Lattice

MAY 24, 2016

The B2B world is moving fast towards Account-Based Marketing, Account-Based Sales Development…well “Account-Based Everything.” B2B sales and marketing have an imperative to be aligned on which accounts to go after and win. They’ve seen up to 3x higher conversion rates and 15% higher sales quota attainment on average.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Lattice

OCTOBER 9, 2015

We create a variety of videos from explainers to funny spoofs to case studies and more to support our awareness and demand generation goals. For the middle of the funnel, we produce videos telling our customers’ stories to show the value that we can bring through predictive marketing. Here are a few samples: TOFU. Post-Funnel.

Top of Funnel 100

Top of Funnel Video Marketing Lead Scoring Lead Ranking 100

Lattice

MARCH 16, 2016

But smart teams understand that better segmentation is the key to B2B sales and marketing success. Because of that, I’m really excited to announce the launch of our next-generation Lead Enrichment capabilities. As a result, marketing and sales teams can create hyper-personalized segments based on technographic data (e.g.

Lead Scoring 100

Lead Scoring Lead Ranking Forrester Act-On 100

Lattice

DECEMBER 14, 2015

More and more marketers are considering abandoning lead-based marketing tactics to focus on account-based marketing. After all, sales teams don’t celebrate when they win a lead; they celebrate when they close accounts. Sangram Vajre pushed the audience to view ABM as the purple cow of B2B sales and marketing.

Sales Management 100

Sales Management Account Based Marketing Top of Funnel ABM 100

Lattice

AUGUST 9, 2016

Because true account-focused programs are bigger than just marketing, they are integrated efforts between marketing, sales, and sales development teams. Marketing and sales need to join together to list out key segmentation criteria, which could include revenue, employees, industry and more. The final step is ‘How.’

Account Based Marketing 100

Account Based Marketing Demand Generation ABM Webinar Metrics 100

Lattice

APRIL 22, 2016

But rather than overthrowing a government, this revolution has completely turned established lead generation tactics on their head, and is shaking up marketing teams from coast-to-coast. Like any good revolution, the ABM revolution has come in with a bang, smashing through existing traditions and creating a frenzied mob.

Account Based Marketing 100

Account Based Marketing ABM DemandBase Marketing Budget 100