• HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Generation, Landing Page] A Quick & Dirty Guide to Setting Up Twitter Ads Campaigns
    'Twitter is a great marketing channel for driving traffic and generating leads. Using Twitter Ads is an easy way to get your tweets in front of larger audiences than just those who follow you, which is particularly useful if you’re looking to generate more new leads for your database. So, how do you get started?
  • VOICE-BASED MARKETING  |  THURSDAY, APRIL 17, 2014
    [Generation, Landing Page] Top 3 Tips for Optimizing Social Advertising on Facebook
    Marketing Land recently reported that news feed ads attained a click-through-rate 44 times higher than right-side display ads, and a conversion rate 5 times higher. Mobile-specific campaigns enable advertisers to tailor ad copy, creative, and landing pages to smartphone and tablet users. in 2010 to $8.3B in 2015.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Generation, Landing Page] A Handy Guide to Optimizing Your Social Media Channels
    If you''re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here. The data showed that for Facebook, posting once every two days was the optimal frequency for generating Likes. Incorporate social sharing and follow buttons into your emails and thank you pages.
  • MARKETING ACTION  |  THURSDAY, APRIL 17, 2014
    [Generation, Landing Page] Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality
    The result: Every page on your site is a potential front door, a possible landing page for new and return visitors searching for something you offer. It’s a sea change for businesses unenthusiastic about having to (again) rethink strategies, page designs, and navigational structures. So what are landing pages for?
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 14, 2014
    [Generation, Landing Page] How to Unlock the Lead Generation Power of Your B2B Website
    'Artillery B2B Marketing Blog > The Forward Observer Not generating enough leads on your website? Don''t get angry: Include these powerful things and your B2B lead generation can be an unstoppable force. offline advertising to help build traffic to your site. Landing Pages. Thank You Pages. Forms. Javi ?
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Generation, Landing Page] 83 Exceptional Social Media and Marketing Statistics for 2014
    83% of B2B marketers invest in social media to increase brand exposure; 69% to increase web traffic; and 65% to gain market insights. As of 2013, Apple had yet to claim a Twitter account, Facebook page, or any other type of social media presence. However, just over a third of marketers view each channel as valuable for lead generation.
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Generation, Landing Page] From Direct Mail to Digital: How Your School Can Avoid the Dreaded #CollegeMail
    But current high school students are more connected online than any other generation, ever. You can host this content on landing pages and promote it via your social channels and on your website homepage. Remember: Be sure to drive your social media traffic to landing pages that offer educational content they can download.
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Generation, Landing Page] How to Add Slide-In Calls-to-Action to Your Blog Posts [Tutorial]
    'Blogging is a great way to get more traffic to your site, and if you play your cards right, you can also generate tons of leads. Typically, many blogs (including HubSpot''s blog) end each post with a call-to-action (CTA) that leads to a landing page. Submissions - How many leads did each CTA ultimately generate?
  • HUBSPOT  |  THURSDAY, APRIL 3, 2014
    [Generation, Landing Page] 5 Things Many Marketers Forget When Running A/B Tests
    Synergy and circling back usually only result in the appearance of doing work, while intelligently testing techniques and generating actionable data actually helps you accomplish your business goals. One page has a brief, bullet-point list of company facts -- Funded, Series A raised, etc. -- followed by a giant TALK TO SALES button.
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 1, 2014
    [Generation, Landing Page] The 9 Best Ways to Improve Google Paid Search ROI
    Is your goal to generate web downloads? For example, if you notice that one campaign is consistently meeting its daily budget three days in a row while also generating quality leads, you’ll know right away that you need to bump up your budget to keep those leads coming in. Build brand awareness? Drive phone calls? Daily optimization.
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Generation, Landing Page] How to Amplify Your Reach With Content Discovery Platforms
    'As marketers, one of our most important goals is driving more traffic to our sites, and one of the best ways to do that is through content creation. It helps you educate your audience, assert yourself as a thought leader, and generate more subscribers, leads, and opportunities. content creation lead generation
  • WEBBIQUITY  |  TUESDAY, MARCH 25, 2014
    [Generation, Landing Page] Six Best Practices for Marketing with White Papers
    In the lead generation process, white papers can be extremely valuable because they identify prospective buyers while requiring a low level of commitment. In the hierarchy of lead generating assets and activities, white papers form the vital base, as illustrated below. How many pages did he or she read?); Solve a real problem.
  • MARKETING ACTION  |  TUESDAY, MARCH 25, 2014
    [Generation, Landing Page] Agency’s Web Traffic Jumps by 400%
    Find out why in a new case study , including how Act-On helped circle S increase its lead generation and content marketing, get new clients, and help its own clients successfully meet the challenges of multiple channels. 400% increase in web traffic. More traffic means more leads … and more wins. And they did. Find Out More .
  • HUBSPOT  |  MONDAY, MARCH 24, 2014
    [Generation, Landing Page] How to Use Infographics to Get Leads From Your Website
    As a result, creating infographics for your website can get you more traffic. By creating an effective conversion path and making these graphics easy to share, you can turn your infographics into lead generation machines. If you already have a landing page created for your offer, that''s perfect. Here''s how. Free trials?
  • MARKETING ACTION  |  THURSDAY, MARCH 20, 2014
    [Generation, Landing Page] 3 Ways Marketing Automation Can Make You a Better Marketer
    Marketing automation unshackles you from a host of manual tasks and allows you to focus your time on the important things: revenue-building campaigns, sales and marketing productivity, lead generation, and long-term customer relationships. Tracking of paid search and SEO campaigns that help you optimize your pages and promotions.
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Generation, Landing Page] How to Integrate Email Campaigns With the Rest of Your Marketing
    In fact, 65% of the top 20% of B2B marketers in social media lead generation integrate email with social media, compared to the industry average of 51% ( Aberdeen Research ). For example, consider placing a call-to-action on your Facebook page. 'Email as a marketing channel isn’t going anywhere anytime soon. The best news?
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Generation, Landing Page] 7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)
    If you''re a HubSpot customer, you can get this information in Page Performance. 5) Landing Page Conversion Rates. Arguably the most important metric for marketers to keep their eyes on is lead conversion, or the percentage of visitors who convert into contacts by filling out a form on a landing page. analytics
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Generation, Landing Page] 55% of Visitors Spend Fewer Than 15 Seconds on Your Website. Should You Care?
    Instead of tracking article views, we should focus on reading time and page engagement. Also, the term "articles" doesn''t include homepages or landing pages; they''re the news/content/media posts, pages, stories.". 'According to data by Tony Haile of Chartbeat , I''ve only got 15 seconds to capture your attention.
  • THE FORWARD OBSERVER  |  WEDNESDAY, MARCH 5, 2014
    [Generation, Landing Page] How to Market Your Business Through Social Media Networks
    To reign supreme, your social media marketing should be just one cog in a larger, well-oiled lead generation, sales and marketing machine. After you have specific lead generation goals for marketing, only then should you start thinking about how social media can help. Evaluate their performance against specific lead generation goals.
  • BLOG MY CALLS  |  MONDAY, MARCH 3, 2014
    [Generation, Landing Page] The 8 Biggest Marketing Mistakes You're Making
    This includes web analytics, conversion rates, organic traffic, keyword data, and call tracking. How much marketing can you afford to do that doesn''t generate concrete leads? One of the best bits of advice I''ve ever heard from Tim Ash, was that we should hold every page of our website accountable for conversions. Calls matter.
  • HUBSPOT  |  MONDAY, MARCH 3, 2014
    [Generation, Landing Page] 7 Reasons Most Enterprise Websites Fall Short
    mean so great that traffic is high and growing, bounce rates are low, and engagement and demand are off the charts. ShoreTel does a fantastic job of this on their homepage -- describing who they are and what they provide -- and their sub-page descriptions are great, too. 6) Bad at Generating Leads and Demand. What gives?
  • MARKETING ACTION  |  MONDAY, MARCH 3, 2014
    [Generation, Landing Page] Digital Marketing Glossary, Part 3
    Paid media is often important for creating awareness, an early step in demand generation. Pay-per-click (PPC, also called cost per click): is an internet advertising model used to direct traffic to websites from search engines, advertising networks, content websites, and blogs. are all paid media. See Marketing-Qualified Lead. license.
  • WRITTENT  |  FRIDAY, FEBRUARY 28, 2014
    [Generation, Landing Page] 15 Call to Action Samples for Rocking Blog Posts that Convert
    Once you’ve written, edited, formatted, and quality-checked it, do you want your efforts to generate results for your brand? We’ve created a list of both written and designed examples, and success tips for every kind of action you might want your blog posts to generate for your organization: 1. Or Tweets without links. Spark a Debate.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 24, 2014
    [Generation, Landing Page] Digital Marketing Glossary, Part 2
    Seems I am not alone, so before we leap off into the next group of definitions, a few more words are in order about “demand generation vs. lead generation.”. The problem is this: Demand generation is focused on shaping the audience’s perspective , while lead generation is focused on capturing their information.” (The
  • WRITTENT  |  THURSDAY, FEBRUARY 20, 2014
    [Generation, Landing Page] 57 Notable and Unique Content Marketing Ideas
    Slideshare means serious business and serious traffic, and there’s no rule that says you have to use the network for sales-focused materials. The step-by-step guides your customer service representatives give over the phone to new customers every day could actually make a pretty awesome content offer to generate leads. Co-Creation.
  • WRITTENT  |  WEDNESDAY, FEBRUARY 19, 2014
    [Generation, Landing Page] Stuck Writing? 35 Sure-Fire Copywriting Tips & Tricks from the Pros
    Use David Garfinkel’s Shortcut Test : If you posted the headline and a phone number as a classified ad, would it generate inquiries? Those golden nuggets become the angle or hook you need to catch attention and generate interest. Your copy will be stronger, and you’ll get more traffic, leads, and sales. Do more research. greed.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 18, 2014
    [Generation, Landing Page] 3 Ways B2B Companies Can Maximize Existing Content for SEO
    My not-so-bold prediction for 2014 is that content creation will continue to be one of the best ways to earn links and drive traffic to websites. Even worse, Google had no idea what the videos were about and so the gallery pages had little visibility in Google search results. Video Content. Image Galleries. Where and when it was taken.
  • VIRALLY BLOG  |  MONDAY, FEBRUARY 17, 2014
    [Generation, Landing Page] Why landing pages are important
    'Landing pages are important for lots of reasons but first off if you are not sure what a landing page is check out this blog here! Landing pages are designed with one thing in mind “Action”. You must direct that visitor to the page they are expecting. So do you have landing pages already?
  • HUBSPOT  |  FRIDAY, FEBRUARY 14, 2014
    [Generation, Landing Page] New Data Reveals the ROI of Inbound [Free Report]
    Investing in inbound means our customers are getting consistent traffic and leads coming to their sites every single month. On the leads front, the report found similarly exciting results: Within 6 months, customers were generating 2x more leads every month. Within a year, they were generating 6x more leads. In a word.
  • HUBSPOT  |  THURSDAY, FEBRUARY 13, 2014
    [Generation, Landing Page] Why the Best Marketing Teams Embrace Process
    Whether it''s a new piece of content, a social media campaign, or a landing page for a new product, there''s something about the creative process that marketers just love. 'When asking fellow marketers why they entered into -- and love -- this line of work, many tell me how much they enjoy the chance to create on a daily basis.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 12, 2014
    [Generation, Landing Page] 4 Lessons from Responsive Design for CMOs
    It’s important to strike the right balance between optimal performance (page-load time) and customization, as the two are interrelated. Getting shoppers to move through the entire funnel – starting on the home page and moving to key product and landing pages all the way through the checkout process – is no easy feat.
  • SYNECORE  |  WEDNESDAY, FEBRUARY 12, 2014
    [Generation, Landing Page] The Five Elements Behind Blogging Success
    As blogs continue to grow in viewership, they will continue to build an increasingly valuable platform for brand establishment and lead generation. You can direct them to other blogs, landing pages, pages describing the services your company offers, or to other company’s sites with the hope that the favor will be returned.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 11, 2014
    [Generation, Landing Page] 27 More Remarkable SEO Guides, Tips and Tactics
    Google ignores duplicate content and has a way to determine which page they should rank”—though it doesn’t always get this right) and the 100 links-per-page limit (“Googlebot can crawl more than 100 links on a page and there is no specific [known] limit”). page-relevant unique meta description?
  • THE FORWARD OBSERVER  |  MONDAY, FEBRUARY 10, 2014
    [Generation, Landing Page] 5 Of The Fastest Ways To Improve Your B2B Marketing
    More traffic : Companies that blog get 55% more website traffic than those that don''t blog. This content should be placed on your site behind a landing page with a form so that you can capture their email address, name and any other information that you need (but don’t ask for too much more information). Don''t be.
  • SYNECORE  |  THURSDAY, FEBRUARY 6, 2014
    [Generation, Landing Page] Landing Page Design 101: What the Helvetica?
    'When it comes to opening the door to generating leads, the design of your landing page becomes the critical key. landing page gives a direct location for your marketing team to send potential leads. Landing pages are also called “lead capture pages” because that is exactly what they are.
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, FEBRUARY 5, 2014
    [Generation, Landing Page] The State of Media Mixology
      In theory, most channels can accomplish a variety of tasks from creating brand awareness, to generating leads, sales or buzz or reinforcing brand loyalty and advocacy. TV and video messages are effective at driving web, #hashtag and 800 number traffic if the CTAs are prominent and the timing and frequency are right.
  • HUBSPOT  |  FRIDAY, JANUARY 31, 2014
    [Generation, Landing Page] How to Use Welcome Emails to Delight Your New Blog Subscribers
    This is particularly important when users opt in to your blog through more indirect methods, like check boxes on landing pages. As always, feel free to test variations of your subject lines and sender names to determine what works best to generate clickthroughs. The same scenario can also happen with your blog subscribers.
  • HUBSPOT  |  THURSDAY, JANUARY 30, 2014
    [Generation, Landing Page] 14 Inbound Marketing Myths Nonprofits Should Stop Believing
    Investing in technology that allows you to maintain a presence online is going to help in the long run -- whether it''s being more efficient to collect donations or scaling your audience through social media to attract a younger generation. 'Thinking about the future is something nonprofit marketers constantly do. but only to an extent.
  • HUBSPOT  |  THURSDAY, JANUARY 30, 2014
    [Generation, Landing Page] 8 Excellent Reasons to Redesign Your Website
    Do your landing pages inspire people to learn more by digging deeper, or are they simply aesthetically pleasing pages that convey little value? Functionality should be a paramount focus for you -- if it''s not, your traffic and lead gen efforts could suffer. More than 17% of all web traffic comes from mobile devices.
  • WRITTENT  |  MONDAY, JANUARY 27, 2014
    [Generation, Landing Page] The TOP 25 Must-Read Internet Marketing Blogs
    Boost Blog Traffic. This is what Unbounce is all about – conducting scientifically-sound marketing experiments to develop landing pages that convert. leading digital expert, his thought leadership and articles generate conversations all around the web. Image credit: Statista. Here we go! Blogs on Analytics. Coppyblogger.
  • BLOG MY CALLS  |  MONDAY, JANUARY 27, 2014
    [Generation, Landing Page] 5 EASY Things You Can Do To Improve Your Marketing in 2014
    You''ll notice an immediate bump in organic traffic. Just share the posts on your social media accounts and you''ll start getting traffic. Once you start writing you''ll see an immediate lift in organic traffic. If you do this I can assure you that you''ll see quite substantial increases in organic traffic in just a few weeks.
  • WEBBIQUITY  |  MONDAY, JANUARY 27, 2014
    [Generation, Landing Page] 28 (of the) Best Business Blogging Guides and Tips of 2013
    Based on research over millions of page impressions, these adjectives include “best,” “brilliant,” “kickass,” “mindblowing” and “ultimate” among others. ” How to Generate More Leads With Your Blog: 5 Tips by Social Media Examiner. Optimize your blog for search? Stop It!
  • VOICE-BASED MARKETING  |  MONDAY, JANUARY 20, 2014
    [Generation, Landing Page] Measuring the ROI of Trade Show Event Marketing
    Just 6 percent of marketers claim to be converting tradeshow leads into new business extremely well, and just 8 percent consider their teams highly proficient in generating strong ROI at events. Nicole explains event marketing strategies are designed to: Generate new leads. Why Events Matter. Identify new business opportunities.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JANUARY 16, 2014
    [Generation, Landing Page] How to Develop a Comprehensive B2B Marketing Strategy
    It is essential to communicate with and involve your sales team in your strategy development process; the members of the sales team are your primary customer and your success hinges on theirs, making it crucial to ensure marketing and sales are on the same page. It''s time to dive into developing a comprehensive marketing strategy.
  • BLOG MY CALLS  |  WEDNESDAY, JANUARY 15, 2014
    [Generation, Landing Page] 90 Webinars: Registration vs. Attendance Data
    Your Business Lead Generation Playbook - 65.63%. Local Search is Broken: How to Use Location to Drive Foot Traffic - 61.54%. Worst Landing Page Mistakes and How to Fix Them - 28%. 'We''ve done over 90 marketing webinars in the last 14 months. That''s an average of about 1.5 webinars each week. We do alot of them.
  • HUBSPOT  |  TUESDAY, JANUARY 14, 2014
    [Generation, Landing Page] Get More Bang for Your Buck: How to Repurpose Webinar Content
    Given all that effort, running a webinar shouldn’t be a fleeting way to generate a few leads. Done right, a repurposed webinar can be among the best content assets you have for long-term lead generation. When you wrap up your webinar, you’ll be walking away with a lot more than just the leads your initial event generated.
  • SAZBEAN  |  MONDAY, JANUARY 13, 2014
    [Generation, Landing Page] 7 Benefits of Using Lead Generation Software
    This is where lead generation software can be invaluable. Although it’s likely that your business adopts a multi-channel marketing approach, through elements such as content, email marketing, advertising and social media, lead generation software provides added value. Let’s take a closer look at how this is the case.
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Generation, Landing Page] 15 Blog KPIs You Should Already Be Tracking
    Tracking this on a monthly basis will give you a good sense of whether you''re growing traffic to your blog over time and insight into monthly trends. 2) Traffic Source Breakdown. Where is the traffic to your blog coming from? Could your blog subscriber emails use some optimization to drive more traffic to your blog?
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Generation, Landing Page] The ABCs of Content Marketing: A Glossary of Terms
    Ideally, you''ll make use of a closed-loop analytics solution so you''re able to see what happens to all that site traffic. Think about how cool it''ll be to tell your boss that your blog post actually generated not just a site visit, not just a lead. Traffic is great, but every business needs new customers to sustain itself.
  • HUBSPOT  |  FRIDAY, JANUARY 10, 2014
    [Generation, Landing Page] Are You Making the Most of These 6 Critical Campaign Promotion Channels?
    Landing pages? Channel #3: Targeted Landing Pages. routine part of setting up your next marketing campaign is creating landing pages. However, the more targeted you can get with your landing pages, the more effective they''ll be. You should personalize the text on your landing pages!
  • HUBSPOT  |  THURSDAY, JANUARY 9, 2014
    [Generation, Landing Page] A Practical Guide to Planning a Successful Inbound Marketing Campaign
    Before launching into a campaign, take stock of the current traffic to your site and the leads and customers generated by similar campaigns in the past. For example: "Generate [number] leads focused on [topic/product] by [date].". Generate 5,000 leads who are interested in social media marketing by June 30, 2013.".
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 8, 2014
    [Generation, Landing Page] The 2014 Digital Marketing Ecosystem
    And how do they optimize the landing page for better conversions? Does the CRM or Marketing Automation tool host landing pages? Does the site architecture support the content generation plan so that they’ll get traffic over time? You can generate content with WriterAccess. They say, “Okay, go!”
  • FATHOM  |  WEDNESDAY, JANUARY 8, 2014
    [Generation, Landing Page] 10 Inbound Marketing Strategies for Your 2014 Manufacturing Budget
    Pay per click (PPC) advertising is a great way to drive very specific targeted traffic to your website.  8.)    Landing Pages. Landing pages should be created to satisfy a specific need visitors are searching for. What do you want that visitor to do once they have reached the landing page?
  • BLOG MY CALLS  |  TUESDAY, JANUARY 7, 2014
    [Generation, Landing Page] 4 Ways to Take Your AdWords Spend to The Next Level
    PPC, depsite its downfalls, is a quick and relatively cheap way to drive significant amounts of traffic in a hurry. It''s also a way for a growing company to appear on page 1 of Google immediately. Here are 4 tactics to try: 1) Use Call Tracking to Analyze Which Ads Generate Calls. What can you do to improve your ROI?
  • BLOG MY CALLS  |  TUESDAY, DECEMBER 31, 2013
    [Generation, Landing Page] The 5 Most Popular LogMyCalls Webinars of 2013
    Local Search is Broken: How to Use Location to Drive Foot Traffic. The Chemistry of Landing Pages that Convert with LIVE Critiques. Live landing page critiques. He did live landing page critiques. Tim on the other hand argued, rightly, that a landing page is still the best way to generate leads.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 23, 2013
    [Generation, Landing Page] Lead Generation: 2 questions every marketer should ask themselves about prospect motivation
    'Tweet The most important factor to keep in mind when creating your landing page is your prospects’ motivation. Highly motivated prospects can make for highly motivated leads if your landing pages deliver the right message to the right prospect at the right time. Who are my prospects? Researchers have moderate motivation.
  • HUBSPOT  |  THURSDAY, DECEMBER 19, 2013
    [Generation, Landing Page] 5 Ugly (But Effective) Pieces of Marketing Collateral
    It’s a way to get users to click and acquire more web traffic from Facebook -- and high clickthrough rates on Facebook ads will, in turn, lower costs-per-click. You read that right: You get more web traffic for less advertising spend. It’s jarring and contrasts with the color scheme of these landing pages.
  • CRIMSON MARKETING  |  WEDNESDAY, DECEMBER 18, 2013
    [Generation, Landing Page] 20 Captivating Marketing Statistics That Will Drive 2014 [Infographic]
    SEO:  SEO (search engine optimization) is vital — 33% of traffic from Google organic search results go the first item listed. B2B companies that blog generate 67% more leads than those that don’t. Videos on landing pages increase conversion by 86%. 'Text From Infographic: What to expect. Trends in the marketing mix.
  • INTEGRATED B2B  |  MONDAY, DECEMBER 16, 2013
    [Generation, Landing Page] 5 cost-effective internet marketing methods that could keep your company afloat
    However, if profits are low and you’re not generating enough income to keep up with financial obligations then attracting new clients/customers may be the fastest way to get out of debt and facilitate a turnaround. Creating a Forum Presence. Start by compiling a list of all the major message boards and forums in your niche. Conclusion.
  • THE POINT  |  MONDAY, DECEMBER 16, 2013
    [Generation, Landing Page] Sirius Decisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.
    In fact, I’ll make almost the exact opposite prediction: “By 2015, the percentage of B2B leads that arrive via corporate Websites will shrink dramatically as marketers maintain multiple, distinct online channels that are optimized for demand generation.”. But effective to the point that they generate 71% of all sales leads? doubt it.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Generation, Landing Page] How to Turn 1,200 Words Into 4 Months' Worth of Lead Generation Content
    We''ll help explain how you can develop a kicking lead generation campaign around a simple, effective piece of content. If your cornerstone content piece isn’t a download that will help you generate leads, find a way to repurpose it and place it on a landing page. Step 3: Generate blog posts. Let''s dive in!
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Generation, Landing Page] A Year in Review: The Biggest Social Media Updates of 2013
    Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. Comments and apps and pages, oh my! 3) Twitter introduced Lead Generation Cards. Landing Pages? Pin ‘em!
  • VIDYARD  |  TUESDAY, DECEMBER 10, 2013
    [Generation, Landing Page] Tips for Running Successful Event Campaigns
    The goal of any conference is to generate leads We took this a step further and split it into two sub-goals: First, we drive traffic to our booth at conferences so we can convert visitors into leads in person. Reaching out in advance allows you to generate leads outside of the conference itself. Campaign Goals. Campaign Assets.
  • THE FORWARD OBSERVER  |  WEDNESDAY, DECEMBER 4, 2013
    [Generation, Landing Page] The 4 Easiest Ways To Get More Email Subscribers For Your B2B Blog
    Here’s why: each and every post you write gets published as its own, individual, indexed page on your website. If you think of indexable pages as lottery tickets for getting found online, then each page is a new opportunity to win more chances of the right people finding your site. And the more pages, the better.
  • DIGITAL B2B MARKETING  |  TUESDAY, DECEMBER 3, 2013
    [Generation, Landing Page] 9 Crippling Mistakes B2B Search Marketers Make
    For years paid search has been one of the most cost-effective media channels for B2B lead generation. Everything else on the page is about clouds in the sky. Consider a search for B2B lead generation. comparison of different lead generation solutions? An educational Lead Generation 101 overview? Leave Display On.
  • VOLACCI  |  FRIDAY, NOVEMBER 29, 2013
    [Generation, Landing Page] 8 Habits of Marketing Automation Experts
    Landing pages test elements continuously - more images, less images, more or less text, different calls to action, etc. Improvements to lead scoring algorithms, emails, landing pages, calls to actions and campaign flows take time and constant improvement. 'At Volacci, we work with a lot of Marketing Automation experts.
  • BLOG MY CALLS  |  TUESDAY, NOVEMBER 26, 2013
    [Generation, Landing Page] Why Do So Many Marketers Fail at Content Marketing?
    Most marketers either aren''t actually doing content marketing or they aren''t generating anything useful from their content marketing. Are you blogging to increase organic traffic? How will you generate leads from your content marketing? How many leads do you hope to generate each month? seconds. Yes, yes they are.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 26, 2013
    [Generation, Landing Page] 28 (of the) Best SEO Guides, Resources and Infographics of 2013
    While there is a great deal of data here, at a high level: backlinks remain the most important part of the algorithm (though quality matters more than quantity; on-page keyword usage is still fundamental; and social factors may be more correlational than causational with high rankings. 'Panda, Penguin, Phantom, Hummingbird. SEO Infographics.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 26, 2013
    [Generation, Landing Page] 28 (of the) Best SEO Guides, Resources and Infographics of 2013
    While there is a great deal of data here, at a high level: backlinks remain the most important part of the algorithm (though quality matters more than quantity; on-page keyword usage is still fundamental; and social factors may be more correlational than causational with high rankings. 'Panda, Penguin, Phantom, Hummingbird. SEO Infographics.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 22, 2013
    [Generation, Landing Page] 4 Ways to Drive ROI with Facebook and Marketing Automation
    The social network is constantly releasing new and exciting features, enabling brands to drive traffic, awareness, new leads, and ultimately sales. Always embed trackable sharing buttons into every content asset, email, and landing page you create. Generate new leads with Offer ads. Segment your ads with Custom Audiences.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 21, 2013
    [Generation, Landing Page] SEO isn’t for the birds. Really.
    How funny you find this joke depends on how badly this stampede of animal-themed algorithm updates—as well as the increase in “Not provided” traffic to your site—has hurt your brand and your business. Your site undoubtedly depends on Google for traffic, because your customers depend on Google for answers to their questions.
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 15, 2013
    [Generation, Landing Page] How to Measure the Success of Social Media
    Here are three goals to track progress and success: Generate enough conversion that will prove social media is a viable lead generation source. This may include driving qualified traffic to your website and showing that those visitors take an action. 'It’s easy to hop on the social media bandwagon. “It’s easy.”
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 15, 2013
    [Generation, Landing Page] Prove Your Worth:10 KPIs for Marketers
    How many leads are generated by each one of your marketing efforts, and what’s the value of those leads? On the other hand, the website cost half as much, but it generated much lower quality leads (valued at an average $250 per lead), and was responsible for almost $2 million dollars in annual revenue. Site Traffic : Lead Ratio.
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 15, 2013
    [Generation, Landing Page] Marketing Automation: 6 Examples of Success
    Following Act-On implementation, Propelics was able to: Integrate Sugar CRM, web visitor tracking, landing page and web form creation, targeted email, webinars, automated campaigns, and analytics into a 360-degree view of each prospect and customer. Increase lead-generation opportunities by 100%. Have a success story for us?
  • WEBBIQUITY  |  WEDNESDAY, NOVEMBER 6, 2013
    [Generation, Landing Page] Need More B2B Sales Leads? Ignore This Research
    'According to recent research conducted by InsideSales.com and reported by MarketingProfs , websites,  blogs and search are among the most effective tactics for both lead generation and brand awareness. The single leading source of traffic for most b2b websites remains organic search.
  • WEBBIQUITY  |  WEDNESDAY, NOVEMBER 6, 2013
    [Generation, Landing Page] Need More B2B Sales Leads? Ignore This Research
    'According to recent research conducted by InsideSales.com and reported by MarketingProfs , websites,  blogs and search are among the most effective tactics for both lead generation and brand awareness. The single leading source of traffic for most b2b websites remains organic search.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 5, 2013
    [Generation, Landing Page] Spending more time on SEO than adding value to Google?
    than we do writing all the copy, storytelling, background, insight, history, biographies, case studies, origin story, and educational content that actually gives Google everything it needs to most accurately predict whether it’s your content, your site, your page on that site, that shows up first on Google for any give keyword phrase.
  • HUBSPOT  |  MONDAY, OCTOBER 28, 2013
    [Generation, Landing Page] Is Marketing Automation Worth the Hassle? New Data Raises Questions
    Many of the marketers I speak with have mistakenly invested in marketing automation before building up a sufficient funnel of traffic and leads to automate. Many marketers with only a trickle of organic traffic and lead flow try to generate leads for automation by buying lists. What''s your plan for generating those new leads?
  • NUSPARK  |  SUNDAY, OCTOBER 27, 2013
    [Generation, Landing Page] B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
    Distribution strategy: website for engagement; landing page for conversion; YouTube channel; Vimeo and video syndication, Brightcove, email. When users click the overlay they can be sent to website or landing page. Responsive design; make sure website and landing page provides optimal mobile experience.
  • FATHOM  |  THURSDAY, OCTOBER 24, 2013
    [Generation, Landing Page] Best Practices for B2B Social Media Success
    'B2B Lead Generation through Social Media. According to Hubspot, as we move into the new year, social media will be more important than ever for B2B lead generation. The main downside to YouTube is that it drives traffic away from the company website. How B2B Companies are Finding Success using Social Media.
  • CRIMSON MARKETING  |  WEDNESDAY, OCTOBER 23, 2013
    [Generation, Landing Page] How To Create Killer Content With Google Analytics
    Lead Generation. “By using Google Analytics’ ‘Traffic Sources’ option, and viewing the ‘Organic Search’ data, you can view the top referring search terms that drove Web traffic to your site.” Lead Generation. Key metrics you want to be able to measure are: Brand Awareness.
  • HUBSPOT  |  TUESDAY, OCTOBER 22, 2013
    [Generation, Landing Page] What to Do When Facebook Goes Down
    Would you really see a drastic, marked decrease in leads generated, site visitors, or even sales? But there''s one big difference between your Facebook page not working and your own website not working -- you own and control your website. Admit it, you were one of those who panicked when this occurred.). Allow me to elaborate.
  • VIDYARD  |  MONDAY, OCTOBER 21, 2013
    [Generation, Landing Page] Tracking the Success of Your Sponsored Content
    Number of people who visited your designated landing page (this will give you unique clicks). These tags let you add more information to a link and this extra information then appears in Google Analytics Traffic Sources. ROI can be measured in terms of either closed business or pipeline generated. Know your audience.
  • NUSPARK  |  SUNDAY, OCTOBER 20, 2013
    [Generation, Landing Page] Google stopped tracking keywords; but there are still ways to monitor keywords for SEO
    Google did this by making all searches secure—redirecting all traffic to the secure https site. Here are a few: Check out the non-Google organic keywords driving traffic that are still available in Google Analytics. You can set the filter to show the landing pages for each of the “not provided” visitors. 'Not Provided?
  • THE FORWARD OBSERVER  |  THURSDAY, OCTOBER 17, 2013
    [Generation, Landing Page] The 5 Steps To Achieving B2B Inbound Marketing Nirvana
    As a result, websites are transforming into revenue generating assets by generating an increasing number of visitors, and then converting those visitors into leads and then customers. Traffic Generation. The key to generating more visits from the right people is your content. Goal Setting. easurable. ttainable.
  • HUBSPOT  |  THURSDAY, OCTOBER 10, 2013
    [Generation, Landing Page] Pinterest Lead Generation 101: Best Practices and Hacks That'll Make You a Pro
    Sounds like a pretty sweet deal to me, but thinking about generating leads. and actually generating leads on Pinterest are two very different things. Pinterest is actually a fairly simple social media network as far as lead generation goes, because there''s really only two ways to generate leads right now. The good news?
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 8, 2013
    [Generation, Landing Page] Pick ‘n’ Mix for a Sweet Content Strategy [Infographic]
    Landing Pages. 55% increase in inbound leads when adding 5 landing pages to existing 10. More landing pages + more calls to action = MORE CONVERSION. Companies that blog 15 times or more a month get 5 times more traffic that non-blogging companies. in 3 marketers have generated leads through Twitter.
  • CRIMSON MARKETING  |  MONDAY, OCTOBER 7, 2013
    [Generation, Landing Page] Pick ‘n’ Mix for a Sweet Content Strategy [Infographic]
    Landing Pages. 55% increase in inbound leads when adding 5 landing pages to existing 10. More landing pages + more calls to action = MORE CONVERSION. Companies that blog 15 times or more a month get 5 times more traffic that non-blogging companies. in 3 marketers have generated leads through Twitter.
  • HUBSPOT  |  TUESDAY, OCTOBER 1, 2013
    [Generation, Landing Page] What if Your Marketing Shut Down for a Month?
    What would happen to your lead generation if your marketing team shut down for roughly one month? Would you still generate leads? Traffic Will Continue to Flow. In other words, just 31% of the overall traffic we generated to blog posts in July was to new posts. Leads Will Continue to Generate. How many?
  • HUBSPOT  |  FRIDAY, SEPTEMBER 27, 2013
    [Generation, Landing Page] Inbound 101: Your One-Stop Shop for a Comprehensive Marketing Curriculum
    Keep this page handy and refer back to it throughout the “semester.”. Use SEO to generate more leads! SEO optimization is an important way to generate leads from your website visitors. Assignment: Use this template to organize your website’s on-page SEO strategy and coordinate pages and keywords easily. get it.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Generation, Landing Page] The 45 Inbound Marketing Terms You Should Know [Glossary]
    Primarily, this is done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). call-to-action is a text link, button, image, or some type of web link that encourages a website visitor to visit a landing page and become of lead.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Generation, Landing Page] The Big List of (Not Provided) Search Recommendations for B2B Marketers
    Danny Sullivan of Search Engine Land confirmed this shift with Google, as discussed in the recent article on SEL this week and highlighted in news coverage on our site as well. Deeper analysis of site, brand, and page level performance, associated to organic search traffic, will be even more critical moving forward.
  • VOLACCI  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Generation, Landing Page] Google Removes All Organic Keyword Data — How Our Services Will Change
    How this will affect you: We won''t be able to show you specific organic keyword traffic, but we''ll still be able to provide you with organic traffic and rankings metrics, paid search keyword data, and other major players in the Analytics game. What does this mean for you? Why is this happening? Bing and Yahoo!
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 19, 2013
    [Generation, Landing Page] Tips for Maximizing Your Content Marketing’s Potential for Exposure
    But there are also many tactics you can try to get more eyeballs for (and ROI from) your content: Stay on top of SEO: Hopefully you are actively monitoring search engine traffic to your site and optimizing your content for important search terms. You might be surprised how many leads it generates.
  • HUBSPOT  |  MONDAY, SEPTEMBER 16, 2013
    [Generation, Landing Page] What Mobile Buyers Are REALLY Doing on Your Website
    Keep your landing pages and home page simple. Quick Tip: You can make your company''s phone number clickable by adding a simple tag in the HTML view of your page. Create a landing page for the campaign and see how many mobile viewers make it through to the thank you page. Puppy GIFs (you''re welcome).
  • CONTENT MARKETING EXPERIENCE  |  FRIDAY, SEPTEMBER 13, 2013
    [Generation, Landing Page] The role of online forms and consistency in conversion
    We don’t generate traffic to our websites and landing pages just for the sake of it. 'Online forms are part of a conversion and nurturing cycle where a consistent user experience of the customer (in the broadest sense) is central. We want conversion, whatever it is for any given campaign or purpose.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 12, 2013
    [Generation, Landing Page] 10 Deadly Reasons Most Websites Fail [SlideShare]
    Now there are more than 700 million websites on the internet and every 60 seconds more than 5,067 web pages are created ( Tweet This Stat ). For most businesses, a website is the Grand Central Station of marketing -- connecting branding, social media, email, lead generation, ecommerce, and more. lot has changed in 22 years. Cough.
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Generation, Landing Page] 8 Steps to a Great Landing Page
    'Does anyone remember what we did before landing pages? Seth Godin claims to have invented them (sort of) and as far back as 2006 said they have five main reasons to exist: Get a visitor to click (to go to another page, on your site or someone else’s). Unless it’s a great landing page. Get a visitor to buy.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 9, 2013
    [Generation, Landing Page] Search Traffic Declining? You’re Not Alone (and What to Do About It)
    'If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. unknown sources), and concludes “We can draw a lot of assumptions but few conclusions from the drop in search traffic.” Experiment.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 9, 2013
    [Generation, Landing Page] Better Calls To Action = More Conversions
    You get all kinds of traffic through your content marketing channels. Brafton, a content marketing agency out of Boston, separates CTAs into three distinct tiers, with an emphasis on making the spectrum of calls to action on any given page relevant to the content itself. Great content converts. You’re a compelling writer.
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