Is Your White Paper a Sales Pitch in Disguise?
Writing on the Web
APRIL 4, 2011
Is Your White Paper a Sales Pitch in Disguise? When was the last time you read a white paper that added real value to your research process? More often than not, today’s white papers are really just masked sales pitches, too long to keep the attention of today’s buyer. Alternatives. Blog this on Blogger.
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