KoMarketing Associates

NOVEMBER 8, 2018

We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation. This can show you where your competitors are ranking in SERPs (search engine result pages) and also give you some insight into their content strategy. Build Brand Awareness.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

KoMarketing Associates

MARCH 12, 2019

Pop quiz: Which is better for B2B lead generation? Especially if you’re ready to graduate from just getting more leads to getting the high-quality leads that actually turn into revenue. Especially if you’re ready to graduate from just getting more leads to getting the high-quality leads that actually turn into revenue.

PPC 205

PPC Sales Qualified Leads Lead Scoring Lead Ranking 205

KoMarketing Associates

FEBRUARY 11, 2020

As B2B marketers hunt for the tactic that will provide them with the most leads, new research suggests that email marketing may be the leading candidate. Click-through rates (53%) was ranked as the top challenge to effective email marketing by the survey respondents, followed by open rates (42%).

Customer Surveys 159

Customer Surveys Email Marketing Lead Scoring Lead Ranking 159

KoMarketing Associates

OCTOBER 8, 2019

And while there are pros and cons to both traffic-generation strategies , one of the best pro-PPC arguments has always been that PPC drives more targeted traffic. Search engine advertising” does beat out “organic search” by a little, but SEO comes in very close, and is among the best sources of traffic for high-quality leads overall.

Landing Pages 138

Landing Pages Paid Content Optimization Lead Scoring 138

KoMarketing Associates

JANUARY 29, 2019

B2B marketers are heavily invested in content marketing and utilizing it to generate leads, but at what stage of the buying process is this tactic most effective?

Customer Surveys 144

Customer Surveys Lead Scoring Lead Ranking B2B Marketing 144

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

KoMarketing Associates

JUNE 19, 2017

The “Thought Leadership in Action: Strategic Content to Help CXOs Learn and Lead” report from Forbes Insights and Deloitte recently surveyed almost 300 CXOs to find out more about where they gain business insights. Executives appear to value data-driven content as well, but some of them remain skeptical.

Customer Surveys 122

Customer Surveys Lead Scoring Lead Ranking Data Hygiene 122

KoMarketing Associates

AUGUST 24, 2021

Statistics indicated that the majority of respondents (50%) believe their marketers could improve or strengthen their demand generation and pipeline. Unsurprisingly, the majority of the same respondents (80%) said that they use revenue and sales growth to measure their marketing team’s value, contributions and performance metrics.

Demand 276

Demand Demand Generation Forrester Budget Programs 276

KoMarketing Associates

SEPTEMBER 6, 2017

B2B marketers are still turning to lead nurturing campaigns to drive sales and grow their customer base, but are their efforts paying off? The “2017 Lead Nurturing and Acceleration Survey Report” from DemandGen recently shed light on how lead nurturing strategies are helping marketers achieve their objectives. on the scale.

Lead Nurturing 136

Lead Nurturing Customer Surveys B2B Marketing Lead Scoring 136

KoMarketing Associates

SEPTEMBER 13, 2018

You are regularly creating content to get traffic and conversions, but is it really turning into the lead and email list numbers that you or your executives are expecting? If you know content can help you reach more of your target audience, there are some ways you can increase the value of your content. Gathering Leads for Sales.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

KoMarketing Associates

MARCH 6, 2018

However, about 70 percent of those claimed that tying event spend to generating pipeline remains an elusive task. Out of the one-fourth of companies that spend between 20 and 50 percent of their marketing budgets on events, less than 20 percent can tie their efforts back to revenue generation. “In

ROI 124

ROI B2B Marketing Lead Scoring Lead Ranking 124

KoMarketing Associates

JUNE 5, 2018

This type of content marketing initiative can be important for SEO because long-form content typically generates a higher number of page views, inbound links, and social media shares. One client wanted to focus solely on long-form content, questioning the value of asset development shorter than 1,500 words.

B2B Marketing 197

B2B Marketing Content Marketing Lead Scoring Lead Ranking 197

KoMarketing Associates

FEBRUARY 20, 2017

Delivering quality leads is far and away the number one priority for B2B marketers in 2017, according to a new study , “The 2017 State of B2B Digital Marketing,” by DemandWave. However, delivering quality leads is also today’s biggest digital marketing challenge for 32 percent of the survey’s respondents.

Lead Scoring 120

Lead Scoring Lead Ranking B2B Marketing B2B 120

KoMarketing Associates

MAY 25, 2017

While there are a number of successful new user acquisition strategies to implement and audience variations to test, Facebook remarketing campaigns tend to reel in leads at a higher rate and at a lower cost per. Target Website Visitors with Lead Gen Ads. Target Fans with Lead Gen Ads.

Facebook 163

Facebook Ads Ad Exchange Lead Gen 163

KoMarketing Associates

MARCH 1, 2016

Last year Casie wrote a post on how to generate keyword lists and ideas. Once completed, B2B marketers face a different challenge: making certain the generated keyword list matches content marketing tactics as best as possible. Developing a list of good keyword opportunities can be both time consuming and challenging. Probably not.

Keywords 120

Keywords Lead Scoring Lead Ranking Research 120

KoMarketing Associates

MARCH 7, 2017

According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth. Event tracking is ideal for less sales-oriented lead generation efforts, like video views, and image or link clicks.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

AUGUST 30, 2018

When it comes to content marketing, blogging efforts are often a critical part of a B2B organization’s strategy and lead generation efforts—a point emphasized by the fact that an average of 3 million new blog posts will have been published by the time you’ve gone to bed. Take the image above for example.

Tools 144

Tools Lead Scoring Lead Ranking B2B Thought Leadership 144

KoMarketing Associates

NOVEMBER 6, 2018

The tie to lead generation is top on the list. While lead generation is critical, in B2B markets, the full realization in how SEO impacts sales and revenue can take long periods of time. Their excitement leads to continued trust and investment in SEO as a top performing digital marketing program. Final Thoughts.

SEO 121

SEO B2B Thought Leadership Lead Scoring Lead Ranking 121

KoMarketing Associates

JUNE 8, 2021

Generated leads increased from 67% to 69%, and marketplace insight jumped from 49% to 56%. For example, approximately 83% of respondents who said they had been using social media marketing for one year or longer said it generated exposure for their business. Finding Social Media Marketing Success on Instagram.

Social Media 162

Social Media Marketing Report Advertising Channels Social Marketing 162

KoMarketing Associates

MARCH 30, 2022

This is followed by social media marketing (16%), search engine optimization (15%), and content marketing (14%), indicating that video is not the only option for driving leads and revenue. In general, 11% of marketers do not currently use video or have plans to do so in the future. Discovering the Advantages of Video Marketing.

Email Marketing 281

Email Marketing Video Marketing Planning Marketing & Strategy 281

KoMarketing Associates

OCTOBER 1, 2019

Brightback recently surveyed B2B, B2C and hybrid marketers to gauge how they rank their customer retention effectiveness. Customer Retention vs. Lead Generation Success. Many B2B marketers are already focused on customer retention, according to new research, but that doesn’t mean there isn’t room for improvement.

Customer Surveys 121

Customer Surveys Paid Search Agency B2B Marketing Companies 121

KoMarketing Associates

FEBRUARY 13, 2020

Additionally, the landscape is constantly changing due to technological advances, new generations of buyers, and other market forces. On the other hand, the inability to use valuable and accurate data will lead to wasted marketing spend and lost customers. However, there are certain best practices and tactics that have proven to work.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

DECEMBER 19, 2017

This allowed us to consistently generate results with their input in mind. How we assisted our clients : If you’re tight on budget and resources, it can be difficult to generate new and fresh ideas each time a new campaign is launched. Difficulty Showing Value. to create an engagement score. The benefits were two-fold.

B2B Marketing 177

B2B Marketing Content Marketing Lead Scoring Lead Ranking 177

KoMarketing Associates

OCTOBER 11, 2018

Content is critical for B2B business to attract potential customers, capture leads, and guide those leads toward conversion. Fluffy content, off-brand content, and outdated content isn’t doing you any favors to get visitors to your site and into the lead funnel. Consistent Brand Messaging & Authority.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

MAY 14, 2019

Focus on keywords where the post is ranking in positions 5 – 15, as these typically present the most immediate opportunity to move up in search results. Ranking for the shorter tail, super competitive terms may be a long shot right now, but if you can build visibility around the longer tail targets first – you’re on the right track.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

KoMarketing Associates

SEPTEMBER 10, 2012

Savvy B2B marketers know that a successful content marketing strategy can generate demand, drive relevant traffic, and establish your brand as a thought leader. But content can do more than generate demand; the right content can also be invaluable to a successful lead nurturing campaign. Lead Building the Old Fashioned Way.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

KoMarketing Associates

OCTOBER 4, 2016

KoMarketing has been writing about the value of content marketing for years. For B2B organizations, we have always believed that content marketing is an essential piece of the puzzle for supporting SEO, social media, and lead generation efforts. Distribution channels must be prioritized and developed to realize business value.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

OCTOBER 12, 2017

percent) scored themselves a 4 or a 5 in terms of how well their marketing goals align with broader business objectives. percent) said their top priority is to convert leads into customers this year, followed by generating more leads (35.4 percent) were concerned with generating more leads. Revenue (18.7

Planning 174

Planning Lead Scoring Lead Ranking ROI 174

KoMarketing Associates

MAY 5, 2016

For more insight into this report, we spoke to Taulbee Jackson, President and CMO of Rundown: WHY DO YOU THINK MARKETERS HAVE BEEN SLOW TO DEVELOP A BETTER APPROACH TO CONTENT GENERATION? “I Finally, the general lack of understanding about analytics and using audience data to guide your efforts was pretty disturbing.

Process 120

Process Work Management Marketing Management Generation 120

KoMarketing Associates

JUNE 11, 2020

About 48% do so to drive traffic to their company website, while 34% use their signature to increase lead generation. Most marketers (29%) cite traffic and lead generation as their biggest obstacle. Finding Value in Email Marketing Campaigns.

Marketing Report 206

Marketing Report Email Marketing Brand Identity Branding 206

KoMarketing Associates

APRIL 25, 2013

Lead generation is at the top of almost every B2B marketer’s responsibility list. Generate more leads, generate better leads, and improve the rate to which lead opportunities turn into closed wins for the sales teams. What is the value and ROI of marketing automation? .

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

KoMarketing Associates

APRIL 11, 2013

At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition. Optify B2B Lead Generation Report. Aberdeen Group: Lead Scoring Prioritization. B2B marketers struggle with common challenges. ” View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

SEPTEMBER 4, 2018

With a little more attention, links built in these locations can add significant incremental value to an SEO campaign over time. Partner pages are an obvious first step in acquiring inbound links but also consider guest blog posts, collaborative lead nurturing campaigns, and independent research projects, as examples. Final Thoughts.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

KoMarketing Associates

DECEMBER 13, 2018

In this post, I’ll highlight 12 tips that will help you write better SEO content to achieve your keyword ranking and traffic goals: Choose the Right Topic. Knowing this, I’ll tailor my headline to address “What is B2B Content Marketing” and content to include a definition to have the best chance at ranking. No Keyword Stuffing.

SEO 128

SEO Top of Funnel Tips Lead Scoring 128

KoMarketing Associates

APRIL 23, 2013

A recent study released by eBay, “ Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment ” refutes the value of paid search and claims an overall ineffectiveness both of branded and non-branded keyword ads. In B2B leads generally need to be nurtured much more than in the B2C space.

Paid Search Agency 120

Paid Search Agency Search Marketing Lead Scoring Lead Ranking 120

KoMarketing Associates

OCTOBER 26, 2017

This leads to super-targeted and extremely effective ads aimed at your key decision makers. Generally, this means higher viewership and hopefully many more leads and opportunities, but you run the risk of getting views, clicks, and conversions from people outside of your buyer persona. The cost, of course, is volume.

Account Based Marketing 120

Account Based Marketing ABM Cost per Lead B2B Marketing 120

KoMarketing Associates

MAY 11, 2017

This type of ad normally ranks to the top position on the SERP, and pushes down all the competing ads. When people search on Baidu, the relevant Knowledge results will appear — and they can rank very high and be mixed with the organic results. At face value, Baidu is very similar to Google AdWords. Account Creation.

Adwords 121

Adwords PPC Paid Search Agency Google 121