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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?

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Lead Nurturing – How to Develop a Solid Process for B2B Lead Management

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Effective lead nurturing is crucial to successful b2b marketing. Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ” “ Lead nurturing can help you build a trusted relationship with your economic buyer.”

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Five Types of Software You Need to Run an Online Business Smoothly

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Invoice generator. CMMS is the acronym for a Computerized Maintenance Management System. In some cases, you’ll see it called Enterprise Asset Management (EAM). This software is especially useful for online businesses who sell products and/or services that will require maintenance and management down the line.

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Is your website a top performer — or a black hole for sales and marketing?

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Online tracking of web visitors has taken on added importance for sales and marketing. While web analytics software tells us important metrics like how many visitors we have, which pages they visit and for how long, sales and marketing need more leads. Follow Lisa on Twitter @lisajcramer or connect on her B2B marketing blog.

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The 14 Best Marketing Automation Tools

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Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation.

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Top 10 Marketing Tools to Step Up Your Game

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As marketing has gotten more complex, marketing pros have had to embrace a wide variety of sophisticated tools to remain competitive and meet customer expectations. These 10 marketing software solutions help to streamline marketing campaigns through automation and advanced functionality. Salesforce Marketing Cloud.

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The Top #Nifty50 Women in Technology on Twitter for 2012

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This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Cindy Bates. Cindy_Bates.