MODERN B2B MARKETING | MONDAY, JUNE 29, 2015
[Generation, Landing Page] Why Video Is Crucial to Your Marketing Automation Strategy
In fact, video will account for nearly 80% of all internet traffic by 2018, according to Cisco. Landing pages with videos drive 80% more conversions. Picture this: a prospective buyer comes to your site and watches 10 videos on one page and then leaves. How to use video strategically for lead generation.
HUBSPOT | MONDAY, JUNE 29, 2015
[Generation, Landing Page] How to Answer 11 Common Marketing Questions Using Analytics
In order to successfully track the effectiveness of your marketing campaign, you'll need to start by setting goals for how many visits, contacts, and customers you want to generate. After you produce content for your blog, it is important to figure out if you are actually generating contacts as a result. while it is.8% for referrals.
MADISONLOGIC B2B WHITE PAPERS | THURSDAY, JUNE 25, 2015
[Generation, Landing Page] Closing the Loop on Social Leads
Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. As you can imagine, the lead generation possibilities in social media. Optimize content for SEO Optimize for both on-page and off-page search engine optimization.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, JUNE 25, 2015
[Generation, Landing Page] Crowdfunding 101: Testing the Waters with TeeSpring
Share your test through all of your social media channels — even LinkedIn can be a great source of traffic, especially within related groups. It provides you with an attractive landing page to display your shirts with a unique URL. Finally, you’ll want to fill out the text that goes on this page.
WEBBIQUITY | TUESDAY, JUNE 23, 2015
[Generation, Landing Page] 21 Spectacular SEO and Search Marketing Stats and Facts
While it’s great to be #1—the top result still generates nearly one-third of all organic search clicks—the share garnered by results two through four has increased significantly in the last decade. 54% want to improve traffic conversion rates. Social may be sexy, but search still pays the bills. print industry. • Be like Avis.
HUBSPOT | MONDAY, JUNE 22, 2015
[Generation, Landing Page] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
And we need you, [your name], to create and promote some new content pronto so we can generate those leads!". Section 3: 9 Unique Ways to Generate Leads With QR Codes. The Audio/Video Compilation Site Page. an instructional page on your website). Don't have a solid cover image or title page to start with? Not sure?
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JUNE 17, 2015
[Generation, Landing Page] Interview with Dave Chaffey of Smart Insights
Most B2B service marketers know the value of tailored landing pages to drive traffic and capture leads for niche B2B buyer personas. This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview.
HUBSPOT | WEDNESDAY, JUNE 17, 2015
[Generation, Landing Page] The Blogging Tactic No One Is Talking About: Optimizing the Past
And I'm not just talking about the findings from the report -- I'm also talking about the business results we've generated from the shift we made in our blogging strategy because of those findings. Update old blog content and generate more traffic and leads from it in the process. The goal? Great for us, right? nuts, right?
HUBSPOT | TUESDAY, JUNE 16, 2015
[Generation, Landing Page] Are Publishers Measuring Success Correctly?
Traffic-producing keywords, site visits, headline clicks, social media shares and engagements, etc. These are metrics that help you understand how you're succeeding or failing at getting eyes on your page. failure at the outreach stage can result in low traffic (or high-volume, low-value traffic). 2) Sales Metrics. Medi
HUBSPOT | TUESDAY, JUNE 16, 2015
[Generation, Landing Page] How to (Ethically) Steal Other People's Content
Each new generation builds on the elements of the past. Feel free to steal all of them with a completely free conscience: 13 Types of Blog Headlines That Will Get You More Traffic. Landing Page Headline Formulas You Can Test Today. Well, they do. And I think you should too. If you’ve thought about it, so has someone else.
B2B MARKETING INSIDER | MONDAY, JUNE 15, 2015
[Generation, Landing Page] How To Get A Positive Return On Your Marketing Investment
Keyword research is one of the best ways to influence your site traffic — not just in overall volume, but in quality. If you publish content optimized for high volume, low-difficulty phrases, you’re more likely to rank on page one of the SERPs, which of course means more site visitors. Give it Some Elbow Grease? Use A/B Testing.
HUBSPOT | MONDAY, JUNE 8, 2015
[Generation, Landing Page] How to Identify and Fix Friction on Your Landing Pages
You’ve spent a lot of energy (and budget) getting targeted traffic to your website. Often times this comes as a result of landing page friction -- a barrier that prevents your visitors from completing the action you'd like them to take. Trouble is, it didn't seem as though our landing pages were communicating that.
HUBSPOT | THURSDAY, JUNE 4, 2015
[Generation, Landing Page] 7 Reasons You're Not Getting ROI From Your Content
Content as a marketing strategy is reliable and cost-effective, but only if it generates high-quality leads. If you do not understand how many people access your content, where your content is shared, or the new contacts it generates, chances are your marketing efforts are not nearly as effective as they could be.
HUBSPOT | THURSDAY, JUNE 4, 2015
[Generation, Landing Page] Can Media Companies Still Charge Readers For Their Content?
Fortunately, there are still ways for savvy marketing and content strategies to increase paywall subscriptions for digital publishers and allow top-notch content to continue generating revenue. By building a system of SEO-optimized landing pages, email marketing, social media outreach, etc., Thinking Like a Marketer. Media
VIDYARD | WEDNESDAY, JUNE 3, 2015
[Generation, Landing Page] Prevent Your Landing Page from Becoming a Launching Pad (See What I Did There?)
Used every tip, trick, and marketing technique to get visitors to your landing page? Vidyard and Unbounce held a webinar last week about “Simple Techniques to Drive More Landing Page Conversions with Video”. Or, use it to get viewers excited about an upcoming party on your event’s registration landing page.
HUBSPOT | TUESDAY, JUNE 2, 2015
[Generation, Landing Page] The Shark Tank Effect: How to Prepare Your Website for a Traffic Influx
So, on the day an episode airs, some percentage of the seven to ten million people watching will land on those businesses' websites. Can you imagine the traffic influx these businesses receive -- and the damage it could do to their websites if they aren't prepared? Research what kind of traffic influx to expect. Source: Inc.com.
HUBSPOT | MONDAY, MAY 25, 2015
[Generation, Landing Page] 16 Reasons Why People Leave Your Website
And thanks to marketing initiatives like these ones, you’re getting traffic to your site. And for more tips on how long your landing page forms should be, read this blog post.). 8) Your site lacks personality. Here are some key stats from their analysis: 47% of consumers expect a web page to load in two seconds or less.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, MAY 21, 2015
[Generation, Landing Page] 33 Inspiring B2B digital marketing case studies
The campaign generated over $1 million in new sales opportunities with several deals closed within the first 3 months of launch. The results of the campaign generated 1,700 leads, 125 webinar participants, 5,000 views on Slideshare and $1 million in new business. has four Facebook pages, four Twitter feeds and two LinkedIn accounts.
THE FORWARD OBSERVER | WEDNESDAY, MAY 20, 2015
[Generation, Landing Page] B2B Lead Generation: 2 Things You May Be Doing Wrong
Is your lead generation slowing down? Let marketing help generate more qualified leads with your website. And yet, many companies are still making two critical mistakes when it comes to generating leads to fill their sales pipeline and grow their businesses. 1) Requiring sales to generate all the leads. Here's how.
HUBSPOT | WEDNESDAY, MAY 13, 2015
[Generation, Landing Page] 10 Resources to Help You Teach Inbound Marketing
For example, you can use filters to search for landing page examples from automotive industry. Other filters include traffic level, device type, and page type (such as jobs pages, team pages, or 'about us' pages.) If you are looking for case studies or your students are searching for examples, Crayon is a gold mine. 9) Unsplash.
SOCIAL MEDIA B2B | TUESDAY, MAY 12, 2015
[Generation, Landing Page] 5 Tips to Increase Engagement on B2B Social Media Sites
Still, every B2B company has its own target time frame, so make sure you pay attention to when your audience is posting in response to your messages and when traffic increases. 2. The best way to do that is to make a compelling offer that will drive them to a landing page on your website. Post at the right time. Take risks.
MARKETING ACTION | FRIDAY, MAY 8, 2015
[Generation, Landing Page] Small Marketing Budget? Use In-House Experts to Get Huge Results
And the keywords in your interview (or other blog post) are bound to attract search traffic. In fact, according to a study from Content Marketing Institute and MarketingProfs, two-thirds of B2B marketers cite webinars and online events as the most effective method for generating leads and marketing to prospects and customers.
LEADERSHIP | WEDNESDAY, MAY 6, 2015
[Generation, Landing Page] Ways to Make Your B2B Lead Generation Evergreen
What if your B2B lead generation, product marketing and launches could replicate some of that magic of self-renewal? What you need is to think of every step in every lead generation campaign as a new launch and keep it evergreen. This is isn’t so different from B2B lead generation and lead nurturing.
VIDYARD | SUNDAY, MAY 3, 2015
[Generation, Landing Page] How to Use Website Customization and Video to Get More Customers
After all, video on a landing page can increase conversion by 80% ! There are many characteristics about your site visitors you can get insights on, including things like: The traffic source that referred the visitor to your page (Social? What value the visitor generates. Ya, you do! So how do you start?
MARKETING ACTION | FRIDAY, MAY 1, 2015
[Generation, Landing Page] How to Perform an Onsite Audit for SEO: Part 1: Do the Research
But technical factors do matter, and improving them can give your pages a boost. You may have slight variations based on what you’re able to gain access to, but there are really five key areas you’re looking to gather data for: Traffic analysis. Website Traffic Behavior Analytics. Acquisition All Traffic Report.
SYNECORE | WEDNESDAY, APRIL 29, 2015
[Generation, Landing Page] 5 Blogging Tips To Get More Leads
Both play heavily into generating leads. Even if you have incredible landing pages or a refined SEO strategy, your inbound marketing strategy will never realize its full potential for online lead generation without strong and relevant content. By doing this, you can more generate leads and exposure for your business.
THE FORWARD OBSERVER | TUESDAY, APRIL 28, 2015
[Generation, Landing Page] 5 Keys To Creating A B2B Blog That Builds Traffic And Generates Leads
Are you struggling to find the right combination of things to unlock the power of a successful blog that builds traffic and generates leads? blog is by far the most important means of increasing the right kind of traffic to your site and converting visitors to leads. Or, you can keep your existing site but add a blog. And so on.
SYNECORE | TUESDAY, APRIL 28, 2015
[Generation, Landing Page] 10 Incredible Inbound Marketing Statistics
Inbound is all about helping brands generate leads, convert leads to customers, and create long-term customer loyalty through a va riety of channels such as social media, blogging, SEO, and email. B2B Companies that blog only 1-2 times per month generate up to 70% more leads than those that don’t ( Hubspot ). Still not convinced?
IT'S ALL ABOUT REVENUE | FRIDAY, APRIL 17, 2015
[Generation, Landing Page] 6 Key Metrics to Measure Success from Your Retargeting Programs
Retargeting and other display campaigns have traditionally been used strictly for generating net new leads. These may be form conversions on your landing page, or conversions directly inside the ad when you use in-banner lead form ads, allowing you to avoid a landing page redirect. Lead Conversions/CPL.
WEBBIQUITY | TUESDAY, APRIL 14, 2015
[Generation, Landing Page] 10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
But there’s more involved in generating high, and highly relevant, organic search traffic. ” 10 Local Marketing Myths Hamstringing Your Business by Search Engine Land. Image credit: Small Business Ideas Blog. At its core, search still relies on words, whether typed or spoken. SEO Keyword Guides and Tools.
HUBSPOT | MONDAY, APRIL 13, 2015
[Generation, Landing Page] 8 Ways Home Builders Can Use Houzz for Lead Generation
This strategy will help increase traffic to your website, provide additional blog content, and encourage people to learn more information about your company beyond what’s in your Houzz profile. Plus, if you include calls-to-action in your blog posts, you will encourage lead generation. Lead Generation The Bottom Line.
SYNECORE | WEDNESDAY, APRIL 8, 2015
[Generation, Landing Page] How Content Personalization Fits into Inbound Methodology
Content Creation and Landing Pages. Once you have a website established, you need to create content offerings and landing pages to generate leads. Creating engaging content helps convert traffic into leads. When a visitor inputs their personal information into a form on a landing page, they become a lead.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, APRIL 2, 2015
[Generation, Landing Page] MarTech Conference: Some Random Impressions and Interesting New Vendors
brandAnalyzer by Global Science Research : uses a large, projectable consumer survey and social media traffic to build detailed psychological profiles of brand customers. Persado : generates and tests optimal language for emails, landing pages, social media, and other messages.
FATHOM | THURSDAY, APRIL 2, 2015
[Generation, Landing Page] SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)
conversion rates, etc.), AND even tie leads generated via their platforms directly to revenue through a connection to your CRM. Once your manufacturing marketing strategy is in place and assets (ad copy, image ads, landing pages) are created, you can launch a campaign in any of these mediums in just a couple hours.
HINGE MARKETING | TUESDAY, MARCH 31, 2015
[Generation, Landing Page] What Are Rich Snippets?
Traditionally, this means incorporating specific keywords into the title tags, headers, meta description, and body copy of a page to better communicate to search engines (and users) what your website is about. Once search engines crawl your website and understand the content, your website pages will be indexed and served up in search results.
HINGE MARKETING | WEDNESDAY, MARCH 25, 2015
[Generation, Landing Page] 7 Offline Marketing Strategies that Support Your Online Brand
So, let’s take a look at seven of the most effective offline marketing strategies and how to integrate them into your current marketing strategy. 1) Networking Face-to-face connections are still a valuable form of networking and can help drive traffic to your website when your new connections are inspired to learn more about you and your firm.
HUBSPOT | TUESDAY, MARCH 24, 2015
[Generation, Landing Page] How to Produce an Internet Radio Show
There are lots of ways to generate and publish content for your inbound marketing efforts. The top shows have audiences in the millions and generate a great deal of revenue from advertising and sponsorships, not to mention the ability generate more revenue through promoting their own products and services. Let''s get started.
B2B MARKETING INSIDER | TUESDAY, MARCH 24, 2015
[Generation, Landing Page] Content Marketing ROI Starts With A Strong Business Case
Content Performance: Finally, content marketing ROI needs to define the business value of the outcomes it generates. Generally, our marketing should be focused on generating and then managing demand. Unbranded Search traffic on your website – how many of your early-stage prospects are finding your company website.
HINGE MARKETING | THURSDAY, MARCH 19, 2015
[Generation, Landing Page] Optimizing the B2B Content Marketing Funnel: Turning Contacts into Clients
What’s the point of dedicating so many resources to creating and promoting great content if it’s not generating any ROI? Sure, traffic to the website is up and your email list has grown, but where is the revenue? Most firms will not be able to rank on the first page of search engine results right away. Be Patient.
HUBSPOT | WEDNESDAY, MARCH 18, 2015
[Generation, Landing Page] How to Easily Create Custom Pin It URLs for Pinterest
After all, adding these Pin It buttons gives fans another outlet for sharing your stuff with their networks -- which helps drive more traffic to your website while organically increasing your Pinterest following. But Pinterest’s own Pin It button generator has some big limitations. You can download the free Pin It URL Generator here.
HUBSPOT | TUESDAY, MARCH 17, 2015
[Generation, Landing Page] How to Grow Your Email List by Running a Contest
while also generating actual email contacts. So if you''re hoping to generate 100 leads from the contest, and you know that your typical visit-to-lead conversion rate is 10%, you know that you need 1,000 visits (at least) to your contest. Which channels drove the best results in terms of traffic, entries, and new contacts?
VIDYARD | TUESDAY, MARCH 17, 2015
[Generation, Landing Page] 9 Smart Examples of B2Bs Using Video for Demand Generation
We frequently go on and on about how video can be more than a high-level brand awareness tool, and can, instead be used strategically to engage more prospects, generate more leads, and impact other influential marketing activities. Grab and Hold Attention on Landing Pages. Increase Site Traffic with Linkbacks. Learn more!
HUBSPOT | MONDAY, MARCH 16, 2015
[Generation, Landing Page] Speak Your CFO's Language: 3 Ways to Explain Inbound Marketing's Value
As savvy marketers, it''s easy for us to get excited about implementing an inbound marketing strategy or writing our next blog post -- w e know that the content we''re creating will attract and generate qualified leads that will turn into customers. Often, this will happen in our quarterly budget meeting. Talk About Assets. Assets have value.
MODERN B2B MARKETING | MONDAY, MARCH 16, 2015
[Generation, Landing Page] Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement
This session focused on how Kaiser Permanente Colorado, with help from their agency, Intelligent Demand, transformed their marketing and revenue generation strategy. Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo. East 6 th St. Let’s take a look at some of the top takeaways.
HUBSPOT | TUESDAY, MARCH 10, 2015
[Generation, Landing Page] 10 Analytics Red Flags All Marketers Should Look Out For
You may see yourself jump to the first page for an important keyword, only to find that a competitor that used to trail you is now ranked higher than you. While increasing traffic is usually a good thing, if it''s not producing leads than you are attracting the wrong people. and "What data matters most?". Those links can become gold.
KOMARKETING ASSOCIATES | THURSDAY, MARCH 5, 2015
[Generation, Landing Page] How B2B Marketers Can Leverage Social Media Product Advertising
B2B vendors with an inventory product catalog can upload a file containing these specific attributes: product ID, name, description, landing page URL, image URL, availability…etc. These Ads are highly effective and I suspect will generate great results as they are rolled out. Facebook Dynamic Product Ads. Product Catalog Set Up.
VOICE-BASED MARKETING | THURSDAY, MARCH 5, 2015
[Generation, Landing Page] How to Generate More Leads from Social Media
Generating leads from social media can be a challenge for many businesses. But with the explosion of mobile Internet usage and its impact on social media, it’s more important than ever for marketing teams to take their social lead generation strategy seriously – and that means allocating budget, time, and resources to these channels in 2015.
FATHOM | TUESDAY, FEBRUARY 24, 2015
[Generation, Landing Page] Health Systems’ 5 Most Common Digital Advertising Mistakes
This will help make the daily budget last longer, generating more relevant clicks and ultimately, patients. 3. Not using custom landing pages. Many health systems send their paid advertising traffic to pages within the normal website navigation. Geo-targeting too large of an area. Lacking negative keywords.
B2B MARKETING TRACTION | MONDAY, FEBRUARY 23, 2015
[Generation, Landing Page] 7 Ways to Get Better Results from Your B2B eNewsletter
The article abstracts or snippets allow you to keep the email brief and drive traffic to your website (and clearly track what people read and how long they spend on your site), but if they don’t click through you may need to provide entire articles in the email. You send a regular eNewsletter, but are you getting results?
HUBSPOT | TUESDAY, FEBRUARY 17, 2015
[Generation, Landing Page] 5 Ways to Squeeze the Most Use out of Your Content Offers
We know that blogging helps drive traffic to your website, converts traffic to leads and establishes authority. 2) Share Facts via Social Channels. Use visual content, which can generate up to 94% more views. You’ve heard the expression “don’t reinvent the wheel.” The same is true for content – don’t reinvent it, repurpose it.
THE FORWARD OBSERVER | TUESDAY, FEBRUARY 17, 2015
[Generation, Landing Page] The 4 Things You Need to Generate More Leads On Your Website
If you are still relying on your sales team to generate all of your leads, you’re doing it the hard way. But just generating more traffic to your site by publishing helpful content is not necessarily going to generate leads. They are the key trigger behind lead generation. 3. Landing Pages. Offer.
NUSPARK | SUNDAY, FEBRUARY 15, 2015
[Generation, Landing Page] SEO: The Importance of Conversion over Rankings and Traffic
SEO (search engine optimization) is an ever-evolving strategy that has, over the years, lost its focus in the attempts to generate traffic via better and better rankings through Google, Bing, Yahoo, and the like. You bring the traffic through SEO, and then you convert the traffic through conversion optimization.
HUBSPOT | FRIDAY, FEBRUARY 6, 2015
[Generation, Landing Page] 57 Basic Marketing Analytics Terms Everyone Should Know
Check it out below, and be sure to bookmark this page for the next time you''re diving into your analytics -- it could save you a lot of time. A. For example, if you want every single page to be given equal weight (or credit) for the conversion, you will choose an All Interactions Model for HubSpot and a Linear Model for Google Analytics.
MARKETING ACTION | FRIDAY, FEBRUARY 6, 2015
[Generation, Landing Page] 5 Ways to Grow Your Content Marketing Agency Services with Automation
In 2015, the trend is likely to continue as more and more companies discover the benefits of using content to drive traffic, nurture leads, and develop lasting (and profitable) relationships with prospects and customers. Content for Lead Generation. SEO Insight for More Organic Traffic. Graphic design and production.
HUBSPOT | TUESDAY, FEBRUARY 3, 2015
[Generation, Landing Page] The 4 L's of a Successful Lead Generation Strategy
This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets. To highlight the importance of a powerful lead generation strategy, we are going to backtrack a little bit first. Compelling content plays a huge role in generating leads. Lead Generation Free trial.
HUBSPOT | MONDAY, FEBRUARY 2, 2015
[Generation, Landing Page] When to Check on Your Marketing Metrics: A Simple Guide
You can check how much revenue you are generating. For example, if you change a link on your homepage from one drives to a landing page to one that goes to your Facebook Page, you might see a dip in the number of leads you generate that day. See the conversion rate of the landing page. Visits.
VOICE-BASED MARKETING | THURSDAY, JANUARY 29, 2015
[Generation, Landing Page] 7 Things You Should Probably Think About When Planning a Customer-Focused Event
This not only helps keep costs low, but it also generates new leads and opportunities within other markets. Some items to consider: Promotion strategies: You need a good blend of email, social, and public relation tactics to generate the highest number of attendees. First determine the goals for hosting the event. Who will you invite?
BLOG MY CALLS | TUESDAY, JANUARY 27, 2015
[Generation, Landing Page] Discover the 5 Steps to Help You Profit with Google Adwords
So you''re investing in your ad campaign to learn and figure out how to consistently generate new customers month after month. The question you''re trying to answer is: How much can you afford to pay per click to generate one new customer? 4.How to Create a High Converting Landing Page. AMEX OPEN Forum and Mashable.
BLOG MY CALLS | MONDAY, JANUARY 12, 2015
[Generation, Landing Page] Repurposing Old School Material Into Your Modern Marketing Strategy
2.Print Ads into Landing Page Copy. Certain types of print ads have the potential to be adapted to provide copy and a call-to-action for website landing pages. 3.Brochures into Web Pages. The images and copy can be used as a starting point to build out different pages such as a company history or product page.
HUBSPOT | THURSDAY, JANUARY 8, 2015
[Generation, Landing Page] 4 Basic A/B Testing Tips for Beginners
Good, because that is what you are doing to your prospects and subscribers with the same email and landing page elements day after day. If your business is at a standstill for improving open and click-through rates, it’s time you start making changes in your email and landing pages. Feeling sick yet? Subject line. Layout.
MODERN B2B MARKETING | WEDNESDAY, JANUARY 7, 2015
[Generation, Landing Page] 5 Ways to Turn 2014 Marketing Challenges Into 2015 Success
You can optimize your landing page by trying out different interactive videos to engage your users right off the bat. If you’re still stuck with a landing page that won’t convert, there are tools to create simple yet powerful landing pages. 2. Especially, where your traffic is coming from. 3.
HUBSPOT | WEDNESDAY, JANUARY 7, 2015
[Generation, Landing Page] What to Cut From Your Marketing in 2015
Get on more social networks, write more blog posts, send more emails, run more reports, generate more sales. Blogging more, for example, can increase traffic and leads. Pro tip: If your ultimate goal on social is to generate sales, be sure to investigate the entire funnel before cutting a platform. So, what should you cut?
VOICE-BASED MARKETING | TUESDAY, JANUARY 6, 2015
[Generation, Landing Page] Why You Need Paid Search Conversion Tracking for Online and Offline Sources
It’s no surprise that marketing teams are continuing, year after year, to invest more money into paid search and display – it’s arguably the easiest way to generate conversions and leads from your target audience. One objective of this report was to better understand how paid search traffic converts on the Ifbyphone website.
THE FORWARD OBSERVER | TUESDAY, JANUARY 6, 2015
[Generation, Landing Page] 4 Tricks To Master The Magic Of Modern Lead Generation
Do you want to generate more leads from buyers shopping only on price –OR– from prospects looking for your help? It’s no secret that the nature of lead generation and sales is changing. For a long time, salespeople could generate a lot of their own leads and then guide prospects through the buyer’s journey before closing the sale.
B2B MARKETING INSIDER | MONDAY, JANUARY 5, 2015
[Generation, Landing Page] 40 Must-Read Blogs For Entrepreneurs
Why: “They cover a wide variety of digital marketing, lead generation and conversion topics, and their articles are usually backed up with strong case studies, real-world examples and data. Entrepreneur: John Turner, CEO of UsersThink , a tool that gives startups useful feedback on their landing pages. Kissmetrics.com. Lifehack.
NUSPARK | SATURDAY, JANUARY 3, 2015
[Generation, Landing Page] 17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
have an RSS reader with 150 or so blogs to stay up to speed on the ever changing world of demand and lead generation. This year look for one on Marketing Analytics and an update on social media lead generation. White papers and eBooks are excellent lead generators. Our focus at NuSpark Marketing is lead generation.
HINGE MARKETING | WEDNESDAY, DECEMBER 24, 2014
[Generation, Landing Page] Top 9 Professional Services Marketing Lessons Learned in 2014
And firms that generate at least 60% of their leads online are twice as profitable. In fact, research has shown that SEO is the single most effective tool for online lead generation. For instance, Visible Experts at the highest level can have billing rates 13x higher than average professionals. Not so fast. On Twitter or LinkedIn?
HUBSPOT | TUESDAY, DECEMBER 23, 2014
[Generation, Landing Page] Tried-and-True Mobile Marketing Tips From 9 Experts
Optimizing your marketing campaigns for mobile users isn’t just about having your landing pages render nicely on all smartphones and tablets. Email marketing is still one of the most effective methods of sending traffic to campaign landing pages. But how about the length of your landing page?
HUBSPOT | THURSDAY, DECEMBER 18, 2014
[Generation, Landing Page] 5 Ways to Improve Your Marketing Using Conversion Psychology
This blog post is going to go more in-depth with conversion psychology and the elements that your business can implement into its landing pages to optimize conversion rates and produce happier customers. Notice how the landing page above makes it all about “you”. Lead Generation the woman yelled into the mic.
THE FORWARD OBSERVER | MONDAY, DECEMBER 15, 2014
[Generation, Landing Page] Why Landing Pages are to Leads as Phone Numbers are to First Dates
Do you want to generate more leads on your website? Without landing pages, you''re like the single guy who doesn''t ask Miss Right for her phone number. Sadly, many companies who want to generate leads on their websites are making the same mistake I did when I forgot to ask for Miss Right''s phone number when I first met her.
BIZNOLOGY | FRIDAY, DECEMBER 12, 2014
[Generation, Landing Page] The key to content marketing success: a well-crafted strategy
plan for generating truly great content. Earlier, I mentioned KPIs – the likes, follows, subscribers, and traffic numbers that are fairly easy to track in our digital world. They can also be valuable in A/B and multivariate testing, which might include things like email subject line tests, different landing page approaches, etc.
MARKETING ACTION | FRIDAY, DECEMBER 12, 2014
[Generation, Landing Page] Hiring a Marketer: What Skill Set Should You Look For?
And now we’ve added: Lead generation. Demand generation. It involves content creation (such as blogs, landing pages, eBooks) and uses search engine optimization, online ads, content syndication, social media marketing, etc., to help people discover you and come to your website to investigate your brand. Product.
BLOG MY CALLS | THURSDAY, DECEMBER 11, 2014
[Generation, Landing Page] Keywords: The Foundation of Your PPC Campaign
Pay-per-click advertising is a powerful instrument for driving qualified traffic to your landing pages, generating leads and creating new customers. This vital component of your campaign can heavily influence the effectiveness of your ads, the quality of the traffic you receive and your overall ROI. Read More.
BLOG MY CALLS | WEDNESDAY, DECEMBER 10, 2014
[Generation, Landing Page] 18 Unexpected Formulas to Increase Website Conversions
Are you making the most out of the traffic that your website is receiving? Well, if I''m scanning your page to understand: What your value proposition is. Conversion is about more than Landing Pages, Buttons, Forms and Shopping Carts. Who is this Barbie doll that''s on the page and more importantly, where is she looking?
VERTICAL RESPONSE | TUESDAY, DECEMBER 9, 2014
[Generation, Landing Page] How Cookies & Website Tracking Tags Can Help Grow Your Biz
After the event occurs, the tag generates a record of that event or visit in the form of a “cookie.” ” Additionally, there are “super tags” that can house and fire multiple tags within them to consolidate the actual number of tags on a given web page. What is a pixel? What is a cookie? The main benefit?
WEBBIQUITY | TUESDAY, DECEMBER 2, 2014
[Generation, Landing Page] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
Videos on landing pages increase conversions by 86%. Companies that publish new blog posts 15+ times per month (3-4 posts per week) generate five times more traffic than companies that don’t blog at all. Blogging increases web traffic by 55% for brands. Marketing Land ). Marketing Land ).
THE FORWARD OBSERVER | MONDAY, DECEMBER 1, 2014
[Generation, Landing Page] Want More Leads But Don’t Have A Blog? Here’s How to Get Started
By far, the most effective way to increase site traffic and leads is with a company blog. If you want more traffic and leads, don’t write about your company and its products. After 10 weeks, look at your analytics to see which ones got the most traffic, comments and shares on social media. Here''s how to get started.
VOICE-BASED MARKETING | MONDAY, DECEMBER 1, 2014
[Generation, Landing Page] What Yahoo’s BrightRoll and Gemini Mean for Programmatic Advertising and Call Tracking
With automated bidding and placements, marketers need to know whether their programmatic ad solution is actually generating a positive display advertising ROI. Yahoo recently announced its $640 million acquisition of programmatic video advertising platform BrightRoll , predicted to gross over $100 million in revenue next year. blog General
LEADERSHIP | FRIDAY, NOVEMBER 28, 2014
[Generation, Landing Page] Interesting Infographics: The ABC’s of Landing Pages That Work
Landing pages are crucial to any online B2B lead generation campaign. would also add Testing – effective A/B testing will show you where to improve your landing pages. U – Understanding. V – Visuals. W – Writing. X – XRay. Y – You. Z – Zen. Are you ready for 26 pointers?
VOICE-BASED MARKETING | THURSDAY, NOVEMBER 20, 2014
[Generation, Landing Page] Google’s New Mobile-Friendly Label and the Impact of Mobile on Search
Any marketing strategy that focuses on generating leads and converting mobile traffic into online or offline sales needs a mobile-optimization strategy focused on generating calls. Google’s algorithm has been penalizing websites with a poor mobile experience since an update in June 2013. blog Google
HUBSPOT | MONDAY, NOVEMBER 17, 2014
[Generation, Landing Page] 4 Creative Ways to Make Your Website More Personalized
In the context of the previous example, if we were personalizing our pricing page, we''d want to show HR Harry information on employee time management. Look at your top referral sources for one high-trafficked page, and then tweak messaging, content length, and imagery (among other things) for each referral source. Dynamic Content
HUBSPOT | MONDAY, NOVEMBER 17, 2014
[Generation, Landing Page] How to Structure a Marketing Team of Any Size
Convert : Everyone involved in conversion optimization, including landing pages, calls-to-action, lead scoring, and nurturing. In fact, the best way to help your sales team is to build brand awareness and create content that generates a lot of leads over time. Chances are this isn''t what your team looks like right now.
HUBSPOT | WEDNESDAY, NOVEMBER 12, 2014
[Generation, Landing Page] 10 Powerful Blogging Hacks for the Efficient Marketer
Here''s how that works: Let''s say you''re a unicorn breeder and you''re using your blog to generate leads. One of your top sources for lead gen is a landing page for an ebook called The Ultimate Guide to Adopting a Unicorn You''ll Love for Life. When I first started to blog for a living, I found it hard. Like, really hard.
VIDYARD | MONDAY, NOVEMBER 10, 2014
[Generation, Landing Page] 4 Clever B2B Videos to add to Your Content Strategy
Great for: Brand awareness, increasing traffic to your blog or asset-specific landing pages, and lead generation. Perfect for: The discovery phase, a campaign for generating interest in your niche market, lead generation, and nurturing emails. Fun, high-level videos promoting your existing content.
MARKETING ACTION | MONDAY, NOVEMBER 10, 2014
[Generation, Landing Page] How B2Bs Can Beat the Black Friday Blues
B2Bs need to take a page from the retailer’s playbook and analyze what their customers want, why they want it, and when they want it. Optimize your landing pages. After employing some of the above strategies, be sure your landing pages are designed to capture your target’s attention and convince them to spend money with you.
MARKETING ACTION | THURSDAY, OCTOBER 30, 2014
[Generation, Landing Page] 4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
That’s the challenge for today’s businesses and the marketers tasked with making them gloriously conspicuous by establishing brand presence, generating demand, and enticing leads to come hither. With that in mind, here are 4 foundational strategies that will help your website get the mindshare it deserves and generate the leads you want. 1.
SYNECORE | WEDNESDAY, OCTOBER 29, 2014
[Generation, Landing Page] Leverage Web Analytics to Determine Lead Generation Goals
How many monthly leads does your business need to generate to achieve monthly revenue goals? If you don’t have an exact numerical value as to the number of leads that need to be generated on a monthly basis to achieve revenue goals, you aren’t fulfilling the benefits of web analytics. Average Revenue Generated per Customer.
CMO ESSENTIALS | WEDNESDAY, OCTOBER 29, 2014
[Generation, Landing Page] Content Marketing Street Cred: 7 Marketers Share Their Secrets
Research shows The Millennials are the least-trusting generation ever. We would then link to the landing page and suggest the readers register for all the details. Do you have content marketing street cred? Radical Honesty in the World of Content Marketing: This is a challenging time for content marketers. Native advertising?
ANNUITAS | THURSDAY, OCTOBER 23, 2014
[Generation, Landing Page] B2B’s Problem with Pay-Per-Click: Three Things You Need to Know
The PPC rewards can seem sweet (page one, anyone?), but are often bitter when the daily budget runs out before 10:00 AM and the CMO asks you why your ad isn’t running when he or she ran a search on an “important” term. Blog B2B conversion Demand Generation Strategy impressions marketing automation pay per click PPC
KOMARKETING ASSOCIATES | THURSDAY, OCTOBER 23, 2014
[Generation, Landing Page] 3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
The typical B2B organization has many unique web pages and content assets. Analyzing overall organic or referral traffic data is helpful, but sometimes those performance metrics do not indicate whether specific SEO efforts are working or allow us to properly frame the story of our efforts to important stakeholders.
HUBSPOT | THURSDAY, OCTOBER 23, 2014
[Generation, Landing Page] 43 Bright Ideas for Promoting Your Lead Gen Content
So you just created a piece of content for lead generation -- congrats! . Twitter. 4) Change your cover photo to feature the piece of content you''re promoting. 5) Pin a tweet to the top of your page that has a link to the landing page and an image with the same branding as the cover photo. 6) Create a hashtag for the campaign.
HUBSPOT | TUESDAY, OCTOBER 21, 2014
[Generation, Landing Page] 23 Types of Lead Gen Content to Put Behind Your Landing Pages
To help you shake up your content balance, here are 23 things you can put behind a landing page to help you collect new leads. 23 Things You Can Put Behind a Landing Page. 1) Cheat Sheets. Here''s an excerpt from our downloadable checklist on B2B lead generation on Facebook as an example: 3) Contests. 11) Kits.
HUBSPOT | FRIDAY, OCTOBER 17, 2014
[Generation, Landing Page] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. Headlines often feel subjective -- and truthfully, they are -- but there are some formats you should try out to boost your traffic: Go Negative. Congrats!
WRITTENT | FRIDAY, OCTOBER 17, 2014
[Generation, Landing Page] 32 Resources to Write Great Blog Headlines
Peter Koechley from Upworthy states that headlines can affect web traffic by as much as 500%. Anand Kansal uses the results of a 2011 Landing Page Optimization Benchmark Report by MarketingSherpa , VWO’s in-app survey and an Eyetracking Study of Web Readers. Image source. million blog posts are written every day. Right?
THE FORWARD OBSERVER | THURSDAY, OCTOBER 16, 2014
[Generation, Landing Page] 5 Ways To Know If Your B2B Blog Is Picking Up Steam
Are you wondering if your B2B blog is on the right track for successful lead generation? Your company has embarked on a blogging journey to increase the right kind of traffic to your site and to convert visitors to leads. An average company will see a 45% growth in traffic when increasing total blog articles from 11-20 to 21-50.
HUBSPOT | WEDNESDAY, OCTOBER 15, 2014
[Generation, Landing Page] Want to Increase Your Blog's Conversion Rates by 87%? Try Focusing on Keywords
Basically, it means optimizing our "old" blog content to generate more traffic and leads. That sounds boring, so before you bounce from this post, let me rephrase: I''m going to show you how we increased the number of leads we generated from our top-ranking blog posts by 99% -- and explain how you can do that, too. But Wait.
VIDYARD | THURSDAY, OCTOBER 9, 2014
[Generation, Landing Page] Creating Targeted B2B Content with Account Based Marketing
Account based marketing (ABM) is a B2B targeting strategy that focuses on those accounts most likely to generate revenue. The customized content journey can happen through your: microsite, landing pages, images, or. 65-90% of the buying process happens before a prospect even raises their hand. Before they request a demo.
HUBSPOT | TUESDAY, OCTOBER 7, 2014
[Generation, Landing Page] 8 Must-Have Tips for Writing Landing Page Copy That Converts
Conversion copywriters -- the people who write landing page content that converts readers and delivers sales -- are wonderful human beings. Their writing pulls in readers, generates conversions, and ultimately produces buckets of cash. Tips for Writing Great Landing Page Copy. 1) Use customer testimonials.
EMAGINE B2B BLOG | MONDAY, OCTOBER 6, 2014
[Generation, Landing Page] Your Analytics Questions Answered (Interview)
How are bookmarks and traffic coming from a link sent via email categorized by Google Analytics? If it is appearing in your referral traffic that means that you are on their seed list. With that said, even though it is not a malicious site it could be skewing your traffic results. Is the visitor information based on IP address?
HUBSPOT | FRIDAY, OCTOBER 3, 2014
[Generation, Landing Page] 10 Fresh Ways to Get Better Results From Your Blog Posts
While we all wish we could just sit back, put on a pot of tea, and watch the traffic to our posts come pouring in, it doesn''t quite work that way. It''s not easy to pitch to the press, but if they do pick up your post, it could mean a big bump in traffic for your website. Congratulations! You''ve published a blog post. Right?