Kaon

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Marketing Moves to Center Stage

Kaon

In previous generations, marketers have been thought of as “lead generators” for the sales department. Traditional marketing deliverables were limited to lead generation and branding/awareness metrics. Filed under: CEO Corner Tagged: CEOs , CMOs , CMSWire , Lead generation , marketing , strategy.

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Diving into Digital Transformation

Kaon

Industry leading speakers at the seminars included: Sarilyn Johnson-Carter, Director of Sales at Bio-Rad Laboratories. This “Multicloud World” application communicates an intangible, complex concept in a way that is visually simplifying and engaging so that customers can understand and retain the value of Cisco’s cloud solution.

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New rules of customer engagement for Millennials

Kaon

By these numbers alone, it is imperative that companies realize that this generation has become the catalyst for the accelerated growth of technology in the world. Millennials are the first generation to grow up immersed in an interactive, digital world. Value-Based over Price-Based Selling. Mobile is the Movement.

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Ignite Your Trade Show Success in 2016

Kaon

According to “The Marketing Spend Decision,” the most important objective for companies investing in trade shows is lead acquisition. Today, it is reported that 35-percent of exhibitors’ leads obtained at trade shows ultimately result in a sale, according to Exhibitor Magazine. The answer is simple.

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Augmented Reality and Virtual Reality: Why B2B marketers should sit up and take notice

Kaon

This shift has rapidly evolved from offline to websites, to smartphones, to tablets, to kiosks and large touch screens, to social media, and leading to interactive experiences everywhere. The marketing challenge of a new generation. In fact, we are emerging as a digital engagement economy. Most B2B companies are selling change.

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How Marketing Can Help Companies Thrive in Challenging Economic Times

Kaon

These data lead to the conclusion that firms that ‘invest’ in marketing, especially in tough times, can achieve a payoff via various revenue drivers and will realize gains beyond just the short term.” Printing brochures is also not a revenue-generating marketing activity. Marketing tools.

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Five Tips To Make Your Content Stand Out From The Crowd

Kaon

The objective of content marketing has shifted from lead generation to developing effective engagement. Same brand, same message, same value story. Nine out of 10 B2B marketers are actively using content marketing, regardless of their size or industry. Here are some lessons learning from the world of content marketing.