Chris Koch

JUNE 11, 2010

In my research, I’ve never seen anyone claim that marketing contributes anywhere near 50% of the leads that turn into sales. Now, you could argue that if marketers improved their ability to generate, nurture, and manage leads from start to finish that those numbers would improve. Agree on a realistic level of contribution.

Lead Generation 100

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 100

Chris Koch

FEBRUARY 26, 2010

We are trying to generate demand during this stage, not create leads, because these people aren’t ready to become leads. We have to generate demand before we can generate a lead. The trust leads to a more personal relationship and hopefully, a purchase. We need to create that content. Tweet This Post.

Social Media 100

Social Media Lead Generation B2B Thought Leadership Generation 100

Chris Koch

JULY 10, 2009

We’re starting to see social media have a positive impact on driving traffic to websites and on lead generation. Increased lead generation” was farther down the list—24% are seeing it. Social media and lead generation go together. But there is a natural link between social media and lead generation.

Web 2.0 100

Web 2.0 B2B Thought Leadership Ideal Customer Profiles Thought Leadership 100

Chris Koch

JULY 31, 2009

In working with companies to develop lead management programs, Brian has found that the most successful companies have a CEO who does not try to parse marketing from sales and assign credit/blame to each. He or she emphasizes one revenue generating process that both groups contribute to.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Work Management B2B Sales 100

Chris Koch

JULY 24, 2009

Posted in Lead Generation, Marketing Analytics, Marketing Automation, Marketing Strategy, Sales and Marketing Collaboration Tagged: Lead Generation, Lead Nurturing, Lead Qualification, Lead Scoring, Marketing Automation, Marketing Processes, Marketing Strategy.

Lead Qualification 100

Lead Qualification Marketing Automation Services Lead Ranking Lead Scoring 100

Chris Koch

JULY 31, 2009

In working with companies to develop lead management programs, Brian has found that the most successful companies have a CEO who does not try to parse marketing from sales and assign credit/blame to each. He or she emphasizes one revenue generating process that both groups contribute to. What would you add to this list?

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Work Management B2B Sales 100

Chris Koch

JULY 24, 2009

Tags: Lead Generation Marketing Automation Marketing Metrics and Analytics Marketing Strategy Sales and Marketing Collaboration Lead Nurturing Lead Qualification Lead Scoring Marketing Processes.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Marketing Automation Services 100