[Generation, Landing Page] Grande Guide to B2B Blogging
    GENERATE LEADS Featuring opt-in content on your blog is a fantastic way. content can generate massive reach for your brand. in and make the page more appealing. Generate leads? relatively easy to generate extensive metrics covering. drive traffic to their site. Their overall website traffic also.
    [Generation, Landing Page] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. As you can imagine, the lead generation possibilities in social media. Optimize content for SEO Optimize for both on-page and off-page search engine optimization.
    [Generation, Landing Page] Launching a Redesigned Website Could be the Best Marketing Decision You’ll Make in 2016
    Websites make you money when they get traffic and convert visitors into leads. He is also the author of Content Chemistry , an aggregation of the most important and effective marketing lessons his team has learned by tearing apart and optimizing brand websites for maximum exposure and lead generation. Conversion optimized.
    [Generation, Landing Page] Essential Call Tracking Metrics: Why You Can’t Afford to Ignore Them Any Longer
    plethora of agencies have added call tracking software to their arsenal of PPC tools, which means they can now track their clients’ campaigns, keywords, match types, ads and landing pages that drive inbound calls to the particular business. They may actually be winners if you’re tracking calls.
    [Generation, Landing Page] 13 Tried-and-True Lead Generation Ideas (And the Numbers Behind Them)
    This utopia of lead generation is, in fact, a possibility. To walk you through some of the different options, I've detailed 13 examples of modern lead generation methods below. 13 Lead Generation Ideas Everyone Will Enjoy. 1) Collect and share success secrets from thought leaders. and they can be pretty hostile about it.
    [Generation, Landing Page] How to Create a Holiday Marketing Campaign: A Step-by-Step Guide
    Here's an example of how to structure this type of goal: Generate [number] leads focused on [topic/product] by [date]. Depending on what you want to get out of your campaign, your goals might look something like this: Generate 1,000 leads who are interested in our annual holiday sale by December 5, 2015. Create a landing page.
    [Generation, Landing Page] 22 things we learned at the Festival of Marketing 2015
    How do you get generation Tinder to swipe right? Then the money will come” Anthony Thompson, Atom Bank. “74% of all internet traffic will be video in 2017” Jacqui Beel, Powwownow. Are landing pages enough? Should we be thinking along the lines of ‘landing sessions’?” They’re brutal and disloyal. Or drink tea.
    [Generation, Landing Page] There is No Such Thing As an Offline Business Anymore
    We have one traffic light, and it hasn't worked since I was a little kid. Some old-school businessmen might say the Yellow Pages or the newspaper; but that's no longer true. It's not tiny, and I'm sure they have more traffic lights than my hometown. Be Lead Generation Ready. Step 3) Create a Lead Generation Content Offer.
    [Generation, Landing Page] Six Expert Guides to Measuring Content Marketing Results
    Kieran Flanagan here contends “there is no single metric you can show your boss that will categorically give the ROI of the content you produce”–though he does outline a variety of ways to measure the impact of content on filling the sales funnel, attracting the right types of site visitors, and generating sales opportunities.
    [Generation, Landing Page] 7 Deadly Sins the Best Professional Services Websites Never Make
    Are the news headlines on your home page months or years old? You'll discover how many people are visiting your site on any given day, what pages are most (and least) popular, how many times a PDF is downloaded, and where visitors come from. They can learn what pages or sequence of pages generate more conversions.
  • ACT-ON  |  FRIDAY, NOVEMBER 6, 2015
    [Generation, Landing Page] 8 Tips and a Few More Resources for Holiday Marketing
    Additionally, reviewing your data you’ll see content and other assets you have that drive traffic and conversions during this time of year. Those landing pages could be repurposed or updated for 2015, as well as spark ideas for new campaigns. The sorted list will show you any landing pages that are duplicated.
    [Generation, Landing Page] Paid Advertising 101: Understanding Search and Display Advertising
    According to a recent report issued by the Interactive Advertising Bureau (IAB), the second quarter of 2015 alone generated a record-setting $14.3 Brands leverage paid search for many reasons, whether to drive traffic to their web or social sites, promote a product or service, or build awareness for their brand. year over year.
    [Generation, Landing Page] How to Generate New Keyword Ideas
    Which brings me to the point of this post: How to generate new keyword ideas. It can also be extremely valuable for generating new keyword ideas. This is important because we want to identify keyword ideas that will actually drive relevant traffic to our site. How does this help with keyword generation? FAQFox. SERPStat.
    [Generation, Landing Page] Get Found: How to Incorporate SEO into Your Editorial Calendar
    Because of this objective, search engines assess user satisfaction with the pages they direct them to. They do so by measuring the time someone stays on a page. good rule is to use the keyword in the title of the guide, for example, and in the landing page that promotes it. How much traffic are they generating?
  • ACT-ON  |  WEDNESDAY, OCTOBER 28, 2015
    [Generation, Landing Page] Holiday Email Deliverability Checklist
    Cyber Monday (the first Monday after Thanksgiving) was the 2014 holiday season’s biggest online shopping day , generating more than $2 billion in desktop sales. Email was the second largest driver of online traffic and sales (after search engines). What days proved to be your highest traffic days? What did marketers do in 2014?
  • ACT-ON  |  WEDNESDAY, OCTOBER 28, 2015
    [Generation, Landing Page] Holiday Email Deliverability Checklist
    Cyber Monday (the first Monday after Thanksgiving) was the 2014 holiday season’s biggest online shopping day , generating more than $2 billion in desktop sales. Email was the second largest driver of online traffic and sales (after search engines). What days proved to be your highest traffic days? What did marketers do in 2014?
    [Generation, Landing Page] How CMOs Can Monetize With Real-Time Integrated Data (featuring Ann Sung Ruckstuhl, CMO of SOASTA)
    If you are conducting complex marketing operations on the Enterprise level, you probably are using at least a half dozen different marketing technology (martech) applications to run your CRM, demand generation, advertising, search marketing and so on. Monetization Optimization: How can CMOs do the above?
    [Generation, Landing Page] Why Mobile Advertising Is Critical for B2B Marketers
    According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. This is an extremely important point – next year more than half of all digital ad spend is projected to be generated through mobile device accessibility. Generate App Downloads and Engagement.
  • FATHOM  |  MONDAY, OCTOBER 19, 2015
    [Generation, Landing Page] 10 Tips To Improve PPC Performance
    If you’re trying to generate awareness or drive traffic, focus spend towards keywords that are efficiently earning impressions and/or clicks. Using keywords relevant to the content of your website or landing page is crucial to improving performance. For these keywords, adjust bids to keep them top-of-page.
    [Generation, Landing Page] 9 Quick Tips for B2B Lead Generation to Implement Today
    Author: Sesame Mish B2B lead generation is a huge topic. Previously, we combed through a host of data and concluded that content marketing, in-person connections, and referrals are the big B2B lead generation tactics that are worth most of your time. Create an SEO-optimized landing page for each piece of gated content.
    [Generation, Landing Page] Unveiling The Pipeline Marketing Technology Stack
    Traffic Technology. Starting at the top of the marketing funnel, B2B marketers need technology that drives traffic to their website (marketing channels) as well as tools to optimize the process. We typically think of these traffic drivers in two categories: 1) owned and earned channels , and 2) paid channels.
  • FATHOM  |  FRIDAY, OCTOBER 9, 2015
    [Generation, Landing Page] 10 Common Hospital Paid Advertising Mistakes We See Far Too Often
    Mistake #2: Not using forms on landing pages. Utilizing forms on your PPC landing page is the easiest way to generate leads. Mistake #3: Lack of custom landing pages. The pages on the website are most likely great for informational purposes, but not for a PPC landing page.
    [Generation, Landing Page] Putting It All Together Bonus! How an e-book Brings Inbound Leads
    How does an e-book generate inbound leads for a staffing company? An e-book providing great value will have its traffic grow organically when people share the link on their own social media pages. In the last four months (June through September), this e-book generated 51 page views (and 42 unique users).
    [Generation, Landing Page] A Beginner's Guide to Conversion Rate Optimization
    There are many stages to CRO so it’s important to decide what action you want the visitor to take on each of your landing pages. As we’ve said before, lead generation is dead , it’s all about the tie back to sales now. Was it the call to action that popped up mid-page or was it the addition of a live chat feature?
    [Generation, Landing Page] Lessons Learned From Spending $25 Million Dollars On AdWords
    Whether you are an AdWords pro or just getting started, chew on these lessons from my interview with Jake Meltzer, a demand generation guru who’s spent over $25 million dollars on AdWords (yes, really) working at companies like Google, Symantec , Zendesk , and currently, PagerDuty. 1. Focus on “long-tail keywords” to drive targeted traffic.
    [Generation, Landing Page] 7 Examples of SaaS Companies with Exceptional Marketing
    The page-turning twists of fate. It began as an unknown start-up in California and wanted to run billboard advertising campaigns to generate awareness and traffic, but realized quickly that it couldn’t afford it. Using psychology to create headlines will generate more views. Who doesn’t love a good story? The characters.
    [Generation, Landing Page] How to Use Marketing Analytics to Get C-Suite Buy-In for Content Marketing
    Show Them the Website Traffic. In our own experience, we’ve seen a high correlation between website traffic and firm revenue. Include a breakdown on where that traffic is coming from and where the traffic is going to. Are more people coming to your services pages? Content marketing is red-hot. To your blog?
    [Generation, Landing Page] Why Blog? The Benefits of Blogging for Business and Marketing
    On the same page? Let's move on to why you should use blogging as a marketing tactic. 1) It helps drive traffic to your website. They know who you are, you're on their radar, and that doesn't help you get more traffic on top of what you're already getting. And the second you run out of money, your traffic stops coming, too.
    [Generation, Landing Page] Using content-related quizzes to generate leads
    With a demand for content that actually converts, a well-produced quiz can obtain opt-in rates north of 50% and enhanced lead generation. Let’s go over three practical ways to generate leads using quizzes. I’ll even throw in real-life examples to support each method in an effort to help marketers formulate ideas.
    [Generation, Landing Page] Beyond the table stakes for B2B Conversions: “7 Tips” to maximize Conversions
    Most of these tips and tricks for landing page optimization have no sustaining power. You have applied all those table stake optimizations to these pages, such as: Meta tags and title. Unfortunately, the nature of those pages are typically buyer agnostic, thus generic in nature for your products, solutions, and services.
    [Generation, Landing Page] When Should You Put Content Behind a Form?
    So if you have really great information sitting behind that gate, from an SEO or traffic-only perspective, you wouldn’t expect any search results because they want the Google bot to see everything. But there’s a balance —especially for the companies that are already generating thousands or hundreds of thousands of unique visitors every month.
    [Generation, Landing Page] 10 Ways to Generate More Leads from Your Business Blog
    If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Subscribe Now!”). 4.
    [Generation, Landing Page] 12 Marketing Metrics Your Boss Probably Doesn't Need to Hear About
    She cared more about the impact my blog posts were having -- on traffic, on leads, and eventually on customers. Web Design/Planning. 1) Page Views. If one of your pages is getting significantly more views than others, your boss will want to know about it. 10) Facebook Page Likes. People are tweeting out my blog post!"
    [Generation, Landing Page] The Essential Marketing & Sales Metrics Your Team Should Track
    They usually write and edit blog posts, provide feedback to contributors, optimize content for SEO and lead generation, contribute to long-form content projects, conduct analytical projects, and grow blog subscribers. Here's a guide to website traffic terms.) Traffic from Organic Search. Total Leads Generated. Open Rate.
    [Generation, Landing Page] How to Create a Focused Content Strategy for Paid Search
    Being a part of the millennial generation myself, I know that if I have the choice between researching on my own and filling out a form to request information, I’ll choose researching almost every time. This millennial attitude poses a problem for higher education marketers focused on lead generation. Tell me more!”.
    [Generation, Landing Page] Agencies: How to Build an Email Campaign – When Your Client Has No List
    There are two main ways to create contact lists – the first one, purchasing lists , is a quick solution, but it comes with some pretty critical issues and performance land mines that must be addressed before you can start using them. Add a Subscribe Form to Social Media Pages. Land Ho! Purchasing Lists. Quality vs. Quantity.
    [Generation, Landing Page] 10 case studies show how web analytics prove ROI
    Landing pages with different combinations of the design elements for testing are created to optimize the user experience and maximize conversions. With This is using the metrics: 1) Page Likes increase by 92%, 2) Post Reach increase by 342%, 3) Post Engagement increase by 137%, and 4) Active Users increase by 213%.
    [Generation, Landing Page] Tracking Email Analytics Outside of HubSpot
    The tracking URL above, used in one of our PPC campaigns, allows us to easily track when a visitor arrives to the corresonding landing page via our ad. When visitors click the tracking URL, HubSpot’s Sources tool reads the token and categorizes the traffic accurately so you can see the performance. Tracking URL: [link].
    [Generation, Landing Page] 5 Steps to Set Up, Launch, and Manage an Online Display Campaign
    Simply put, online display advertising includes any promotional banner (of any size and shape) put on a web page. Common goals for display campaigns include raising brand awareness, increasing website traffic, and lead generation. Landing Page: This is the web page users are directed to once they click on the ad.
    [Generation, Landing Page] 5 Keys to Revenue-Boosting Demand Generation
    In its place, these silo slayers have created a new revenue beast — the demand generation department. Demand generation is revolutionizing how some of the world’s largest companies ramp up their revenue. Demand generation works (and is necessary) because today’s consumers wait longer and longer to connect with a company.
    [Generation, Landing Page] Digital Marketing: The 7 Essential Channels
    Image from Google’s page on responsive design (click the image to go there). For more indepth guides on SEO, check out our resources on this page of the Act-On website.). You can make the video ads clickable so that they drive more traffic to your website. Did you fill out a form on a landing page? Video.
    [Generation, Landing Page] How Publishers Can Increase Time on Site
    Let’s say you see an average page view count of 4.5 pages per visit. pages in less than a minute. It doesn’t take much math to realize that’s not a lot of time on each page, meaning your readers are just skimming. These readers are the qualified leads you want to be generating. Why Time on Site is Important. Medi
    [Generation, Landing Page] The Simple, 3-Step Process to Generating Leads and Revenue through Social Media Channels
    So first, how do you drive more traffic to your site through social channels? Below, I’ve laid out a straightforward process that will generate tangible results from your social media marketing campaigns. The end goal here is to provide a solid reason for people to click on your post/ad and get them to land on your site.
    [Generation, Landing Page] End It on a High Note! Savvy Marketing Tips to Finish 2015 Strong
    LinkedIn engagement funneled in to email nurture campaigns, Twitter posts drove blog traffic, and the web of digital marketing grew larger than ever. Your public tweets will still have to obey the law of the land with the 140-character limit, but you can let the words roll on for DMs. Right now, many marketers (you?) may Finally!
    [Generation, Landing Page] 4 Tricks To Master The Magic Of Modern Lead Generation
    Do you want to generate more leads from buyers shopping only on price –OR– from prospects looking for your help? It’s no secret that the nature of lead generation and sales is changing. For a long time, salespeople could generate a lot of their own leads and then guide prospects through the buyer’s journey before closing the sale.
  • HUBSPOT  |  MONDAY, AUGUST 17, 2015
    [Generation, Landing Page] Don't Kiss 5% of Your Organic Traffic Goodbye: New Data on Why You Should Optimize Your Website for Mobile
    After an analysis of more than 15,000 of our customers’ websites, here’s the takeaway: Websites that aren’t mobile optimized had an average of 5% decline in organic traffic. Starting on April 21, we saw a marked decline in organic traffic over a three-week period. Marketers were anxious. Fear mongering abounded.
    [Generation, Landing Page] 63 Digital Advertising Terms Every Marketer Should Know
    If we’ve missed something, please use the comment section below to let us know. A/B Testing : A method used to compare different versions of digital ads or website landing pages in order to determine which one performs better. It describes the area of a web page that’s visible before the website visitor scrolls down the page.
    [Generation, Landing Page] Want More Blog Traffic? Focus on Growing Subscribers
    "How do I grow traffic to my blog?". It's one of the most common questions I get from people launching a new blog, and I always tell them the same thing: The key to growing blog traffic is actually to focus on growing subscribers. And as you can see from the charts above, traffic grew right along with it. This was HUGE for us.
    [Generation, Landing Page] Why Landing Pages Are To Leads As Phone Numbers Are To First Dates
    Do you want to generate more leads on your website? Without landing pages, you’re like the single guy who doesn’t ask Miss Right for her phone number. Sadly, many companies who want to generate leads on their websites are making the same mistake I did when I forgot to ask for Miss Right’s phone number when I first met her.
    [Generation, Landing Page] How To Illustrate Popular B2B PPC Performance Metrics
    Not only will we often uncover several different conversion “actions”  on a website, but it is not unusual for several to function more closely towards lead nurturing objectives instead of generating direct sales action. Clicks to site measure how many visitors paid search drove to the client’s landing page. METRIC 1: CLICKS.
    [Generation, Landing Page] 4 Ways to Marry Your Email Marketing and Website Optimization Strategies
    Whether you’re sending them to a specific landing page or inviting them to take advantage of a personalized offer on-site, the work doesn’t end in your customer’s inbox. However, the segmentation of your website traffic is often treated as a mutually exclusive effort. Author: Becky Hirsch Do you hear that? It’s getting louder.
  • NUSPARK  |  SUNDAY, AUGUST 9, 2015
    [Generation, Landing Page] Is Co-Registration a Lead Generation Tactic to Consider?
    As marketers and demand generators, we are always researching and looking for new and efficient ways to drive leads into the funnel, in order to follow-up with more content as nurture, or tele-services.  I recently re-discovered the concept of co-registration as another means of capturing email addresses of interested prospects.
  • HUBSPOT  |  FRIDAY, AUGUST 7, 2015
    [Generation, Landing Page] 5 Small Tweaks to Help You Generate More Leads
    Considering this statistic, it's likely that you already have your hands full with writing quality content to attract new traffic and leads. With that said, we threw on our lab coats and started experimenting with small content tweaks that had the potential to make big improvements in terms of lead generation. We've been there.
    [Generation, Landing Page] Why Your Content Plan Must Include Interactive Content
    Through interactive assessments, calculators, infographics, benchmarking tests, or a combination of all the above, marketers can expand their brand, generate leads, build better prospect profiles and enhance lead scoring across all marketing programs. So, here are some of the key questions—and answers!—to to help fuel that conversation: 1.
  • HUBSPOT  |  MONDAY, AUGUST 3, 2015
    [Generation, Landing Page] The Marketing Stack for Publishers: What Tools Do You Need?
    Additionally, by selecting a fully integrated CMS—that connects your individual web pages to the actions your contacts take—you’re able to quickly see which areas of your site are helping people move from merely viewing, to eventually making a purchase decision. Landing Pages. This is where landing pages come in.
    [Generation, Landing Page] How to Get the Most Out of Your HubSpot 30 Day Trial [INFOGRAPHIC]
    The Result : More Traffic, More Leads, More Customers. Increase Your Traffic : (TOFU) Top of the Funnel. As a customer you’ll be able to track organic traffic growth and diagnose pages that aren’t fully optimized using built-in analytics. Calls-to-Action : Build buttons and callouts to convert traffic to leads in a snap.
    [Generation, Landing Page] Changing the site and changing the game for Intelliflo
    It wasn’t reflective of their innovative product and, more crucially, it wasn’t generating sales. The layout of the pages was something we knew we had to get right because with conversions (in this case demos) being of paramount importance, the CTA needed to be clearly accessible. Previous site hompage. Launch-ready finalised design.
    [Generation, Landing Page] Small Conversion Actions Are Better Than No Conversion Actions
    Based on competitive SEO research  from SEMRush, I’m pretty certain the site receives a fair amount of organic traffic for its position. However one critical issue arose in page evaluation: there was nothing left to do  when I was finished reviewing the content marketing asset in question.
    [Generation, Landing Page] Want More Leads But Don’t Have A Blog? Here’s How To Get Started
    By far, the most effective way to increase site traffic and leads is with a company blog. If you want more traffic and leads, don’t write about your company and its products. After 10 weeks, look at your analytics to see which ones got the most traffic, comments and shares on social media. Demand Generation
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Generation, Landing Page] So Your Ebook Didn't Generate Leads? You Could Be Making These Rookie Mistakes
    If you're using ebooks to generate leads and still not seeing the results you've been promised, then you might be making one of the following rookie mistakes. 1) You didn't identify your target audience. This can include: Writing guest posts for high-traffic bloggers. Solution: Optimize your landing page. And then.
  • HUBSPOT  |  THURSDAY, JULY 23, 2015
    [Generation, Landing Page] How to Get a Personalized Assessment of Your Website [Free Tool]
    While Marketing Grader focuses on assessing a website in terms of marketing activities such as blogs, landing pages, and social media, Website Grader is built to specifically focus on the core areas that impact a site's ability to rise to the top of search rankings. Back in 2007, we launched a tool called Website Grader. How'd you do?
    [Generation, Landing Page] 12 Marketing Techniques to Increase Your Firm’s Visibility
    Has web traffic increased? And having content and offers that allow visitors to more deeply engage with your firm will help to generate leads and appeal to middle and late-stage prospects. 2. Optimize your website pages, blog posts, and other content landing pages. Are you seeing more conversions and leads?
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Generation, Landing Page] Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate
    Thanks to this unrivaled quality, every post would generate massive amounts of traffic and leads. We implemented a new strategy to update, optimize, and republish old posts to increase organic traffic and lead gen. TOFU : These posts are created with broad, top-of-the-funnel traffic in mind (hence, the name). Traffic.
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Generation, Landing Page] Want More Traffic to Your Website? Try These 5 Tools & Tips
    When trying to diagnose a potential Google penalty, it's important to look at the dates you noticed a decline in traffic. Because we didn't have access to the submitted website's analytics, we used SEMRush to look at traffic trends. It allows website owners to tell Google if a piece of content is a duplicate version of another page.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Generation, Landing Page] Rebranding Your Company? How NOT to Kill Your SEO in the Process
    This is especially important to avoid duplicate content issues if the pages are mostly the same as the old site. good place to start would be: Traffic. To ensure an awesome user experience (and to keep the search engines happy), you’ll need to redirect every page from your old site to the most relevant page of the new one.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Generation, Landing Page] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    You do some keyword research and notice about 2,000 people are searching for an "infographic generator" every month, so you decide to build one that people can use for free once -- and if they like it, they can create more infographics for free if they provide a name and email address. I've also written a few ultimate guides in my time.
  • SYNECORE  |  MONDAY, JULY 20, 2015
    [Generation, Landing Page] How to Optimize My Landing Pages
    Are you driving traffic to your website? My guess would be yes, but the real question is what are you doing with those visitors once they land on your homepage (or any page on your site for that matter)? You’ve spent all this time driving traffic to your website… so you don’t want to lose them on your landing page.
  • SYNECORE  |  FRIDAY, JULY 17, 2015
    [Generation, Landing Page] Benefits of HubSpot's Social Media Tool
    However, when you’re dealing with small-to mid-sized organizations, the bottom line always comes down to questions such as: How many leads did we generate? Notice the "Attach" dropdown—here you're able to quickly find past blogs, landing pages, or images that you have saved in HubSpot. What Would That Look Like? It Gets Better.
    [Generation, Landing Page] Good Forms, Great Leads: How to Use Web Forms Strategically
    If you can convert website traffic to known visitors as early in the cycle as possible, you’ll have a larger window in which to figure out what they’re interested in, and how urgent their need is. Capture : The generation of an inquiry into products or services of a business; the creation of a lead in a company’s process. Access forms.
    [Generation, Landing Page] Here’s How to Create a Modern SEO Strategy That Works
    Content marketing, lead generation , lead nurturing—if any of these words are in your job title, chances are you either love SEO, hate SEO, or hate SEO with a passion. Write a page about the keyword! To improve ranking for the first keyword group, we started with two (topical) pages based on Common User Intents 1 and 2. Ah-ha!
  • OPENTOPIC  |  FRIDAY, JULY 10, 2015
    [Generation, Landing Page] This Week in Content: July 4 - July 10
    From around the web: How to Generate 30 New Content Ideas in 30 Minutes [Shutterstock]. Steps to Leverage Your Content and Boost Website Traffic : [Business 2 Community]. Increase your website traffic by using these 7 steps when publishing new content. The articles you wish you’d read during the week, but didn’t get a chance to.
    [Generation, Landing Page] Speed Matters: 5 Tips to Make Your Website Load Faster
    Here’s what else happens as a result of just a one-second delay in page load time: – 11% fewer page views. When they reduced their average page load time  by 2.2 If you could shave one second off your page speed load times, what dollar amount would that mean for your business? Page Speed Tool #1: Pingdom.
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Generation, Landing Page] 7 Reasons Why Your Website Isn’t Performing
    Instead of telling you that you need CTAs on all of your web pages and that you need to implement landing pages, this article will focus more on the smaller things that will help the websites and pages that were already built to convert, do it better. SEO Reasons. 1) Poor Performance Due to Poor Traffic.
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Generation, Landing Page] 10 Things to Double-Check Before You Begin Your Next Campaign Analysis
    Maybe you have one for your main website, one for your blog, and another for your landing pages. When sources are all presented one page, it can be easy to mistake the numbers from one channel with the numbers from another. It's considered a best practice to regularly monitor how much traffic you get to the pages on your site.
    [Generation, Landing Page] How to Perform an Onsite Audit for SEO, Part 3: Take Action
    The fruits of your labor may take weeks or even months to test out and become evident in the form of rankings and traffic. Check Google’s Search Console (formerly Webmaster Tools) for landing page and keyword impressions, clicks and CTR improvement. Examine keyword rankings for pages on your site which aren’t performing well.
    [Generation, Landing Page] Why Video Is Crucial to Your Marketing Automation Strategy
    In fact, video will account for nearly 80% of all internet traffic by 2018, according to Cisco. Landing pages with videos drive 80% more conversions. Picture this: a prospective buyer comes to your site and watches 10 videos on one page and then leaves. How to use video strategically for lead generation.
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Generation, Landing Page] How to Answer 11 Common Marketing Questions Using Analytics
    In order to successfully track the effectiveness of your marketing campaign, you'll need to start by setting goals for how many visits, contacts, and customers you want to generate. After you produce content for your blog, it is important to figure out if you are actually generating contacts as a result. while it is.8% for referrals.
    [Generation, Landing Page] Crowdfunding 101: Testing the Waters with TeeSpring
    Share your test through all of your social media channels — even LinkedIn can be a great source of traffic, especially within related groups. It provides you with an attractive landing page to display your shirts with a unique URL. Finally, you’ll want to fill out the text that goes on this page.
    [Generation, Landing Page] 21 Spectacular SEO and Search Marketing Stats and Facts
    While it’s great to be #1—the top result still generates nearly one-third of all organic search clicks—the share garnered by results two through four has increased significantly in the last decade. 54% want to improve traffic conversion rates. Social may be sexy, but search still pays the bills. print industry. •  Be like Avis.
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Generation, Landing Page] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
    And we need you, [your name], to create and promote some new content pronto so we can generate those leads!". Section 3: 9 Unique Ways to Generate Leads With QR Codes. The Audio/Video Compilation Site Page. an instructional page on your website). Don't have a solid cover image or title page to start with? Not sure?
    [Generation, Landing Page] Interview with Dave Chaffey of Smart Insights
    Most B2B service marketers know the value of tailored landing pages to drive traffic and capture leads for niche B2B buyer personas. This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Generation, Landing Page] The Blogging Tactic No One Is Talking About: Optimizing the Past
    And I'm not just talking about the findings from the report -- I'm also talking about the business results we've generated from the shift we made in our blogging strategy because of those findings. Update old blog content and generate more traffic and leads from it in the process. The goal? Great for us, right? nuts, right?
  • HUBSPOT  |  TUESDAY, JUNE 16, 2015
    [Generation, Landing Page] Are Publishers Measuring Success Correctly?
    Traffic-producing keywords, site visits, headline clicks, social media shares and engagements, etc. These are metrics that help you understand how you're succeeding or failing at getting eyes on your page. failure at the outreach stage can result in low traffic (or high-volume, low-value traffic). 2) Sales Metrics. Medi
  • HUBSPOT  |  TUESDAY, JUNE 16, 2015
    [Generation, Landing Page] How to (Ethically) Steal Other People's Content
    Each new generation builds on the elements of the past. Feel free to steal all of them with a completely free conscience: 13 Types of Blog Headlines That Will Get You More Traffic. Landing Page Headline Formulas You Can Test Today. Well, they do. And I think you should too. If you’ve thought about it, so has someone else.
    [Generation, Landing Page] How To Get A Positive Return On Your Marketing Investment
    Keyword research is one of the best ways to influence your site traffic — not just in overall volume, but in quality. If you publish content optimized for high volume, low-difficulty phrases, you’re more likely to rank on page one of the SERPs, which of course means more site visitors. Give it Some Elbow Grease? Use A/B Testing.
  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Generation, Landing Page] How to Identify and Fix Friction on Your Landing Pages
    You’ve spent a lot of energy (and budget) getting targeted traffic to your website. Often times this comes as a result of landing page friction -- a barrier that prevents your visitors from completing the action you'd like them to take. Trouble is, it didn't seem as though our landing pages were communicating that.
  • HUBSPOT  |  THURSDAY, JUNE 4, 2015
    [Generation, Landing Page] 7 Reasons You're Not Getting ROI From Your Content
    Content as a marketing strategy is reliable and cost-effective, but only if it generates high-quality leads. If you do not understand how many people access your content, where your content is shared, or the new contacts it generates, chances are your marketing efforts are not nearly as effective as they could be.
  • HUBSPOT  |  THURSDAY, JUNE 4, 2015
    [Generation, Landing Page] Can Media Companies Still Charge Readers For Their Content?
    Fortunately, there are still ways for savvy marketing and content strategies to increase paywall subscriptions for digital publishers and allow top-notch content to continue generating revenue. By building a system of SEO-optimized landing pages, email marketing, social media outreach, etc., Thinking Like a Marketer. Media
  • HUBSPOT  |  TUESDAY, JUNE 2, 2015
    [Generation, Landing Page] The Shark Tank Effect: How to Prepare Your Website for a Traffic Influx
    So, on the day an episode airs, some percentage of the seven to ten million people watching will land on those businesses' websites. Can you imagine the traffic influx these businesses receive -- and the damage it could do to their websites if they aren't prepared? Research what kind of traffic influx to expect. Source: Inc.com.
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Generation, Landing Page] 16 Reasons Why People Leave Your Website
    And thanks to marketing initiatives like these ones, you’re getting traffic to your site. And for more tips on how long your landing page forms should be, read this blog post.). 8) Your site lacks personality. Here are some key stats from their analysis: 47% of consumers expect a web page to load in two seconds or less.
    [Generation, Landing Page] 33 Inspiring B2B digital marketing case studies
    The campaign generated over $1 million in new sales opportunities with several deals closed within the first 3 months of launch. The results of the campaign generated 1,700 leads, 125 webinar participants, 5,000 views on Slideshare and $1 million in new business. has four Facebook pages, four Twitter feeds and two LinkedIn accounts.
  • RADIUS  |  WEDNESDAY, MAY 20, 2015
    [Generation, Landing Page] A Day in the Life of a Marketer: A Story in GIFs
    ” While we all beam at this phrase: “marketing generated more pipeline than sales this quarter!” See that site traffic is at a 30-day high! “You want that landing page done by WHEN!?” No two marketers are the same, but there are many things we all have in common. For Afternoon. Evening.
    [Generation, Landing Page] B2B Lead Generation: 2 Things You May Be Doing Wrong
    Is your lead generation slowing down? Let marketing help generate more qualified leads with your website. And yet, many companies are still making two critical mistakes when it comes to generating leads to fill their sales pipeline and grow their businesses. 1) Requiring sales to generate all the leads. Here's how.
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Generation, Landing Page] 10 Resources to Help You Teach Inbound Marketing
    For example, you can use filters to search for landing page examples from automotive industry. Other filters include traffic level, device type, and page type (such as jobs pages, team pages, or 'about us' pages.) If you are looking for case studies or your students are searching for examples, Crayon is a gold mine. 9) Unsplash.
  • SOCIAL MEDIA B2B  |  TUESDAY, MAY 12, 2015
    [Generation, Landing Page] 5 Tips to Increase Engagement on B2B Social Media Sites
    Still, every B2B company has its own target time frame, so make sure you pay attention to when your audience is posting in response to your messages and when traffic increases. 2. The best way to do that is to make a compelling offer that will drive them to a landing page on your website. Post at the right time. Take risks.
    [Generation, Landing Page] Small Marketing Budget? Use In-House Experts to Get Huge Results
    And the keywords in your interview (or other blog post) are bound to attract search traffic. In fact, according to a study from Content Marketing Institute and MarketingProfs, two-thirds of B2B marketers cite webinars and online events as the most effective method for generating leads and marketing to prospects and customers.
    [Generation, Landing Page] Ways to Make Your B2B Lead Generation Evergreen
    What if your B2B lead generation, product marketing and launches could replicate some of that magic of self-renewal? What you need is to think of every step in every lead generation campaign as a new launch and keep it evergreen. This is isn’t so different from B2B lead generation and lead nurturing.
    [Generation, Landing Page] How to Perform an Onsite Audit for SEO: Part 1: Do the Research
    But technical factors do matter, and improving them can give your pages a boost. You may have slight variations based on what you’re able to gain access to, but there are really five key areas you’re looking to gather data for: Traffic analysis. Website Traffic Behavior Analytics. Acquisition All Traffic Report.
    [Generation, Landing Page] 5 Blogging Tips To Get More Leads
    Both play heavily into generating leads. Even if you have incredible landing pages or a refined SEO strategy, your inbound marketing strategy will never realize its full potential for online lead generation without strong and relevant content. By doing this, you can more generate leads and exposure for your business.
    [Generation, Landing Page] 5 Keys To Creating A B2B Blog That Builds Traffic And Generates Leads
    Are you struggling to find the right combination of things to unlock the power of a successful blog that builds traffic and generates leads? blog is by far the most important means of increasing the right kind of traffic to your site and converting visitors to leads. Or, you can keep your existing site but add a blog. And so on.
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