MADISONLOGIC B2B WHITE PAPERS | FRIDAY, APRIL 24, 2015
[Generation, Landing Page] Closing the Loop on Social Leads
Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. As you can imagine, the lead generation possibilities in social media. Optimize content for SEO Optimize for both on-page and off-page search engine optimization.
IT'S ALL ABOUT REVENUE | FRIDAY, APRIL 17, 2015
[Generation, Landing Page] 6 Key Metrics to Measure Success from Your Retargeting Programs
Retargeting and other display campaigns have traditionally been used strictly for generating net new leads. These may be form conversions on your landing page, or conversions directly inside the ad when you use in-banner lead form ads, allowing you to avoid a landing page redirect. Lead Conversions/CPL.
WEBBIQUITY | TUESDAY, APRIL 14, 2015
[Generation, Landing Page] 10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
But there’s more involved in generating high, and highly relevant, organic search traffic. ” 10 Local Marketing Myths Hamstringing Your Business by Search Engine Land. Image credit: Small Business Ideas Blog. At its core, search still relies on words, whether typed or spoken. SEO Keyword Guides and Tools.
HUBSPOT | MONDAY, APRIL 13, 2015
[Generation, Landing Page] 8 Ways Home Builders Can Use Houzz for Lead Generation
This strategy will help increase traffic to your website, provide additional blog content, and encourage people to learn more information about your company beyond what’s in your Houzz profile. Plus, if you include calls-to-action in your blog posts, you will encourage lead generation. Lead Generation The Bottom Line.
SYNECORE | WEDNESDAY, APRIL 8, 2015
[Generation, Landing Page] How Content Personalization Fits into Inbound Methodology
Content Creation and Landing Pages. Once you have a website established, you need to create content offerings and landing pages to generate leads. Creating engaging content helps convert traffic into leads. When a visitor inputs their personal information into a form on a landing page, they become a lead.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, APRIL 2, 2015
[Generation, Landing Page] MarTech Conference: Some Random Impressions and Interesting New Vendors
brandAnalyzer by Global Science Research : uses a large, projectable consumer survey and social media traffic to build detailed psychological profiles of brand customers. Persado : generates and tests optimal language for emails, landing pages, social media, and other messages.
FATHOM | THURSDAY, APRIL 2, 2015
[Generation, Landing Page] SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)
conversion rates, etc.), AND even tie leads generated via their platforms directly to revenue through a connection to your CRM. Once your manufacturing marketing strategy is in place and assets (ad copy, image ads, landing pages) are created, you can launch a campaign in any of these mediums in just a couple hours.
HINGE MARKETING | TUESDAY, MARCH 31, 2015
[Generation, Landing Page] What Are Rich Snippets?
Traditionally, this means incorporating specific keywords into the title tags, headers, meta description, and body copy of a page to better communicate to search engines (and users) what your website is about. Once search engines crawl your website and understand the content, your website pages will be indexed and served up in search results.
HINGE MARKETING | WEDNESDAY, MARCH 25, 2015
[Generation, Landing Page] 7 Offline Marketing Strategies that Support Your Online Brand
So, let’s take a look at seven of the most effective offline marketing strategies and how to integrate them into your current marketing strategy. 1) Networking Face-to-face connections are still a valuable form of networking and can help drive traffic to your website when your new connections are inspired to learn more about you and your firm.
HUBSPOT | TUESDAY, MARCH 24, 2015
[Generation, Landing Page] How to Produce an Internet Radio Show
There are lots of ways to generate and publish content for your inbound marketing efforts. The top shows have audiences in the millions and generate a great deal of revenue from advertising and sponsorships, not to mention the ability generate more revenue through promoting their own products and services. Let''s get started.
B2B MARKETING INSIDER | TUESDAY, MARCH 24, 2015
[Generation, Landing Page] Content Marketing ROI Starts With A Strong Business Case
Content Performance: Finally, content marketing ROI needs to define the business value of the outcomes it generates. Generally, our marketing should be focused on generating and then managing demand. Unbranded Search traffic on your website – how many of your early-stage prospects are finding your company website.
HINGE MARKETING | THURSDAY, MARCH 19, 2015
[Generation, Landing Page] Optimizing the B2B Content Marketing Funnel: Turning Contacts into Clients
What’s the point of dedicating so many resources to creating and promoting great content if it’s not generating any ROI? Sure, traffic to the website is up and your email list has grown, but where is the revenue? Most firms will not be able to rank on the first page of search engine results right away. Be Patient.
HUBSPOT | WEDNESDAY, MARCH 18, 2015
[Generation, Landing Page] How to Easily Create Custom Pin It URLs for Pinterest
After all, adding these Pin It buttons gives fans another outlet for sharing your stuff with their networks -- which helps drive more traffic to your website while organically increasing your Pinterest following. But Pinterest’s own Pin It button generator has some big limitations. You can download the free Pin It URL Generator here.
HUBSPOT | TUESDAY, MARCH 17, 2015
[Generation, Landing Page] How to Grow Your Email List by Running a Contest
while also generating actual email contacts. So if you''re hoping to generate 100 leads from the contest, and you know that your typical visit-to-lead conversion rate is 10%, you know that you need 1,000 visits (at least) to your contest. Which channels drove the best results in terms of traffic, entries, and new contacts?
VIDYARD | TUESDAY, MARCH 17, 2015
[Generation, Landing Page] 9 Smart Examples of B2Bs Using Video for Demand Generation
We frequently go on and on about how video can be more than a high-level brand awareness tool, and can, instead be used strategically to engage more prospects, generate more leads, and impact other influential marketing activities. Grab and Hold Attention on Landing Pages. Increase Site Traffic with Linkbacks. Learn more!
HUBSPOT | MONDAY, MARCH 16, 2015
[Generation, Landing Page] Speak Your CFO's Language: 3 Ways to Explain Inbound Marketing's Value
As savvy marketers, it''s easy for us to get excited about implementing an inbound marketing strategy or writing our next blog post -- w e know that the content we''re creating will attract and generate qualified leads that will turn into customers. Often, this will happen in our quarterly budget meeting. Talk About Assets. Assets have value.
MODERN B2B MARKETING | MONDAY, MARCH 16, 2015
[Generation, Landing Page] Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement
This session focused on how Kaiser Permanente Colorado, with help from their agency, Intelligent Demand, transformed their marketing and revenue generation strategy. Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo. East 6 th St. Let’s take a look at some of the top takeaways.
HUBSPOT | TUESDAY, MARCH 10, 2015
[Generation, Landing Page] 10 Analytics Red Flags All Marketers Should Look Out For
You may see yourself jump to the first page for an important keyword, only to find that a competitor that used to trail you is now ranked higher than you. While increasing traffic is usually a good thing, if it''s not producing leads than you are attracting the wrong people. and "What data matters most?". Those links can become gold.
KOMARKETING ASSOCIATES | THURSDAY, MARCH 5, 2015
[Generation, Landing Page] How B2B Marketers Can Leverage Social Media Product Advertising
B2B vendors with an inventory product catalog can upload a file containing these specific attributes: product ID, name, description, landing page URL, image URL, availability…etc. These Ads are highly effective and I suspect will generate great results as they are rolled out. Facebook Dynamic Product Ads. Product Catalog Set Up.
VOICE-BASED MARKETING | THURSDAY, MARCH 5, 2015
[Generation, Landing Page] How to Generate More Leads from Social Media
Generating leads from social media can be a challenge for many businesses. But with the explosion of mobile Internet usage and its impact on social media, it’s more important than ever for marketing teams to take their social lead generation strategy seriously – and that means allocating budget, time, and resources to these channels in 2015.
FATHOM | TUESDAY, FEBRUARY 24, 2015
[Generation, Landing Page] Health Systems’ 5 Most Common Digital Advertising Mistakes
This will help make the daily budget last longer, generating more relevant clicks and ultimately, patients. 3. Not using custom landing pages. Many health systems send their paid advertising traffic to pages within the normal website navigation. Geo-targeting too large of an area. Lacking negative keywords.
B2B MARKETING TRACTION | MONDAY, FEBRUARY 23, 2015
[Generation, Landing Page] 7 Ways to Get Better Results from Your B2B eNewsletter
The article abstracts or snippets allow you to keep the email brief and drive traffic to your website (and clearly track what people read and how long they spend on your site), but if they don’t click through you may need to provide entire articles in the email. You send a regular eNewsletter, but are you getting results?
HUBSPOT | TUESDAY, FEBRUARY 17, 2015
[Generation, Landing Page] 5 Ways to Squeeze the Most Use out of Your Content Offers
We know that blogging helps drive traffic to your website, converts traffic to leads and establishes authority. 2) Share Facts via Social Channels. Use visual content, which can generate up to 94% more views. You’ve heard the expression “don’t reinvent the wheel.” The same is true for content – don’t reinvent it, repurpose it.
THE FORWARD OBSERVER | TUESDAY, FEBRUARY 17, 2015
[Generation, Landing Page] The 4 Things You Need to Generate More Leads On Your Website
If you are still relying on your sales team to generate all of your leads, you’re doing it the hard way. But just generating more traffic to your site by publishing helpful content is not necessarily going to generate leads. They are the key trigger behind lead generation. 3. Landing Pages. Offer.
NUSPARK | SUNDAY, FEBRUARY 15, 2015
[Generation, Landing Page] SEO: The Importance of Conversion over Rankings and Traffic
SEO (search engine optimization) is an ever-evolving strategy that has, over the years, lost its focus in the attempts to generate traffic via better and better rankings through Google, Bing, Yahoo, and the like. You bring the traffic through SEO, and then you convert the traffic through conversion optimization.
HUBSPOT | FRIDAY, FEBRUARY 6, 2015
[Generation, Landing Page] 57 Basic Marketing Analytics Terms Everyone Should Know
Check it out below, and be sure to bookmark this page for the next time you''re diving into your analytics -- it could save you a lot of time. A. For example, if you want every single page to be given equal weight (or credit) for the conversion, you will choose an All Interactions Model for HubSpot and a Linear Model for Google Analytics.
MARKETING ACTION | FRIDAY, FEBRUARY 6, 2015
[Generation, Landing Page] 5 Ways to Grow Your Content Marketing Agency Services with Automation
In 2015, the trend is likely to continue as more and more companies discover the benefits of using content to drive traffic, nurture leads, and develop lasting (and profitable) relationships with prospects and customers. Content for Lead Generation. SEO Insight for More Organic Traffic. Graphic design and production.
HUBSPOT | TUESDAY, FEBRUARY 3, 2015
[Generation, Landing Page] The 4 L's of a Successful Lead Generation Strategy
This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets. To highlight the importance of a powerful lead generation strategy, we are going to backtrack a little bit first. Compelling content plays a huge role in generating leads. Lead Generation Free trial.
HUBSPOT | MONDAY, FEBRUARY 2, 2015
[Generation, Landing Page] When to Check on Your Marketing Metrics: A Simple Guide
You can check how much revenue you are generating. For example, if you change a link on your homepage from one drives to a landing page to one that goes to your Facebook Page, you might see a dip in the number of leads you generate that day. See the conversion rate of the landing page. Visits.
VOICE-BASED MARKETING | THURSDAY, JANUARY 29, 2015
[Generation, Landing Page] 7 Things You Should Probably Think About When Planning a Customer-Focused Event
This not only helps keep costs low, but it also generates new leads and opportunities within other markets. Some items to consider: Promotion strategies: You need a good blend of email, social, and public relation tactics to generate the highest number of attendees. First determine the goals for hosting the event. Who will you invite?
BLOG MY CALLS | TUESDAY, JANUARY 27, 2015
[Generation, Landing Page] Discover the 5 Steps to Help You Profit with Google Adwords
So you''re investing in your ad campaign to learn and figure out how to consistently generate new customers month after month. The question you''re trying to answer is: How much can you afford to pay per click to generate one new customer? 4.How to Create a High Converting Landing Page. AMEX OPEN Forum and Mashable.
BLOG MY CALLS | MONDAY, JANUARY 12, 2015
[Generation, Landing Page] Repurposing Old School Material Into Your Modern Marketing Strategy
2.Print Ads into Landing Page Copy. Certain types of print ads have the potential to be adapted to provide copy and a call-to-action for website landing pages. 3.Brochures into Web Pages. The images and copy can be used as a starting point to build out different pages such as a company history or product page.
HUBSPOT | THURSDAY, JANUARY 8, 2015
[Generation, Landing Page] 4 Basic A/B Testing Tips for Beginners
Good, because that is what you are doing to your prospects and subscribers with the same email and landing page elements day after day. If your business is at a standstill for improving open and click-through rates, it’s time you start making changes in your email and landing pages. Feeling sick yet? Subject line. Layout.
MODERN B2B MARKETING | WEDNESDAY, JANUARY 7, 2015
[Generation, Landing Page] 5 Ways to Turn 2014 Marketing Challenges Into 2015 Success
You can optimize your landing page by trying out different interactive videos to engage your users right off the bat. If you’re still stuck with a landing page that won’t convert, there are tools to create simple yet powerful landing pages. 2. Especially, where your traffic is coming from. 3.
HUBSPOT | WEDNESDAY, JANUARY 7, 2015
[Generation, Landing Page] What to Cut From Your Marketing in 2015
Get on more social networks, write more blog posts, send more emails, run more reports, generate more sales. Blogging more, for example, can increase traffic and leads. Pro tip: If your ultimate goal on social is to generate sales, be sure to investigate the entire funnel before cutting a platform. So, what should you cut?
VOICE-BASED MARKETING | TUESDAY, JANUARY 6, 2015
[Generation, Landing Page] Why You Need Paid Search Conversion Tracking for Online and Offline Sources
It’s no surprise that marketing teams are continuing, year after year, to invest more money into paid search and display – it’s arguably the easiest way to generate conversions and leads from your target audience. One objective of this report was to better understand how paid search traffic converts on the Ifbyphone website.
THE FORWARD OBSERVER | TUESDAY, JANUARY 6, 2015
[Generation, Landing Page] 4 Tricks To Master The Magic Of Modern Lead Generation
Do you want to generate more leads from buyers shopping only on price –OR– from prospects looking for your help? It’s no secret that the nature of lead generation and sales is changing. For a long time, salespeople could generate a lot of their own leads and then guide prospects through the buyer’s journey before closing the sale.
B2B MARKETING INSIDER | MONDAY, JANUARY 5, 2015
[Generation, Landing Page] 40 Must-Read Blogs For Entrepreneurs
Why: “They cover a wide variety of digital marketing, lead generation and conversion topics, and their articles are usually backed up with strong case studies, real-world examples and data. Entrepreneur: John Turner, CEO of UsersThink , a tool that gives startups useful feedback on their landing pages. Kissmetrics.com. Lifehack.
NUSPARK | SATURDAY, JANUARY 3, 2015
[Generation, Landing Page] 17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
have an RSS reader with 150 or so blogs to stay up to speed on the ever changing world of demand and lead generation. This year look for one on Marketing Analytics and an update on social media lead generation. White papers and eBooks are excellent lead generators. Our focus at NuSpark Marketing is lead generation.
HINGE MARKETING | WEDNESDAY, DECEMBER 24, 2014
[Generation, Landing Page] Top 9 Professional Services Marketing Lessons Learned in 2014
And firms that generate at least 60% of their leads online are twice as profitable. In fact, research has shown that SEO is the single most effective tool for online lead generation. For instance, Visible Experts at the highest level can have billing rates 13x higher than average professionals. Not so fast. On Twitter or LinkedIn?
HUBSPOT | TUESDAY, DECEMBER 23, 2014
[Generation, Landing Page] Tried-and-True Mobile Marketing Tips From 9 Experts
Optimizing your marketing campaigns for mobile users isn’t just about having your landing pages render nicely on all smartphones and tablets. Email marketing is still one of the most effective methods of sending traffic to campaign landing pages. But how about the length of your landing page?
HUBSPOT | THURSDAY, DECEMBER 18, 2014
[Generation, Landing Page] 5 Ways to Improve Your Marketing Using Conversion Psychology
This blog post is going to go more in-depth with conversion psychology and the elements that your business can implement into its landing pages to optimize conversion rates and produce happier customers. Notice how the landing page above makes it all about “you”. Lead Generation the woman yelled into the mic.
THE FORWARD OBSERVER | MONDAY, DECEMBER 15, 2014
[Generation, Landing Page] Why Landing Pages are to Leads as Phone Numbers are to First Dates
Do you want to generate more leads on your website? Without landing pages, you''re like the single guy who doesn''t ask Miss Right for her phone number. Sadly, many companies who want to generate leads on their websites are making the same mistake I did when I forgot to ask for Miss Right''s phone number when I first met her.
BIZNOLOGY | FRIDAY, DECEMBER 12, 2014
[Generation, Landing Page] The key to content marketing success: a well-crafted strategy
plan for generating truly great content. Earlier, I mentioned KPIs – the likes, follows, subscribers, and traffic numbers that are fairly easy to track in our digital world. They can also be valuable in A/B and multivariate testing, which might include things like email subject line tests, different landing page approaches, etc.
MARKETING ACTION | FRIDAY, DECEMBER 12, 2014
[Generation, Landing Page] Hiring a Marketer: What Skill Set Should You Look For?
And now we’ve added: Lead generation. Demand generation. It involves content creation (such as blogs, landing pages, eBooks) and uses search engine optimization, online ads, content syndication, social media marketing, etc., to help people discover you and come to your website to investigate your brand. Product.
BLOG MY CALLS | THURSDAY, DECEMBER 11, 2014
[Generation, Landing Page] Keywords: The Foundation of Your PPC Campaign
Pay-per-click advertising is a powerful instrument for driving qualified traffic to your landing pages, generating leads and creating new customers. This vital component of your campaign can heavily influence the effectiveness of your ads, the quality of the traffic you receive and your overall ROI. Read More.
BLOG MY CALLS | WEDNESDAY, DECEMBER 10, 2014
[Generation, Landing Page] 18 Unexpected Formulas to Increase Website Conversions
Are you making the most out of the traffic that your website is receiving? Well, if I''m scanning your page to understand: What your value proposition is. Conversion is about more than Landing Pages, Buttons, Forms and Shopping Carts. Who is this Barbie doll that''s on the page and more importantly, where is she looking?
VERTICAL RESPONSE | TUESDAY, DECEMBER 9, 2014
[Generation, Landing Page] How Cookies & Website Tracking Tags Can Help Grow Your Biz
After the event occurs, the tag generates a record of that event or visit in the form of a “cookie.” ” Additionally, there are “super tags” that can house and fire multiple tags within them to consolidate the actual number of tags on a given web page. What is a pixel? What is a cookie? The main benefit?
WEBBIQUITY | TUESDAY, DECEMBER 2, 2014
[Generation, Landing Page] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
Videos on landing pages increase conversions by 86%. Companies that publish new blog posts 15+ times per month (3-4 posts per week) generate five times more traffic than companies that don’t blog at all. Blogging increases web traffic by 55% for brands. Marketing Land ). Marketing Land ).
THE FORWARD OBSERVER | MONDAY, DECEMBER 1, 2014
[Generation, Landing Page] Want More Leads But Don’t Have A Blog? Here’s How to Get Started
By far, the most effective way to increase site traffic and leads is with a company blog. If you want more traffic and leads, don’t write about your company and its products. After 10 weeks, look at your analytics to see which ones got the most traffic, comments and shares on social media. Here''s how to get started.
VOICE-BASED MARKETING | MONDAY, DECEMBER 1, 2014
[Generation, Landing Page] What Yahoo’s BrightRoll and Gemini Mean for Programmatic Advertising and Call Tracking
With automated bidding and placements, marketers need to know whether their programmatic ad solution is actually generating a positive display advertising ROI. Yahoo recently announced its $640 million acquisition of programmatic video advertising platform BrightRoll , predicted to gross over $100 million in revenue next year. blog General
LEADERSHIP | FRIDAY, NOVEMBER 28, 2014
[Generation, Landing Page] Interesting Infographics: The ABC’s of Landing Pages That Work
Landing pages are crucial to any online B2B lead generation campaign. would also add Testing – effective A/B testing will show you where to improve your landing pages. U – Understanding. V – Visuals. W – Writing. X – XRay. Y – You. Z – Zen. Are you ready for 26 pointers?
VOICE-BASED MARKETING | THURSDAY, NOVEMBER 20, 2014
[Generation, Landing Page] Google’s New Mobile-Friendly Label and the Impact of Mobile on Search
Any marketing strategy that focuses on generating leads and converting mobile traffic into online or offline sales needs a mobile-optimization strategy focused on generating calls. Google’s algorithm has been penalizing websites with a poor mobile experience since an update in June 2013. blog Google
HUBSPOT | MONDAY, NOVEMBER 17, 2014
[Generation, Landing Page] 4 Creative Ways to Make Your Website More Personalized
In the context of the previous example, if we were personalizing our pricing page, we''d want to show HR Harry information on employee time management. Look at your top referral sources for one high-trafficked page, and then tweak messaging, content length, and imagery (among other things) for each referral source. Dynamic Content
HUBSPOT | MONDAY, NOVEMBER 17, 2014
[Generation, Landing Page] How to Structure a Marketing Team of Any Size
Convert : Everyone involved in conversion optimization, including landing pages, calls-to-action, lead scoring, and nurturing. In fact, the best way to help your sales team is to build brand awareness and create content that generates a lot of leads over time. Chances are this isn''t what your team looks like right now.
HUBSPOT | WEDNESDAY, NOVEMBER 12, 2014
[Generation, Landing Page] 10 Powerful Blogging Hacks for the Efficient Marketer
Here''s how that works: Let''s say you''re a unicorn breeder and you''re using your blog to generate leads. One of your top sources for lead gen is a landing page for an ebook called The Ultimate Guide to Adopting a Unicorn You''ll Love for Life. When I first started to blog for a living, I found it hard. Like, really hard.
VIDYARD | MONDAY, NOVEMBER 10, 2014
[Generation, Landing Page] 4 Clever B2B Videos to add to Your Content Strategy
Great for: Brand awareness, increasing traffic to your blog or asset-specific landing pages, and lead generation. Perfect for: The discovery phase, a campaign for generating interest in your niche market, lead generation, and nurturing emails. Fun, high-level videos promoting your existing content.
MARKETING ACTION | MONDAY, NOVEMBER 10, 2014
[Generation, Landing Page] How B2Bs Can Beat the Black Friday Blues
B2Bs need to take a page from the retailer’s playbook and analyze what their customers want, why they want it, and when they want it. Optimize your landing pages. After employing some of the above strategies, be sure your landing pages are designed to capture your target’s attention and convince them to spend money with you.
MARKETING ACTION | THURSDAY, OCTOBER 30, 2014
[Generation, Landing Page] 4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
That’s the challenge for today’s businesses and the marketers tasked with making them gloriously conspicuous by establishing brand presence, generating demand, and enticing leads to come hither. With that in mind, here are 4 foundational strategies that will help your website get the mindshare it deserves and generate the leads you want. 1.
SYNECORE | WEDNESDAY, OCTOBER 29, 2014
[Generation, Landing Page] Leverage Web Analytics to Determine Lead Generation Goals
How many monthly leads does your business need to generate to achieve monthly revenue goals? If you don’t have an exact numerical value as to the number of leads that need to be generated on a monthly basis to achieve revenue goals, you aren’t fulfilling the benefits of web analytics. Average Revenue Generated per Customer.
CMO ESSENTIALS | WEDNESDAY, OCTOBER 29, 2014
[Generation, Landing Page] Content Marketing Street Cred: 7 Marketers Share Their Secrets
Research shows The Millennials are the least-trusting generation ever. We would then link to the landing page and suggest the readers register for all the details. Do you have content marketing street cred? Radical Honesty in the World of Content Marketing: This is a challenging time for content marketers. Native advertising?
ANNUITAS | THURSDAY, OCTOBER 23, 2014
[Generation, Landing Page] B2B’s Problem with Pay-Per-Click: Three Things You Need to Know
The PPC rewards can seem sweet (page one, anyone?), but are often bitter when the daily budget runs out before 10:00 AM and the CMO asks you why your ad isn’t running when he or she ran a search on an “important” term. Blog B2B conversion Demand Generation Strategy impressions marketing automation pay per click PPC
KOMARKETING ASSOCIATES | THURSDAY, OCTOBER 23, 2014
[Generation, Landing Page] 3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
The typical B2B organization has many unique web pages and content assets. Analyzing overall organic or referral traffic data is helpful, but sometimes those performance metrics do not indicate whether specific SEO efforts are working or allow us to properly frame the story of our efforts to important stakeholders.
HUBSPOT | THURSDAY, OCTOBER 23, 2014
[Generation, Landing Page] 43 Bright Ideas for Promoting Your Lead Gen Content
So you just created a piece of content for lead generation -- congrats! . Twitter. 4) Change your cover photo to feature the piece of content you''re promoting. 5) Pin a tweet to the top of your page that has a link to the landing page and an image with the same branding as the cover photo. 6) Create a hashtag for the campaign.
HUBSPOT | TUESDAY, OCTOBER 21, 2014
[Generation, Landing Page] 23 Types of Lead Gen Content to Put Behind Your Landing Pages
To help you shake up your content balance, here are 23 things you can put behind a landing page to help you collect new leads. 23 Things You Can Put Behind a Landing Page. 1) Cheat Sheets. Here''s an excerpt from our downloadable checklist on B2B lead generation on Facebook as an example: 3) Contests. 11) Kits.
HUBSPOT | FRIDAY, OCTOBER 17, 2014
[Generation, Landing Page] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. Headlines often feel subjective -- and truthfully, they are -- but there are some formats you should try out to boost your traffic: Go Negative. Congrats!
WRITTENT | FRIDAY, OCTOBER 17, 2014
[Generation, Landing Page] 32 Resources to Write Great Blog Headlines
Peter Koechley from Upworthy states that headlines can affect web traffic by as much as 500%. Anand Kansal uses the results of a 2011 Landing Page Optimization Benchmark Report by MarketingSherpa , VWO’s in-app survey and an Eyetracking Study of Web Readers. Image source. million blog posts are written every day. Right?
THE FORWARD OBSERVER | THURSDAY, OCTOBER 16, 2014
[Generation, Landing Page] 5 Ways To Know If Your B2B Blog Is Picking Up Steam
Are you wondering if your B2B blog is on the right track for successful lead generation? Your company has embarked on a blogging journey to increase the right kind of traffic to your site and to convert visitors to leads. An average company will see a 45% growth in traffic when increasing total blog articles from 11-20 to 21-50.
HUBSPOT | WEDNESDAY, OCTOBER 15, 2014
[Generation, Landing Page] Want to Increase Your Blog's Conversion Rates by 87%? Try Focusing on Keywords
Basically, it means optimizing our "old" blog content to generate more traffic and leads. That sounds boring, so before you bounce from this post, let me rephrase: I''m going to show you how we increased the number of leads we generated from our top-ranking blog posts by 99% -- and explain how you can do that, too. But Wait.
VIDYARD | THURSDAY, OCTOBER 9, 2014
[Generation, Landing Page] Creating Targeted B2B Content with Account Based Marketing
Account based marketing (ABM) is a B2B targeting strategy that focuses on those accounts most likely to generate revenue. The customized content journey can happen through your: microsite, landing pages, images, or. 65-90% of the buying process happens before a prospect even raises their hand. Before they request a demo.
HUBSPOT | TUESDAY, OCTOBER 7, 2014
[Generation, Landing Page] 8 Must-Have Tips for Writing Landing Page Copy That Converts
Conversion copywriters -- the people who write landing page content that converts readers and delivers sales -- are wonderful human beings. Their writing pulls in readers, generates conversions, and ultimately produces buckets of cash. Tips for Writing Great Landing Page Copy. 1) Use customer testimonials.
EMAGINE B2B BLOG | MONDAY, OCTOBER 6, 2014
[Generation, Landing Page] Your Analytics Questions Answered (Interview)
How are bookmarks and traffic coming from a link sent via email categorized by Google Analytics? If it is appearing in your referral traffic that means that you are on their seed list. With that said, even though it is not a malicious site it could be skewing your traffic results. Is the visitor information based on IP address?
HUBSPOT | FRIDAY, OCTOBER 3, 2014
[Generation, Landing Page] 10 Fresh Ways to Get Better Results From Your Blog Posts
While we all wish we could just sit back, put on a pot of tea, and watch the traffic to our posts come pouring in, it doesn''t quite work that way. It''s not easy to pitch to the press, but if they do pick up your post, it could mean a big bump in traffic for your website. Congratulations! You''ve published a blog post. Right?
FATHOM | WEDNESDAY, OCTOBER 1, 2014
[Generation, Landing Page] 4 Paid Content Promotion Tactics for Manufacturers
The main purpose of Outbrain is to drive more traffic to your content. One of our manufacturing clients earned a 2,500+ boost in traffic to its blog with the help of Outbrain over a period of just a few days. If the goal of your PPC campaigns is to generate leads, it might be worthwhile to use your manufacturing content as bait.
VOICE-BASED MARKETING | MONDAY, SEPTEMBER 29, 2014
[Generation, Landing Page] Three Important Elements of a Powerful A/B Testing Strategy
proper A/B test has two variations of a web page – the A and the B version. You drive traffic in even proportions to the control (A) and the variation (B). Either way, an A/B test can validate whether or not the changes your team has made to web pages are having a positive impact on conversion rates. Thanks for reading! Genera
HUBSPOT | MONDAY, SEPTEMBER 29, 2014
[Generation, Landing Page] 6 Ways to Pull Off Anonymous Personalization People Love
If they have to zoom in and out to view the page, or are faced with a long form guarding a piece of content, mobile viewers might just give up. If you have HubSpot software, go into any site page or landing page, and select "Make Smart" next to one of the rich text modules. What does this look like? website optimization
HUBSPOT | THURSDAY, SEPTEMBER 25, 2014
[Generation, Landing Page] How to Use Data to Make Smarter Marketing Decisions
Content creation, SEO, email marketing, PPC, social media, lead generation, analytics. It''s important to have a good idea of the number of leads generated by each marketing channel. In this case, you may decide it makes more sense to invest in social media if you''re focused on lead generation. the list is never-ending. link].
HUBSPOT | TUESDAY, SEPTEMBER 23, 2014
[Generation, Landing Page] A 7-Step Process for Building a Blog Content Backlog
The more you blog, the more traffic you drive to your site. In fact, companies that blog generate 55% more website visitors, 97% more inbound links, and 434% more indexed pages on average. Are you trying to drive more traffic to your website? Generate leads? Step 1: Figure out your blog''s goals. If so, how much?
HUBSPOT | MONDAY, SEPTEMBER 22, 2014
[Generation, Landing Page] It's the End of the Month. Do You Know Where Your Blog Leads Are Coming From?
In other words, the posts that people become leads because of -- they click through from a call-to-action on a blog post to a landing page, and convert. Results of Our Blog Lead Generation Analysis. analyzed our blog''s lead generation in the month of June. Where do you think all that traffic is coming from?
WEBBIQUITY | MONDAY, SEPTEMBER 22, 2014
[Generation, Landing Page] The 5-point plan: how to increase marketing ROI from call conversions
65% of businesses still consider the phone their strongest lead source, so how can marketers track when their online efforts are generating phone calls? One company presented the call handler with the actual landing page the customer arrived at so that they had an immediate understanding about their intent. Customer acquisition.
VOICE-BASED MARKETING | TUESDAY, SEPTEMBER 9, 2014
[Generation, Landing Page] How Consumers Are Spending More Time With Mobile Media and the Impact for Marketers
Having phone numbers prominently displayed on your mobile landing pages and mobile apps and in your search, social, and display ads is no longer a nice-to-have; it is a necessity. As consumers, we love media. That’s over half of our day exposed to media in one form or another! Why?” do you ask: we only have so many hours in our day.
VIDYARD | FRIDAY, SEPTEMBER 5, 2014
[Generation, Landing Page] 6 Clear Signs You’re Ready for a Video Marketing Platform
If you’re not embedding videos on your own website and landing pages, you run the risk that your new, impressionable leads will be distracted by Vimeo or YouTube’s “recommended” content. You want to make video an avenue for lead generation. You need to evaluate video’s impact on sales. But you can, and results really matter.
MARKETING ACTION | WEDNESDAY, SEPTEMBER 3, 2014
[Generation, Landing Page] Getting to Yes: 5 Marketing Automation Myths Debunked
It’s not good for lead generation. For each campaign, our marketers could create matching landing pages and forms, with all resulting data being pushed to the database in real time. Here are three key ways marketing automation can augment creativity: Pre-built design templates for email, web pages, forms, surveys, and more.
KOMARKETING ASSOCIATES | TUESDAY, AUGUST 26, 2014
[Generation, Landing Page] 20+ Metrics for Measuring B2B SEO Performance
Organic search engine traffic. Percentage of traffic from organic search. Unique keywords sending traffic. Landing pages receiving traffic. The number of web addresses found in search engine results that received traffic or impressions (if using Webmaster Tools). Keyword rank monitoring.
HUBSPOT | MONDAY, AUGUST 25, 2014
[Generation, Landing Page] New to Inbound Marketing? 7 Common Mistakes You Can Easily Avoid
See which pages you can add spice up for search (without making them look spammy). Set up a landing page for a demo or consultation. Turn that into your "about us" page. New blog posts are also new opportunities to generate more leads. First-time inbound marketers: We''re so glad to have you! Measurable. Relevant.
HUBSPOT | THURSDAY, AUGUST 21, 2014
[Generation, Landing Page] What Are Attribution Reports? [FAQs]
You may regularly run reports about the amount of traffic to your website or how many people clicked on a link in your email, but those are only one piece of the funnel pie. Not all page views or marketing channels are treated equally when it comes to conversions!" Do you want to see how many leads you have generated from the blog?
KOMARKETING ASSOCIATES | TUESDAY, AUGUST 19, 2014
[Generation, Landing Page] Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]
and also focus on supporting communication to influencers via mentions, retweets, etc. b) We publish content via WordPress and tweet it out as well. c) Both. 9) What sort of measurement criteria do you use to evaluate content marketing effectiveness? a) We keep a spreadsheet of applicable performance metrics (page views, unique page views, etc.)
HUBSPOT | TUESDAY, AUGUST 19, 2014
[Generation, Landing Page] Why You Need to Stop Neglecting Your Old Content
76% of our blog''s monthly page views is of old posts -- that is, posts that were published prior to that month. Over time, it gets shared, linked to, and clicked on, boosting its search engine rankings and thus continuing to generate traffic long after it was originally published. Raise your hand if this sounds familiar. right?
SYNECORE | MONDAY, AUGUST 18, 2014
[Generation, Landing Page] The 4 Basic Elements of Inbound Marketing
Goal 1: Generate Qualified Website Traffic Associated Services: Content Marketing (Blogging!), When you write relevant content that answers your customers questions and addresses pain points you set yourself up to attract more qualified website traffic. Associated Services: Call-to-action (CTA) buttons, Landing Pages, Forms.
WRITING ON THE WEB | WEDNESDAY, AUGUST 13, 2014
[Generation, Landing Page] Content Marketing: How do you know if it���s working?
Everybody says they want more traffic, but quite frankly, traffic stats leave me scratching my head and saying “Okay, that’s nice…and so what?” Landing pages… White Paper… Free Report… etc. Phone calls and lead generations. Why can’t we have a report for our blogs?
HUBSPOT | WEDNESDAY, AUGUST 13, 2014
[Generation, Landing Page] Landing Page Best Practices You Should Still Test For Yourself
Your company is different, your sample size is different, your audience is different, and t here''s conflicting data floating around out there about landing pages -- so the only way for you to find out what works best for you is to test. Below are some of the parts of your landing pages you should still test for yourself.
HUBSPOT | FRIDAY, AUGUST 8, 2014
[Generation, Landing Page] You���re Taking These Marketing Maxims Way Too Literally
If yours is a visual-first or visual-only content strategy, you will struggle to generate highly qualified traffic and convert prospects. submit blogging ONLY for the sake of generating traffic is likely to backfire on you. That really does make a compelling case for creating copy rich pages and posts. We get it.
LEADERSHIP | THURSDAY, AUGUST 7, 2014
[Generation, Landing Page] How to Get Some ���Quick Wins��� for Your B2B Lead Generation
Lets discuss how to make SMALL changes and gain some QUICK wins for your B2B lead generation efforts. Easy Ways to Reward Your B2B Lead Generation with Quick Wins. 1. Optimize Your Landing Page. B2B companies are steadily moving share of budget from offline to online marketing and lead generation. Try it! 3.
VERTICAL RESPONSE | WEDNESDAY, AUGUST 6, 2014
[Generation, Landing Page] Slapped with a Google Penalty? Here’s How to Bounce Back!
Your traffic has plummeted and your business website has been slapped with a manual penalty from Google. User generated spam & other “black hat” tactics penalty. For example, look for the same keyword linking to a specific landing page. Unnatural links penalty. It’ll look like this: 2. Spam penalty.
FATHOM | THURSDAY, JULY 31, 2014
[Generation, Landing Page] PPC for Higher Ed on a Budget:
Depending on what works well for your school, you may want to tailor a landing page to that step in the funnel. Be sure to see what kind of traffic you can expect by program. What You Need to Know to Get the Biggest Bang for your SEM Dollars. Determine a minimum and a maximum you are willing to spend. This is very important.
VOICE-BASED MARKETING | WEDNESDAY, JULY 30, 2014
[Generation, Landing Page] Ifbyphone’s New Summer 2014 Release Provides 360-Degree Call Analytics for Smarter Marketing
They are the leads sales teams want most, and marketing teams and agencies most need to generate. You need insight into what marketing sources and web pages are generating inbound calls – and which aren’t – and whether those calls are leading to quality conversations with sales reps. Inbound phone calls drive business.
VOICE-BASED MARKETING | TUESDAY, JULY 29, 2014
[Generation, Landing Page] Why Keyword Level Call Tracking?
Google generates more than $15 billion in PPC search ad revenue annually alone as companies dedicate more money and resources to creating a highly effective search campaign. SEO tools such as Google Universal Analytics and Google AdWords report what keyword searches drive traffic to a website or landing page. 24% Twitter.
THE FORWARD OBSERVER | MONDAY, JULY 28, 2014
[Generation, Landing Page] The Inbound Marketing Methodology Explained [VIDEO]
If you’re frustrated with how traditional marketing just doesn''t generate the sales leads it once did , you’re not alone. It’s becoming the most effective marketing method for generating leads. Studies show that leads generated with inbound marketing cost less than leads generated with outbound marketing. Attract. Close.
FATHOM | THURSDAY, JULY 24, 2014
[Generation, Landing Page] Paid Search & The Truven 15 Top Health Systems
Our hypothesis was that most of the Truven 15 Top Health Systems are doing some form of paid advertising to help generate incremental patients and increase brand awareness. What kind of landing pages are they using? Landing Page: [link]. Advocate Health Care does a fantastic job with the landing page.
THE FORWARD OBSERVER | MONDAY, JULY 21, 2014
[Generation, Landing Page] How To Link Inbound Marketing With Trade Show Success
Could they be doing something else that is cheaper and more effective to generate leads? An increase in organic and direct traffic. Consider the CTA’s role in everything , including your signs, landing page, booth, goals and metrics. Keep in mind two things: 1) your marketing goals, and 2) your call to action.