Marketing Interactions

OCTOBER 15, 2021

Marketers produce or oversee/govern much of the content used across the customer continuum, including for brand awareness, demand generation, ABM, sales outreach and follow-up, customer engagement, social media, events, advocacy programs, and more. The value they recognize and receive. Net dollar retention and expansion (Success).

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Marketing Interactions

JUNE 4, 2017

We need a campaign for Q2 to generate #X leads/demands for product A. Marketing no longer needs to toss leads over the wall to an uninterested sales team. When you’re not focused on marketing to the total addressable market – just the market that’s ideal for your company—you’re marketing to fewer leads.

Account Based Marketing 64

Account Based Marketing ABM Lead Scoring Lead Ranking 64

Marketing Interactions

DECEMBER 26, 2016

Clarity leads to consistency. Where the demand generation team may need a white paper to generate leads, the sales team may need parts of it to support crucial conversations at specific stages in the buying process. Consistency produces the guard rails you need to stay on track which leads to control. Consistency.

Lead Scoring 72

Lead Scoring Lead Ranking B2B Marketing Planning 72

Marketing Interactions

SEPTEMBER 26, 2022

I’m also talking about generational growth, pandemics, and changing customer preferences. Only 16% of B2B marketers rate their current lead nurturing initiatives as excellent, per the 2022 Lead Nurturing & Acceleration Benchmark Survey. Value – what outcomes have you achieved or are looking for in the short term?

Ideal Customer Profiles 80

Ideal Customer Profiles Buyer Personas Marketing Analytics Tools B2B 80

Marketing Interactions

SEPTEMBER 20, 2018

For SaaS and subscription companies, winning a customer is only the first step of the journey to customer lifetime value (LTV). How can you help them get more value? What content, tools, or resources can you provide to generate excitement and anticipation for using your solution? Who are the new roles/people you need to engage?

Marketing Funnels 87

Marketing Funnels Top of Funnel B2B Marketing Work Management 87

Marketing Interactions

MAY 21, 2018

Ascending lead scores. How many rich interactions is your content generating? If one asset isn’t performing well, it could inhibit the use of other content that it leads to. How much engagement is your content achieving? Evaluate your content’s relevance to potential customers with: Dwell time. Unique visits.

Webinar Metrics 74

Webinar Metrics Marketing Strategy Marketing & Strategy Dwell 74

Marketing Interactions

JULY 25, 2019

They didn’t see the value for them or their department. Marketing cares about lead generation and brand awareness. CFO cares about where the budget is coming from and the trade off of value for cost, or ROI. Using the above example, let’s say that the core value is bringing the workforce together to drive growth.

Relevance 73

Relevance Work Management Marketing Management B2B Sales 73