Tony Zambito
FEBRUARY 2, 2012
Without question, changing buyer behaviors are also impacting how we think about Demand Generation or as it has been conventionally called – lead generation. Contrary to hyped notions of sales going away to wither in the desert – lead generation and the new label of demand generation are more important today than ever.
Tony Zambito
APRIL 5, 2011
The new buyer experience economy has resulted in shifting the economic value of many sales and marketing tactics over the past couple of years. One approach whose value is on the rise is that of Lead Nurturing. The approach taken towards lead nurturing could make a huge difference.
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Tony Zambito
DECEMBER 20, 2015
Documentation Leads To Effectiveness. Communicating The Value. The survey indicated a top challenge was getting the organization as a whole to value personas. There is a correlation also to the high percentage of respondents indicated they used buyer personas for messaging and demand generation.
Tony Zambito
MAY 4, 2011
. As buyer personas makes their way into the dialogue of B2B marketing, content marketing, lead generation, and lead nurturing, this seems to be what is happening: buyer personas are being seen as another means for profiling buyers. The Importance of Buyer Personas to Lead-to-Revenue Management.
Tony Zambito
MAY 18, 2011
This phenomenon is causing turmoil in the rank and file infrastructure of B2B Marketing and B2B Sales. We are just beginning to understand social influence on a generational level and by certain professions. The results of these new approaches and technologies are mixed as best to date.
Tony Zambito
SEPTEMBER 22, 2010
Leading their organization like an orchestra to understand how, in perfect harmony, they can create the sweeping composition that rivets the attention of buyers. Such a composition can be written and designed when executives can harmonize around the 4 B’s of Buyer Experience Innovation.
Tony Zambito
JANUARY 29, 2017
Although many organizations are recognizing this strategic necessity, many are either not devoting enough resources, putting the majority of their spending in inadequate traditional methods, or have not enabled insights to achieve a valued seat in strategy. One that leads to organic growth in existing and new markets.
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