leading content performance marketing platform for the enterprise.

Fulfillment 100

Fulfillment PR Demand Generation Marketing & Strategy 100

Crimson Marketing

OCTOBER 8, 2013

55% increase in inbound leads when adding 5 landing pages to existing 10. Publishing infgraphics leads to an average 12% in traffic growth . 1 in 3 marketers have generated leads through Twitter. Your Website. A website health check will show what needs to be fixed to get the most from your content. Landing Pages.

Landing Pages 100

Landing Pages Case Study Case Studies Lead Scoring 100

Crimson Marketing

OCTOBER 29, 2014

Mark Thabit is the CMO of Cision , a leading provider of public relations software that enables professionals to plan, execute and measure influencer-oriented campaigns in one integrated platform.

CMO 100

CMO PR Advertising Channels Public Relations 100

Crimson Marketing

DECEMBER 16, 2014

Marie explains Check Point’s corporate marketing mix amongst digital and physical, shares how they generate inbound leads and explains why trust and connection are what matter, whether they emerge from modern marketing technology or face-to-face interaction. Marie shows how this builds synergy and eliminates finger pointing.

CMO 100

CMO Paid Search Agency Transparency Lead Nurturing 100

Crimson Marketing

AUGUST 13, 2014

Ren Bonvanie, CMO of next generation firewall producer Palo Alto Networks, is a successful evangelist of the use of data science in corporate marketing. Palo Alto Networks creates and sells the next-generation firewall. Ren Bonvanie isthe Chief Marketing Officer of Palo Alto Networks.

Network Marketing 100

Network Marketing CMO Enterprise Management Analytics 100

Crimson Marketing

DECEMBER 18, 2013

Inbound marketing delivers 54% more leads than traditional outbound marketing. B2B companies that blog generate 67% more leads than those that don’t. What to consider for your digital audience. 52% of marketers have found a customer via Facebook in this year. 43% of marketers have found a customer via LinkedIn in 2013.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Crimson Marketing

JULY 2, 2014

Some of the topics covered are: Open Hacks, Frankenstacks: Just as its compatibility with third party software made Windows the leading operating system in its day, Scott observes that the battle for maximum relevancy in the world of technology marketing platforms is being won by those major players who offer open platforms.

Tools 100

Tools Top of Funnel Digital Marketing Funnels Sales Qualified Leads 100

Crimson Marketing

NOVEMBER 5, 2013

The value lies in helping marketers to better understand the buyer journey and their most effective lead generation campaigns. As attribution continues to evolve, digital marketing practices will grow in their reach across channels. Insights from Adometry CMO Casey Carey. Direct Marketing News ).

Advertising Channels 100

Advertising Channels Advertising Agencies Paid Search Agency CMO 100

Crimson Marketing

JUNE 4, 2015

He shares insider information on the challenges Trulia has faced providing enough value for visitors to reveal themselves, provides examples from Amazon, Netflix and OpenTable of value engagement done right, and explains the importance of the relationship between Marketing and Product Lead.

Multi-Channel 100

Multi-Channel Advertising Channels Planning Amazon 100

Crimson Marketing

JUNE 1, 2015

While many demand generation experts focus on things like targeting the right audience and developing an appropriate offer for that audience, this is only part of the equation for what’s needed to really succeed with demand gen. Here are four critical steps that contribute to the success of demand generation.

Demand Generation 100

Demand Generation Demand Generation Marketing Qualified Leads 100

Crimson Marketing

AUGUST 27, 2014

Sanjay Sarathy, CMO of machine data analytics service Sumo Logic, shares with Moneyball for Marketing a few of the marketing intelligence insights that CMOs can glean from data analytics, using the context of his own experiences observing and analyzing the data generated by Sumo Logic customers.

CMO 100

CMO Trends Lead Ranking Communities 100

Crimson Marketing

JULY 10, 2014

Yet it’s projected that roughly 30% “of the thousands of pricing decisions companies make every year fail to deliver the best price” leading to a significant loss in revenue. The problem is most companies are not able to factor in buyer insights to influence price and generate a straightforward pricing approach.

Pricing 100

Pricing Price Marketing Management Paid Search Agency 100

Crimson Marketing

OCTOBER 14, 2014

Visual media, which can be generated by your audience (“user generated content” or UGC) or by your brand, is images pinned to Pinterest, photos shared on Instagram and short- and long-form video – i.e., Vine versus YouTube. Being human is what leads to trust from your customer.

Viral Marketing 100

Viral Marketing Content Work Management Marketing Management 100

Crimson Marketing

NOVEMBER 13, 2014

A lot of marketers are not convinced that content marketing is worth their time, and prefer to focus on sales enablement tools that improve how demand generation teams sell via email, phone, and in person. There are definitely salespeople who will say the quality of leads brought in from marketing are lower than those brought in by sales.

Content Marketing 100

Content Marketing Paid Search Agency Content Blast Campaigns 100