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The Need for a Demand Center

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On the other hand, those marketers that master these new channels and tools will be able to deliver more powerful, measurable and profitable demand generation programs than ever before. Since customers set the cadence of the buying cycle, marketers must be able to respond with the right information at the right time. Schedule a Demo.

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Scale or fail: Would 10x partner marketing make an impact?

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Vendors need more business value from partners and might need new ones. Yet Forrester in a 2021 report states: “Nine of ten new partner/vendor relationships fail to return value, should you need them”. Align vendor and partner resources on these lead generation campaigns, partner by partner.

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How to Use Short Captivating Videos to Boost Sales

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They add credibility to your brand and are used as a social proof of your product’s value. One thing you can do to optimize your video for sales conversion is to add call-to-actions in your video to help you measure video engagements and to score leads. Ruth Roberts made an extra $5,000 when she used a video sale letter.