Buzz Marketing for Technology

APRIL 28, 2009

Last week, I was interviewed by a technology services marketing team looking to improve their Demand Generation activities. They had a very cohesive but small team and they wanted to ramp up activities to drive brand awareness and lead generation. Lead Nurturing - if this isn't high on your list, it should be.

Lead Nurturing 100

Lead Nurturing Bandwidth Demand Generation Agencies Buying Cycle 100

Buzz Marketing for Technology

JUNE 15, 2009

In a blog post last week, Dell revealed that it has generated more than $2 million in revenue from @DellOutlet, one of its many Twitter sites. And at this point in social media or even in the development of the web - we have plenty of ways to track and measure lead generation coming from Social Media. How did they do it?

Social Media 100

Social Media ROI Media Lead Gen 100

Buzz Marketing for Technology

JULY 21, 2010

CRM systems, MRM systems, Lead Nurturing systems and the list goes on. How about your partner community and the leads you have given over to them. Tags: Lead Generation Lead Nurturing. But do we really have an all in one Closed Loop market system that does it all? Share it on StumbleUpon. Email this to a friend?

Resource Management 100

Resource Management Work Management Digg Planning 100

Buzz Marketing for Technology

MAY 6, 2010

Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work. Could Facebook become a Lead Nurturing platform? When you think of lead nurturing platforms you typically think. Tags: Advertising Facebook Interactive Marketing Lead Generation Pay Per Click Social Media.

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

Buzz Marketing for Technology

SEPTEMBER 8, 2010

Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Our messages are being drowned out by user generated content. So I have been thinking a lot this summer about the effectiveness of our demand generation efforts this year.

B2B Marketing 100

B2B Marketing Peer-to-peer B2B Demand Generation Agencies 100

Buzz Marketing for Technology

MAY 4, 2010

Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work. Tags: Advertising Branding Customer Experience Lead Generation Media Online Advertising Pay Per Click. Related posts: Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos.

Advertisements 100

Advertisements Advertising BtoB Digg 100

Buzz Marketing for Technology

JUNE 17, 2015

Most B2B service marketers know the value of tailored landing pages to drive traffic and capture leads for niche B2B buyer personas. If you are, there are new options available all the time, like the recent launch of the LinkedIn ‘Lead Accelerator’ You can review the options on our Content Distribution matrix.

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

Buzz Marketing for Technology

JULY 28, 2010

Tags: Content Marketing Customer Customer Experience Customer Support Lead Generation Lead Nurturing Strategy Support.

Communities 100

Communities Curation Top of Funnel B2B Marketing 100

Buzz Marketing for Technology

JANUARY 21, 2010

I think this strategy is exceptionally good for B2B marketers with long lead cycles. Tags: Advertising Branding Buzz Marketing Content Marketing Inbound Marketing Interactive Marketing Lead Generation Lead Nurturing Social Media Strategy. Related posts brought to you by Yet Another Related Posts Plugin.

Social Media 100

Social Media Social Marketing Media Digg 100

Buzz Marketing for Technology

JANUARY 19, 2010

Tags: Branding Content Marketing Inbound Marketing Lead Generation Lead Nurturing Marketing Sales Social Media Strategy Thought Leadership.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Digg 100

Buzz Marketing for Technology

JULY 17, 2015

This webinar was sponsored by Act-on Software and featured Amber Armstrong ( @ ambarmstrong ) Program Director of Commerce, Social and Mobile Amplification at IBM, Jeff Soriano (@ sorianojeff ) Senior Director of Demand Generation at Offerpop and Rachel Rosin (@ rosin_ rachel ) Marketing Programs Manager at Act-On Software.

Planning 100

Planning Marketing Management Buyer Personas Webinar Metrics 100

Buzz Marketing for Technology

SEPTEMBER 7, 2011

My session will explain how to combine social monitoring with analytical firepower to go from reactive social media—such as customer support and crisis management—to proactive social strategies that lead to product innovation, lead generation and interactive buying. But I need your help to vote for my session!

Facebook 100

Facebook CMO Social Media PR 100

Buzz Marketing for Technology

FEBRUARY 16, 2009

Tags: Content Marketing Lead Generation Lead Nurturing Interactive Marketing Buzz Marketing.

Buzz 100

Buzz Ad Exchange Lead Nurturing Paper 100

Buzz Marketing for Technology

NOVEMBER 9, 2011

Generated 32% more ideas. The answer is yes there are tons of ways to mine the data to improve your content creation, SEO and SEM keyword selection, media planning (from online to tv media) and for lead generation. Analyzing social media to find leads using a variety of search terms. Sent 27% less email.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Buzz Marketing for Technology

OCTOBER 20, 2010

In an age where there is more User Generated Content than Publisher (or marketer) Content – here is one way that B2B Marketers can ride that user generated wave to make your content stand out and live longer than it does today. Could Facebook become a Lead Nurturing platform? Email this to a friend? Share this on FriendFeed.

Digg 100

Digg Buzz Content Lead Nurturing 100

Buzz Marketing for Technology

JUNE 9, 2010

Tags: Advertising Branding Communications Communities Customer Lead Generation Loyalty Marketing Strategy.

B2B Marketing 100

B2B Marketing BtoB Digg B2B 100

Buzz Marketing for Technology

JANUARY 14, 2010

Tags: Blogging Branding Content Marketing Facebook Inbound Marketing Lead Generation Social Media Social Networking.

Ad Building 100

Ad Building Brand Identity Branding Digg 100

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. Personalization helps online marketers connect consumers with the product advice most suited with their particular need, which can lead to a desired purchase.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Buzz Marketing for Technology

JUNE 10, 2015

Listen for Lead Gen opportunities. Connect social media to all marketing campaigns to gauge response. Connect social media to SEO activities to increase SEO. Plot your social media sentiment against your NPS scores. Provide delightful customer support. Use social for new product ideas. Use social media to vet pricing of new products.

ROI 100

ROI Lead Gen Lead Scoring Lead Ranking 100

Buzz Marketing for Technology

JULY 14, 2010

Tags: Business Intelligence Interactive Marketing Lead Generation ROI Sales.

Marketing Proposals 100

Marketing Proposals Digg Budget Programs Planning 100

Buzz Marketing for Technology

OCTOBER 12, 2011

Are consumers entering conversion pathways that lead to sales opportunities? The next generation of retail is a blended in-store experience enhanced by digital technologies. Consumers led the way then, as they’re leading into mobility and Internet-enabled devices now. Are you delivering value at this point of contact?

Social Media 100

Social Media Social Marketing Advertising Agencies Media 100

Buzz Marketing for Technology

JUNE 30, 2010

Tags: Customer Customer Experience Customer Support Lead Generation Support.

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Buzz Marketing for Technology

MARCH 18, 2010

In the last post we covered how to create a Social Media Lead Flow. For example, if your focus is on monitoring mentions or bird dogging leads as I described in the last post you should seek out vendors that specialize in this type of analysis. But what if you don’t have a listening platform?

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Buzz Marketing for Technology

MAY 15, 2013

And who should lead the charge? User-generated content, like ratings, reviews or social media feedback, also aids and influences purchasing decisions. But online is a big place. And mobile, which can seem like an entirely different universe, looms ever larger. So where to even start if you haven’t yet…started?

eCommerce 100

eCommerce Multivariate analysis CMO Merchandising 100

Buzz Marketing for Technology

JULY 27, 2009

And if you play your cards right to generating leads with your Social Media strategy. If you can effectively listen and monitor to find the conversations where the people are talking about topics you want to participate in then you are 90% of the way to a successful social media strategy.

Segmentation 100

Segmentation Conversion Forrester Social Media 100

Buzz Marketing for Technology

JUNE 27, 2008

But current studies indicate that these communities tend to be used for improving specific business processes (how work is being done), rather than leading to innovation (new knowledge) or change outside of the enterprise. For more than five decades IUCN has used its knowledge to lead and guide conservation thinking around the world.

Ad brokers 100

Ad brokers Enterprise Management Copyright Mobile Marketing 100

Buzz Marketing for Technology

MARCH 7, 2012

How writing a book can help generate awareness and build reputation. After last weeks show, guest host Jeff Ogden and B2B marketing expert, Paul Dunay discuss: - Marketing at a small company versus a larger company. Buyer personas and the importance of knowing your buyers. Approaches for creating engaging content. -

B2B Marketing 100

B2B Marketing Buyer Personas B2B Marketing Automation Services 100

Buzz Marketing for Technology

DECEMBER 11, 2008

Link to Original Audio Source Signup for this Podcast Series About Dan Dan Schawbel is the leading personal branding expert for Gen-Y. Presently, Dan is a Social Media Specialist at EMC Corporation, which is one of the leading technology companies in the world. He is the author of “Me 2.0:

Personalization 100

Personalization Brand Identity Branding Lead Scoring 100

Buzz Marketing for Technology

SEPTEMBER 10, 2014

Then you’ve got some things that you’re investing in which may be candidates to be part of the next generation core business, things that you’re doing today that could lead to a big, healthy business in the future. And you should keep doing them.

Press 100

Press Social Media Analysis Social Marketing 100

Buzz Marketing for Technology

SEPTEMBER 8, 2008

A person who downloads the paper and opts into our database becomes a lead start (notice I didn't say lead). And with the lead nurturing system we have in place we can then develop a lead to the point that they are willing to talk to someone from our sales organization. How are you bringing in new customers?

Cold Calling 100

Cold Calling Lead Nurturing Thought Leadership Forrester 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Lead Generation tools must combine with Social Media tools – Right now we have tools to listen, tools to monitor, tools to track clicks to the corporate website, tools to track leads that are being nurtured.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

NOVEMBER 6, 2017

Better yet, what if we could be the leading consulting firm on the rule and how to implement it? What if we could prepare our subject matter experts to react quickly, time our content with the news cycle, and launch an advertising campaign that could help demystify the rule for our clients and potential prospects? We immediately got to work.

Webcast 58

Webcast Microsite Thought Leadership Work Management 58

Buzz Marketing for Technology

DECEMBER 15, 2009

Lead Generation tools must combine with Social Media tools – Right now we have tools to listen, tools to monitor, tools to track clicks to the corporate website, tools to track leads that are being nurtured.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

FEBRUARY 27, 2009

With a combination of strong marketing leaders and the support of the line of business heads that we did several award winning things that pushed the envelope on Demand Generation.

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Buzz Marketing for Technology

JULY 24, 2008

Ranked among Technorati’s Top 10 blogs in the world, ReadWriteWeb is the lead blog in a growing network of blogs devoted to Web technology, and is an ideal partner to link the community of the Web to Rensselaer. We aim to make the next generation Web natural to use while responsive to a growing variety of policy and social needs.

Webcast 100

Webcast Lead Ranking Privacy Policies Lead Scoring 100

Buzz Marketing for Technology

JULY 24, 2008

This is one aspect of the new generation that is different than the old. It was almost as if the older generation had to have the directions to know how to use a new technology, whereas the new generation makes the rules and thus uses technology more innovatively. Generational differences in technology adaptation.

Web 2.0 100

Web 2.0 Wiki Long Tail Marketing Blogger 100

Buzz Marketing for Technology

SEPTEMBER 15, 2008

Prior to joining Yodle, he held the position of COO at Community Connect, a niche social networking company, where he lead consumer marketing, product management and development efforts. Court received a BA in English from Princeton University and an MBA from Harvard Business School.

Long Tail Marketing 100

Long Tail Marketing Marketing Management Doubleclick Marketing Automation Services 100