Generation and Lead Nurturing - B2B Marketing Zone

Why You Need to Revisit B2B Buyer Personas and ICPs

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SEPTEMBER 26, 2022

I’m also talking about generational growth, pandemics, and changing customer preferences. Only 16% of B2B marketers rate their current lead nurturing initiatives as excellent, per the 2022 Lead Nurturing & Acceleration Benchmark Survey. This change may be in degrees. All of these are causes for re-evaluation.

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Is Your B2B Content Too BIG?

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FEBRUARY 7, 2020

We must generate MQLs faster than that! When I talk with clients about how to build a storyline across the entirety of the buying process, they often express hesitation…. What will we write about that will be interesting over 6-month span (or longer)? How will we prove value when the end of each month or quarter comes? The campaign mentality.

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Marketing Interactions

Why You Need to Revisit B2B Buyer Personas and ICPs

Is Your B2B Content Too BIG?

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