Lattice

MAY 24, 2016

Given that just 1% of leads turn into revenue , it’s no surprise that sales and marketing are looking for different approaches to success. What good is a score if you can’t put it to work? Customers have been able to use scores with intent data to get better fidelity insights into who is in market.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Lattice

OCTOBER 9, 2015

We create a variety of videos from explainers to funny spoofs to case studies and more to support our awareness and demand generation goals. For the middle of the funnel, we produce videos telling our customers’ stories to show the value that we can bring through predictive marketing. Here are a few samples: TOFU. Post-Funnel.

Top of Funnel 100

Top of Funnel Video Marketing Lead Scoring Lead Ranking 100

Lattice

MARCH 16, 2016

Because of that, I’m really excited to announce the launch of our next-generation Lead Enrichment capabilities. Lattice will now write back more than just a score into your marketing automation and CRM systems; we’re adding thousands of account attributes. industry, revenue, employee band).

Lead Scoring 100

Lead Scoring Lead Ranking Forrester Act-On 100

Lattice

AUGUST 9, 2016

With the application of machine learning, this data helps generate an account score and insights into why a company is a good fit or not. Knowing how to talk to these identified accounts is key in maintaining an open conversation that leads to increased conversions.

Account Based Marketing 100

Account Based Marketing Demand Generation ABM Webinar Metrics 100

Lattice

DECEMBER 14, 2015

More and more marketers are considering abandoning lead-based marketing tactics to focus on account-based marketing. After all, sales teams don’t celebrate when they win a lead; they celebrate when they close accounts. Demand generation, account velocity and up-sell/cross-sell opportunities. What did you think of the event?

Sales Management 100

Sales Management Account Based Marketing Top of Funnel ABM 100

Lattice

APRIL 22, 2016

But rather than overthrowing a government, this revolution has completely turned established lead generation tactics on their head, and is shaking up marketing teams from coast-to-coast. Like any good revolution, the ABM revolution has come in with a bang, smashing through existing traditions and creating a frenzied mob.

Account Based Marketing 100

Account Based Marketing ABM DemandBase Marketing Budget 100

Lattice

APRIL 7, 2016

Predictive vendors can seduce you with the promise of needing only one model to optimize your demand generation process. An important consideration for multiple models creation is the incoming channel of the lead and whether or not those leads have already engaged with your brand. We call these inbound versus outbound leads.

Lead Ranking 100

Lead Ranking Vendors Intent Data Domain 100