Habits of Customer-Centric Marketers: Q&A with Erika Goldwater
Cintell
NOVEMBER 9, 2015
In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. Erika Goldwater, VP of Marketing, ANNUITAS.
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