Anything Goes Marketing

FEBRUARY 18, 2009

In one of my meetings these past few weeks I was thinking of an analogy where I could break down the lead management process into much simpler terms so everyone could understand their roles - this is where football comes in. Receivers : The receivers are the sales team. Why football? Are you ready for some football?

Lead Management 100

Lead Management Lead Scoring Lead Ranking Work Management 100

Anything Goes Marketing

MARCH 7, 2007

RainToday which is typically a pretty good source for small B2B companies looking to market professional services almost blew it with their new research report called " What's Working in Lead Generation ". In the downloadable PDF, they provide 6 lead generation insights for 2007. Nurture the Leads you Have.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Anything Goes Marketing

MARCH 18, 2007

The problem is that you may be losing high quality leads from executives who are interested in signing up for a webinar but just don't have the time to fill out a huge form. How do you Increase Conversions yet Ensure that the Leads are Qualified? The other item to keep in mind is to look at leads as if you were applying for a job.

Lead Qualification 100

Lead Qualification Landing Pages Sales Qualified Leads Lead Scoring 100

Anything Goes Marketing

NOVEMBER 15, 2009

The content generated by the event attendees was almost as good as the content from the speakers themselves. It actually caused Twitter to block the #EE09 hash tag at the hotel for a short period of time due to the amount of traffic generated. To better understand, how Eloqua pulled this off, see: Social Media Buzz at a Live Event.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Anything Goes Marketing

NOVEMBER 16, 2008

It's been proven that archived webinars can generate more leads then the actual live event. Reuse all of your marketing materials in your lead nurturing efforts. Having the right content for automated lead nurturing programs can be the most difficult part of a lead nurturing campaign. Did I just write in caps?

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

APRIL 5, 2009

While some marketing teams are facing cut backs and spending freezes or reductions, they still need to hit their goals which may include generating X number of leads, Y amount of influenced pipeline and/or Z amount of influenced sales. While many may label this as “lead nurturing”, it goes well beyond lead nurturing.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

NOVEMBER 27, 2006

You can also see your page rank and how many search results you produce on the major search engines. Yahoo CPC ROI tool : Calculate the ROI from your cost per clicks vs. sales generated. Tool will tell you how difficult it is to get into the top ranked sites for keyword(s).

Paid Search Agency 100

Paid Search Agency Online Marketing Cost Per Click Tools 100