Avitage

JUNE 3, 2015

SiriusDecisions Perspective The significance of this issue is under-scored by SiriusDecisions’ clarification of their assertion that 67% of the B2B buyer journey is conducted digitally. First, because in most B2B business models, sales people must still generate 60-90% of leads.

Lead Ranking 120

Lead Ranking Content Lead Scoring Sales Qualified Leads 120

Avitage

OCTOBER 10, 2013

Here is the question for the Engagement topic: Engagement: What most reduces your effectiveness engaging customers to generate leads? Why Engagement Is Important Engagement is the starting activity for lead generation, nurturing, scoring and qualifying objectives of demand managers.

Eloqua 120

Eloqua Webinar Metrics Lead Ranking Lead Scoring 120

Avitage

OCTOBER 10, 2013

Here is the question for the Engagement topic: Engagement: What most reduces your effectiveness engaging customers to generate leads? Why Engagement Is Important Engagement is the starting activity for lead generation, nurturing, scoring and qualifying objectives of demand managers.

Eloqua 120

Eloqua Webinar Metrics Lead Ranking Lead Scoring 120

Avitage

MARCH 29, 2016

Sales people need content to sell In B2B sales, especially a complex, considered or value sale, sales people still generate most of their sales “leads.” As it is for marketers, content is essential to capture prospect attention and generate interest. ” They develop virtually all sales opportunities.

B2B Sales 120

B2B Sales Marketing & Strategy B2B Content 120

Avitage

APRIL 1, 2016

B2B lead generation and conversion rates are universally below expectations. Is content: up-to-date well written in brand in the voice of the customer of high production value mapped […]. Late stage content in sales cycles hasn’t evolved to support buyer-centered selling practices.

Acquisitions 120

Acquisitions Sales Cycle Content B2B Sales 120

Avitage

SEPTEMBER 5, 2012

video, Jon Miller, Vice President of Marketing for Marketo, speaks to the importance of marketing quantifying its value to the rest of the organization. Jon’s insights touch upon lead generation, sales productivity, and marketing portfolio productivity. In a recent CRMSoftware.TV

Marketing Automation Services 120

Marketing Automation Services Buying Cycle Trigger Marketing Marketo 120

Avitage

SEPTEMBER 5, 2012

This video of Jon Miller, Vice President of Marketing for Marketo, speaks to the importance of marketing quantifying its value to the rest of the organization. Jon’s insights touch upon lead generation, sales productivity, and marketing portfolio productivity.

Buying Cycle 120

Buying Cycle Trigger Marketing Marketo Marketing Automation Services 120