• HINGE MARKETING  |  FRIDAY, FEBRUARY 12, 2016
    [Generation, Landing Page] The Best Converting Landing Pages for B2B
    Your landing page is your first impression. The best converting landing pages are all built on similar foundations. Driving traffic to your website is, of course, a priority, and building a landing page is a staple of online professional services marketing. Landing pages are not cookie cutter.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Generation, Landing Page] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. As you can imagine, the lead generation possibilities in social media. Optimize content for SEO Optimize for both on-page and off-page search engine optimization.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Generation, Landing Page] Grande Guide to Social Advertising
    traffic, what words their competitors use, and what. Drive Customers Home (to Your Website/ Microsite/Landing Page). custom landing page designed specifically for the. trend will take you to a page displaying all Tweets. user-generated engagement. (A promoted Tweet only. Partner Pages. series.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Generation, Landing Page] Grande Guide to B2B Blogging
    GENERATE LEADS Featuring opt-in content on your blog is a fantastic way. content can generate massive reach for your brand. in and make the page more appealing. Generate leads? relatively easy to generate extensive metrics covering. drive traffic to their site. Their overall website traffic also.
  • HUBSPOT  |  THURSDAY, FEBRUARY 11, 2016
    [Generation, Landing Page] Lead Generation: A Beginner's Guide to Generating Business Leads the Inbound Way
    This frustrating interruption is exactly why we're here to discuss inbound lead generation. What is inbound lead generation? Download our complete guide to lead generation here for even more lead gen tips. What Is Lead Generation? Why Do You Need Lead Generation? How Do You Generate Leads? the phone rings.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Generation, Landing Page] The Fundamentals of Increasing Web Traffic from Social Media
    Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. With a shrewd social media management strategy, you can create an experience for your followers that naturally funnels them towards what you have to offer, ultimately increasing your web traffic. So, why not you? The result?
  • HUBSPOT  |  FRIDAY, FEBRUARY 5, 2016
    [Generation, Landing Page] 8 Pieces of Marketing Wisdom for the Chinese New Year
    In celebration of the Year of the Monkey, we created the Marketing Fortune Generator. This free tool does what you'd expect: it generates your marketing fortune for the new year. To give you a preview of what you can expect, check out some of our favorite "marketing fortunes" from the generator below. Cheesy? little. headline.".
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 2, 2016
    [Generation, Landing Page] Break Through on Email with Easy-to-Use KPIs
    resided in your email service provider (ESP) database, while all of your web traffic and conversion data was being tracked by your content management system (CMS) and/or Google Analytics. Depth of visit:  (% of email campaign visits that last longer than xx pages) – especially important for non-ecommerce. Be data-cated. Engagement.
  • LEAD LIAISON  |  TUESDAY, FEBRUARY 2, 2016
    [Generation, Landing Page] Mistakes with Marketing Automation – and How to Fix Them
    While marketing automation has become an increasingly popular approach for generating quality leads and driving them through the sales funnel efficiently, it’s not uncommon for marketers to make mistakes in implementing marketing automation tools. Best Practices Marketing Automation Revenue Generation Blog
  • LEADERSHIP  |  FRIDAY, JANUARY 29, 2016
    [Generation, Landing Page] Interesting Infographics: 21 Ways to Maximize Your Lead Generation
    This list infographic from from ELIV8  gives you 21 tips to maximize your lead generation, through a variety of methods ranging from collecting emails in-store to using videos on your landing page to hosting social media contests. Let’s take a look: Create Landing Pages. Direct Traffic With Calls to Action.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 20, 2016
    [Generation, Landing Page] How long should your online business video production be?
    In fact, Cisco predicts that globally, online video traffic will be 80 percent of all consumer Internet traffic by 2019 (a number that is up from 64 percent in 2014). Starting with B2B promotional videos that are meant to generate awareness at the top of the funnel, like social media videos and thought leadership videos.
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Generation, Landing Page] What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns
    This content -- ebook, webinar, templates, etc. -- typically sits behind a lead generation form to capture contact information. Don't know how to approach landing page creation and promotion? How to Create a Shared Landing Page. Both your content and landing page should be co-branded -- and it should be obvious.
  • ACT-ON  |  TUESDAY, JANUARY 19, 2016
    [Generation, Landing Page] Clever Conversion Tricks for Better Landing Pages
    That’s what even a little improvement to your landing pages can do. Think about it: We pour so many resources into our landing pages. Those landing pages do a lot of work and create a lot of opportunities for you. So, how would you like to improve the conversion rates on your landing pages by 10%?
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 18, 2016
    [Generation, Landing Page] 5 AdWords Hacks to Ramp Up Your Display Ads
    Do use target CPA to control traffic volumes. Don’t test a ton of radically different landing pages. The reason why you want to be careful with big changes is because the DCO uses your ad and landing page info, along with historical performance, to improve its baseline of performance. If with GSP ads. 2. Tools.
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Generation, Landing Page] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    Many of the marketing trends that look likely to continue through 2016, any of which can improve lead generation for your clients, include: 2.0 Email Marketing – Great email marketing campaigns involve creating multi-stage, automated campaigns to generate and nurture leads and keep current customers coming back for more.
  • ION INTERACTIVE  |  MONDAY, JANUARY 11, 2016
    [Generation, Landing Page] How to Improve Your Content Experience
    You know — the qualified traffic that landed in your blog or resource center, but didn’t stick around, let alone engage or convert? This could include providing new types of interactive content for lead generation, or case studies for purchase consideration. 2. Don’t get me wrong — there’s a time and a place for landing pages.
  • SOCIAL MEDIA B2B  |  FRIDAY, JANUARY 8, 2016
    [Generation, Landing Page] 10 B2B Social Media Marketing Resolutions for 2016
    Use social media to generate engagement and grow your audience. Think about social media in the context of lead generation. You can’t drive traffic to landing pages without them. 7. We are now 8 days into the new year and it is the end of the first work week. It probably has a lot of good ideas in it.
  • ACT-ON  |  THURSDAY, JANUARY 7, 2016
    [Generation, Landing Page] 7 Ways B2Bers Can Rock Lead Gen Via Social Media
    In Ascend2’s 2015 Leads Nurturing Trends Survey , social media holds third place for the most effective online channel for generating leads. LinkedIn is the big kahuna for social media lead generation. Use showcase pages to spotlight key products or services you offer. really like this platform and their lead generation tools.
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 6, 2016
    [Generation, Landing Page] Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool
    But if you do find yourself with questions, Google offers a plethora of ways to get answers, from its own Google Analytics YouTube channel to an active blog and detailed help pages. Or, if you only want to add the basic Google Analytics tracking code, you can add the tracking code into the HTML of every page on your website.
  • WEBBIQUITY  |  TUESDAY, JANUARY 5, 2016
    [Generation, Landing Page] 88 Expert Content Marketing Posts Worth Another Read
    How to Use Visual Content to Drive More Traffic by Social Media Examiner. Which trends are on the verge of breakthrough, in the land of content marketing? Tom De Baere showcases a SlideShare presentation to keep you up to date on what’s happening in the land of content marketing. Image credit: HubSpot. Is your Content Boring?
  • ION INTERACTIVE  |  TUESDAY, DECEMBER 22, 2015
    [Generation, Landing Page] Where to Generate Leads in Interactive Content Marketing
    Unlike pass/fail landing pages, interactive content is deep. It’s likely multiple pages or steps filled with rich and varied, highly valuable content. In the landing page lead generation world, you essentially have to put the gating form before the content. Now the question is where and how to gate?
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 17, 2015
    [Generation, Landing Page] New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen
    Author: Sarah Quinn Do you spend a lot of time crafting the perfect piece of content, only to find that it barely generates any shares, let alone drive leads? We know that content marketing can  generate more leads , but according to Content Marketing Institute, only 30% of marketers consider themselves to be effective.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 17, 2015
    [Generation, Landing Page] Your Website is the Hub of Your Firm’s Online Presence
    “If we use the right structure, our website traffic and business will increase” While there's some truth to this (depending on what kind of website your firm is starting with) - the effect is less important than how the website is supported and promoted through other channels. Think hashtags or presentation download pages.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 14, 2015
    [Generation, Landing Page] What Were The Most Effective B2B Marketing Tactics of 2015?
    In the process, I have doubled my traffic, tripled my blog subscribers and generated inbound leads I wold have ever seen. One example: We used our content marketing platform to analyze data on historical content and found that long-form blog posts generate nine times more leads than short-form blog posts. SOCIAL MEDIA MARKETING.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 9, 2015
    [Generation, Landing Page] [Ebook] How to Get the Most Bang for Your Buck Across Your Marketing Channels
    There are plenty of ways to quantify your success metrics, from generic goals (increasing overall revenue) to specific ones (increasing referral traffic from social channels). SEO can be broadly split into on-page and offsite SEO, targeting website navigation and keyword usage, and inbound links respectively. Email. Social Media.
  • HUBSPOT  |  TUESDAY, DECEMBER 1, 2015
    [Generation, Landing Page] The Difference Between Earned, Owned & Paid Media (And Why It Matters for Lead Gen)
    Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. As I mentioned before, combining these elements can prove to be really powerful in terms of generating and engaging leads.
  • OPENTOPIC  |  FRIDAY, NOVEMBER 20, 2015
    [Generation, Landing Page] Launching a Redesigned Website Could be the Best Marketing Decision You’ll Make in 2016
    Websites make you money when they get traffic and convert visitors into leads. He is also the author of Content Chemistry , an aggregation of the most important and effective marketing lessons his team has learned by tearing apart and optimizing brand websites for maximum exposure and lead generation. Conversion optimized.
  • ACTIVEDEMAND  |  FRIDAY, NOVEMBER 20, 2015
    [Generation, Landing Page] Essential Call Tracking Metrics: Why You Can’t Afford to Ignore Them Any Longer
    plethora of agencies have added call tracking software to their arsenal of PPC tools, which means they can now track their clients’ campaigns, keywords, match types, ads and landing pages that drive inbound calls to the particular business. They may actually be winners if you’re tracking calls.
  • HUBSPOT  |  FRIDAY, NOVEMBER 20, 2015
    [Generation, Landing Page] 13 Tried-and-True Lead Generation Ideas (And the Numbers Behind Them)
    This utopia of lead generation is, in fact, a possibility. To walk you through some of the different options, I've detailed 13 examples of modern lead generation methods below. 13 Lead Generation Ideas Everyone Will Enjoy. 1) Collect and share success secrets from thought leaders. and they can be pretty hostile about it.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 18, 2015
    [Generation, Landing Page] How to Create a Holiday Marketing Campaign: A Step-by-Step Guide
    Here's an example of how to structure this type of goal: Generate [number] leads focused on [topic/product] by [date]. Depending on what you want to get out of your campaign, your goals might look something like this: Generate 1,000 leads who are interested in our annual holiday sale by December 5, 2015. Create a landing page.
  • EARNEST ABOUT B2B  |  TUESDAY, NOVEMBER 17, 2015
    [Generation, Landing Page] 22 things we learned at the Festival of Marketing 2015
    How do you get generation Tinder to swipe right? Then the money will come” Anthony Thompson, Atom Bank. “74% of all internet traffic will be video in 2017” Jacqui Beel, Powwownow. Are landing pages enough? Should we be thinking along the lines of ‘landing sessions’?” They’re brutal and disloyal. Or drink tea.
  • HUBSPOT  |  TUESDAY, NOVEMBER 10, 2015
    [Generation, Landing Page] There is No Such Thing As an Offline Business Anymore
    We have one traffic light, and it hasn't worked since I was a little kid. Some old-school businessmen might say the Yellow Pages or the newspaper; but that's no longer true. It's not tiny, and I'm sure they have more traffic lights than my hometown. Be Lead Generation Ready. Step 3) Create a Lead Generation Content Offer.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 10, 2015
    [Generation, Landing Page] Six Expert Guides to Measuring Content Marketing Results
    Kieran Flanagan here contends “there is no single metric you can show your boss that will categorically give the ROI of the content you produce”–though he does outline a variety of ways to measure the impact of content on filling the sales funnel, attracting the right types of site visitors, and generating sales opportunities.
  • HINGE MARKETING  |  TUESDAY, NOVEMBER 10, 2015
    [Generation, Landing Page] 7 Deadly Sins the Best Professional Services Websites Never Make
    Are the news headlines on your home page months or years old? You'll discover how many people are visiting your site on any given day, what pages are most (and least) popular, how many times a PDF is downloaded, and where visitors come from. They can learn what pages or sequence of pages generate more conversions.
  • ACT-ON  |  FRIDAY, NOVEMBER 6, 2015
    [Generation, Landing Page] 8 Tips and a Few More Resources for Holiday Marketing
    Additionally, reviewing your data you’ll see content and other assets you have that drive traffic and conversions during this time of year. Those landing pages could be repurposed or updated for 2015, as well as spark ideas for new campaigns. The sorted list will show you any landing pages that are duplicated.
  • SYNECORE  |  WEDNESDAY, NOVEMBER 4, 2015
    [Generation, Landing Page] Paid Advertising 101: Understanding Search and Display Advertising
    According to a recent report issued by the Interactive Advertising Bureau (IAB), the second quarter of 2015 alone generated a record-setting $14.3 Brands leverage paid search for many reasons, whether to drive traffic to their web or social sites, promote a product or service, or build awareness for their brand. year over year.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 3, 2015
    [Generation, Landing Page] How to Generate New Keyword Ideas
    Which brings me to the point of this post: How to generate new keyword ideas. It can also be extremely valuable for generating new keyword ideas. This is important because we want to identify keyword ideas that will actually drive relevant traffic to our site. How does this help with keyword generation? FAQFox. SERPStat.
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 28, 2015
    [Generation, Landing Page] Get Found: How to Incorporate SEO into Your Editorial Calendar
    Because of this objective, search engines assess user satisfaction with the pages they direct them to. They do so by measuring the time someone stays on a page. good rule is to use the keyword in the title of the guide, for example, and in the landing page that promotes it. How much traffic are they generating?
  • ACT-ON  |  WEDNESDAY, OCTOBER 28, 2015
    [Generation, Landing Page] Holiday Email Deliverability Checklist
    Cyber Monday (the first Monday after Thanksgiving) was the 2014 holiday season’s biggest online shopping day , generating more than $2 billion in desktop sales. Email was the second largest driver of online traffic and sales (after search engines). What days proved to be your highest traffic days? What did marketers do in 2014?
  • ACT-ON  |  WEDNESDAY, OCTOBER 28, 2015
    [Generation, Landing Page] Holiday Email Deliverability Checklist
    Cyber Monday (the first Monday after Thanksgiving) was the 2014 holiday season’s biggest online shopping day , generating more than $2 billion in desktop sales. Email was the second largest driver of online traffic and sales (after search engines). What days proved to be your highest traffic days? What did marketers do in 2014?
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 27, 2015
    [Generation, Landing Page] How CMOs Can Monetize With Real-Time Integrated Data (featuring Ann Sung Ruckstuhl, CMO of SOASTA)
    If you are conducting complex marketing operations on the Enterprise level, you probably are using at least a half dozen different marketing technology (martech) applications to run your CRM, demand generation, advertising, search marketing and so on. Monetization Optimization: How can CMOs do the above?
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 20, 2015
    [Generation, Landing Page] Why Mobile Advertising Is Critical for B2B Marketers
    According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. This is an extremely important point – next year more than half of all digital ad spend is projected to be generated through mobile device accessibility. Generate App Downloads and Engagement.
  • FATHOM  |  MONDAY, OCTOBER 19, 2015
    [Generation, Landing Page] 10 Tips To Improve PPC Performance
    If you’re trying to generate awareness or drive traffic, focus spend towards keywords that are efficiently earning impressions and/or clicks. Using keywords relevant to the content of your website or landing page is crucial to improving performance. For these keywords, adjust bids to keep them top-of-page.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 14, 2015
    [Generation, Landing Page] 9 Quick Tips for B2B Lead Generation to Implement Today
    Author: Sesame Mish B2B lead generation is a huge topic. Previously, we combed through a host of data and concluded that content marketing, in-person connections, and referrals are the big B2B lead generation tactics that are worth most of your time. Create an SEO-optimized landing page for each piece of gated content.
  • BIZIBLE  |  TUESDAY, OCTOBER 13, 2015
    [Generation, Landing Page] Unveiling The Pipeline Marketing Technology Stack
    Traffic Technology. Starting at the top of the marketing funnel, B2B marketers need technology that drives traffic to their website (marketing channels) as well as tools to optimize the process. We typically think of these traffic drivers in two categories: 1) owned and earned channels , and 2) paid channels.
  • FATHOM  |  FRIDAY, OCTOBER 9, 2015
    [Generation, Landing Page] 10 Common Hospital Paid Advertising Mistakes We See Far Too Often
    Mistake #2: Not using forms on landing pages. Utilizing forms on your PPC landing page is the easiest way to generate leads. Mistake #3: Lack of custom landing pages. The pages on the website are most likely great for informational purposes, but not for a PPC landing page.
  • HALEY MARKETING  |  WEDNESDAY, OCTOBER 7, 2015
    [Generation, Landing Page] Putting It All Together Bonus! How an e-book Brings Inbound Leads
    How does an e-book generate inbound leads for a staffing company? An e-book providing great value will have its traffic grow organically when people share the link on their own social media pages. In the last four months (June through September), this e-book generated 51 page views (and 42 unique users).
  • BIZIBLE  |  MONDAY, OCTOBER 5, 2015
    [Generation, Landing Page] A Beginner's Guide to Conversion Rate Optimization
    There are many stages to CRO so it’s important to decide what action you want the visitor to take on each of your landing pages. As we’ve said before, lead generation is dead , it’s all about the tie back to sales now. Was it the call to action that popped up mid-page or was it the addition of a live chat feature?
  • AUTOPILOT  |  MONDAY, OCTOBER 5, 2015
    [Generation, Landing Page] Lessons Learned From Spending $25 Million Dollars On AdWords
    Whether you are an AdWords pro or just getting started, chew on these lessons from my interview with Jake Meltzer, a demand generation guru who’s spent over $25 million dollars on AdWords (yes, really) working at companies like Google, Symantec , Zendesk , and currently, PagerDuty. 1. Focus on “long-tail keywords” to drive targeted traffic.
  • HUBSPOT  |  THURSDAY, OCTOBER 1, 2015
    [Generation, Landing Page] 7 Examples of SaaS Companies with Exceptional Marketing
    The page-turning twists of fate. It began as an unknown start-up in California and wanted to run billboard advertising campaigns to generate awareness and traffic, but realized quickly that it couldn’t afford it. Using psychology to create headlines will generate more views. Who doesn’t love a good story? The characters.
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Generation, Landing Page] How to Use Marketing Analytics to Get C-Suite Buy-In for Content Marketing
    Show Them the Website Traffic. In our own experience, we’ve seen a high correlation between website traffic and firm revenue. Include a breakdown on where that traffic is coming from and where the traffic is going to. Are more people coming to your services pages? Content marketing is red-hot. To your blog?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Generation, Landing Page] Why Blog? The Benefits of Blogging for Business and Marketing
    On the same page? Let's move on to why you should use blogging as a marketing tactic. 1) It helps drive traffic to your website. They know who you are, you're on their radar, and that doesn't help you get more traffic on top of what you're already getting. And the second you run out of money, your traffic stops coming, too.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 29, 2015
    [Generation, Landing Page] Using content-related quizzes to generate leads
    With a demand for content that actually converts, a well-produced quiz can obtain opt-in rates north of 50% and enhanced lead generation. Let’s go over three practical ways to generate leads using quizzes. I’ll even throw in real-life examples to support each method in an effort to help marketers formulate ideas.
  • CAPTORA  |  FRIDAY, SEPTEMBER 25, 2015
    [Generation, Landing Page] Beyond the table stakes for B2B Conversions: “7 Tips” to maximize Conversions
    Most of these tips and tricks for landing page optimization have no sustaining power. You have applied all those table stake optimizations to these pages, such as: Meta tags and title. Unfortunately, the nature of those pages are typically buyer agnostic, thus generic in nature for your products, solutions, and services.
  • SALES ENGINE  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Generation, Landing Page] When Should You Put Content Behind a Form?
    So if you have really great information sitting behind that gate, from an SEO or traffic-only perspective, you wouldn’t expect any search results because they want the Google bot to see everything. But there’s a balance —especially for the companies that are already generating thousands or hundreds of thousands of unique visitors every month.
  • THE POINT  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Generation, Landing Page] 10 Ways to Generate More Leads from Your Business Blog
    If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Subscribe Now!”). 4.
  • TRAACKR  |  TUESDAY, SEPTEMBER 22, 2015
    [Generation, Landing Page] A Framework for Measuring Influencer Marketing Success
    Outcome metrics help you measure the impact your success with influencers is having in generating awareness and recognition among your broader target audience. Influencer-driven referral traffic to campaign web sites and landing pages. Overall influencer-driven referral traffic. Impact wasn’t sustainable.
  • HUBSPOT  |  MONDAY, SEPTEMBER 21, 2015
    [Generation, Landing Page] 12 Marketing Metrics Your Boss Probably Doesn't Need to Hear About
    She cared more about the impact my blog posts were having -- on traffic, on leads, and eventually on customers. Web Design/Planning. 1) Page Views. If one of your pages is getting significantly more views than others, your boss will want to know about it. 10) Facebook Page Likes. People are tweeting out my blog post!"
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Generation, Landing Page] The Essential Marketing & Sales Metrics Your Team Should Track
    They usually write and edit blog posts, provide feedback to contributors, optimize content for SEO and lead generation, contribute to long-form content projects, conduct analytical projects, and grow blog subscribers. Here's a guide to website traffic terms.) Traffic from Organic Search. Total Leads Generated. Open Rate.
  • FATHOM  |  TUESDAY, SEPTEMBER 15, 2015
    [Generation, Landing Page] How to Create a Focused Content Strategy for Paid Search
    Being a part of the millennial generation myself, I know that if I have the choice between researching on my own and filling out a form to request information, I’ll choose researching almost every time. This millennial attitude poses a problem for higher education marketers focused on lead generation. Tell me more!”.
  • BUZZSUMO  |  FRIDAY, SEPTEMBER 11, 2015
    [Generation, Landing Page] 23 Marketing Takeaways and Tips From Inbound 2015
    They found their Facebook page worked less well for them, so they canned their Facebook page. Basically content is a long term game, the more historic content you have the more traffic and leads you generate. Evergreen content drives sustained traffic.” These were our key takeaways from the event. Passion wins.”
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 8, 2015
    [Generation, Landing Page] Agencies: How to Build an Email Campaign – When Your Client Has No List
    There are two main ways to create contact lists – the first one, purchasing lists , is a quick solution, but it comes with some pretty critical issues and performance land mines that must be addressed before you can start using them. Add a Subscribe Form to Social Media Pages. Land Ho! Purchasing Lists. Quality vs. Quantity.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 7, 2015
    [Generation, Landing Page] 10 case studies show how web analytics prove ROI
    Landing pages with different combinations of the design elements for testing are created to optimize the user experience and maximize conversions. With This is using the metrics: 1) Page Likes increase by 92%, 2) Post Reach increase by 342%, 3) Post Engagement increase by 137%, and 4) Active Users increase by 213%.
  • SYNECORE  |  FRIDAY, SEPTEMBER 4, 2015
    [Generation, Landing Page] Tracking Email Analytics Outside of HubSpot
    The tracking URL above, used in one of our PPC campaigns, allows us to easily track when a visitor arrives to the corresonding landing page via our ad. When visitors click the tracking URL, HubSpot’s Sources tool reads the token and categorizes the traffic accurately so you can see the performance. Tracking URL: [link].
  • MARKETING ACTION  |  MONDAY, AUGUST 31, 2015
    [Generation, Landing Page] 5 Steps to Set Up, Launch, and Manage an Online Display Campaign
    Simply put, online display advertising includes any promotional banner (of any size and shape) put on a web page. Common goals for display campaigns include raising brand awareness, increasing website traffic, and lead generation. Landing Page: This is the web page users are directed to once they click on the ad.
  • MARKETING ACTION  |  TUESDAY, AUGUST 25, 2015
    [Generation, Landing Page] 5 Keys to Revenue-Boosting Demand Generation
    In its place, these silo slayers have created a new revenue beast — the demand generation department. Demand generation is revolutionizing how some of the world’s largest companies ramp up their revenue. Demand generation works (and is necessary) because today’s consumers wait longer and longer to connect with a company.
  • MARKETING ACTION  |  MONDAY, AUGUST 24, 2015
    [Generation, Landing Page] Digital Marketing: The 7 Essential Channels
    Image from Google’s page on responsive design (click the image to go there). For more indepth guides on SEO, check out our resources on this page of the Act-On website.). You can make the video ads clickable so that they drive more traffic to your website. Did you fill out a form on a landing page? Video.
  • HUBSPOT  |  THURSDAY, AUGUST 20, 2015
    [Generation, Landing Page] How Publishers Can Increase Time on Site
    Let’s say you see an average page view count of 4.5 pages per visit. pages in less than a minute. It doesn’t take much math to realize that’s not a lot of time on each page, meaning your readers are just skimming. These readers are the qualified leads you want to be generating. Why Time on Site is Important. Medi
  • MARKETING ACTION  |  THURSDAY, AUGUST 20, 2015
    [Generation, Landing Page] The Simple, 3-Step Process to Generating Leads and Revenue through Social Media Channels
    So first, how do you drive more traffic to your site through social channels? Below, I’ve laid out a straightforward process that will generate tangible results from your social media marketing campaigns. The end goal here is to provide a solid reason for people to click on your post/ad and get them to land on your site.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 18, 2015
    [Generation, Landing Page] End It on a High Note! Savvy Marketing Tips to Finish 2015 Strong
    LinkedIn engagement funneled in to email nurture campaigns, Twitter posts drove blog traffic, and the web of digital marketing grew larger than ever. Your public tweets will still have to obey the law of the land with the 140-character limit, but you can let the words roll on for DMs. Right now, many marketers (you?) may Finally!
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 17, 2015
    [Generation, Landing Page] 4 Tricks To Master The Magic Of Modern Lead Generation
    Do you want to generate more leads from buyers shopping only on price –OR– from prospects looking for your help? It’s no secret that the nature of lead generation and sales is changing. For a long time, salespeople could generate a lot of their own leads and then guide prospects through the buyer’s journey before closing the sale.
  • HUBSPOT  |  MONDAY, AUGUST 17, 2015
    [Generation, Landing Page] Don't Kiss 5% of Your Organic Traffic Goodbye: New Data on Why You Should Optimize Your Website for Mobile
    After an analysis of more than 15,000 of our customers’ websites, here’s the takeaway: Websites that aren’t mobile optimized had an average of 5% decline in organic traffic. Starting on April 21, we saw a marked decline in organic traffic over a three-week period. Marketers were anxious. Fear mongering abounded.
  • MARKETING ACTION  |  MONDAY, AUGUST 17, 2015
    [Generation, Landing Page] 63 Digital Advertising Terms Every Marketer Should Know
    If we’ve missed something, please use the comment section below to let us know. A/B Testing : A method used to compare different versions of digital ads or website landing pages in order to determine which one performs better. It describes the area of a web page that’s visible before the website visitor scrolls down the page.
  • HUBSPOT  |  THURSDAY, AUGUST 13, 2015
    [Generation, Landing Page] Want More Blog Traffic? Focus on Growing Subscribers
    "How do I grow traffic to my blog?". It's one of the most common questions I get from people launching a new blog, and I always tell them the same thing: The key to growing blog traffic is actually to focus on growing subscribers. And as you can see from the charts above, traffic grew right along with it. This was HUGE for us.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 12, 2015
    [Generation, Landing Page] Why Landing Pages Are To Leads As Phone Numbers Are To First Dates
    Do you want to generate more leads on your website? Without landing pages, you’re like the single guy who doesn’t ask Miss Right for her phone number. Sadly, many companies who want to generate leads on their websites are making the same mistake I did when I forgot to ask for Miss Right’s phone number when I first met her.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 11, 2015
    [Generation, Landing Page] How To Illustrate Popular B2B PPC Performance Metrics
    Not only will we often uncover several different conversion “actions”  on a website, but it is not unusual for several to function more closely towards lead nurturing objectives instead of generating direct sales action. Clicks to site measure how many visitors paid search drove to the client’s landing page. METRIC 1: CLICKS.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 11, 2015
    [Generation, Landing Page] 4 Ways to Marry Your Email Marketing and Website Optimization Strategies
    Whether you’re sending them to a specific landing page or inviting them to take advantage of a personalized offer on-site, the work doesn’t end in your customer’s inbox. However, the segmentation of your website traffic is often treated as a mutually exclusive effort. Author: Becky Hirsch Do you hear that? It’s getting louder.
  • NUSPARK  |  SUNDAY, AUGUST 9, 2015
    [Generation, Landing Page] Is Co-Registration a Lead Generation Tactic to Consider?
    As marketers and demand generators, we are always researching and looking for new and efficient ways to drive leads into the funnel, in order to follow-up with more content as nurture, or tele-services.  I recently re-discovered the concept of co-registration as another means of capturing email addresses of interested prospects.
  • HUBSPOT  |  FRIDAY, AUGUST 7, 2015
    [Generation, Landing Page] 5 Small Tweaks to Help You Generate More Leads
    Considering this statistic, it's likely that you already have your hands full with writing quality content to attract new traffic and leads. With that said, we threw on our lab coats and started experimenting with small content tweaks that had the potential to make big improvements in terms of lead generation. We've been there.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 7, 2015
    [Generation, Landing Page] Why Your Content Plan Must Include Interactive Content
    Through interactive assessments, calculators, infographics, benchmarking tests, or a combination of all the above, marketers can expand their brand, generate leads, build better prospect profiles and enhance lead scoring across all marketing programs. So, here are some of the key questions—and answers!—to to help fuel that conversation: 1.
  • HUBSPOT  |  MONDAY, AUGUST 3, 2015
    [Generation, Landing Page] The Marketing Stack for Publishers: What Tools Do You Need?
    Additionally, by selecting a fully integrated CMS—that connects your individual web pages to the actions your contacts take—you’re able to quickly see which areas of your site are helping people move from merely viewing, to eventually making a purchase decision. Landing Pages. This is where landing pages come in.
  • SYNECORE  |  SATURDAY, AUGUST 1, 2015
    [Generation, Landing Page] How to Get the Most Out of Your HubSpot 30 Day Trial [INFOGRAPHIC]
    The Result : More Traffic, More Leads, More Customers. Increase Your Traffic : (TOFU) Top of the Funnel. As a customer you’ll be able to track organic traffic growth and diagnose pages that aren’t fully optimized using built-in analytics. Calls-to-Action : Build buttons and callouts to convert traffic to leads in a snap.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 31, 2015
    [Generation, Landing Page] Changing the site and changing the game for Intelliflo
    It wasn’t reflective of their innovative product and, more crucially, it wasn’t generating sales. The layout of the pages was something we knew we had to get right because with conversions (in this case demos) being of paramount importance, the CTA needed to be clearly accessible. Previous site hompage. Launch-ready finalised design.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 28, 2015
    [Generation, Landing Page] Small Conversion Actions Are Better Than No Conversion Actions
    Based on competitive SEO research  from SEMRush, I’m pretty certain the site receives a fair amount of organic traffic for its position. However one critical issue arose in page evaluation: there was nothing left to do  when I was finished reviewing the content marketing asset in question.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Generation, Landing Page] Want More Leads But Don’t Have A Blog? Here’s How To Get Started
    By far, the most effective way to increase site traffic and leads is with a company blog. If you want more traffic and leads, don’t write about your company and its products. After 10 weeks, look at your analytics to see which ones got the most traffic, comments and shares on social media. Demand Generation
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Generation, Landing Page] So Your Ebook Didn't Generate Leads? You Could Be Making These Rookie Mistakes
    If you're using ebooks to generate leads and still not seeing the results you've been promised, then you might be making one of the following rookie mistakes. 1) You didn't identify your target audience. This can include: Writing guest posts for high-traffic bloggers. Solution: Optimize your landing page. And then.
  • HUBSPOT  |  THURSDAY, JULY 23, 2015
    [Generation, Landing Page] How to Get a Personalized Assessment of Your Website [Free Tool]
    While Marketing Grader focuses on assessing a website in terms of marketing activities such as blogs, landing pages, and social media, Website Grader is built to specifically focus on the core areas that impact a site's ability to rise to the top of search rankings. Back in 2007, we launched a tool called Website Grader. How'd you do?
  • HINGE MARKETING  |  WEDNESDAY, JULY 22, 2015
    [Generation, Landing Page] 12 Marketing Techniques to Increase Your Firm’s Visibility
    Has web traffic increased? And having content and offers that allow visitors to more deeply engage with your firm will help to generate leads and appeal to middle and late-stage prospects. 2. Optimize your website pages, blog posts, and other content landing pages. Are you seeing more conversions and leads?
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Generation, Landing Page] Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate
    Thanks to this unrivaled quality, every post would generate massive amounts of traffic and leads. We implemented a new strategy to update, optimize, and republish old posts to increase organic traffic and lead gen. TOFU : These posts are created with broad, top-of-the-funnel traffic in mind (hence, the name). Traffic.
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Generation, Landing Page] Want More Traffic to Your Website? Try These 5 Tools & Tips
    When trying to diagnose a potential Google penalty, it's important to look at the dates you noticed a decline in traffic. Because we didn't have access to the submitted website's analytics, we used SEMRush to look at traffic trends. It allows website owners to tell Google if a piece of content is a duplicate version of another page.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Generation, Landing Page] Rebranding Your Company? How NOT to Kill Your SEO in the Process
    This is especially important to avoid duplicate content issues if the pages are mostly the same as the old site. good place to start would be: Traffic. To ensure an awesome user experience (and to keep the search engines happy), you’ll need to redirect every page from your old site to the most relevant page of the new one.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Generation, Landing Page] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    You do some keyword research and notice about 2,000 people are searching for an "infographic generator" every month, so you decide to build one that people can use for free once -- and if they like it, they can create more infographics for free if they provide a name and email address. I've also written a few ultimate guides in my time.
  • SYNECORE  |  MONDAY, JULY 20, 2015
    [Generation, Landing Page] How to Optimize My Landing Pages
    Are you driving traffic to your website? My guess would be yes, but the real question is what are you doing with those visitors once they land on your homepage (or any page on your site for that matter)? You’ve spent all this time driving traffic to your website… so you don’t want to lose them on your landing page.
  • SYNECORE  |  FRIDAY, JULY 17, 2015
    [Generation, Landing Page] Benefits of HubSpot's Social Media Tool
    However, when you’re dealing with small-to mid-sized organizations, the bottom line always comes down to questions such as: How many leads did we generate? Notice the "Attach" dropdown—here you're able to quickly find past blogs, landing pages, or images that you have saved in HubSpot. What Would That Look Like? It Gets Better.
  • MARKETING ACTION  |  TUESDAY, JULY 14, 2015
    [Generation, Landing Page] Good Forms, Great Leads: How to Use Web Forms Strategically
    If you can convert website traffic to known visitors as early in the cycle as possible, you’ll have a larger window in which to figure out what they’re interested in, and how urgent their need is. Capture : The generation of an inquiry into products or services of a business; the creation of a lead in a company’s process. Access forms.
  • MODERN B2B MARKETING  |  MONDAY, JULY 13, 2015
    [Generation, Landing Page] Here’s How to Create a Modern SEO Strategy That Works
    Content marketing, lead generation , lead nurturing—if any of these words are in your job title, chances are you either love SEO, hate SEO, or hate SEO with a passion. Write a page about the keyword! To improve ranking for the first keyword group, we started with two (topical) pages based on Common User Intents 1 and 2. Ah-ha!
  • OPENTOPIC  |  FRIDAY, JULY 10, 2015
    [Generation, Landing Page] This Week in Content: July 4 - July 10
    From around the web: How to Generate 30 New Content Ideas in 30 Minutes [Shutterstock]. Steps to Leverage Your Content and Boost Website Traffic : [Business 2 Community]. Increase your website traffic by using these 7 steps when publishing new content. The articles you wish you’d read during the week, but didn’t get a chance to.
  • MARKETING ACTION  |  FRIDAY, JULY 10, 2015
    [Generation, Landing Page] Speed Matters: 5 Tips to Make Your Website Load Faster
    Here’s what else happens as a result of just a one-second delay in page load time: – 11% fewer page views. When they reduced their average page load time  by 2.2 If you could shave one second off your page speed load times, what dollar amount would that mean for your business? Page Speed Tool #1: Pingdom.
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Generation, Landing Page] 7 Reasons Why Your Website Isn’t Performing
    Instead of telling you that you need CTAs on all of your web pages and that you need to implement landing pages, this article will focus more on the smaller things that will help the websites and pages that were already built to convert, do it better. SEO Reasons. 1) Poor Performance Due to Poor Traffic.
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Generation, Landing Page] 10 Things to Double-Check Before You Begin Your Next Campaign Analysis
    Maybe you have one for your main website, one for your blog, and another for your landing pages. When sources are all presented one page, it can be easy to mistake the numbers from one channel with the numbers from another. It's considered a best practice to regularly monitor how much traffic you get to the pages on your site.
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