Crimson Marketing

NOVEMBER 13, 2014

A lot of marketers are not convinced that content marketing is worth their time, and prefer to focus on sales enablement tools that improve how demand generation teams sell via email, phone, and in person. Certainly ranking on the first page of Google helps, a lot. Though sales may say that, that doesn’t make it fact. .

Content Marketing 100

Content Marketing Paid Search Agency Content Blast Campaigns 100

Crimson Marketing

JUNE 23, 2015

We get an insider’s look at Red Hat’s 360° marketing tactics, including lead scoring, customer profiling and getting Sales to understand how the buyer’s journey works. Shiny, Happy People.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Strategy 100

Crimson Marketing

AUGUST 13, 2014

Marketing is responsible for greater and greater amounts of the sales pipeline these days. Whereas in the past, a corporate marketing departments goal was to hand off to Sales once an account was qualified, that line has become blurred, if not entirely eliminated.

Network Marketing 100

Network Marketing CMO Enterprise Management Analytics 100

Crimson Marketing

MAY 23, 2013

2: Connect With Anyone You Want by Giving Value. The more you give, the more you receive; the more value you add, the better things become.”. #3: 4: Optimize Your Social Channels and Get More Leads. Show them how social media can directly impact the sales funnel. #9: The best way to do this is to create and give value.

Social Media 100

Social Media Social Marketing Marketing Management Media 100

Crimson Marketing

DECEMBER 12, 2014

Traditional advertising avenues like radio and television are general and generic. With email marketing you can address buyers by name and use internal marketing intelligence to deliver more customized messages based on where your buyers are in the sales funnel or even where they are located. appeared first on.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

Crimson Marketing

JUNE 20, 2013

Marketing departments have become quite sophisticated in their demand generation efforts. The problem is the sales organizations don’t believe marketing is doing enough to create leads for them. . There are three main reasons why your demand generation sucks: Getting bogged down in marketing automation. Why is that?

Demand 100

Demand Lead Ranking Work Management Marketing Management 100

Crimson Marketing

MARCH 16, 2015

With Amazon alone gaining 65 billion dollars in market value over the past five years, it isn’t news that retail leads the way in a historic disruption of the relationship between buyers and sellers. Online shopping, predicted by Forrester to exceed $370 billion by 2017, will still account for just 10% of all USA retail sales.

Advertising Channels 100

Advertising Channels Lead Ranking Mobile Marketing Forrester 100

Crimson Marketing

SEPTEMBER 16, 2014

By the time your sales reps have the opportunity to interface with potential buyers, those prospects have already traveled through a big part of the buyer’s journey. When they finally arrive at the point of purchase, they have often made up their minds and see your sales team merely as a means to accept their order.

Relevance 100

Relevance Peer-to-peer InsideView CMO 100

Crimson Marketing

NOVEMBER 5, 2015

Producing a steady stream of leads is typically the top strategy for producing revenue for many organizations. Securing that steady stream of leads is not as easy as it sounds and continues to make measuring ROI difficult for most marketers. Lead scoring helps generate a 20% increase in #sales opportunities Click To Tweet.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Software Lead Scoring 100

Crimson Marketing

JULY 2, 2013

Social media marketing goes hand in hand with lead generation and sales – and we finally have the proof to back it up! Social Media Examiner recently conducted an industry report surveying more than 3,000 marketers on the value of social media marketing. Social Media Today ). Social Media Today ).

Social Media 100

Social Media Social Marketing Media Lead Scoring 100