Cintell

MARCH 10, 2016

You know deep down that personas lead to more EMPATHY in your organization, and are a vehicle for customer-centricity as your team members internalize the challenges and problems faced by your customers. Campaign generated top-of-funnel inquiries increased by 721% (MetricaB2B). But empathy is hard to put a dollar value to. DemandGen).

Lead Ranking 100

Lead Ranking Lead Scoring Top of Funnel Sales Qualified Leads 100

Cintell

JANUARY 27, 2016

Additionally, they leveraged them for sales training and demand generation to inform campaign decisions. For Demand Generation Marketers. Tag contacts to persona and segment your database to improve targeting and lead gen campaign results. Use personas to form qualifying criteria for your lead scoring model.

Demand Generation Agencies 100

Demand Generation Agencies Lead Ranking Paid Search Agency Ideal Customer Profiles 100

Cintell

MARCH 3, 2016

With a persona-based approach, companies have seen 20% increase in pipeline value, 100% increase in sales qualified leads year over year, 50% increase in conversion, and 5X more contacts mapped to a persona and responding to campaigns. I shared my own perspective on the world of personas after they are created and researched.

Demand Generation Agencies 100

Demand Generation Agencies Webinar Metrics Demand Sales Qualified Leads 100

Cintell

NOVEMBER 9, 2015

Erika has over 15 years of B2B marketing, public relations and demand generation expertise. At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. Here’s one of their stories: .

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Cintell

FEBRUARY 9, 2016

If you haven’t read the Understanding B2B Buyers 2016 Benchmark Study, you may not know that companies who exceed revenue and lead goals are more effective at creating, using, and consistently maintaining personas than those who miss their targets. (Or

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

Cintell

FEBRUARY 15, 2016

In this role, Donna helps clients with demand generation strategies, demand generation process and practice redesign, customer buying cycle and persona analysis, sales and marketing alignment, and lead management processes.

Buyer Personas 100

Buyer Personas Buyer's Journey Lead Ranking Marketing Qualified Leads 100

Cintell

OCTOBER 23, 2017

For example, you’d treat a lead different than an existing customer. If you’re new to creating buyer personas you may want to use a template or generator , and view a few examples before you get started. Are they purchasing for themselves? For a company? Create your persona(s). Build specific persona profiles. education level.

Buyer Personas 166

Buyer Personas Ad Building Ideal Customer Profiles Marketing Analytics Tools 166