THE FORWARD OBSERVER | MONDAY, JULY 28, 2014
[Generation, Landing Page] The Inbound Marketing Methodology Explained [VIDEO]
If you’re frustrated with how traditional marketing just doesn''t generate the sales leads it once did , you’re not alone. It’s becoming the most effective marketing method for generating leads. Studies show that leads generated with inbound marketing cost less than leads generated with outbound marketing. Attract. Close.
FATHOM | THURSDAY, JULY 24, 2014
[Generation, Landing Page] Paid Search & The Truven 15 Top Health Systems
Our hypothesis was that most of the Truven 15 Top Health Systems are doing some form of paid advertising to help generate incremental patients and increase brand awareness. What kind of landing pages are they using? Landing Page: [link]. Advocate Health Care does a fantastic job with the landing page.
THE FORWARD OBSERVER | MONDAY, JULY 21, 2014
[Generation, Landing Page] How To Link Inbound Marketing With Trade Show Success
Could they be doing something else that is cheaper and more effective to generate leads? An increase in organic and direct traffic. Consider the CTA’s role in everything , including your signs, landing page, booth, goals and metrics. Keep in mind two things: 1) your marketing goals, and 2) your call to action.
THE FORWARD OBSERVER | WEDNESDAY, JULY 16, 2014
[Generation, Landing Page] Inbound Marketing Takes Time: How Should You Be Using Yours?
You have lots of preparation to do beforehand like setting goals, researching buyer personas, doing keyword research, setting up your site with calls-to-action and landing pages , writing blog articles and premium content , setting up lead nurturing sequences , and so on. Once underway, here''s what needs to happen. Sadly, no.
HUBSPOT | FRIDAY, JULY 11, 2014
[Generation, Landing Page] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
If you want to dig deeper in any one subject, the course pages are chock-full of links to supplemental reading material. Create a landing page and a thank-you page for one of your existing offers. Pick your favorite offer and create a landing page and thank-you page for it. Woohoo! Let''s do it.
THE FORWARD OBSERVER | TUESDAY, JULY 8, 2014
[Generation, Landing Page] 20 Stunning Inbound Marketing Statistics
75% of search engine users never scroll past the first page of search results. Websites with 51 to 100 pages generate 48% more traffic than websites with 1 to 50 pages. B2B companies that blog only 1-2x/month generate 70% more leads than those who don’t blog. Lead Generation. Far from it. Blogging.
THE FORWARD OBSERVER | WEDNESDAY, JULY 2, 2014
[Generation, Landing Page] How to Measure Success in Inbound Marketing
What are our traffic sources? Focus on direct, organic and referral traffic. Direct traffic is from people who have typed your URL into their browser. Referral traffic is a link from another website (including social media). Organic traffic is from a link on a search engine results page. Overall Website.
HUBSPOT | WEDNESDAY, JULY 2, 2014
[Generation, Landing Page] How to Design Experiments for Your Website in 5 Easy Steps
'Running experiments on your website, such as testing the copy of a headline or trying out a new color for your call-to-action buttons, is crucial to your online demand generation. For example, if you have two landing pages, one with 5% conversion rate (CVR) and the other with a 30% conversion rate, seek to improve the 5% CVR page.
SYNECORE | SATURDAY, JUNE 28, 2014
[Generation, Landing Page] The 9 Website Performance Metrics That Matter
Unique Visitor Traffic. You should be seeing an upward trend in your unique visitor traffic, suggesting that your content is being successful at driving new visitors to your site. Direct Traffic. Direct traffic can also be attributed to your repeat visitors. Organic Traffic. Landing Page Conversion.
THE FORWARD OBSERVER | THURSDAY, JUNE 26, 2014
[Generation, Landing Page] The 3 Most Important Aspects of Inbound Marketing
Blogging creates more pages in the search engines, which translates into more opportunities for you to be found. This is done because, not surprisingly, it generates sales. And voilà, you generate a lead! Some of the most important things to measure with inbound marketing include: Traffic To Leads. Getting Found Online.
FATHOM | MONDAY, JUNE 23, 2014
[Generation, Landing Page] 3 Tips for Hospitals To Fuel Content Marketing with SEM Data
Fathom has certainly seen great results with structured campaigns promoting specific service lines that send users to relevant landing pages with prominent calls-to-action. From the PPC side, sharing keyword data with the SEO team enables it to see which keywords are not only driving traffic, but also converting most frequently. .
EARNEST ABOUT B2B | MONDAY, JUNE 23, 2014
[Generation, Landing Page] Building a case for lead nurturing
Companies that blog generate 126% more leads than those that don’t. It’s true that social channels, blog and content generation need a large time commitment and launching a programme can be daunting – especially when you''re building from scratch. 'Rome wasn’t built in a day. Good things come to those who wait.
THE FORWARD OBSERVER | MONDAY, JUNE 23, 2014
[Generation, Landing Page] How Long Does Inbound Marketing Take to Reach Success?
Building landing pages , email newsletters and segmented contact lists. Based on HubSpot research, the more of both you do, the more traffic and leads you should get, assuming your content is good and properly mapped to your buyer''s journey. The more premium content behind landing pages you have, the more leads.
HUBSPOT | THURSDAY, JUNE 19, 2014
[Generation, Landing Page] 60 Marketing Acronyms Every Industry Pro Should Know
Website bounce rate: The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. The percentage of people who completed a desired action on a single web page, such as filling out a form. PV: Page View. See SaaS.).
HUBSPOT | TUESDAY, JUNE 17, 2014
[Generation, Landing Page] Running Out of Email Marketing Ideas? 17 Sources of Endless Inspiration
If you are trying to generate leads through your email marketing, for example, you will probably want to use content that''s gated by a form. Do you have a high conversion rate on landing pages that are promoted by email? You should also take a look at the pages on your website that got the most traffic in the past month.
SYNECORE | TUESDAY, JUNE 17, 2014
[Generation, Landing Page] How to Find Opportunity in a Paid Search Strategy
'While SEO techniques are highly useful for organic searches , which in turn can drive a large amount of traffic to your site, the opportunities with paid search can be optimized to allow you to micro-target prospects and consumers. Keep in mind that ad retargeting does not drive fresh traffic to your site, it only increases conversions.
HINGE MARKETING | MONDAY, JUNE 16, 2014
[Generation, Landing Page] Visible Expert Profile: Jay Baer
He says, “The things I do on social media drive traffic to the blog. According to Jay, books “amplify everything else I’m doing,” generating bigger and better clients and speaking opportunities. We study them because we want to understand how they attained that status and what we can learn from them. Teamwork.
HUBSPOT | MONDAY, JUNE 9, 2014
[Generation, Landing Page] How to Build a Successful Native Advertising Campaign
Below are six things that I''ve found to be essential in creating successful lead generation campaigns using native advertising. This is very important because otherwise native advertising can’t be used as a lead generation tool. Number of leads / clicks = strength of landing page. 1) Get the Right Eyeballs.
KOMARKETING ASSOCIATES | THURSDAY, JUNE 5, 2014
[Generation, Landing Page] 8 ValueTrack Parameters For Better AdWords Campaign Data
When you review your data in Google Analytics or look at your traffic logs, you can use the recorded information to help you analyze your campaign performance and improve your targeting and return on investment (ROI). In many cases long tail exact match terms will generate a much better return or conversion rate. Why is it important?
HUBSPOT | TUESDAY, JUNE 3, 2014
[Generation, Landing Page] 8 Types of CTAs You Should Absolutely Try on Your Blog
They''re a critical component of your website''s lead generation process -- especially on your blog. Without CTAs, people visiting your blog will have a hard time converting on your landing pages unless they happen to stumble upon them at a later date. Not always. Below are eight ideas to get you started. 3) Tweet This CTAs.
FATHOM | MONDAY, JUNE 2, 2014
[Generation, Landing Page] A Few Good Reasons Manufacturers Should Use PPC
Here are just a few reasons to try one of the most powerful lead generation strategies available to advertisers. PPC is a model of Internet marketing in which your company pays (for each click) to display an ad prominently in a search engine results page, or SERP. PPC isn’t complicated, understand the basics and educate your team.
VERTICAL RESPONSE | MONDAY, JUNE 2, 2014
[Generation, Landing Page] Useful Google Analytics: Goals and Attribution Models
'Google Analytics (GA) is an excellent free tool used to track and measure website traffic and other factors. • Duration: It’s not worth it to put a lot of time into a page if people immediately scroll off, so you’ll want to track the results to see how much time people are spending on any given page.
HUBSPOT | FRIDAY, MAY 30, 2014
[Generation, Landing Page] 7 Marketing Skills You Need to Get a Promotion
2) Create unique and valuable offers to generate leads. An ineffective marketer creates a bunch of generic "contact us" landing pages on his website and thinks the leads will automatically start rolling in. Then he creates a landing page for each offer so website visitors can complete a form in exchange for the offer.
HUBSPOT | THURSDAY, MAY 29, 2014
[Generation, Landing Page] 6 Signs Your Landing Page Needs to Be Redesigned
So if your landing pages are performing well, it might be better to focus your efforts elsewhere. But how can you know for sure if your landing page are in good shape? Here are six signs that your landing page needs to be redesigned or optimized to get you as many high-quality leads as possible. Seasonality.
HUBSPOT | MONDAY, MAY 26, 2014
[Generation, Landing Page] The Basics of Inbound Lead Generation
Even though in the 2013 State of Inbound Marketing Report we found that 20% of marketers say increasing total lead volume is their top priority this year, lead generation itself may not be the problem at hand. Often, lead generation problems can be addressed by fixing other problems -- like website traffic, for example.
HUBSPOT | SUNDAY, MAY 25, 2014
[Generation, Landing Page] Conversion-Friendly Design, Lead Gen Help & More in HubSpot Content This Week
Whether you''re bringing visitors in to the top of the funnel, converting that traffic into leads, nurturing those leads into opportunities, or closing and delighting customers, almost every role in your organization has some hand in conversion optimization. Never Generated Leads From Your Website Before? Enjoy! Here''s How to Start.
HUBSPOT | FRIDAY, MAY 23, 2014
[Generation, Landing Page] Dear HubSpot: My Blog Isn't Generating Leads. Please Help?
Lead scoring, product adoption, motivating your sales team, generating more leads, finding enough content -- you name it, we''ll find you an answer. You have traffic coming to your blog, after all -- so pat yourself on the back for that -- you''re just not converting as much of that traffic as you''d like. confidant.
HUBSPOT | THURSDAY, MAY 22, 2014
[Generation, Landing Page] 9 Quick Ways to Take Your Blog to the Next Level
By tinkering with your blog post frequency and keeping an eye on your key metrics (unique visits, leads generated, etc.), you will eventually land on a publishing schedule that maximizes results without driving you bonkers. Tip #7: Link to pages that are already ranking highly in search. Section 1: Calls-to-Action. or higher !
WRITTENT | WEDNESDAY, MAY 21, 2014
[Generation, Landing Page] 11 Reasons to Focus on Quality Content
If you’ve been outsourcing to budget writers, or you’re on the fence about increasing your marketing spend, here are eleven good reasons why you should pay professionals to focus on producing quality content for your web pages. Create magnetic headlines for your blog posts, emails, and paid ads and prospects will click through to your pages.
MARKETING ACTION | WEDNESDAY, MAY 21, 2014
[Generation, Landing Page] Content Syndication: 3 Key Techniques
In a nutshell – the content syndication vendor will promote the client’s PDF whitepaper/eBook (usually behind a lead generation form), and anyone who downloads the content is sent to the client as a sales lead. The two partners pair the content with the audience, and then share the leads that are generated. Lead Shares. license.
HUBSPOT | MONDAY, MAY 19, 2014
[Generation, Landing Page] Never Generated Leads From Your Website Before? Here's How to Start
'An entire book could be written on optimizing your website for lead generation. Optimizing for lead generation is the most important responsibility for modern marketers; for many, it pretty much serves as their job description. 1) Create gated premium content and associated landing pages. lead generation
BLOG MY CALLS | THURSDAY, MAY 15, 2014
[Generation, Landing Page] The Secret Trick to Generating Better AdWords Leads
They do Adwords because they are obsessed with the traffic. Generate more phone calls and analyze those calls for data. That means just a few phone calls can generate the revenue produced by A LOT of web leads. 'In a recent study, most marketers admitted that they are not entirely satisifed with Adwords leads. The Secret Trick.
BLOG MY CALLS | THURSDAY, MAY 15, 2014
[Generation, Landing Page] [Debate] Should You Stop Spending Money on AdWords?
Test - Test different offers, different copy, different landing pages and different techniques. Leads from AdWords are generally more expensive than leads generated from other sources. The traffic is addicting. It builds a dependency on paid traffic that deincentivizes working on the actual fundamentals of a website.
VIDYARD | THURSDAY, MAY 8, 2014
[Generation, Landing Page] Pop Culture Perfection: HootSuite Unites the Social Thrones
Fans of the show will recognize the music immediately, and HootSuite did a fantastic job re-creating the opening scenes depicting each social network as a clockwork kingdom rising from the land, with HootSuite as the continent connecting them all. Game of Thrones has an iconic opening cinematic that plays at the start of each episode.
HUBSPOT | THURSDAY, MAY 8, 2014
[Generation, Landing Page] 4 Simple Metrics That'll Help You Assess Your Facebook Marketing Performance
This metric can be found at the top of your Page (under your Page name) and is important to look at because it tells you how engaged Facebook members are with your brand both on your Facebook Page, and off it. It includes any mentions, Likes, shares, comments, or links to your brand''s Page. 1) Brand Engagement. These 0.7%
FATHOM | TUESDAY, MAY 6, 2014
[Generation, Landing Page] Conversion Rate Optimization (CRO) and Why It’s Important in B2B Lead Generation
Conversion Rate Optimization is a process of increasing the percentage of users to convert when on a website, landing page or email. Generate more sales or leads with the same amount of traffic. Evaluating a page’s or site’s sales funnel can uncover opportunities to reduce anxiety and friction for the user.
BLOG MY CALLS | THURSDAY, MAY 1, 2014
[Generation, Landing Page] 5 Reasons Most Marketers FAIL at ROI Calculations
When I asked my friend how he knew which marketing campaigns generate phone calls and, more importantly, caller conversions, he said the following: "I don''t really care at this point. They''re more worried about landing page conversion rate than lead-to-close ratio. That''s a problem. 1) They Don''t Care. Think everyone cares?
HUBSPOT | THURSDAY, MAY 1, 2014
[Generation, Landing Page] 7 Avoidable Problems That Are Stressing Out Your Marketing Employees
It’s hard enough to have to manage so many different marketing channels these days -- social media, blogging, landing pages, SEO, paid search, email -- but imagine using a different tool for each one of these. 'Have you been noticing a few unhappy faces in your marketing meetings lately? Did you hire an external website designer?
HUBSPOT | MONDAY, APRIL 28, 2014
[Generation, Landing Page] Why Your Blog Is Failing
This isn''t because they''re looking for overnight results -- they''ve probably waited 3-6 months, but they still aren''t seeing a meaningful quantity of traffic and leads come through. Business blogs trying to drive traffic and generate leads need educational, helpful content to be at the core of their content strategy.
HUBSPOT | THURSDAY, APRIL 24, 2014
[Generation, Landing Page] 6 Incredibly Insightful Marketing Reports You Should Be Running
Some important metrics that you should track are traffic, leads, and customers -- all of these are important to get the full picture of your marketing funnel. It may be helpful for marketers to be able to tie their marketing efforts back to the amount of revenue their marketing generates from that particular channel. Revenue Reporting.
MODERN B2B MARKETING | THURSDAY, APRIL 24, 2014
[Generation, Landing Page] #WorldsToughestJob: A Truly Human Video
Landing pages. Email opt-out landing pages. While video certainly presents an opportunity to be more human, it can be tricky to create something that looks good, is truly innovative, stands out from the crowd, generates buzz, and (dare I say it) goes viral. 'Author: DJ Waldow I’ve been speaking (preaching?)
HUBSPOT | THURSDAY, APRIL 24, 2014
[Generation, Landing Page] How to Grow Your Email List the Right Way [Video]
There are two parts to this answer: Traffic. How to Get Traffic. If you reverse-engineer this process for your business, you can produce highly targeted traffic and leads. And since we''ve written an article with this exact title and about this topic, we''re able to generate a lot of traffic and leads from this page.
VOICE-BASED MARKETING | TUESDAY, APRIL 22, 2014
[Generation, Landing Page] Tips for Getting the Most Out of Your Twitter Advertising Campaigns
Did webinars generate the most new followers? Did blog posts generate the most clicks? Did white papers generate the most downloads? If your website isn’t mobile friendly, or you don’t have landing pages optimized for mobile devices, you’re missing out on the majority of Twitter’s daily traffic. General
VOICE-BASED MARKETING | TUESDAY, APRIL 22, 2014
[Generation, Landing Page] Tips for Getting the Most Out of Your Twitter Advertising Campaigns
Did webinars generate the most new followers? Did blog posts generate the most clicks? Did white papers generate the most downloads? If your website isn’t mobile friendly, or you don’t have landing pages optimized for mobile devices, you’re missing out on the majority of Twitter’s daily traffic.
WRITTENT | TUESDAY, APRIL 22, 2014
[Generation, Landing Page] 25+ Phenomenal Resources to Help You Market Your Blog Better
This guide covers everything about building a blog audience – organic traffic, outreach, paid traffic, content syndication, and more. strategic traffic-generation plan ready to be executed. Boost Blog Traffic. Traffic Generation Cafe. No idea how to do that? No problem! Learn to Blog. TwiTip.
HUBSPOT | MONDAY, APRIL 21, 2014
[Generation, Landing Page] How to Be an Efficient & Effective Marketer (Without Losing Your Sanity)
These days, marketers need to be responsible for traffic generation, website upkeep, blogging, social media publishing and monitoring, lead generation, email blasts, product marketing, sales training. You''re getting followers on Twitter, but website traffic has dipped. 'As a marketer, you''re an extremely busy person.
HUBSPOT | MONDAY, APRIL 21, 2014
[Generation, Landing Page] Which Marketing Analytics Should You Be Looking At?
We have traffic data, conversion data, lead data, email marketing data, social media data. Look at traffic. Increasing the amount of traffic to your website is important as you begin to gain more brand awareness. You should also look at how much traffic is coming to your homepage, specifically. the list goes on.
MODERN B2B MARKETING | MONDAY, APRIL 21, 2014
[Generation, Landing Page] Moneyball for Marketers
Historically, sales people and marketers have tracked three KPIs: Number of leads generated. For example, a channel that generates a lot of poor-quality leads may compare unfavorably in total campaign value to a smaller channel with whale-sized leads. Don’t just measure the traffic and conversion rate per referral. That’s a 3.2%
HUBSPOT | FRIDAY, APRIL 18, 2014
[Generation, Landing Page] 13 Solutions to Your Most Common Landing Page Problems
'On the surface, landing pages seem simple, right? They''re one page with one form. If you have all the elements of successful landing pages, you should be good to go. Think of this post as the first step of your game plan to optimize your landing pages. Landing Page Problem #1: No Traffic.
HUBSPOT | THURSDAY, APRIL 17, 2014
[Generation, Landing Page] A Quick & Dirty Guide to Setting Up Twitter Ads Campaigns
'Twitter is a great marketing channel for driving traffic and generating leads. Using Twitter Ads is an easy way to get your tweets in front of larger audiences than just those who follow you, which is particularly useful if you’re looking to generate more new leads for your database. So, how do you get started?
VOICE-BASED MARKETING | THURSDAY, APRIL 17, 2014
[Generation, Landing Page] Top 3 Tips for Optimizing Social Advertising on Facebook
Marketing Land recently reported that news feed ads attained a click-through-rate 44 times higher than right-side display ads, and a conversion rate 5 times higher. Mobile-specific campaigns enable advertisers to tailor ad copy, creative, and landing pages to smartphone and tablet users. in 2010 to $8.3B in 2015.
HUBSPOT | THURSDAY, APRIL 17, 2014
[Generation, Landing Page] A Handy Guide to Optimizing Your Social Media Channels
If you''re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here. The data showed that for Facebook, posting once every two days was the optimal frequency for generating Likes. Incorporate social sharing and follow buttons into your emails and thank you pages.
MARKETING ACTION | THURSDAY, APRIL 17, 2014
[Generation, Landing Page] Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality
The result: Every page on your site is a potential front door, a possible landing page for new and return visitors searching for something you offer. It’s a sea change for businesses unenthusiastic about having to (again) rethink strategies, page designs, and navigational structures. So what are landing pages for?
THE FORWARD OBSERVER | MONDAY, APRIL 14, 2014
[Generation, Landing Page] How to Unlock the Lead Generation Power of Your B2B Website
'Artillery B2B Marketing Blog > The Forward Observer Not generating enough leads on your website? Don''t get angry: Include these powerful things and your B2B lead generation can be an unstoppable force. offline advertising to help build traffic to your site. Landing Pages. Thank You Pages. Forms. Javi ?
WEBBIQUITY | MONDAY, APRIL 14, 2014
[Generation, Landing Page] 83 Exceptional Social Media and Marketing Statistics for 2014
83% of B2B marketers invest in social media to increase brand exposure; 69% to increase web traffic; and 65% to gain market insights. As of 2013, Apple had yet to claim a Twitter account, Facebook page, or any other type of social media presence. However, just over a third of marketers view each channel as valuable for lead generation.
HUBSPOT | FRIDAY, APRIL 11, 2014
[Generation, Landing Page] From Direct Mail to Digital: How Your School Can Avoid the Dreaded #CollegeMail
But current high school students are more connected online than any other generation, ever. You can host this content on landing pages and promote it via your social channels and on your website homepage. Remember: Be sure to drive your social media traffic to landing pages that offer educational content they can download.
HUBSPOT | MONDAY, APRIL 7, 2014
[Generation, Landing Page] How to Add Slide-In Calls-to-Action to Your Blog Posts [Tutorial]
'Blogging is a great way to get more traffic to your site, and if you play your cards right, you can also generate tons of leads. Typically, many blogs (including HubSpot''s blog) end each post with a call-to-action (CTA) that leads to a landing page. Submissions - How many leads did each CTA ultimately generate?
HUBSPOT | THURSDAY, APRIL 3, 2014
[Generation, Landing Page] 5 Things Many Marketers Forget When Running A/B Tests
Synergy and circling back usually only result in the appearance of doing work, while intelligently testing techniques and generating actionable data actually helps you accomplish your business goals. One page has a brief, bullet-point list of company facts -- Funded, Series A raised, etc. -- followed by a giant TALK TO SALES button.
VOICE-BASED MARKETING | TUESDAY, APRIL 1, 2014
[Generation, Landing Page] The 9 Best Ways to Improve Google Paid Search ROI
Is your goal to generate web downloads? For example, if you notice that one campaign is consistently meeting its daily budget three days in a row while also generating quality leads, you’ll know right away that you need to bump up your budget to keep those leads coming in. Build brand awareness? Drive phone calls? Daily optimization.
HUBSPOT | WEDNESDAY, MARCH 26, 2014
[Generation, Landing Page] How to Amplify Your Reach With Content Discovery Platforms
'As marketers, one of our most important goals is driving more traffic to our sites, and one of the best ways to do that is through content creation. It helps you educate your audience, assert yourself as a thought leader, and generate more subscribers, leads, and opportunities. content creation lead generation
WEBBIQUITY | TUESDAY, MARCH 25, 2014
[Generation, Landing Page] Six Best Practices for Marketing with White Papers
In the lead generation process, white papers can be extremely valuable because they identify prospective buyers while requiring a low level of commitment. In the hierarchy of lead generating assets and activities, white papers form the vital base, as illustrated below. How many pages did he or she read?); Solve a real problem.
MARKETING ACTION | TUESDAY, MARCH 25, 2014
[Generation, Landing Page] Agency’s Web Traffic Jumps by 400%
Find out why in a new case study , including how Act-On helped circle S increase its lead generation and content marketing, get new clients, and help its own clients successfully meet the challenges of multiple channels. 400% increase in web traffic. More traffic means more leads … and more wins. And they did. Find Out More .
HUBSPOT | MONDAY, MARCH 24, 2014
[Generation, Landing Page] How to Use Infographics to Get Leads From Your Website
As a result, creating infographics for your website can get you more traffic. By creating an effective conversion path and making these graphics easy to share, you can turn your infographics into lead generation machines. If you already have a landing page created for your offer, that''s perfect. Here''s how. Free trials?
MARKETING ACTION | THURSDAY, MARCH 20, 2014
[Generation, Landing Page] 3 Ways Marketing Automation Can Make You a Better Marketer
Marketing automation unshackles you from a host of manual tasks and allows you to focus your time on the important things: revenue-building campaigns, sales and marketing productivity, lead generation, and long-term customer relationships. Tracking of paid search and SEO campaigns that help you optimize your pages and promotions.
HUBSPOT | MONDAY, MARCH 17, 2014
[Generation, Landing Page] How to Integrate Email Campaigns With the Rest of Your Marketing
In fact, 65% of the top 20% of B2B marketers in social media lead generation integrate email with social media, compared to the industry average of 51% ( Aberdeen Research ). For example, consider placing a call-to-action on your Facebook page. 'Email as a marketing channel isn’t going anywhere anytime soon. The best news?
HUBSPOT | FRIDAY, MARCH 14, 2014
[Generation, Landing Page] 7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)
If you''re a HubSpot customer, you can get this information in Page Performance. 5) Landing Page Conversion Rates. Arguably the most important metric for marketers to keep their eyes on is lead conversion, or the percentage of visitors who convert into contacts by filling out a form on a landing page. analytics
HUBSPOT | FRIDAY, MARCH 14, 2014
[Generation, Landing Page] 55% of Visitors Spend Fewer Than 15 Seconds on Your Website. Should You Care?
Instead of tracking article views, we should focus on reading time and page engagement. Also, the term "articles" doesn''t include homepages or landing pages; they''re the news/content/media posts, pages, stories.". 'According to data by Tony Haile of Chartbeat , I''ve only got 15 seconds to capture your attention.
THE FORWARD OBSERVER | WEDNESDAY, MARCH 5, 2014
[Generation, Landing Page] How to Market Your Business Through Social Media Networks
To reign supreme, your social media marketing should be just one cog in a larger, well-oiled lead generation, sales and marketing machine. After you have specific lead generation goals for marketing, only then should you start thinking about how social media can help. Evaluate their performance against specific lead generation goals.
BLOG MY CALLS | MONDAY, MARCH 3, 2014
[Generation, Landing Page] The 8 Biggest Marketing Mistakes You're Making
This includes web analytics, conversion rates, organic traffic, keyword data, and call tracking. How much marketing can you afford to do that doesn''t generate concrete leads? One of the best bits of advice I''ve ever heard from Tim Ash, was that we should hold every page of our website accountable for conversions. Calls matter.
HUBSPOT | MONDAY, MARCH 3, 2014
[Generation, Landing Page] 7 Reasons Most Enterprise Websites Fall Short
mean so great that traffic is high and growing, bounce rates are low, and engagement and demand are off the charts. ShoreTel does a fantastic job of this on their homepage -- describing who they are and what they provide -- and their sub-page descriptions are great, too. 6) Bad at Generating Leads and Demand. What gives?
MARKETING ACTION | MONDAY, MARCH 3, 2014
[Generation, Landing Page] Digital Marketing Glossary, Part 3
Paid media is often important for creating awareness, an early step in demand generation. Pay-per-click (PPC, also called cost per click): is an internet advertising model used to direct traffic to websites from search engines, advertising networks, content websites, and blogs. are all paid media. See Marketing-Qualified Lead. license.
WRITTENT | FRIDAY, FEBRUARY 28, 2014
[Generation, Landing Page] 15 Call to Action Samples for Rocking Blog Posts that Convert
Once you’ve written, edited, formatted, and quality-checked it, do you want your efforts to generate results for your brand? We’ve created a list of both written and designed examples, and success tips for every kind of action you might want your blog posts to generate for your organization: 1. Or Tweets without links. Spark a Debate.
MARKETING ACTION | MONDAY, FEBRUARY 24, 2014
[Generation, Landing Page] Digital Marketing Glossary, Part 2
Seems I am not alone, so before we leap off into the next group of definitions, a few more words are in order about “demand generation vs. lead generation.”. The problem is this: Demand generation is focused on shaping the audience’s perspective , while lead generation is focused on capturing their information.” (The
WRITTENT | THURSDAY, FEBRUARY 20, 2014
[Generation, Landing Page] 57 Notable and Unique Content Marketing Ideas
Slideshare means serious business and serious traffic, and there’s no rule that says you have to use the network for sales-focused materials. The step-by-step guides your customer service representatives give over the phone to new customers every day could actually make a pretty awesome content offer to generate leads. Co-Creation.
WRITTENT | WEDNESDAY, FEBRUARY 19, 2014
[Generation, Landing Page] Stuck Writing? 35 Sure-Fire Copywriting Tips & Tricks from the Pros
Use David Garfinkel’s Shortcut Test : If you posted the headline and a phone number as a classified ad, would it generate inquiries? Those golden nuggets become the angle or hook you need to catch attention and generate interest. Your copy will be stronger, and you’ll get more traffic, leads, and sales. Do more research. greed.
KOMARKETING ASSOCIATES | TUESDAY, FEBRUARY 18, 2014
[Generation, Landing Page] 3 Ways B2B Companies Can Maximize Existing Content for SEO
My not-so-bold prediction for 2014 is that content creation will continue to be one of the best ways to earn links and drive traffic to websites. Even worse, Google had no idea what the videos were about and so the gallery pages had little visibility in Google search results. Video Content. Image Galleries. Where and when it was taken.
VIRALLY BLOG | MONDAY, FEBRUARY 17, 2014
[Generation, Landing Page] Why landing pages are important
'Landing pages are important for lots of reasons but first off if you are not sure what a landing page is check out this blog here! Landing pages are designed with one thing in mind “Action”. You must direct that visitor to the page they are expecting. So do you have landing pages already?
HUBSPOT | FRIDAY, FEBRUARY 14, 2014
[Generation, Landing Page] New Data Reveals the ROI of Inbound [Free Report]
Investing in inbound means our customers are getting consistent traffic and leads coming to their sites every single month. On the leads front, the report found similarly exciting results: Within 6 months, customers were generating 2x more leads every month. Within a year, they were generating 6x more leads. In a word.
HUBSPOT | THURSDAY, FEBRUARY 13, 2014
[Generation, Landing Page] Why the Best Marketing Teams Embrace Process
Whether it''s a new piece of content, a social media campaign, or a landing page for a new product, there''s something about the creative process that marketers just love. 'When asking fellow marketers why they entered into -- and love -- this line of work, many tell me how much they enjoy the chance to create on a daily basis.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, FEBRUARY 12, 2014
[Generation, Landing Page] 4 Lessons from Responsive Design for CMOs
It’s important to strike the right balance between optimal performance (page-load time) and customization, as the two are interrelated. Getting shoppers to move through the entire funnel – starting on the home page and moving to key product and landing pages all the way through the checkout process – is no easy feat.
SYNECORE | WEDNESDAY, FEBRUARY 12, 2014
[Generation, Landing Page] The Five Elements Behind Blogging Success
As blogs continue to grow in viewership, they will continue to build an increasingly valuable platform for brand establishment and lead generation. You can direct them to other blogs, landing pages, pages describing the services your company offers, or to other company’s sites with the hope that the favor will be returned.
WEBBIQUITY | TUESDAY, FEBRUARY 11, 2014
[Generation, Landing Page] 27 More Remarkable SEO Guides, Tips and Tactics
Google ignores duplicate content and has a way to determine which page they should rank”—though it doesn’t always get this right) and the 100 links-per-page limit (“Googlebot can crawl more than 100 links on a page and there is no specific [known] limit”). page-relevant unique meta description?
THE FORWARD OBSERVER | MONDAY, FEBRUARY 10, 2014
[Generation, Landing Page] 5 Of The Fastest Ways To Improve Your B2B Marketing
More traffic : Companies that blog get 55% more website traffic than those that don''t blog. This content should be placed on your site behind a landing page with a form so that you can capture their email address, name and any other information that you need (but don’t ask for too much more information). Don''t be.
SYNECORE | THURSDAY, FEBRUARY 6, 2014
[Generation, Landing Page] Landing Page Design 101: What the Helvetica?
'When it comes to opening the door to generating leads, the design of your landing page becomes the critical key. landing page gives a direct location for your marketing team to send potential leads. Landing pages are also called “lead capture pages” because that is exactly what they are.
MANHATTAN MARKETING MAVEN | WEDNESDAY, FEBRUARY 5, 2014
[Generation, Landing Page] The State of Media Mixology
In theory, most channels can accomplish a variety of tasks from creating brand awareness, to generating leads, sales or buzz or reinforcing brand loyalty and advocacy. TV and video messages are effective at driving web, #hashtag and 800 number traffic if the CTAs are prominent and the timing and frequency are right.
HUBSPOT | FRIDAY, JANUARY 31, 2014
[Generation, Landing Page] How to Use Welcome Emails to Delight Your New Blog Subscribers
This is particularly important when users opt in to your blog through more indirect methods, like check boxes on landing pages. As always, feel free to test variations of your subject lines and sender names to determine what works best to generate clickthroughs. The same scenario can also happen with your blog subscribers.
HUBSPOT | THURSDAY, JANUARY 30, 2014
[Generation, Landing Page] 14 Inbound Marketing Myths Nonprofits Should Stop Believing
Investing in technology that allows you to maintain a presence online is going to help in the long run -- whether it''s being more efficient to collect donations or scaling your audience through social media to attract a younger generation. 'Thinking about the future is something nonprofit marketers constantly do. but only to an extent.
HUBSPOT | THURSDAY, JANUARY 30, 2014
[Generation, Landing Page] 8 Excellent Reasons to Redesign Your Website
Do your landing pages inspire people to learn more by digging deeper, or are they simply aesthetically pleasing pages that convey little value? Functionality should be a paramount focus for you -- if it''s not, your traffic and lead gen efforts could suffer. More than 17% of all web traffic comes from mobile devices.
WRITTENT | MONDAY, JANUARY 27, 2014
[Generation, Landing Page] The TOP 25 Must-Read Internet Marketing Blogs
Boost Blog Traffic. This is what Unbounce is all about – conducting scientifically-sound marketing experiments to develop landing pages that convert. leading digital expert, his thought leadership and articles generate conversations all around the web. Image credit: Statista. Here we go! Blogs on Analytics. Coppyblogger.
BLOG MY CALLS | MONDAY, JANUARY 27, 2014
[Generation, Landing Page] 5 EASY Things You Can Do To Improve Your Marketing in 2014
You''ll notice an immediate bump in organic traffic. Just share the posts on your social media accounts and you''ll start getting traffic. Once you start writing you''ll see an immediate lift in organic traffic. If you do this I can assure you that you''ll see quite substantial increases in organic traffic in just a few weeks.
WEBBIQUITY | MONDAY, JANUARY 27, 2014
[Generation, Landing Page] 28 (of the) Best Business Blogging Guides and Tips of 2013
Based on research over millions of page impressions, these adjectives include “best,” “brilliant,” “kickass,” “mindblowing” and “ultimate” among others. ” How to Generate More Leads With Your Blog: 5 Tips by Social Media Examiner. Optimize your blog for search? Stop It!
VOICE-BASED MARKETING | MONDAY, JANUARY 20, 2014
[Generation, Landing Page] Measuring the ROI of Trade Show Event Marketing
Just 6 percent of marketers claim to be converting tradeshow leads into new business extremely well, and just 8 percent consider their teams highly proficient in generating strong ROI at events. Nicole explains event marketing strategies are designed to: Generate new leads. Why Events Matter. Identify new business opportunities.
SALES PROSPECTING PERSPECTIVES | THURSDAY, JANUARY 16, 2014
[Generation, Landing Page] How to Develop a Comprehensive B2B Marketing Strategy
It is essential to communicate with and involve your sales team in your strategy development process; the members of the sales team are your primary customer and your success hinges on theirs, making it crucial to ensure marketing and sales are on the same page. It''s time to dive into developing a comprehensive marketing strategy.
BLOG MY CALLS | WEDNESDAY, JANUARY 15, 2014
[Generation, Landing Page] 90 Webinars: Registration vs. Attendance Data
Your Business Lead Generation Playbook - 65.63%. Local Search is Broken: How to Use Location to Drive Foot Traffic - 61.54%. Worst Landing Page Mistakes and How to Fix Them - 28%. 'We''ve done over 90 marketing webinars in the last 14 months. That''s an average of about 1.5 webinars each week. We do alot of them.
HUBSPOT | TUESDAY, JANUARY 14, 2014
[Generation, Landing Page] Get More Bang for Your Buck: How to Repurpose Webinar Content
Given all that effort, running a webinar shouldn’t be a fleeting way to generate a few leads. Done right, a repurposed webinar can be among the best content assets you have for long-term lead generation. When you wrap up your webinar, you’ll be walking away with a lot more than just the leads your initial event generated.
SAZBEAN | MONDAY, JANUARY 13, 2014
[Generation, Landing Page] 7 Benefits of Using Lead Generation Software
This is where lead generation software can be invaluable. Although it’s likely that your business adopts a multi-channel marketing approach, through elements such as content, email marketing, advertising and social media, lead generation software provides added value. Let’s take a closer look at how this is the case.
HUBSPOT | MONDAY, JANUARY 13, 2014
[Generation, Landing Page] 15 Blog KPIs You Should Already Be Tracking
Tracking this on a monthly basis will give you a good sense of whether you''re growing traffic to your blog over time and insight into monthly trends. 2) Traffic Source Breakdown. Where is the traffic to your blog coming from? Could your blog subscriber emails use some optimization to drive more traffic to your blog?
HUBSPOT | MONDAY, JANUARY 13, 2014
[Generation, Landing Page] The ABCs of Content Marketing: A Glossary of Terms
Ideally, you''ll make use of a closed-loop analytics solution so you''re able to see what happens to all that site traffic. Think about how cool it''ll be to tell your boss that your blog post actually generated not just a site visit, not just a lead. Traffic is great, but every business needs new customers to sustain itself.
HUBSPOT | FRIDAY, JANUARY 10, 2014
[Generation, Landing Page] Are You Making the Most of These 6 Critical Campaign Promotion Channels?
Landing pages? Channel #3: Targeted Landing Pages. routine part of setting up your next marketing campaign is creating landing pages. However, the more targeted you can get with your landing pages, the more effective they''ll be. You should personalize the text on your landing pages!
HUBSPOT | THURSDAY, JANUARY 9, 2014
[Generation, Landing Page] A Practical Guide to Planning a Successful Inbound Marketing Campaign
Before launching into a campaign, take stock of the current traffic to your site and the leads and customers generated by similar campaigns in the past. For example: "Generate [number] leads focused on [topic/product] by [date].". Generate 5,000 leads who are interested in social media marketing by June 30, 2013.".