B2B Marketing Traction

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Inbound Marketing: Are You Attracting Quality Leads?

B2B Marketing Traction

A recent study showed that Inbound Marketing generates 54% more leads than outbound marketing campaigns. Sure, more leads sound great, but how do you make sure they are qualified? The following are key factors in making sure your inbound marketing leads are of high quality. Score your leads.

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4 Surprising Ways B2B Marketing Campaigns Benefit Business

B2B Marketing Traction

The campaigns we’ve done for clients generated leads and revenue, but they also generated energy with the business owners, employees, suppliers and their community. They provide others with jobs and add value through their products and services. The business owner gets invigorated, motivated and excited.

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Don’t Be a Victim of “Dirty Little Secrets of Search”

B2B Marketing Traction

His site had been coming up high in the results and generating potential client leads. ” On this page on their web site they wrote the following: “Avoid tricks intended to improve search engine rankings. ” “Don’t participate in link schemes designed to increase your site’s ranking or PageRank.

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How to Increase Customer Loyalty through B2B Marketing

B2B Marketing Traction

Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. Add value for your customers by sharing informative content on social media. Make sure you’re marketing to and adding value for your customers before it’s too late.

Loyalty 100
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7 Ways to Get Better Results from Your B2B eNewsletter

B2B Marketing Traction

Add value for your readers by providing business how-to’s? Add value with personal how-to’s such as stress management, leadership, time management and/or health tips? You can achieve many different objectives with an email newsletter. Provide news about your company and employees? Build a relationship with your customers?

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So Your Ad Agency Got an Award. Now What?

B2B Marketing Traction

This is evidenced in the value the marketing and advertising industry and some businesses place on creative and design awards. Results in the way of leads, revenue, brand awareness? Results in the way of leads, revenue, brand awareness? Don’t get me wrong, I think that awards are great. Kudos to the award winners.

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B2B Marketing Survey Says Email and Twitter Work

B2B Marketing Traction

The survey, the 2012 B2B Marketing Benchmark Report by Optify, analyzed over 62 million visits and more than 350,000 leads from 600+ small and medium-sized B2B websites. According to the Optify survey, Twitter leads have a higher conversion rate than organic search. Contact New Incite today.