Onalytica B2B

NOVEMBER 12, 2018

B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer journeys in B2C which tend to be much shorter, more impulsive and lower value purchases. Higher value, long form content is a big focus for B2B. Social Media Channels. Content Focus. Social Media Channels.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

SEPTEMBER 7, 2018

In 2017, I also worked as a Product Manager in the Immunology department, at JANSSEN Pharmaceutical Companies of Johnson & Johnson, coordinating Marketing and Sales, building and executing promotional plans in the local Market and Training the Sales people and maintaining a high level of communication with the Key Opinion Leaders (KOL- Doctors).

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

Onalytica B2B

NOVEMBER 15, 2018

They have the ability to speak about and advocate your brand with credibility and authenticity, as their audience trust and value their opinion. Considered the knowledge experts within an organization e.g. product marketing, pre-sales, sales consultants and they hold an enormous amount of credibility with customers.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Onalytica B2B

APRIL 11, 2017

If a genuine product market fit is established, the right marketing mix will generate fast-growth and long-term success. However, whilst this is true, a budget blast on the right influencer campaign does have potential to make a huge impact on product sales and brand awareness for a startup. Common Misconceptions.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Onalytica B2B

FEBRUARY 17, 2016

” Simon Porter – Vice President – Commercial Sales, Europe, at IBM. It is already here, as more and more devices are generating data. Influencer Score. That top layer is by far the toughest to crack but the rewards for perseverance are high. The future’s bright, we’re just still a little disconnected.”

Lead Ranking 50

Lead Ranking Brand Identity Branding Lead Scoring 50

Onalytica B2B

MARCH 1, 2017

On a more general basis, 61% of CEOs have no social media presence whatsoever. It goes without saying that CEOs aren’t really doing social media, and when they are it’s a half-hearted “because I have to” attempt, as the value-added seems minimal. 2) Facilitate sales opportunities. 4) Lead by example.

Social Media 100

Social Media Media Ideal Customer Profiles Cold Calling 100

Onalytica B2B

APRIL 20, 2016

It’s converting that traffic and engagement into leads and sales. Focus your time and energy into 3 key revenue generators which suit your business model (and you!). Become exceptional at nurturing these generators and don’t veer off course. But they often don’t work on the last few hard yards.

Paid Content 30

Paid Content Enterprise Management Lead Ranking Work Management 30

Onalytica B2B

DECEMBER 2, 2015

It was interesting to see how the rankings have changed since last time, as well as seeing new influencers entering and driving engagement within the fintech community on social media. Through these unique market conditions, Fintech has become a big business generating well over £25bn a year in the UK alone through different guises.

Peer-to-peer 30

Peer-to-peer Lead Ranking Work Management Brand Identity 30

Onalytica B2B

SEPTEMBER 5, 2017

You can use this blog post to understand what is driving the online debate and who is most influential in the focus area that you really care about in your role whether it is Social Media, Lead Generation, Branding, Video Creation, Sales or Influencer Marketing for example. Lead generation. Lead Generation.

Lead Scoring 140

Lead Scoring Lead Ranking Content Marketing Marketing Management 140

Onalytica B2B

JULY 16, 2018

There were 66 seminar sessions across 8 topic streams from the leading names and influencers in the B2B space providing new, innovative and inspiring ideas, as well as the exhibition space featuring leading edge B2B suppliers and vendor brands plus the Tech Playground. You can watch Rory’s full talk here.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129