• HUBSPOT  |  FRIDAY, JULY 29, 2016
    [Generation, Landing Page] CRO for Inbound Marketing: 6 Conversion Optimization Initiatives to Implement Today
    In 2016, there’s really no excuse for running an inbound program without also running heat mapping software on your site’s core conversion pages. heatmap delivers an aggregate picture of the click activity on a page, giving you insight into the elements of the page design that are attracting attention and driving action.
  • CAPTORA  |  TUESDAY, JULY 26, 2016
    [Generation, Landing Page] Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™
    UTM (Urchin Traffic Monitor) codes are query string parameter/value pairs you can attach to the end of a custom URL in order to track a source, medium and campaign name. The most common way to capture this information is to have hidden fields in a form on the landing page, and pass the values of these parameters into those fields.
  • ACT-ON  |  TUESDAY, JULY 26, 2016
    [Generation, Landing Page] How to Get Subscribers for Your B2B Email Newsletter [And How Not To]
    Use landing pages. According to the marketers who contributed to Ascend2’s latest Email List Strategy Survey, landing pages are the most effective list-building tactic. Why do landing pages work so well? Not so if you send them to a landing page. landing page for a guest blog post.
  • PUREB2B  |  MONDAY, JULY 25, 2016
    [Generation, Landing Page] The Importance of Offline Lead Generation
    With so much attention focused on online lead generation tactics nowadays, it’s easy to assume that traditional offline methods have completely passed their prime. Marketers can get so caught up in digital lead generation efforts that old school processes are often neglected. Here’s why offline lead generation is still important.
  • ACT-ON  |  FRIDAY, JULY 22, 2016
    [Generation, Landing Page] Rethink Marketing Automation – for the CASL-Compliant Marketer
    Check out these proven ways to leverage marketing automation beyond traditional demand generation email marketing. Convert website visitors to sales leads – Use lead capture forms in your marketing automation platform to turn website traffic into actionable leads for your sales team. Caveat: This is not legal advice.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2016
    [Generation, Landing Page] The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels
    Though Red Bull actually uses Instagram the least out of all of its platforms, the platform brings in the most engaged following, generating the most likes and comments. Fill your Feedly with feeds rich in new technology and marketing trends like Search Engine Land , Marketing Land , Moz , and TechCrunch. So what? Be that guy!
  • CAPTORA  |  WEDNESDAY, JULY 20, 2016
    [Generation, Landing Page] Marketing in a Cross Channel World: Transitioning from a Local to a Global Maximum
    For e.g. with SEO, marketers have been laser focused on keywords to use, traffic estimates for those keywords on the different search engines (Google, Bing etc) and relative ranking for those keywords vis a vis their competitors. Specifically as it relates to prioritization of demand and optimization of campaigns. Let me explain.
  • LEAD LIAISON  |  WEDNESDAY, JULY 20, 2016
    [Generation, Landing Page] Buzzwords in Marketing Automation: Landing Page
    Landing Pages: its meaning and how to apply it. What is a landing page? As it relates to marketing automation, a landing page is a web page that has two functions: to convert a lead and to serve up information. – Search Engine Land. landing page should be uncluttered.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 19, 2016
    [Generation, Landing Page] 20 Online Marketing Tools That Boost Campaign Results
    This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” SEO Tools. What is it? What is it?
  • HUBSPOT  |  TUESDAY, JULY 19, 2016
    [Generation, Landing Page] Are Ads Worth the Investment? [Free ROI Calculator]
    They build an AdWords campaign to rank for important search terms, it drives clicks, traffic, and leads, but ultimately their ad spend outweighs the impact of the ads. Don’t be surprised when a week after your campaign launches your ads aren’t generating tons of profit. Ready to give it a try? How to Plan for Ad Spend Success. Bingo.
  • PUREB2B  |  TUESDAY, JULY 12, 2016
    [Generation, Landing Page] 15 Effective Ways to Reduce Cost Per Acquisition
    Reducing CPA can increase your return on investment (ROI) within a relatively short period without having to incur additional cost on traffic acquisition. More often than not, marketers focus on sales or gaining traffic before optimizing costs. Optimize Your Landing Page  . Effective Strategies to Reduce CPA. Pause them.
  • CAPTORA  |  MONDAY, JULY 11, 2016
    [Generation, Landing Page] 14 Hacks for Improving Your B2B Paid Social Campaigns
    Lead Generation Cards > Promoted Tweets. If your main campaign goal is lead generation or collecting email addresses, then Lead Generation Cards are the way to go on Twitter. Speaking of conversion tracking, make sure you have your Twitter conversion tracking pixel up on as many pages as possible (especially mobile pages).
  • NUSPARK  |  TUESDAY, JULY 5, 2016
    [Generation, Landing Page] Stop Wasting Money and Improve Your Google AdWords Paid Search ROI
    Keep in mind the goal of paid search: to generate a click that converts. This is mostly likely to happen when the keyword query, ad, and landing page offer are all aligned. Landing page — You should fill out the form because we can help solve your problems. Use this primarily to drive as much traffic as possible.
  • OPENTOPIC  |  SATURDAY, JULY 2, 2016
    [Generation, Landing Page] Facebook Ads • Business Mastery Live
    Opentopic blog >> andrewmeng.com Strategy #4: Drive Qualified Traffic to Your Landing Page From Facebook Facebook PPC advertising is a great source of traffic for your landing page. If you’ve got the requisite marketing budget for both organic and PPC traffic, Marketing ROI Cmo marketing roi
  • PUREB2B  |  TUESDAY, JUNE 28, 2016
    [Generation, Landing Page] Effective Lead Nurturing in Stages
    We all know that website traffic doesn’t necessarily immediately translate into paying customers. When done right, lead nurturing can be an effective method to convert more of your online traffic into viable leads and eventually, paying clients. This is one of the driving principles behind quality lead generation strategies.
  • CAPTORA  |  TUESDAY, JUNE 28, 2016
    [Generation, Landing Page] Drive Organic Search Strategy with an Open Mind
    With each organic, paid, or social campaign executed on, you should know the detailed performance on the following facets: Traffic to your landing page. This helps automatically generate targeted campaigns to engage prospects. Long-Tail Logic Explained. Move beyond traditional #sales impact. Click To Tweet. Conversions.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 24, 2016
    [Generation, Landing Page] 5 Ways to Amp Up Your Mobile Marketing Strategy
    It ensures your content can be read and consumed on any device to improve the user’s experience, and it makes it easier for Google to crawl, index, and organize your site to increase search engine traffic. It can be frustrating for your visitors to have to scroll all the way up just to access another page. Mobile Messaging.
  • PUREB2B  |  SUNDAY, JUNE 19, 2016
    [Generation, Landing Page] Optimizing Your Website for Lead Generation
    When executed properly, the right marketing moves can help raise brand awareness, generate traffic, and allow your company to stand out from the crowd. Here are five ways to optimize your website to help you generate quality business leads. Optimize Lead Generation Forms. Don’t Dismiss the Effectiveness of Pop-up Forms.
  • HUBSPOT  |  THURSDAY, JUNE 16, 2016
    [Generation, Landing Page] How to Get Subscribers for Your Blog: 7 Fresh Ideas
    And each time you publish a new blog post, it's your subscribers who'll provide you with that initial surge of traffic -- which, in turn, will propel those posts' long-term success. The key to getting more blog traffic (and, eventually, leads and customers) all starts with growing subscribers. The latter definitely isn't as lovable.
  • PUREB2B  |  TUESDAY, JUNE 14, 2016
    [Generation, Landing Page] How to Master Local Lead Generation
    Turning an offline local marketing strategy into an online lead generation campaign is actually a task that your marketing or sales team can handle with relative ease. By optimizing your site to fit the needs of your local audience, it’s more likely that your page will rank well in local online searches. Localized Landing Pages.
  • HINGE MARKETING  |  TUESDAY, JUNE 14, 2016
    [Generation, Landing Page] 13 Key Website Design and Development Areas to Bring in Business
    And the rise of website traffic can be a key indicator for your firm’s success in raising its visibility and online reputation. drop in traffic, however, could be a sign that your website may be suffering from a number of common problems. Are the news headlines on your home page months or years old? Traffic Paths.
  • ACT-ON  |  FRIDAY, JUNE 10, 2016
    [Generation, Landing Page] Mid-Year Marketing Check-In with Measurement
    Even the most seasoned professionals may find this list useful to help generate thought provoking “why” questions about your marketing performance. How is your website traffic pacing year to date? Which sites are sending you the most traffic? How has mobile and tablet traffic performed on your site this year?
  • HUBSPOT  |  WEDNESDAY, JUNE 8, 2016
    [Generation, Landing Page] 9 Strategies for Improving Lead Quality From B2B PPC Campaigns
    You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. In this post, we provide nine proven strategies that you can use to generate better quality, bottom of the funnel leads from your B2B PPC campaigns. Customize landing pages to your ad groups.
  • NUSPARK  |  SATURDAY, JUNE 4, 2016
    [Generation, Landing Page] Popup Strategies: Popup Types and When to Use Them
    The entry popup comes up immediately before you’ve even had a chance to view the page. There’s no chance they’re going to leave the page before it pops up, and for this reason, it’s very effective despite the annoyance factor. They are set to appear after a visitor has been on the page a pre-determined number of seconds.
  • HINGE MARKETING  |  FRIDAY, JUNE 3, 2016
    [Generation, Landing Page] Tying Analytics to Growth: 5 Marketing Metrics Every B2B Firm Should Track
    If social media is a priority for your firm, be sure to avoid the 5 social media fails common among professional services firms. 3) Website Traffic. What web pages are performing better than others? Pages per session. All pages. Landing pages. The relationship is shown in the figure below. Engagement rates.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Generation, Landing Page] A Simple Guide to Mastering the Basics of Effective Social Media Advertising
    If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. Interest Targeting: Allows advertisers to target people based on their interests, activities, pages liked, and closely related topics. With over 1.4 Twitter.
  • THE POINT  |  WEDNESDAY, MAY 18, 2016
    [Generation, Landing Page] Infographic: Top 10 B2B Paid Search Mistakes
    If your Google AdWords campaign isn’t generating the type of lead volume, lead quality, or ROI that it should, it’s highly likely that the campaign is suffering from common missteps that plague many B2B paid search programs. Based on our experience, here are the most common paid search mistakes made by B2B marketers.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 18, 2016
    [Generation, Landing Page] Content Marketing Strategy: How to Create Cross-Team Alignment
    Demand gen may know that the content team is blogging about X topic, but they're more focused on lead generation for a different customer segment. From there, we can build additional initiatives that also support our vision, perhaps digital marketing will create new web pages and demand gen will build out new nurture tracks.
  • HUBSPOT  |  TUESDAY, MAY 17, 2016
    [Generation, Landing Page] The A/B Testing Checklist You'll Want to Bookmark
    When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. To A/B test this change, you'd create another, alternative web page that reflected that CTA placement change. How A/B Tests Work. or days.
  • HUBSPOT  |  MONDAY, MAY 16, 2016
    [Generation, Landing Page] The 5 Most Common Mistakes Made By Veteran Inbound Marketers
    As a part of our process of determining how we will work with clients, we typically conduct an assessment of their overall demand generation strategy and execution. That means the message on every page must align with the person visiting - their persona and where they are in their journey. What’s converting, but not getting traffic?
  • HINGE MARKETING  |  FRIDAY, MAY 13, 2016
    [Generation, Landing Page] Top B2B Website Metrics to Monitor Using Google Analytics
    When it comes to evaluating the performance of a professional services firm’s website, most people tend to focus the majority of their attention towards one metric: overall traffic, or the number of visits to a website. Pages per session, or average page depth, is the average number of pages viewed during a session.
  • BIZIBLE  |  MONDAY, MAY 9, 2016
    [Generation, Landing Page] Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]
    While they’re not the ones writing the lead nurturing sequences or designing landing pages and lead forms, they’re the behind-the-scenes operators who have mastered the setup, organization, and flow around marketing lead data. Marketing channels are how companies generate awareness and attract people to their website.
  • HUBSPOT  |  MONDAY, MAY 9, 2016
    [Generation, Landing Page] 6 Conversion Experts Answer 20 of Your Most Important CRO Questions [Live Google Hangout]
    Unbounce Co-Founder Oli Gardner has seen more landing pages than anyone on the planet. His disdain for marketers who send campaign traffic to their homepage is legendary. Her team's goal is to optimize and grow traffic and conversions from HubSpot's various marketing assets. Looking to learn more about your audience?
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Generation, Landing Page] An A to Z of Content Marketing Best Practices
    Also make sure you’ve got your blog set up for maximum lead generation. Recent research  showed Facebook drives more referral traffic than even Google for the top 400 digital publishers. Having at least one image on every page helps with SEO. And they come in several flavors: Lead generation metrics. The bad part? Google.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Generation, Landing Page] An A to Z of Content Marketing Best Practices
    Also make sure you’ve got your blog set up for maximum lead generation. Recent research  showed Facebook drives more referral traffic than even Google for the top 400 digital publishers. Having at least one image on every page helps with SEO. And they come in several flavors: Lead generation metrics. The bad part? Google.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 27, 2016
    [Generation, Landing Page] 5 Ways Blog Analytics Improve Your Business Blog
    Lead generation, conversion rates and bounce rates will help you understand your audience, and which calls to action are most compelling. Are readers visiting your landing pages, or leaving your site quickly? About Blogs How to.Tips Online Marketing analytics blog content blog traffic tracking web traffic search traffic
  • PUREB2B  |  TUESDAY, APRIL 26, 2016
    [Generation, Landing Page] A Complete Guide to Social Media-Based Lead Generation for IT and Software Companies
    Given this state of affairs, IT and software companies have had to rely more and more on lead generation to be successful in the modern marketplace. Business lead generation directly affects revenue by becoming a constant source of loyal, passionate customers. However, traditional outbound lead generation activities can be expensive.
  • SNAPAPP  |  THURSDAY, APRIL 21, 2016
    [Generation, Landing Page] Why Content Experiences Matter
    As Gary Vaynerchuk says, “Content is king, but context is god” Keep Inbound Traffic Inbound. It also facilitates lead generation by keeping your inbound traffic inbound. By having all of your key lead generating content assets (e.g. This isn’t to say that landing pages are poor for lead generation.
  • SNAPAPP  |  TUESDAY, APRIL 19, 2016
    [Generation, Landing Page] Why Content Experiences Matter
    As Gary Vaynerchuk says, “Content is king, but context is god” Keep Inbound Traffic Inbound. It also facilitates lead generation by keeping your inbound traffic inbound. By having all of your key lead generating content assets (e.g. This isn’t to say that landing pages are poor for lead generation.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 14, 2016
    [Generation, Landing Page] 7 Simple Rules for Connecting with Customers via Cross-Channel Marketing
    Being a cross-channel marketing mogul is a lot like being an air-traffic controller. Campaign Goal: Generate leads for cross-channel marketing apps. If you manage all your moving parts well, your audience will relax and enjoy the ride. But, if you phone in your strategy, you just might sustain a serious loss of prospects and customers.
  • HUBSPOT  |  WEDNESDAY, APRIL 13, 2016
    [Generation, Landing Page] How to Turn Anyone Into a Blogger
    Research has shown that 15 blogs a month can generate 1,200 new leads each month. You can collect the resources you share While you're at it, this might be a great time to refresh your own knowledge of how to optimize your blog for lead generation. But sometimes, it just can’t be helped. That definitely seems worth the effort!
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 5, 2016
    [Generation, Landing Page] How B2B Advertisers Can Deal With Google’s Sidebar Changes
    Now we shouldn’t assume that ads below the fold won’t get any traffic, but we need to accept the fact that they will probably be less effective in generating clicks than they were in the past. Mobile specific landing pages and conversion actions are important too – not every user wants to call right away.
  • WEBBIQUITY  |  MONDAY, APRIL 4, 2016
    [Generation, Landing Page] You’ve Discovered SEO Keywords, But What’s Next?
    Brand : For most companies, the majority of their organic search traffic will come in on their own brand name as the search term. Not only can you create comparison blog posts to attract this SEO and SEM traffic, but these keywords are even more important for tracking target leads across other channels. Guest post by Adam Hutchinson.
  • BIZNOLOGY  |  THURSDAY, MARCH 31, 2016
    [Generation, Landing Page] What “test and learn” looks like in practice
    Or are you in a lead-generation business and want them to provide contact information? If you’re using lead generation tactics, what’s a lead worth? (If you don’t know the answer to that, think about what a customer is worth, then multiply by the rate you convert leads to paying customers. Exactly what it sounds like.
  • SALES ENGINE  |  MONDAY, MARCH 28, 2016
    [Generation, Landing Page] Finding the Hidden Money in Your Content Strategy
    Many companies have focused on increasing their inbound traffic for new leads to combat tighter spam regulations and more concentrated email filters. But increasing web traffic without a thorough conversion strategy is just branding and awareness— that won’t supply enough leads to salespeople to hit your revenue growth targets.
  • ACT-ON  |  THURSDAY, MARCH 24, 2016
    [Generation, Landing Page] Why 78 % of Marketers Struggle with Content Marketing ROI
    Brand awareness, traffic or generating more leads — regardless of your goal, it’s important to define these items first. Maybe your goal is to generate more brand awareness. But after creating all this great content, how do you know whether all your hard work is generating results? Aim for higher traffic.
  • HUBSPOT  |  WEDNESDAY, MARCH 16, 2016
    [Generation, Landing Page] How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)
    While I've been able to identify which individual blog posts generate the most leads , I’d never dug any deeper to understand which specific calls-to-action within those blog posts people were actually converting on. So it got me wondering: Are end-of-post CTAs really the best way to generate leads from our blog? Until now. Crazy, huh?
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 10, 2016
    [Generation, Landing Page] How to Send Emails Your Customers Won’t Delete
    Someone built the landing pages the email anchor text points to. Executives need to generate sales and revenue (and maybe move aging stock or renew customer interest in a core, if undervalued, service). Can generate loads of website traffic. Demand Generation business email email marketingThere’s. Email.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Generation, Landing Page] The Ultimate Dictionary of Marketing Terms You Should Know
    This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). It helps marketers drive traffic to their website, convert that traffic into leads, establish authority on certain topics, and drive long-term results.
  • ACT-ON  |  THURSDAY, MARCH 10, 2016
    [Generation, Landing Page] 15 Elements Most Successful Blogs Have in Common
    These are used on the main page of your blog. In other words, they make your main page look more inviting. Having the full version of your posts appear on the main page, and then again on each post’s individual page is not a good idea. The recent posts widget is even more important on the individual pages of your blog.
  • HUBSPOT  |  TUESDAY, MARCH 8, 2016
    [Generation, Landing Page] 15 Ways to Drive More Home Page Conversions Without Reinventing the Wheel
    If you're serious about generating leads through your website, you'll probably have several landing pages set up for a variety of content offers, with multiple conversion paths for visitors to take. Think about it - your home page is almost certainly the most visited page on your site. 10) Add a video.
  • HUBSPOT  |  TUESDAY, MARCH 8, 2016
    [Generation, Landing Page] Quick Wins to Help Your School's Website Convert Better
    And, use an updated keyword strategy to grow organic traffic, and steer visitors to the right part of your site from the start. Look at some of your pages with the highest engagement. Clarify what message you're trying to get across in each sub-page or blog post. Here's a quick on-page SEO guide you can use. They won't.
  • LEADERSHIP  |  FRIDAY, MARCH 4, 2016
    [Generation, Landing Page] 21 Ways to Maximize Your Lead Generation
    This list infographic from ELIV8 gives you 21 tips to maximize your lead generation, through a variety of methods ranging from collecting emails in-store to using videos on your landing page to hosting social media contests. Let’s take a look: Create Landing Pages. Direct Traffic With Calls to Action.
  • BIZIBLE  |  WEDNESDAY, MARCH 2, 2016
    [Generation, Landing Page] Isaac Newton’s 3 Laws of Marketing Data for Revenue-Focused B2B Marketers
    Rather than sitting back and assuming that “Marketing generates leads through organic search,” we test that assumption to find the precise number of leads organic search is driving. Events are effective because our post-event email open rates are high.”. “We should invest in the channels that drive the most website traffic.”.
  • HUBSPOT  |  THURSDAY, FEBRUARY 25, 2016
    [Generation, Landing Page] Google’s Removing Right-Side Ads, But How Will It Impact Organic Search Results?
    Google has been known to change their logo in fun, surprising ways for their Google Doodles , but major changes to the actual search engine results page (SERP) occur far less often. By removing ads from the right side of the results pages, they’ve decreased the maximum amount of ads you can see from eleven all the way down to seven.
  • HUBSPOT  |  TUESDAY, FEBRUARY 23, 2016
    [Generation, Landing Page] Why Your Inbound Marketing Strategy May Not Be Working
    Plus, these metrics are too vague — you have to align your lead generation with measurable goals to make an impact and analyze results. 2) You haven’t built the right foundation. Landing pages, form capture, or email follow-ups need to be in place to line up with those ads to get the leads you need. 5) Your efforts are not data-driven.
  • HUBSPOT  |  TUESDAY, FEBRUARY 23, 2016
    [Generation, Landing Page] How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year
    But what if I were to tell you that, along with writing a few more blog posts per week, optimizing those blog posts and following promotion best practices could increase your blog traffic by over 2,500% in as little as one year? Add calls-to-action to the blog pages to convert readers into leads. Setting Up a Blog Strategy.
  • ACT-ON  |  TUESDAY, FEBRUARY 23, 2016
    [Generation, Landing Page] How and Why To Set Your Site Up for Google’s Rich Answers
    Rich answers are taking over the search engine results pages (SERPs). And the positioning on the page helps your brand look authoritative and trustworthy. The two sites they studied saw an increase in traffic after their content was included in a rich answer. One question per page. Answer those lower down on the page.
  • BIZIBLE  |  THURSDAY, FEBRUARY 18, 2016
    [Generation, Landing Page] How to Measure the ROI of Brand Marketing With Attribution
    If more people have heard of Bizible and know what we do, we would expect to see an increase in direct traffic -- people typing in ‘bizible.com.’ We would also expect more people typing ‘Bizible’ into their search engines, resulting in increased organic search traffic. Many believe it’s just not possible. What was the ROI? from Social.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 17, 2016
    [Generation, Landing Page] 24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More
    Believe it or not, driving traffic to your website -- albeit challenging -- isn't enough to sustain your business. In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action. Ready? Let's get converting. Price: Free!
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 12, 2016
    [Generation, Landing Page] The Best Converting Landing Pages for B2B
    Your landing page is your first impression. The best converting landing pages are all built on similar foundations. Driving traffic to your website is, of course, a priority, and building a landing page is a staple of online professional services marketing. Landing pages are not cookie cutter.
  • HUBSPOT  |  THURSDAY, FEBRUARY 11, 2016
    [Generation, Landing Page] Lead Generation: A Beginner's Guide to Generating Business Leads the Inbound Way
    This frustrating interruption is exactly why we're here to discuss inbound lead generation. What is inbound lead generation? Download our complete guide to lead generation here for even more lead gen tips. What Is Lead Generation? Why Do You Need Lead Generation? How Do You Generate Leads? the phone rings.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Generation, Landing Page] The Fundamentals of Increasing Web Traffic from Social Media
    Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. With a shrewd social media management strategy, you can create an experience for your followers that naturally funnels them towards what you have to offer, ultimately increasing your web traffic. So, why not you? The result?
  • SNAPAPP  |  FRIDAY, FEBRUARY 5, 2016
    [Generation, Landing Page] Are Your Customer Success Stories Being Heard?
    Then we’ll dive in a little deeper to demonstrate how adding interactive content to your campaigns can really amplify the power of those stories to generate real engagement and demand gen results. Typically these are 1-4 pages. Over a 4-week campaign Blackbaud achieved: 52% click rate on landing page. Social media.
  • HUBSPOT  |  FRIDAY, FEBRUARY 5, 2016
    [Generation, Landing Page] 8 Pieces of Marketing Wisdom for the Chinese New Year
    In celebration of the Year of the Monkey, we created the Marketing Fortune Generator. This free tool does what you'd expect: it generates your marketing fortune for the new year. To give you a preview of what you can expect, check out some of our favorite "marketing fortunes" from the generator below. Cheesy? little. headline.".
  • SNAPAPP  |  THURSDAY, FEBRUARY 4, 2016
    [Generation, Landing Page] Are Your Customer Success Stories Being Heard?
    Then we’ll dive in a little deeper to demonstrate how adding interactive content to your campaigns can really amplify the power of those stories to generate real engagement and demand gen results. Typically these are 1-4 pages. Over a 4-week campaign Blackbaud achieved: 52% click rate on landing page . Social media.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 2, 2016
    [Generation, Landing Page] Break Through on Email with Easy-to-Use KPIs
    resided in your email service provider (ESP) database, while all of your web traffic and conversion data was being tracked by your content management system (CMS) and/or Google Analytics. Depth of visit:  (% of email campaign visits that last longer than xx pages) – especially important for non-ecommerce. Be data-cated. Engagement.
  • LEAD LIAISON  |  TUESDAY, FEBRUARY 2, 2016
    [Generation, Landing Page] Mistakes with Marketing Automation – and How to Fix Them
    While marketing automation has become an increasingly popular approach for generating quality leads and driving them through the sales funnel efficiently, it’s not uncommon for marketers to make mistakes in implementing marketing automation tools. Best Practices Marketing Automation Revenue Generation Blog
  • LEADERSHIP  |  FRIDAY, JANUARY 29, 2016
    [Generation, Landing Page] Interesting Infographics: 21 Ways to Maximize Your Lead Generation
    This list infographic from from ELIV8  gives you 21 tips to maximize your lead generation, through a variety of methods ranging from collecting emails in-store to using videos on your landing page to hosting social media contests. Let’s take a look: Create Landing Pages. Direct Traffic With Calls to Action.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 20, 2016
    [Generation, Landing Page] How long should your online business video production be?
    In fact, Cisco predicts that globally, online video traffic will be 80 percent of all consumer Internet traffic by 2019 (a number that is up from 64 percent in 2014). Starting with B2B promotional videos that are meant to generate awareness at the top of the funnel, like social media videos and thought leadership videos.
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Generation, Landing Page] What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns
    This content -- ebook, webinar, templates, etc. -- typically sits behind a lead generation form to capture contact information. Don't know how to approach landing page creation and promotion? How to Create a Shared Landing Page. Both your content and landing page should be co-branded -- and it should be obvious.
  • ACT-ON  |  TUESDAY, JANUARY 19, 2016
    [Generation, Landing Page] Clever Conversion Tricks for Better Landing Pages
    That’s what even a little improvement to your landing pages can do. Think about it: We pour so many resources into our landing pages. Those landing pages do a lot of work and create a lot of opportunities for you. So, how would you like to improve the conversion rates on your landing pages by 10%?
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 18, 2016
    [Generation, Landing Page] 5 AdWords Hacks to Ramp Up Your Display Ads
    Do use target CPA to control traffic volumes. Don’t test a ton of radically different landing pages. The reason why you want to be careful with big changes is because the DCO uses your ad and landing page info, along with historical performance, to improve its baseline of performance. If with GSP ads. 2. Tools.
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Generation, Landing Page] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    Many of the marketing trends that look likely to continue through 2016, any of which can improve lead generation for your clients, include: 2.0 Email Marketing – Great email marketing campaigns involve creating multi-stage, automated campaigns to generate and nurture leads and keep current customers coming back for more.
  • ION INTERACTIVE  |  MONDAY, JANUARY 11, 2016
    [Generation, Landing Page] How to Improve Your Content Experience
    You know — the qualified traffic that landed in your blog or resource center, but didn’t stick around, let alone engage or convert? This could include providing new types of interactive content for lead generation, or case studies for purchase consideration. 2. Don’t get me wrong — there’s a time and a place for landing pages.
  • SOCIAL MEDIA B2B  |  FRIDAY, JANUARY 8, 2016
    [Generation, Landing Page] 10 B2B Social Media Marketing Resolutions for 2016
    Use social media to generate engagement and grow your audience. Think about social media in the context of lead generation. You can’t drive traffic to landing pages without them. 7. We are now 8 days into the new year and it is the end of the first work week. It probably has a lot of good ideas in it.
  • SNAPAPP  |  THURSDAY, JANUARY 7, 2016
    [Generation, Landing Page] 10 Ways to Help Focus Your 2016 Content Marketing Strategy
    According to  WeAreSocial , 31% of web page views were on mobile devices in 2015 – a 39% increase from 2014. Imagine if by 2017, 69% of all consumer internet traffic is video. Now that 2016 is officially one week old, it’s time to really shake off the confetti and focus your content marketing strategies on the new year. Location  .
  • ACT-ON  |  THURSDAY, JANUARY 7, 2016
    [Generation, Landing Page] 7 Ways B2Bers Can Rock Lead Gen Via Social Media
    In Ascend2’s 2015 Leads Nurturing Trends Survey , social media holds third place for the most effective online channel for generating leads. LinkedIn is the big kahuna for social media lead generation. Use showcase pages to spotlight key products or services you offer. really like this platform and their lead generation tools.
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 6, 2016
    [Generation, Landing Page] Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool
    But if you do find yourself with questions, Google offers a plethora of ways to get answers, from its own Google Analytics YouTube channel to an active blog and detailed help pages. Or, if you only want to add the basic Google Analytics tracking code, you can add the tracking code into the HTML of every page on your website.
  • WEBBIQUITY  |  TUESDAY, JANUARY 5, 2016
    [Generation, Landing Page] 88 Expert Content Marketing Posts Worth Another Read
    How to Use Visual Content to Drive More Traffic by Social Media Examiner. Which trends are on the verge of breakthrough, in the land of content marketing? Tom De Baere showcases a SlideShare presentation to keep you up to date on what’s happening in the land of content marketing. Image credit: HubSpot. Is your Content Boring?
  • ION INTERACTIVE  |  TUESDAY, DECEMBER 22, 2015
    [Generation, Landing Page] Where to Generate Leads in Interactive Content Marketing
    Unlike pass/fail landing pages, interactive content is deep. It’s likely multiple pages or steps filled with rich and varied, highly valuable content. In the landing page lead generation world, you essentially have to put the gating form before the content. Now the question is where and how to gate?
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 17, 2015
    [Generation, Landing Page] New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen
    Author: Sarah Quinn Do you spend a lot of time crafting the perfect piece of content, only to find that it barely generates any shares, let alone drive leads? We know that content marketing can  generate more leads , but according to Content Marketing Institute, only 30% of marketers consider themselves to be effective.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 17, 2015
    [Generation, Landing Page] Your Website is the Hub of Your Firm’s Online Presence
    “If we use the right structure, our website traffic and business will increase” While there's some truth to this (depending on what kind of website your firm is starting with) - the effect is less important than how the website is supported and promoted through other channels. Think hashtags or presentation download pages.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 14, 2015
    [Generation, Landing Page] What Were The Most Effective B2B Marketing Tactics of 2015?
    In the process, I have doubled my traffic, tripled my blog subscribers and generated inbound leads I wold have ever seen. One example: We used our content marketing platform to analyze data on historical content and found that long-form blog posts generate nine times more leads than short-form blog posts. SOCIAL MEDIA MARKETING.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 9, 2015
    [Generation, Landing Page] [Ebook] How to Get the Most Bang for Your Buck Across Your Marketing Channels
    There are plenty of ways to quantify your success metrics, from generic goals (increasing overall revenue) to specific ones (increasing referral traffic from social channels). SEO can be broadly split into on-page and offsite SEO, targeting website navigation and keyword usage, and inbound links respectively. Email. Social Media.
  • HUBSPOT  |  TUESDAY, DECEMBER 1, 2015
    [Generation, Landing Page] The Difference Between Earned, Owned & Paid Media (And Why It Matters for Lead Gen)
    Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. As I mentioned before, combining these elements can prove to be really powerful in terms of generating and engaging leads.
  • OPENTOPIC  |  FRIDAY, NOVEMBER 20, 2015
    [Generation, Landing Page] Launching a Redesigned Website Could be the Best Marketing Decision You’ll Make in 2016
    Websites make you money when they get traffic and convert visitors into leads. He is also the author of Content Chemistry , an aggregation of the most important and effective marketing lessons his team has learned by tearing apart and optimizing brand websites for maximum exposure and lead generation. Conversion optimized.
  • HUBSPOT  |  FRIDAY, NOVEMBER 20, 2015
    [Generation, Landing Page] 13 Tried-and-True Lead Generation Ideas (And the Numbers Behind Them)
    This utopia of lead generation is, in fact, a possibility. To walk you through some of the different options, I've detailed 13 examples of modern lead generation methods below. 13 Lead Generation Ideas Everyone Will Enjoy. 1) Collect and share success secrets from thought leaders. and they can be pretty hostile about it.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 18, 2015
    [Generation, Landing Page] How to Create a Holiday Marketing Campaign: A Step-by-Step Guide
    Here's an example of how to structure this type of goal: Generate [number] leads focused on [topic/product] by [date]. Depending on what you want to get out of your campaign, your goals might look something like this: Generate 1,000 leads who are interested in our annual holiday sale by December 5, 2015. Create a landing page.
  • EARNEST ABOUT B2B  |  TUESDAY, NOVEMBER 17, 2015
    [Generation, Landing Page] 22 things we learned at the Festival of Marketing 2015
    How do you get generation Tinder to swipe right? Then the money will come” Anthony Thompson, Atom Bank. “74% of all internet traffic will be video in 2017” Jacqui Beel, Powwownow. Are landing pages enough? Should we be thinking along the lines of ‘landing sessions’?” They’re brutal and disloyal. Or drink tea.
  • HUBSPOT  |  TUESDAY, NOVEMBER 10, 2015
    [Generation, Landing Page] There is No Such Thing As an Offline Business Anymore
    We have one traffic light, and it hasn't worked since I was a little kid. Some old-school businessmen might say the Yellow Pages or the newspaper; but that's no longer true. It's not tiny, and I'm sure they have more traffic lights than my hometown. Be Lead Generation Ready. Step 3) Create a Lead Generation Content Offer.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 10, 2015
    [Generation, Landing Page] Six Expert Guides to Measuring Content Marketing Results
    Kieran Flanagan here contends “there is no single metric you can show your boss that will categorically give the ROI of the content you produce”–though he does outline a variety of ways to measure the impact of content on filling the sales funnel, attracting the right types of site visitors, and generating sales opportunities.
  • HINGE MARKETING  |  TUESDAY, NOVEMBER 10, 2015
    [Generation, Landing Page] 7 Deadly Sins the Best Professional Services Websites Never Make
    Are the news headlines on your home page months or years old? You'll discover how many people are visiting your site on any given day, what pages are most (and least) popular, how many times a PDF is downloaded, and where visitors come from. They can learn what pages or sequence of pages generate more conversions.
  • ACT-ON  |  FRIDAY, NOVEMBER 6, 2015
    [Generation, Landing Page] 8 Tips and a Few More Resources for Holiday Marketing
    Additionally, reviewing your data you’ll see content and other assets you have that drive traffic and conversions during this time of year. Those landing pages could be repurposed or updated for 2015, as well as spark ideas for new campaigns. The sorted list will show you any landing pages that are duplicated.
  • SYNECORE  |  WEDNESDAY, NOVEMBER 4, 2015
    [Generation, Landing Page] Paid Advertising 101: Understanding Search and Display Advertising
    According to a recent report issued by the Interactive Advertising Bureau (IAB), the second quarter of 2015 alone generated a record-setting $14.3 Brands leverage paid search for many reasons, whether to drive traffic to their web or social sites, promote a product or service, or build awareness for their brand. year over year.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 3, 2015
    [Generation, Landing Page] How to Generate New Keyword Ideas
    Which brings me to the point of this post: How to generate new keyword ideas. It can also be extremely valuable for generating new keyword ideas. This is important because we want to identify keyword ideas that will actually drive relevant traffic to our site. How does this help with keyword generation? FAQFox. SERPStat.
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 28, 2015
    [Generation, Landing Page] Get Found: How to Incorporate SEO into Your Editorial Calendar
    Because of this objective, search engines assess user satisfaction with the pages they direct them to. They do so by measuring the time someone stays on a page. good rule is to use the keyword in the title of the guide, for example, and in the landing page that promotes it. How much traffic are they generating?
  • ACT-ON  |  WEDNESDAY, OCTOBER 28, 2015
    [Generation, Landing Page] Holiday Email Deliverability Checklist
    Cyber Monday (the first Monday after Thanksgiving) was the 2014 holiday season’s biggest online shopping day , generating more than $2 billion in desktop sales. Email was the second largest driver of online traffic and sales (after search engines). What days proved to be your highest traffic days? What did marketers do in 2014?
  • ACT-ON  |  WEDNESDAY, OCTOBER 28, 2015
    [Generation, Landing Page] Holiday Email Deliverability Checklist
    Cyber Monday (the first Monday after Thanksgiving) was the 2014 holiday season’s biggest online shopping day , generating more than $2 billion in desktop sales. Email was the second largest driver of online traffic and sales (after search engines). What days proved to be your highest traffic days? What did marketers do in 2014?
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 27, 2015
    [Generation, Landing Page] How CMOs Can Monetize With Real-Time Integrated Data (featuring Ann Sung Ruckstuhl, CMO of SOASTA)
    If you are conducting complex marketing operations on the Enterprise level, you probably are using at least a half dozen different marketing technology (martech) applications to run your CRM, demand generation, advertising, search marketing and so on. Monetization Optimization: How can CMOs do the above?
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