Anything Goes Marketing

AUGUST 28, 2006

The more you put the onus on the web user to decide if their request is sales or support related, the less leads your website is going to generate for you. Chad H Tags: lead generation , clickz , web design , business blogging. Has anyone tried this?

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Anything Goes Marketing

NOVEMBER 29, 2006

Have you seen any other great B2B lead generation campaigns that really stood out for you? Tags: business blog B2B lead generation Marketing Sherpa. Anyways, great concept HP - keep it up! I would much rather hear a CEO talk about a real life situation then hearing them spew out a list of benefits of their products.

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Anything Goes Marketing

SEPTEMBER 29, 2007

If your company is generating enough leads already, please stop reading right there. There is an excellent FREE report from RainToday that has just been launched called: The One Piece Of Advice You Can't Generate Leads Without. Tags: lead nurturing B2B lead generation. Still here? Happy reading!

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Anything Goes Marketing

MAY 12, 2007

How can we further optimize our practices to increase the amount of leads we generate? What does this mean for marketers and online lead generation? I hope these tips serve you well and good luck in your lead generation campaigns! PS - please let me know if you have any examples that you would like to share.

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Anything Goes Marketing

FEBRUARY 11, 2014

Advocate Marketing B2B blogging content marketing lead generation lead management lead nurturing lead scoring marketing automation marketing metrics social media' Matt Heinz has brought us probably the most practical book out there for the more advanced B2B marketer - the modern marketer.

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Anything Goes Marketing

OCTOBER 18, 2010

Blogs are too important in keeping customers and future customers informed about your industry, your products and your company, driving people to your website, and generating leads. A recent study by Hubspot found that those companies that use blogs generate 67% more leads than those that don't.

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Anything Goes Marketing

SEPTEMBER 25, 2007

This is a great one that focuses on B2B lead generation. But what about your lead generation efforts? How do you grow your lead funnel? Kicking Viral Marketing Up a Notch - Turning the follow up email into Lead Generation How could we improve the example above? I don't think you knew that!

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Anything Goes Marketing

NOVEMBER 29, 2006

Using Chat for Lead Generation When I clicked on IBM's chat button, I was told that no one was online. The possibilities with chat are endless for B2B lead generation. Tags: B2B lead generation. To avoid all this "fun", you could use online chat to ask for assistance right away.

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Anything Goes Marketing

OCTOBER 23, 2006

All of that great content could actually drive people to your website and generate new leads as people will be searching for content contained within your newsletters. Blogs also allow web visitors to leave comments which even furthers the lead generation component of your email newsletter. What is Your Strategy?

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Anything Goes Marketing

OCTOBER 15, 2006

Whichever the case, creating a white paper will help your organization generate new leads and help close out sales. I provide advice to my clients on a daily basis on how to improve their online marketing tactics so I know a bit about white papers and lead generation. The next question is - How do I create a white paper?

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Anything Goes Marketing

SEPTEMBER 6, 2006

This is really easy to do and is a great lead generation tool. Tags: business blog lead generation blogging. Give your readers, the people that come to your blog and comment on it, a pat on the back and blog about them. Compile some of your blog posts and create a downloadble white paper or e-book. Look beyond your blog.

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Anything Goes Marketing

OCTOBER 20, 2009

I’m getting much better at this juggling act and on some of those nights when he stays up I’ ve been able to generate some blog post ideas – I just didn ’t have the two hands needed to type until now. :) So here we are. Tags: lead nurturing B2B lead generation lead management lead qualification.

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Anything Goes Marketing

AUGUST 24, 2006

Brian Carrol over on his blog wrote an article called " Using White Papers for Lead Generation " in which he claims that you shouldn't try and sell to people who just downloaded a white paper. Brian adds "don't pass white paper inquiries to your sales people until they're more rigorously qualified as sales-ready leads".

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Anything Goes Marketing

JULY 18, 2007

Chad H Tags: direct mail for lead generation. Tags: lead generation direct mail integrated marketing lead qualification Marketing Sherpa. This may include tracking those individuals that follow up by calling, emailing, or visiting the site. I hope this gives you something to think about!

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Anything Goes Marketing

FEBRUARY 24, 2008

We'll see if this site brings about the desired objectives but I think it's a step in the right direction on how to use video and user generated content (of course the fact that I'm blogging about this probably helps. Tags: video B2B lead generation B2C viral marketing Marketing Sherpa youtube. You can thank me later Kraft).

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Anything Goes Marketing

DECEMBER 15, 2008

I hope you have found this useful and maybe inspired you on how to generate posts on your blog as well. Tags: email marketing B2B lead generation enewsletter. Unfortunately, the question on Linked in was closed so I couldn't post my answer but that's why I have my blog. Let me know if you agree or have other ideas.

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Anything Goes Marketing

JULY 4, 2010

The more fields you have on a form that is designed to generate leads, the greater the chance that a web visitor will not the complete the process. Tags: segmentation landing pages email marketing lead generation. Until next time.

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Anything Goes Marketing

SEPTEMBER 4, 2006

In this way, businesses can help generate leads using blogs and you can increase your blog traffic Many people find your blog daily either from comments you may have left on other blogs, links from other websites, random searches etc. Tags: business blog lead generation. Show how much fun you are having.

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Anything Goes Marketing

MARCH 18, 2007

What type of lead qualification do you do? Tags: lead generation lead conversion lead qualification. I think that's all I want to touch on for the moment as this post is getting into some complex topics but hopefully it opened you up to some new ideas and possibilities. Is it automated?

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Anything Goes Marketing

SEPTEMBER 20, 2008

As deals turn into opportunities and then hopefully into closed deals, you can look back on how your lead nurturing program contributed to the pipeline and then eventually to your company's bottom line. For example, pick a specific segment such as a key vertical and choose leads generated from a specific channel such as Google Adwords.

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Anything Goes Marketing

DECEMBER 3, 2006

Podcast Strategy: It's Time to get one One of my favourite podcasting sites is by Brian Caroll on the topic of B2B Lead Generation. Educate potential buyers in the sales pipeline or existing customers on new offerings Generate new leads via a co-registration process. But, before you do that you need a podcasting strategy.

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Anything Goes Marketing

NOVEMBER 16, 2008

It's been proven that archived webinars can generate more leads then the actual live event. This is just one example of how marketers need to go beyond lead generation to concentrate on the lead funnel and developing strategies to move leads through this funnel. Recycle your "inactive leads".

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Anything Goes Marketing

AUGUST 16, 2006

In an article that he wrote for Rain Today, Brian Carroll , an authority on how businesses can improve the lead generation process, sites evidence from Marketing Sherpa and the Nielsen Norman Group to outline why companies don't translate great web traffic into sales leads.

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Anything Goes Marketing

FEBRUARY 18, 2009

It's marketing's job to fill the funnel with leads as it is the QBs job to move the ball down the field and pass the ball off to other players on the team. Running back : The players running with the ball on the ground are the inside sales/demand generation team (different companies give this group different names).

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Anything Goes Marketing

JANUARY 23, 2007

I've been reading a few articles lately about how some user-generated content ad campaigns such as the one that Dove ran called Dove Cream Oil Body Wash Ad Contest "failed" as it wasn't well received by the YouTube community. These are typically comments that don't really have much substance but they react negatively to businesses in general.

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Anything Goes Marketing

MAY 3, 2007

Tags: email marketing B2B lead generation webinars / webcasts.

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Anything Goes Marketing

NOVEMBER 27, 2006

Yahoo CPC ROI tool : Calculate the ROI from your cost per clicks vs. sales generated. Survey Tools Sample Size Calculator : Tells you how many survey respondents you need to generate a meaningful results. Tags: email marketing lead generation lead conversion search.

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Anything Goes Marketing

OCTOBER 30, 2007

Anna Chernis of the DNA claimed: "E-mail produces the highest response rate for lead generation —especially for house campaigns—of direct mail methods we have studied," The one item to note is that in 2005, email delivered $57.25 Measuring Email ROI On another note, the DMA found that e-mail's ROI will reach $45.65

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Anything Goes Marketing

OCTOBER 8, 2007

Therefore, the deals take longer to close, more individuals on the client side are involved and you typically have your sales force that you need to work with (however, I'm focusing mostly here on online lead generation). Campaigns can represent an online webinar, a trade show, a demo or case study download, a request for contact etc.

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Anything Goes Marketing

MARCH 24, 2009

Over Me SiriusDecisions , a leading source for business-to-business sales and marketing best-practice research and data, recently indicated that while the sales team may be suffering, best in class companies are repositioning their marketing strategies and tactics to help them out.

Sales Management 100

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Anything Goes Marketing

SEPTEMBER 28, 2006

See the full article at BtoBOnline Interactive Advertising Bureau and PricewaterhouseCoopers report that Search continues to lead that growth, accounting for 40% of total online advertising revenue in the first half. What does this all mean? It means that search marketing is working! What can you do? You Searched.

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Search Marketing Paid Search Agency Online Marketing Advertising Agencies 100

Anything Goes Marketing

JULY 27, 2006

At least it will generate a few comments. :) However, this is not what the blogging community wants to hear about. It's all about building yourself up as the trusted advisor as described by Brian Carrol in his B2B Lead Generation blog This whole concept dawned on me as I was reading through a B2B Online article by Karen J.

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Anything Goes Marketing

MAY 1, 2007

I Plan to Increase my Lead Generation by 3 billion % in 30 days Marketers make many promises and not all of them are based on facts (I know, you're saying "really??"). Yes, there are horror stories out there regarding user generated content but as I've said in the past, if you're already in the public, people are talking about you.

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Anything Goes Marketing

DECEMBER 21, 2008

I was told that every blog needs a "top 10 post" and I thought today would be a good day to write one on a topic that is growing in popularity. That topic is Twitter and how best to use this tool for your B2B marketing efforts. I thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter.

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Anything Goes Marketing

FEBRUARY 6, 2008

Raise your hand if you answer yes to all of the following questions: My company has a website We have great resources on our website Some of these resources help our customers and prospects learn more about what we do and affect the buying process It's difficult to find these resources on our site Your hand raised?

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Anything Goes Marketing

OCTOBER 8, 2006

Trying to justify the costs of an expensive integrated marketing campaign in which you use multiple marketing channels to generate leads? Check out this article on BtoBOnline called: Revivio uses integrated e-mail campaign to boost lead generation.

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Anything Goes Marketing

DECEMBER 17, 2007

marketing promises to get leads to sales as quickly as possible but if sales doesn't follow up with a lead by a certain time, it will be reassigned. I highly recommend Brian's Lead Generation Blog. What I like about Brian Carrol's post is the give and take.

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