B2B Marketing Traction

MARCH 9, 2012

You can use traditional marketing to generate leads, but it is probably more cost-effectively used to build brand awareness or build loyalty after the initial lead generation. Once you have qualified leads, then spend the money on traditional marketing to stay in front of them, building brand awareness and loyalty.

Inbound Marketing 100

Inbound Marketing Sales Qualified Leads Loyalty High Quality Lead 100

B2B Marketing Traction

FEBRUARY 9, 2012

With all of the above information, you can back into a calculation of the number of leads you must generate to achieve your forecast revenues. To generate the number of leads you have to have to get enough sales, what marketing tactics are the best? Does the science end here? Not exactly. Now comes the hard part.

Spending 100

Spending Planning B2B Marketing Marketing Budget 100

B2B Marketing Traction

JUNE 14, 2012

Marketing is about getting results , including generating quality leads, engaging prospects and converting leads to clients and sales revenue. Doerr make in their book, Professional Services Marketing: How The Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success.

B2B Marketing 100

B2B Marketing Planning B2B Deliverability 100

B2B Marketing Traction

FEBRUARY 5, 2016

Do we need to generate new leads, create awareness, better support existing customers, build a user community? How many leads, how much awareness, what satisfaction level, how many users, what level of engagement? I’ve also used SmartDraw and MS Visio to generate web site diagrams. A picture paints a thousand words.

Planning 100

Planning Work Management Budget Programs Marketing Management 100

B2B Marketing Traction

JANUARY 15, 2015

Do you want to learn how to get found on LinkedIn, stay connected in a credible way and even generate qualified leads on LinkedIn ( without spamming people )? New Incite presents a new workshop, Mastering LinkedIn: A Practical Approach on Friday January 23, 2015, in Los Angeles. Who Should Attend?

Linkedin 100

Linkedin Ideal Customer Profiles CAN-SPAM Work Management 100

B2B Marketing Traction

SEPTEMBER 21, 2012

Create a tactical marketing plan to create awareness and generate leads. It’s not uncommon for an outsource marketing resource to execute marketing for a startup, including website creation, social media marketing, creating presentations for investors, writing and distributing press releases and generating leads.

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

B2B Marketing Traction

JANUARY 10, 2014

Just don’t lead with them. Remember that one of the biggest generations of buyers – the millennials – are the video generation. He also cited a Marketing Week study that consumers are 87% more likely to recommend a simpler brand than a complex brand. This is a common problem with technology products.

B2B Marketing 100

B2B Marketing B2B B2B Sales Click Rate 100

B2B Marketing Traction

JULY 1, 2015

You can write a marketing plan at any time during the year and get at least something (even one thing) done to create awareness, generate leads, and grow your business. Maybe one demographic is no longer the buyer of your product or service and a new generation is coming in. The good news is that it’s never too late.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

OCTOBER 31, 2014

We have worked with hundreds of businesses to build awareness, generate leads and increase revenue. No, but I know how to find them through research and creative brainstorming. If you want fresh, new marketing ideas for your old or new business, contact New Incite today. Marketing Soapbox b2b consultant marketing SEO'

B2B Marketing 100

B2B Marketing B2B Consulting SEO 100

B2B Marketing Traction

APRIL 19, 2013

Results in the way of leads, revenue, brand awareness? In the book, Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success, authors Mike Schultz and John E. Doerr provide a list of marketing details to avoid.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Ads Ad Agencies 100

B2B Marketing Traction

APRIL 17, 2013

The survey, the 2012 B2B Marketing Benchmark Report by Optify, analyzed over 62 million visits and more than 350,000 leads from 600+ small and medium-sized B2B websites. According to the Optify survey, Twitter leads have a higher conversion rate than organic search.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

JUNE 23, 2014

Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. We provide marketing plans and marketing execution to drive more brand recognition, customer loyalty, and revenue generation. Do you need to improve your customer marketing?

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

MAY 20, 2010

One piece of data that some of you know is cost per lead. Easy to calculate (total cost of marketing activity divided by the number of leads generated). I look at cost per lead for one marketing activity, such as a trade show, along with marketing conversion (how many sales does a marketing activity produce?).

ROI 100

ROI Cost per Lead Trade Show Paid Search Agency 100

B2B Marketing Traction

JUNE 17, 2014

Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. And, know that some hosting services put thousands of sites on the same server, possibly leading to performance issues and downtime.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

OCTOBER 27, 2011

One of our clients decided to position themselves in a big marketplace, when in fact they were the leading experts in a niche market within that big marketplace. We’ve seen businesses that use tactics that get a lot of response, but they generate unqualified leads. The wrong results.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

MAY 11, 2015

New Incite creates marketing plans and designs creative campaigns to generate leads and increase awareness and loyalty. If you have a favorite promotional item idea, please share it below. Do you need to get your customers’ or prospects’ attention? Contact us today for more information. Photo on Flickr by Paul Cunningham.

Promotion 100

Promotion Campaigns B2B Marketing Product 100

B2B Marketing Traction

JULY 31, 2014

Blogging drives traffic to websites and generates leads. So, hey, let’s jump in and do this. To succeed in blogging (and in the bigger universe of content marketing), you need a strategy.

Marketing & Strategy 100

Marketing & Strategy B2B Blogger Guidelines 100

B2B Marketing Traction

MARCH 23, 2012

Up until as late as 2005, I did think a valid strategy for a company with no presence on the web was to jump start online lead generation with PPC. ” Most of the answers you will find are from the service-providers who make money on PPC.

PPC 100

PPC B2B Marketing B2B Online Lead Generation 100

B2B Marketing Traction

OCTOBER 13, 2011

Social media platforms like Twitter, Facebook, LinkedIn, YouTube, websites, SEO (social media optimization), marketing analytic dashboards, lead nurturing systems, customer relationship management (CRM) systems are all technology products that you need to use to be efficient and cost-effectively track results.

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

B2B Marketing Traction

FEBRUARY 1, 2013

There are 3 personalities, however, that I’ve realized are not always productive for improving marketing, generating more leads, and increasing sales revenues! In over 15 years as a marketing consultant, I’ve worked with a lot of great clients. 3 Marketing Personalities You Need to Manage. Myopic Marketer.

Work Management 100

Work Management Personalization Planning Consulting 100

B2B Marketing Traction

JUNE 12, 2012

Once you drive quality traffic to the hub, your website, the next steps are engaging and converting leads to customers. For more information on how to generate quality traffic, engage and convert customers, contact New Incite today. Does your website attract quality traffic? Once visitors land on your site pages, are they engaged?

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

B2B Marketing Traction

JUNE 22, 2011

Presented by Skyline Sales and Marketing Trainer Nik Fradgley and Director of Lead Generation and Industry Relations Michael Thimmesch, the webinar included the results of a study of which social media sites were best practice for use pre-trade show, during the show, and post-trade show.

Trade Show 100

Trade Show Social Media Social Marketing Media 100

B2B Marketing Traction

JANUARY 27, 2011

The pitch can feed an emotional buy and lead us to act based on intuition not facts. A pitch without results leave the business owner and client unsatisfied and burned by the marketing service provider. A pitch without marketing results is even more injurious in a recession. What’s been your experience? Did the pitch make you feel good?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Proposals PR 100

B2B Marketing Traction

FEBRUARY 23, 2015

I hope this post helps you increase the results you get from your email newsletter, whether the results you want are website traffic, reader engagement, lead generation or even sales. You might also want to read my recent post, 5 Ways to Systematize Your eNewsletter Production Process.

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

AUGUST 27, 2010

The other side doesn’t believe they will ever get qualified leads online and just don’t see any need whatsoever to update the website, let alone optimize it for the search engines. Make sure your online presence is appealing to all generations and that it shines over your competitors! ANY CHARACTER HERE.

Marketing Websites 100

Marketing Websites Stats Sales Qualified Leads Marketing Management 100

B2B Marketing Traction

NOVEMBER 24, 2014

We provide social media set up, strategic planning and training for B2B companies that want to create more awareness, generate more leads and grow faster. Do you have more questions about Twitter? Contact Jennifer Beever at New Incite today. Photo from Flickr by FindYourSearch , Some rights reserved. Social Media/Web 2.0

Twitter 100

Twitter Web 2.0 B2B Conference 100

B2B Marketing Traction

NOVEMBER 2, 2010

Today consultants are often interim executives, directors or managers, leading departments (and sometimes companies) and providing a combination of advice, expertise, project management and implementation. A sharp looking ad or website is a waste of money if it doesn’t generate leads that you can convert to sales and revenue!

Consulting 100

Consulting Paid Search Agency Work Management Ethics 100

B2B Marketing Traction

FEBRUARY 11, 2013

Contact us today at New Incite – we provide setup, consulting and actual execution to get you up and generating quality leads and conversions. Do you need help with setting up and running an Inbound Marketing program?

Trust Marketing 100

Trust Marketing Inbound Marketing Ad Building Blogger 100

B2B Marketing Traction

JANUARY 7, 2010

Or, if you estimate that you will generate 20 qualified leads and you generate 30, you’ve achieved 150% of your goal. You can add columns to track the variance from estimated to actual. For example, if you budgeted $5,000 to update your web site but spent only $3,000, you are under budget by 40%.

Planning 100

Planning Marketing Plans Trade Show Paid Search Agency 100

B2B Marketing Traction

MARCH 12, 2010

Your competitors will be educating your target audiences in this stage, so the key tactic here is lead generation and engagement to develop early adopters into customers. These strategies could lead to another product lifecycle. The marketing spend may increase during this stage, but the sales volume should increase as well.

Inbound Marketing 100

Inbound Marketing Marketing Budget B2B Marketing Product 100

B2B Marketing Traction

FEBRUARY 14, 2011

His site had been coming up high in the results and generating potential client leads. He hired a company to optimize his site. The company used tricks to improve performance. His site was summarily de-listed by Google. De-listing was a disaster after all he had invested in SEO.

PageRank 100

PageRank Guidelines SEM Vendors 100

B2B Marketing Traction

JULY 8, 2015

How to generate results from LinkedIn Groups. Once you have generated a discussion and get others’ input, then re-purpose that information into a blog post. ” I have helped my clients generate lists of quality leads through participation in LinkedIn Discussion Groups. ” in a discussion group.

Linkedin 100

Linkedin Work Management Marketing Management Planning 100

B2B Marketing Traction

MAY 21, 2014

Quality content will attract followers and lead to engagement online. We work with businesses to create and post custom content online that increases website traffic and qualified lead generation. Consistency will keep them engaged, build brand awareness, and – if done right – help convert them to buyers.

Planning 100

Planning Content Marketing Content Marketing & Strategy 100