KoMarketing Associates

SEPTEMBER 13, 2018

You are regularly creating content to get traffic and conversions, but is it really turning into the lead and email list numbers that you or your executives are expecting? If you know content can help you reach more of your target audience, there are some ways you can increase the value of your content. Gathering Leads for Sales.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

KoMarketing Associates

MAY 25, 2017

If you’re like most online B2B advertisers, you may not always find success in converting users to sign up and enter your sales funnel at first impression. Target Website Visitors with Lead Gen Ads. Target Fans with Lead Gen Ads. Do you have at least 1,000 Facebook Likes on your Business Page?

Facebook 163

Facebook Ads Ad Exchange Lead Gen 163

KoMarketing Associates

AUGUST 24, 2021

Statistics indicated that the majority of respondents (50%) believe their marketers could improve or strengthen their demand generation and pipeline. Unsurprisingly, the majority of the same respondents (80%) said that they use revenue and sales growth to measure their marketing team’s value, contributions and performance metrics.

Demand 276

Demand Demand Generation Forrester Budget Programs 276

KoMarketing Associates

FEBRUARY 20, 2017

Delivering quality leads is far and away the number one priority for B2B marketers in 2017, according to a new study , “The 2017 State of B2B Digital Marketing,” by DemandWave. However, delivering quality leads is also today’s biggest digital marketing challenge for 32 percent of the survey’s respondents.

Lead Scoring 120

Lead Scoring Lead Ranking B2B Marketing B2B 120

KoMarketing Associates

OCTOBER 8, 2019

And while there are pros and cons to both traffic-generation strategies , one of the best pro-PPC arguments has always been that PPC drives more targeted traffic. Search engine advertising” does beat out “organic search” by a little, but SEO comes in very close, and is among the best sources of traffic for high-quality leads overall.

Landing Pages 138

Landing Pages Paid Content Optimization Lead Scoring 138

KoMarketing Associates

MARCH 30, 2022

This is followed by social media marketing (16%), search engine optimization (15%), and content marketing (14%), indicating that video is not the only option for driving leads and revenue. In general, 11% of marketers do not currently use video or have plans to do so in the future. Discovering the Advantages of Video Marketing.

Email Marketing 281

Email Marketing Video Marketing Planning Marketing & Strategy 281

KoMarketing Associates

SEPTEMBER 10, 2012

Savvy B2B marketers know that a successful content marketing strategy can generate demand, drive relevant traffic, and establish your brand as a thought leader. But content can do more than generate demand; the right content can also be invaluable to a successful lead nurturing campaign. Lead Building the Old Fashioned Way.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

KoMarketing Associates

FEBRUARY 13, 2020

Additionally, the landscape is constantly changing due to technological advances, new generations of buyers, and other market forces. On the other hand, the inability to use valuable and accurate data will lead to wasted marketing spend and lost customers. Align content and sales.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

MARCH 6, 2018

However, about 70 percent of those claimed that tying event spend to generating pipeline remains an elusive task. Out of the one-fourth of companies that spend between 20 and 50 percent of their marketing budgets on events, less than 20 percent can tie their efforts back to revenue generation. “In

ROI 124

ROI B2B Marketing Lead Scoring Lead Ranking 124

KoMarketing Associates

NOVEMBER 6, 2018

The tie to lead generation is top on the list. Sales-oriented benchmarks represented 4 of the top 5 B2B marketing objectives. While lead generation is critical, in B2B markets, the full realization in how SEO impacts sales and revenue can take long periods of time. Buyer Journey Alignment. Final Thoughts.

SEO 121

SEO B2B Thought Leadership Lead Scoring Lead Ranking 121

KoMarketing Associates

OCTOBER 1, 2019

Brightback recently surveyed B2B, B2C and hybrid marketers to gauge how they rank their customer retention effectiveness. Customer Retention vs. Lead Generation Success. Many B2B marketers are already focused on customer retention, according to new research, but that doesn’t mean there isn’t room for improvement.

Customer Surveys 121

Customer Surveys Paid Search Agency B2B Marketing Companies 121

KoMarketing Associates

OCTOBER 11, 2018

Content is critical for B2B business to attract potential customers, capture leads, and guide those leads toward conversion. SEO-focused blog content can pique your audiences’ interest; a gated whitepaper helps you capture their information; detailed product collateral will help you close the sale. When to Refresh Content.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

MARCH 7, 2017

According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth. Event tracking is ideal for less sales-oriented lead generation efforts, like video views, and image or link clicks.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

OCTOBER 4, 2016

KoMarketing has been writing about the value of content marketing for years. For B2B organizations, we have always believed that content marketing is an essential piece of the puzzle for supporting SEO, social media, and lead generation efforts. Distribution channels must be prioritized and developed to realize business value.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

DECEMBER 19, 2017

This allowed us to consistently generate results with their input in mind. How we assisted our clients : If you’re tight on budget and resources, it can be difficult to generate new and fresh ideas each time a new campaign is launched. Difficulty Showing Value. to create an engagement score. The benefits were two-fold.

B2B Marketing 177

B2B Marketing Content Marketing Lead Scoring Lead Ranking 177

KoMarketing Associates

OCTOBER 26, 2017

Cookie-based (also known as job title targeting) targeting takes it one step deeper and utilizes sales enablement tools, analytics, website and user data, and a little bit of secret sauce to identify specific users all the way down to job title, interest, or buyer persona. The cost, of course, is volume. What Marketing Tactics Should I Use?

Account Based Marketing 120

Account Based Marketing ABM Cost per Lead B2B Marketing 120

KoMarketing Associates

APRIL 25, 2013

Lead generation is at the top of almost every B2B marketer’s responsibility list. Generate more leads, generate better leads, and improve the rate to which lead opportunities turn into closed wins for the sales teams. What is the value and ROI of marketing automation? .

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

KoMarketing Associates

APRIL 1, 2020

For technology and software organizations in particular, third party review sites often rank prominently for brand-related search queries. Now might be the time more than ever to adopt a program to acquire customer ratings on popular and high valued products in a B2B e-commerce catalog. A Professional Social Media Presence.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

JUNE 18, 2019

Each content type plays a role in moving leads down the funnel, from awareness to evaluation and (hopefully!) It’s easy to get wrapped up in either creating content that performs well in search or creating in-depth gated assets that bring in leads. Move Leads Through the Funnel. You can only move leads through the funnel if a.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

KoMarketing Associates

FEBRUARY 21, 2017

Additionally, it creates a great opportunity to A/B test landing pages and sitelink extensions with direct gated assets that are more likely to record leads. Create Higher Quality Leads & Look Farther Down the Purchase Funnel. Brand loyalty clearly goes a long way in the lead generation space.

Activities 136

Activities Campaigns Brand Identity Branding 136

KoMarketing Associates

APRIL 23, 2013

A recent study released by eBay, “ Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment ” refutes the value of paid search and claims an overall ineffectiveness both of branded and non-branded keyword ads. Non-Branded keywords had a negligible impact on sales and revenue. Study Takeaways.

Paid Search Agency 120

Paid Search Agency Search Marketing Lead Scoring Lead Ranking 120

KoMarketing Associates

JANUARY 17, 2017

Yankees, Sega vs. Nintendo, Microsoft vs. Apple, and sales vs. marketing. Okay, so maybe the last item in the list is a bit of an exaggeration, but it’s a fact that many companies isolate their marketing and sales teams from one another. Topic Generation. Who better to get content ideas from than the sales team itself?

Sales Qualified Leads 120

Sales Qualified Leads Content Marketing Lead Ranking Content 120

KoMarketing Associates

MARCH 5, 2019

Develop Relationships by Lead Nurturing. Just because one person downloaded a piece of content doesn’t mean they are ready to talk to sales or convinced that you are the best option for them. Talking about the importance of lead nurturing in B2B can be a whole post on its own. 79% of marketing leadsnever convert into sales.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

DECEMBER 9, 2013

While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. Moz’s 2013 Search Engine Ranking Factors. Pardot’s The State of Demand Generation.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

FEBRUARY 2, 2016

They were skeptical of the impact SEO and content marketing could have on actual lead generation, and ultimately sales performance. Sure, we [KoMarketing] have a bias in believing SEO, content marketing, or “inbound marketing” (as they called it), are critical aspects in B2B marketing programs and sales enablement.

ROI 120

ROI B2B Marketing Marketing Analytics Tools B2B 120

KoMarketing Associates

SEPTEMBER 4, 2018

With a little more attention, links built in these locations can add significant incremental value to an SEO campaign over time. Partner pages are an obvious first step in acquiring inbound links but also consider guest blog posts, collaborative lead nurturing campaigns, and independent research projects, as examples.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

KoMarketing Associates

JUNE 5, 2014

There are numerous reasons you’d want to understand which match types are triggering your web leads. However, first and foremost, a large amount of broad or phrase match keywords generated leads tells you that there is probably room to expand and refine your keyword list. the Display Network). Why is it important?

Adwords 120

Adwords Campaigns Advertising Agencies Lead Scoring 120

KoMarketing Associates

NOVEMBER 19, 2019

Now, you might be thinking, “Casie, I thought this was a blog post, not a sales pitch?”. For example, if you have a certain number of leads you need to acquire in a quarter, make sure your agency knows what that number is. No rankings were lost, traffic increased, and the launch went off without a hitch. Bear with me.

Demand Generation Agencies 121

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 121

KoMarketing Associates

SEPTEMBER 12, 2017

Post-event, 81 percent said they still seek further information on leads. How could marketers reduce the lag in following up with leads post-event? They’re getting more pressure internally to make their events clearly connect to pipeline generation and that’s what will accelerate the investment in automation technologies.

Event Marketing 124

Event Marketing B2B Marketing Planning B2B 124

KoMarketing Associates

APRIL 19, 2017

percent of marketers say they are “very effective” at demonstrating the value of their marketing efforts to their peers. percent) and attributing leads to revenue (46.6 However, 24 percent said that they do not have a shared definition of a “lead” with their sales team. In terms of specific struggles, most marketers (71.1

Customer Surveys 138

Customer Surveys ROI Peer-to-peer Telemarketing 138

KoMarketing Associates

DECEMBER 8, 2021

The end of third-party cookies by companies like Apple and Google can make it more difficult to visualize which sales or marketing strategies work — at least for now. Tracking benchmarks at this stage ensures you don’t lose qualified leads — and ensures your sales team is ready to go when buyers decide they are ready to close.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

SEPTEMBER 20, 2017

It is no surprise that a 62 percent majority of B2B marketers indicated that growing revenue generated from existing accounts is a top priority for account-based marketing. There was a significant gap between this and the second highest priority, unifying marketing and sales teams (50 percent). Why would this be the case?

Account Based Marketing 120

Account Based Marketing Tactics B2B Marketing Planning 120

KoMarketing Associates

AUGUST 7, 2018

After you’ve maxed out the performance of all the little elements on your website or in your sales funnel, is that as far as you can go? But we can share some ideas and principles that could help you re-imagine how your sales funnel works, or how people think of and interact with your brand. lead nurturing sequences.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

KoMarketing Associates

FEBRUARY 20, 2018

List of Top Competitors – those that compete in search as well as general business (these are not always the same). Lead Generation Tactics and Lead Scoring Model – key benchmarks for leads to move through the sales funnel. Gather Buyer Personas and Data.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

KoMarketing Associates

FEBRUARY 6, 2018

While increasing search engine traffic is an exciting premise, B2B marketers know that traffic improvements have to be realized with accurate content, ultimately driving high-quality leads and inquiries. Product marketing collateral and sales presentations. Buyer personas / any information on target buying profiles.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

KoMarketing Associates

JULY 12, 2018

Plus, it can be easier to scale growth because the checkout process can be done 24/7 without the requirement of employees to prepare contracts or walk customers through the sales process. Scheduling or using an on-demand online demo can be a great lead generation tool. This can lead to additional profit. Online Training.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

KoMarketing Associates

DECEMBER 27, 2017

It has been an incredible team effort in generating over 200 content marketing assets throughout 2017. KoMarketing blog posts and news articles helped generate over 40 sales inquiries directly attributed to our website, over 1,200 inbound links, and thousands of social media shares. KoMarketing’s Top 10 Posts of 2017.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197