MADISONLOGIC B2B WHITE PAPERS | FRIDAY, DECEMBER 19, 2014
[Generation, Landing Page] Closing the Loop on Social Leads
Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. As you can imagine, the lead generation possibilities in social media. Optimize content for SEO Optimize for both on-page and off-page search engine optimization.
HUBSPOT | THURSDAY, DECEMBER 18, 2014
[Generation, Landing Page] 5 Ways to Improve Your Marketing Using Conversion Psychology
This blog post is going to go more in-depth with conversion psychology and the elements that your business can implement into its landing pages to optimize conversion rates and produce happier customers. Notice how the landing page above makes it all about “you”. Lead Generation the woman yelled into the mic.
THE FORWARD OBSERVER | MONDAY, DECEMBER 15, 2014
[Generation, Landing Page] Why Landing Pages are to Leads as Phone Numbers are to First Dates
'Do you want to generate more leads on your website? Without landing pages, you''re like the single guy who doesn''t ask Miss Right for her phone number. Sadly, many companies who want to generate leads on their websites are making the same mistake I did when I forgot to ask for Miss Right''s phone number when I first met her.
BIZNOLOGY | FRIDAY, DECEMBER 12, 2014
[Generation, Landing Page] The key to content marketing success: a well-crafted strategy
plan for generating truly great content. Earlier, I mentioned KPIs – the likes, follows, subscribers, and traffic numbers that are fairly easy to track in our digital world. They can also be valuable in A/B and multivariate testing, which might include things like email subject line tests, different landing page approaches, etc.
MARKETING ACTION | FRIDAY, DECEMBER 12, 2014
[Generation, Landing Page] Hiring a Marketer: What Skill Set Should You Look For?
And now we’ve added: Lead generation. Demand generation. It involves content creation (such as blogs, landing pages, eBooks) and uses search engine optimization, online ads, content syndication, social media marketing, etc., Let’s talk about what to look for. Training and Background. Place (distribution).
BLOG MY CALLS | THURSDAY, DECEMBER 11, 2014
[Generation, Landing Page] Keywords: The Foundation of Your PPC Campaign
'Pay-per-click advertising is a powerful instrument for driving qualified traffic to your landing pages, generating leads and creating new customers. This vital component of your campaign can heavily influence the effectiveness of your ads, the quality of the traffic you receive and your overall ROI. Read More.
BLOG MY CALLS | WEDNESDAY, DECEMBER 10, 2014
[Generation, Landing Page] 18 Unexpected Formulas to Increase Website Conversions
'Are you making the most out of the traffic that your website is receiving? Well, if I''m scanning your page to understand: What your value proposition is. Conversion is about more than Landing Pages, Buttons, Forms and Shopping Carts. Who is this Barbie doll that''s on the page and more importantly, where is she looking?
VERTICAL RESPONSE | TUESDAY, DECEMBER 9, 2014
[Generation, Landing Page] How Cookies & Website Tracking Tags Can Help Grow Your Biz
After the event occurs, the tag generates a record of that event or visit in the form of a “cookie.” ” Additionally, there are “super tags” that can house and fire multiple tags within them to consolidate the actual number of tags on a given web page. What is a pixel? What is a cookie? The main benefit?
WEBBIQUITY | TUESDAY, DECEMBER 2, 2014
[Generation, Landing Page] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
Videos on landing pages increase conversions by 86%. Companies that publish new blog posts 15+ times per month (3-4 posts per week) generate five times more traffic than companies that don’t blog at all. Blogging increases web traffic by 55% for brands. Marketing Land ). Marketing Land ).
THE FORWARD OBSERVER | MONDAY, DECEMBER 1, 2014
[Generation, Landing Page] Want More Leads But Don’t Have A Blog? Here’s How to Get Started
By far, the most effective way to increase site traffic and leads is with a company blog. If you want more traffic and leads, don’t write about your company and its products. After 10 weeks, look at your analytics to see which ones got the most traffic, comments and shares on social media. Here''s how to get started.
VOICE-BASED MARKETING | MONDAY, DECEMBER 1, 2014
[Generation, Landing Page] What Yahoo’s BrightRoll and Gemini Mean for Programmatic Advertising and Call Tracking
With automated bidding and placements, marketers need to know whether their programmatic ad solution is actually generating a positive display advertising ROI. 'Yahoo recently announced its $640 million acquisition of programmatic video advertising platform BrightRoll , predicted to gross over $100 million in revenue next year. blog General
LEADERSHIP | FRIDAY, NOVEMBER 28, 2014
[Generation, Landing Page] Interesting Infographics: The ABC’s of Landing Pages That Work
'Landing pages are crucial to any online B2B lead generation campaign. Improving the conversion rate of a landing page by even a few percentage points can make a difference in overall sales (assuming you are driving qualified traffic to that page). of landing pages that work. D- Design.
VOICE-BASED MARKETING | THURSDAY, NOVEMBER 20, 2014
[Generation, Landing Page] Google’s New Mobile-Friendly Label and the Impact of Mobile on Search
Any marketing strategy that focuses on generating leads and converting mobile traffic into online or offline sales needs a mobile-optimization strategy focused on generating calls. 'Google’s algorithm has been penalizing websites with a poor mobile experience since an update in June 2013. blog Google
HUBSPOT | MONDAY, NOVEMBER 17, 2014
[Generation, Landing Page] 4 Creative Ways to Make Your Website More Personalized
In the context of the previous example, if we were personalizing our pricing page, we''d want to show HR Harry information on employee time management. Look at your top referral sources for one high-trafficked page, and then tweak messaging, content length, and imagery (among other things) for each referral source. Dynamic Content
HUBSPOT | MONDAY, NOVEMBER 17, 2014
[Generation, Landing Page] How to Structure a Marketing Team of Any Size
Convert : Everyone involved in conversion optimization, including landing pages, calls-to-action, lead scoring, and nurturing. In fact, the best way to help your sales team is to build brand awareness and create content that generates a lot of leads over time. Chances are this isn''t what your team looks like right now.
HUBSPOT | WEDNESDAY, NOVEMBER 12, 2014
[Generation, Landing Page] 10 Powerful Blogging Hacks for the Efficient Marketer
Here''s how that works: Let''s say you''re a unicorn breeder and you''re using your blog to generate leads. One of your top sources for lead gen is a landing page for an ebook called The Ultimate Guide to Adopting a Unicorn You''ll Love for Life. 'When I first started to blog for a living, I found it hard. Like, really hard.
VIDYARD | MONDAY, NOVEMBER 10, 2014
[Generation, Landing Page] 4 Clever B2B Videos to add to Your Content Strategy
Great for: Brand awareness, increasing traffic to your blog or asset-specific landing pages, and lead generation. Perfect for: The discovery phase, a campaign for generating interest in your niche market, lead generation, and nurturing emails. Fun, high-level videos promoting your existing content.
MARKETING ACTION | MONDAY, NOVEMBER 10, 2014
[Generation, Landing Page] How B2Bs Can Beat the Black Friday Blues
B2Bs need to take a page from the retailer’s playbook and analyze what their customers want, why they want it, and when they want it. Optimize your landing pages. After employing some of the above strategies, be sure your landing pages are designed to capture your target’s attention and convince them to spend money with you.
MARKETING ACTION | THURSDAY, OCTOBER 30, 2014
[Generation, Landing Page] 4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
That’s the challenge for today’s businesses and the marketers tasked with making them gloriously conspicuous by establishing brand presence, generating demand, and enticing leads to come hither. With that in mind, here are 4 foundational strategies that will help your website get the mindshare it deserves and generate the leads you want.
SYNECORE | WEDNESDAY, OCTOBER 29, 2014
[Generation, Landing Page] Leverage Web Analytics to Determine Lead Generation Goals
'How many monthly leads does your business need to generate to achieve monthly revenue goals? If you don’t have an exact numerical value as to the number of leads that need to be generated on a monthly basis to achieve revenue goals, you aren’t fulfilling the benefits of web analytics. Average Revenue Generated per Customer.
CMO ESSENTIALS | WEDNESDAY, OCTOBER 29, 2014
[Generation, Landing Page] Content Marketing Street Cred: 7 Marketers Share Their Secrets
Research shows The Millennials are the least-trusting generation ever. We would then link to the landing page and suggest the readers register for all the details. A couple years ago, however, as our traffic was growing, our conversion rate was shrinking. 'Do you have content marketing street cred? Native advertising?
ANNUITAS | THURSDAY, OCTOBER 23, 2014
[Generation, Landing Page] B2B’s Problem with Pay-Per-Click: Three Things You Need to Know
The PPC rewards can seem sweet (page one, anyone?), You may be advised to go after high-traffic keywords on the periphery of your space because of the impressions they drive, or you may be tempted to divert money from a low-conversion ad group to a higher-converting one because volume of conversions is supposed to equal success.
KOMARKETING ASSOCIATES | THURSDAY, OCTOBER 23, 2014
[Generation, Landing Page] 3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
'The typical B2B organization has many unique web pages and content assets. Analyzing overall organic or referral traffic data is helpful, but sometimes those performance metrics do not indicate whether specific SEO efforts are working or allow us to properly frame the story of our efforts to important stakeholders.
HUBSPOT | THURSDAY, OCTOBER 23, 2014
[Generation, Landing Page] 43 Bright Ideas for Promoting Your Lead Gen Content
'So you just created a piece of content for lead generation -- congrats! . 2) Pin a post to the top of your page that has the same branding as the cover image, and include a link to the landing page. To do this successfully, call out the time and link to the Twitter chat on the landing page, too.). Twitter.
HUBSPOT | TUESDAY, OCTOBER 21, 2014
[Generation, Landing Page] 23 Types of Lead Gen Content to Put Behind Your Landing Pages
To help you shake up your content balance, here are 23 things you can put behind a landing page to help you collect new leads. 23 Things You Can Put Behind a Landing Page. Checklists are another type of short offer that you could put behind a landing page, which readers can print out and put on the wall by their desks.
HUBSPOT | FRIDAY, OCTOBER 17, 2014
[Generation, Landing Page] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. Headlines often feel subjective -- and truthfully, they are -- but there are some formats you should try out to boost your traffic: Go Negative. 1) Title.
WRITTENT | FRIDAY, OCTOBER 17, 2014
[Generation, Landing Page] 32 Resources to Write Great Blog Headlines
Peter Koechley from Upworthy states that headlines can affect web traffic by as much as 500%. Anand Kansal uses the results of a 2011 Landing Page Optimization Benchmark Report by MarketingSherpa , VWO’s in-app survey and an Eyetracking Study of Web Readers. 'Image source. million blog posts are written every day. Right?
THE FORWARD OBSERVER | THURSDAY, OCTOBER 16, 2014
[Generation, Landing Page] 5 Ways To Know If Your B2B Blog Is Picking Up Steam
'Are you wondering if your B2B blog is on the right track for successful lead generation? Your company has embarked on a blogging journey to increase the right kind of traffic to your site and to convert visitors to leads. An average company will see a 45% growth in traffic when increasing total blog articles from 11-20 to 21-50.
HUBSPOT | WEDNESDAY, OCTOBER 15, 2014
[Generation, Landing Page] Want to Increase Your Blog's Conversion Rates by 87%? Try Focusing on Keywords
Basically, it means optimizing our "old" blog content to generate more traffic and leads. That sounds boring, so before you bounce from this post, let me rephrase: I''m going to show you how we increased the number of leads we generated from our top-ranking blog posts by 99% -- and explain how you can do that, too. But Wait.
VIDYARD | THURSDAY, OCTOBER 9, 2014
[Generation, Landing Page] Creating Targeted B2B Content with Account Based Marketing
Account based marketing (ABM) is a B2B targeting strategy that focuses on those accounts most likely to generate revenue. The customized content journey can happen through your: microsite, landing pages, images, or. '65-90% of the buying process happens before a prospect even raises their hand. Before they request a demo.
HUBSPOT | TUESDAY, OCTOBER 7, 2014
[Generation, Landing Page] 8 Must-Have Tips for Writing Landing Page Copy That Converts
'Conversion copywriters -- the people who write landing page content that converts readers and delivers sales -- are wonderful human beings. Their writing pulls in readers, generates conversions, and ultimately produces buckets of cash. Tips for Writing Great Landing Page Copy. Landing Pages Be funny.
EMAGINE B2B BLOG | MONDAY, OCTOBER 6, 2014
[Generation, Landing Page] Your Analytics Questions Answered (Interview)
How are bookmarks and traffic coming from a link sent via email categorized by Google Analytics? If it is appearing in your referral traffic that means that you are on their seed list. With that said, even though it is not a malicious site it could be skewing your traffic results. Is the visitor information based on IP address?
HUBSPOT | FRIDAY, OCTOBER 3, 2014
[Generation, Landing Page] 10 Fresh Ways to Get Better Results From Your Blog Posts
While we all wish we could just sit back, put on a pot of tea, and watch the traffic to our posts come pouring in, it doesn''t quite work that way. It''s not easy to pitch to the press, but if they do pick up your post, it could mean a big bump in traffic for your website. 'Congratulations! You''ve published a blog post. Right?
FATHOM | WEDNESDAY, OCTOBER 1, 2014
[Generation, Landing Page] 4 Paid Content Promotion Tactics for Manufacturers
The main purpose of Outbrain is to drive more traffic to your content. One of our manufacturing clients earned a 2,500+ boost in traffic to its blog with the help of Outbrain over a period of just a few days. If the goal of your PPC campaigns is to generate leads, it might be worthwhile to use your manufacturing content as bait.
VOICE-BASED MARKETING | MONDAY, SEPTEMBER 29, 2014
[Generation, Landing Page] Three Important Elements of a Powerful A/B Testing Strategy
proper A/B test has two variations of a web page – the A and the B version. You drive traffic in even proportions to the control (A) and the variation (B). Either way, an A/B test can validate whether or not the changes your team has made to web pages are having a positive impact on conversion rates. Thanks for reading! Genera
HUBSPOT | MONDAY, SEPTEMBER 29, 2014
[Generation, Landing Page] 6 Ways to Pull Off Anonymous Personalization People Love
If they have to zoom in and out to view the page, or are faced with a long form guarding a piece of content, mobile viewers might just give up. If you have HubSpot software, go into any site page or landing page, and select "Make Smart" next to one of the rich text modules. 1) Show mobile viewers mobile-friendly content.
HUBSPOT | THURSDAY, SEPTEMBER 25, 2014
[Generation, Landing Page] How to Use Data to Make Smarter Marketing Decisions
Content creation, SEO, email marketing, PPC, social media, lead generation, analytics. It''s important to have a good idea of the number of leads generated by each marketing channel. In this case, you may decide it makes more sense to invest in social media if you''re focused on lead generation. B test your landing pages.
HUBSPOT | TUESDAY, SEPTEMBER 23, 2014
[Generation, Landing Page] A 7-Step Process for Building a Blog Content Backlog
'The more you blog, the more traffic you drive to your site. In fact, companies that blog generate 55% more website visitors, 97% more inbound links, and 434% more indexed pages on average. Are you trying to drive more traffic to your website? Generate leads? Step 1: Figure out your blog''s goals. If so, how much?
HUBSPOT | MONDAY, SEPTEMBER 22, 2014
[Generation, Landing Page] It's the End of the Month. Do You Know Where Your Blog Leads Are Coming From?
In other words, the posts that people become leads because of -- they click through from a call-to-action on a blog post to a landing page, and convert. Results of Our Blog Lead Generation Analysis. analyzed our blog''s lead generation in the month of June. Where do you think all that traffic is coming from?
WEBBIQUITY | MONDAY, SEPTEMBER 22, 2014
[Generation, Landing Page] The 5-point plan: how to increase marketing ROI from call conversions
65% of businesses still consider the phone their strongest lead source, so how can marketers track when their online efforts are generating phone calls? One company presented the call handler with the actual landing page the customer arrived at so that they had an immediate understanding about their intent. Customer acquisition.
VOICE-BASED MARKETING | TUESDAY, SEPTEMBER 9, 2014
[Generation, Landing Page] How Consumers Are Spending More Time With Mobile Media and the Impact for Marketers
Having phone numbers prominently displayed on your mobile landing pages and mobile apps and in your search, social, and display ads is no longer a nice-to-have; it is a necessity. 'As consumers, we love media. That’s over half of our day exposed to media in one form or another! do you ask: we only have so many hours in our day.
VIDYARD | FRIDAY, SEPTEMBER 5, 2014
[Generation, Landing Page] 6 Clear Signs You’re Ready for a Video Marketing Platform
Not only are people watching more than 6 hours of video online per day, but by 2017 video will make up 69% of all Internet traffic. If you’re not embedding videos on your own website and landing pages, you run the risk that your new, impressionable leads will be distracted by Vimeo or YouTube’s “recommended” content.
MARKETING ACTION | WEDNESDAY, SEPTEMBER 3, 2014
[Generation, Landing Page] Getting to Yes: 5 Marketing Automation Myths Debunked
It’s not good for lead generation. For each campaign, our marketers could create matching landing pages and forms, with all resulting data being pushed to the database in real time. Here are three key ways marketing automation can augment creativity: Pre-built design templates for email, web pages, forms, surveys, and more.
KOMARKETING ASSOCIATES | TUESDAY, AUGUST 26, 2014
[Generation, Landing Page] 20+ Metrics for Measuring B2B SEO Performance
Organic search engine traffic. Percentage of traffic from organic search. Unique keywords sending traffic. Landing pages receiving traffic. The number of web addresses found in search engine results that received traffic or impressions (if using Webmaster Tools). Keyword rank monitoring.
HUBSPOT | MONDAY, AUGUST 25, 2014
[Generation, Landing Page] New to Inbound Marketing? 7 Common Mistakes You Can Easily Avoid
See which pages you can add spice up for search (without making them look spammy). Set up a landing page for a demo or consultation. Turn that into your "about us" page. New blog posts are also new opportunities to generate more leads. 'First-time inbound marketers: We''re so glad to have you! Measurable. Relevant.
HUBSPOT | THURSDAY, AUGUST 21, 2014
[Generation, Landing Page] What Are Attribution Reports? [FAQs]
You may regularly run reports about the amount of traffic to your website or how many people clicked on a link in your email, but those are only one piece of the funnel pie. Not all page views or marketing channels are treated equally when it comes to conversions!" Do you want to see how many leads you have generated from the blog?
KOMARKETING ASSOCIATES | TUESDAY, AUGUST 19, 2014
[Generation, Landing Page] Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]
b) We consider what types of content will have the biggest visual impact to generate social shares. a) Text-based: Blog posts (non-visual), articles, white papers, case studies, landing pages. b) Important but difficult to stay organized/on the same page with other teams. c) Website traffic. Have fun! b) True.
HUBSPOT | TUESDAY, AUGUST 19, 2014
[Generation, Landing Page] Why You Need to Stop Neglecting Your Old Content
76% of our blog''s monthly page views is of old posts -- that is, posts that were published prior to that month. Over time, it gets shared, linked to, and clicked on, boosting its search engine rankings and thus continuing to generate traffic long after it was originally published. 'Raise your hand if this sounds familiar.
SYNECORE | MONDAY, AUGUST 18, 2014
[Generation, Landing Page] The 4 Basic Elements of Inbound Marketing
Goal 1: Generate Qualified Website Traffic Associated Services: Content Marketing (Blogging!), When you write relevant content that answers your customers questions and addresses pain points you set yourself up to attract more qualified website traffic. Associated Services: Call-to-action (CTA) buttons, Landing Pages, Forms.
WRITING ON THE WEB | WEDNESDAY, AUGUST 13, 2014
[Generation, Landing Page] Content Marketing: How do you know if it���s working?
Everybody says they want more traffic, but quite frankly, traffic stats leave me scratching my head and saying “Okay, that’s nice…and so what?” Landing pages… White Paper… Free Report… etc. Phone calls and lead generations. Why can’t we have a report for our blogs?
HUBSPOT | WEDNESDAY, AUGUST 13, 2014
[Generation, Landing Page] Landing Page Best Practices You Should Still Test For Yourself
Your company is different, your sample size is different, your audience is different, and t here''s conflicting data floating around out there about landing pages -- so the only way for you to find out what works best for you is to test. Below are some of the parts of your landing pages you should still test for yourself.
HUBSPOT | FRIDAY, AUGUST 8, 2014
[Generation, Landing Page] You���re Taking These Marketing Maxims Way Too Literally
If yours is a visual-first or visual-only content strategy, you will struggle to generate highly qualified traffic and convert prospects. submit blogging ONLY for the sake of generating traffic is likely to backfire on you. That really does make a compelling case for creating copy rich pages and posts. We get it.
LEADERSHIP | THURSDAY, AUGUST 7, 2014
[Generation, Landing Page] How to Get Some ���Quick Wins��� for Your B2B Lead Generation
Lets discuss how to make SMALL changes and gain some QUICK wins for your B2B lead generation efforts. Easy Ways to Reward Your B2B Lead Generation with Quick Wins. Optimize Your Landing Page. B2B companies are steadily moving share of budget from offline to online marketing and lead generation. Try it!
VERTICAL RESPONSE | WEDNESDAY, AUGUST 6, 2014
[Generation, Landing Page] Slapped with a Google Penalty? Here’s How to Bounce Back!
'Your traffic has plummeted and your business website has been slapped with a manual penalty from Google. User generated spam & other “black hat” tactics penalty. For example, look for the same keyword linking to a specific landing page. Unnatural links penalty. It’ll look like this: 2. Spam penalty.
FATHOM | THURSDAY, JULY 31, 2014
[Generation, Landing Page] PPC for Higher Ed on a Budget:
Depending on what works well for your school, you may want to tailor a landing page to that step in the funnel. Be sure to see what kind of traffic you can expect by program. 'What You Need to Know to Get the Biggest Bang for your SEM Dollars. In the world of higher education, there are countless ways to spend money. Guess what?
VOICE-BASED MARKETING | WEDNESDAY, JULY 30, 2014
[Generation, Landing Page] Ifbyphone’s New Summer 2014 Release Provides 360-Degree Call Analytics for Smarter Marketing
They are the leads sales teams want most, and marketing teams and agencies most need to generate. You need insight into what marketing sources and web pages are generating inbound calls – and which aren’t – and whether those calls are leading to quality conversations with sales reps. 'Inbound phone calls drive business.
VOICE-BASED MARKETING | TUESDAY, JULY 29, 2014
[Generation, Landing Page] Why Keyword Level Call Tracking?
Google generates more than $15 billion in PPC search ad revenue annually alone as companies dedicate more money and resources to creating a highly effective search campaign. SEO tools such as Google Universal Analytics and Google AdWords report what keyword searches drive traffic to a website or landing page. 24% Twitter.
THE FORWARD OBSERVER | MONDAY, JULY 28, 2014
[Generation, Landing Page] The Inbound Marketing Methodology Explained [VIDEO]
If you’re frustrated with how traditional marketing just doesn''t generate the sales leads it once did , you’re not alone. It’s becoming the most effective marketing method for generating leads. Studies show that leads generated with inbound marketing cost less than leads generated with outbound marketing. Attract. Close.
FATHOM | THURSDAY, JULY 24, 2014
[Generation, Landing Page] Paid Search & The Truven 15 Top Health Systems
Our hypothesis was that most of the Truven 15 Top Health Systems are doing some form of paid advertising to help generate incremental patients and increase brand awareness. What kind of landing pages are they using? Landing Page: [link]. Advocate Health Care does a fantastic job with the landing page.
THE FORWARD OBSERVER | MONDAY, JULY 21, 2014
[Generation, Landing Page] How To Link Inbound Marketing With Trade Show Success
Could they be doing something else that is cheaper and more effective to generate leads? An increase in organic and direct traffic. Consider the CTA’s role in everything , including your signs, landing page, booth, goals and metrics. Keep in mind two things: 1) your marketing goals, and 2) your call to action.
THE FORWARD OBSERVER | WEDNESDAY, JULY 16, 2014
[Generation, Landing Page] Inbound Marketing Takes Time: How Should You Be Using Yours?
You have lots of preparation to do beforehand like setting goals, researching buyer personas, doing keyword research, setting up your site with calls-to-action and landing pages , writing blog articles and premium content , setting up lead nurturing sequences , and so on. Once underway, here''s what needs to happen. Sadly, no.
HUBSPOT | FRIDAY, JULY 11, 2014
[Generation, Landing Page] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
If you want to dig deeper in any one subject, the course pages are chock-full of links to supplemental reading material. Create a landing page and a thank-you page for one of your existing offers. Pick your favorite offer and create a landing page and thank-you page for it. Woohoo! Let''s do it.
THE FORWARD OBSERVER | TUESDAY, JULY 8, 2014
[Generation, Landing Page] 20 Stunning Inbound Marketing Statistics
75% of search engine users never scroll past the first page of search results. Websites with 51 to 100 pages generate 48% more traffic than websites with 1 to 50 pages. B2B companies that blog only 1-2x/month generate 70% more leads than those who don’t blog. Lead Generation. Far from it. Blogging.
THE FORWARD OBSERVER | WEDNESDAY, JULY 2, 2014
[Generation, Landing Page] How to Measure Success in Inbound Marketing
What are our traffic sources? Focus on direct, organic and referral traffic. Direct traffic is from people who have typed your URL into their browser. Referral traffic is a link from another website (including social media). Organic traffic is from a link on a search engine results page. Overall Website.
HUBSPOT | WEDNESDAY, JULY 2, 2014
[Generation, Landing Page] How to Design Experiments for Your Website in 5 Easy Steps
'Running experiments on your website, such as testing the copy of a headline or trying out a new color for your call-to-action buttons, is crucial to your online demand generation. For example, if you have two landing pages, one with 5% conversion rate (CVR) and the other with a 30% conversion rate, seek to improve the 5% CVR page.
SYNECORE | SATURDAY, JUNE 28, 2014
[Generation, Landing Page] The 9 Website Performance Metrics That Matter
Unique Visitor Traffic. You should be seeing an upward trend in your unique visitor traffic, suggesting that your content is being successful at driving new visitors to your site. Direct Traffic. Direct traffic can also be attributed to your repeat visitors. Organic Traffic. Landing Page Conversion.
THE FORWARD OBSERVER | THURSDAY, JUNE 26, 2014
[Generation, Landing Page] The 3 Most Important Aspects of Inbound Marketing
Blogging creates more pages in the search engines, which translates into more opportunities for you to be found. This is done because, not surprisingly, it generates sales. And voilà, you generate a lead! Some of the most important things to measure with inbound marketing include: Traffic To Leads. Getting Found Online.
FATHOM | MONDAY, JUNE 23, 2014
[Generation, Landing Page] 3 Tips for Hospitals To Fuel Content Marketing with SEM Data
Fathom has certainly seen great results with structured campaigns promoting specific service lines that send users to relevant landing pages with prominent calls-to-action. From the PPC side, sharing keyword data with the SEO team enables it to see which keywords are not only driving traffic, but also converting most frequently. .
EARNEST ABOUT B2B | MONDAY, JUNE 23, 2014
[Generation, Landing Page] Building a case for lead nurturing
Companies that blog generate 126% more leads than those that don’t. It’s true that social channels, blog and content generation need a large time commitment and launching a programme can be daunting – especially when you''re building from scratch. 'Rome wasn’t built in a day. Good things come to those who wait.
THE FORWARD OBSERVER | MONDAY, JUNE 23, 2014
[Generation, Landing Page] How Long Does Inbound Marketing Take to Reach Success?
Building landing pages , email newsletters and segmented contact lists. Based on HubSpot research, the more of both you do, the more traffic and leads you should get, assuming your content is good and properly mapped to your buyer''s journey. The more premium content behind landing pages you have, the more leads.
HUBSPOT | THURSDAY, JUNE 19, 2014
[Generation, Landing Page] 60 Marketing Acronyms Every Industry Pro Should Know
Website bounce rate: The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. The percentage of people who completed a desired action on a single web page, such as filling out a form. PV: Page View. See SaaS.).
HUBSPOT | TUESDAY, JUNE 17, 2014
[Generation, Landing Page] Running Out of Email Marketing Ideas? 17 Sources of Endless Inspiration
If you are trying to generate leads through your email marketing, for example, you will probably want to use content that''s gated by a form. Do you have a high conversion rate on landing pages that are promoted by email? You should also take a look at the pages on your website that got the most traffic in the past month.
SYNECORE | TUESDAY, JUNE 17, 2014
[Generation, Landing Page] How to Find Opportunity in a Paid Search Strategy
'While SEO techniques are highly useful for organic searches , which in turn can drive a large amount of traffic to your site, the opportunities with paid search can be optimized to allow you to micro-target prospects and consumers. Keep in mind that ad retargeting does not drive fresh traffic to your site, it only increases conversions.
HINGE MARKETING | MONDAY, JUNE 16, 2014
[Generation, Landing Page] Visible Expert Profile: Jay Baer
He says, “The things I do on social media drive traffic to the blog. According to Jay, books “amplify everything else I’m doing,” generating bigger and better clients and speaking opportunities. We study them because we want to understand how they attained that status and what we can learn from them. Teamwork.
HUBSPOT | MONDAY, JUNE 9, 2014
[Generation, Landing Page] How to Build a Successful Native Advertising Campaign
Below are six things that I''ve found to be essential in creating successful lead generation campaigns using native advertising. This is very important because otherwise native advertising can’t be used as a lead generation tool. Number of leads / clicks = strength of landing page. 1) Get the Right Eyeballs.
KOMARKETING ASSOCIATES | THURSDAY, JUNE 5, 2014
[Generation, Landing Page] 8 ValueTrack Parameters For Better AdWords Campaign Data
When you review your data in Google Analytics or look at your traffic logs, you can use the recorded information to help you analyze your campaign performance and improve your targeting and return on investment (ROI). In many cases long tail exact match terms will generate a much better return or conversion rate. Why is it important?
HUBSPOT | TUESDAY, JUNE 3, 2014
[Generation, Landing Page] 8 Types of CTAs You Should Absolutely Try on Your Blog
They''re a critical component of your website''s lead generation process -- especially on your blog. Without CTAs, people visiting your blog will have a hard time converting on your landing pages unless they happen to stumble upon them at a later date. Not always. Below are eight ideas to get you started. 3) Tweet This CTAs.
FATHOM | MONDAY, JUNE 2, 2014
[Generation, Landing Page] A Few Good Reasons Manufacturers Should Use PPC
Here are just a few reasons to try one of the most powerful lead generation strategies available to advertisers. PPC is a model of Internet marketing in which your company pays (for each click) to display an ad prominently in a search engine results page, or SERP. PPC isn’t complicated, understand the basics and educate your team.
VERTICAL RESPONSE | MONDAY, JUNE 2, 2014
[Generation, Landing Page] Useful Google Analytics: Goals and Attribution Models
'Google Analytics (GA) is an excellent free tool used to track and measure website traffic and other factors. • Duration: It’s not worth it to put a lot of time into a page if people immediately scroll off, so you’ll want to track the results to see how much time people are spending on any given page.
HUBSPOT | FRIDAY, MAY 30, 2014
[Generation, Landing Page] 7 Marketing Skills You Need to Get a Promotion
2) Create unique and valuable offers to generate leads. An ineffective marketer creates a bunch of generic "contact us" landing pages on his website and thinks the leads will automatically start rolling in. Then he creates a landing page for each offer so website visitors can complete a form in exchange for the offer.
HUBSPOT | THURSDAY, MAY 29, 2014
[Generation, Landing Page] 6 Signs Your Landing Page Needs to Be Redesigned
So if your landing pages are performing well, it might be better to focus your efforts elsewhere. But how can you know for sure if your landing page are in good shape? Here are six signs that your landing page needs to be redesigned or optimized to get you as many high-quality leads as possible. Seasonality.
HUBSPOT | MONDAY, MAY 26, 2014
[Generation, Landing Page] The Basics of Inbound Lead Generation
Even though in the 2013 State of Inbound Marketing Report we found that 20% of marketers say increasing total lead volume is their top priority this year, lead generation itself may not be the problem at hand. Often, lead generation problems can be addressed by fixing other problems -- like website traffic, for example.
HUBSPOT | SUNDAY, MAY 25, 2014
[Generation, Landing Page] Conversion-Friendly Design, Lead Gen Help & More in HubSpot Content This Week
Whether you''re bringing visitors in to the top of the funnel, converting that traffic into leads, nurturing those leads into opportunities, or closing and delighting customers, almost every role in your organization has some hand in conversion optimization. Never Generated Leads From Your Website Before? Enjoy! Here''s How to Start.
HUBSPOT | FRIDAY, MAY 23, 2014
[Generation, Landing Page] Dear HubSpot: My Blog Isn't Generating Leads. Please Help?
Lead scoring, product adoption, motivating your sales team, generating more leads, finding enough content -- you name it, we''ll find you an answer. You have traffic coming to your blog, after all -- so pat yourself on the back for that -- you''re just not converting as much of that traffic as you''d like. confidant.
HUBSPOT | THURSDAY, MAY 22, 2014
[Generation, Landing Page] 9 Quick Ways to Take Your Blog to the Next Level
By tinkering with your blog post frequency and keeping an eye on your key metrics (unique visits, leads generated, etc.), you will eventually land on a publishing schedule that maximizes results without driving you bonkers. Tip #7: Link to pages that are already ranking highly in search. Section 1: Calls-to-Action. or higher !
WRITTENT | WEDNESDAY, MAY 21, 2014
[Generation, Landing Page] 11 Reasons to Focus on Quality Content
If you’ve been outsourcing to budget writers, or you’re on the fence about increasing your marketing spend, here are eleven good reasons why you should pay professionals to focus on producing quality content for your web pages. Create magnetic headlines for your blog posts, emails, and paid ads and prospects will click through to your pages.
MARKETING ACTION | WEDNESDAY, MAY 21, 2014
[Generation, Landing Page] Content Syndication: 3 Key Techniques
In a nutshell – the content syndication vendor will promote the client’s PDF whitepaper/eBook (usually behind a lead generation form), and anyone who downloads the content is sent to the client as a sales lead. The two partners pair the content with the audience, and then share the leads that are generated. Lead Shares. license.
HUBSPOT | MONDAY, MAY 19, 2014
[Generation, Landing Page] Never Generated Leads From Your Website Before? Here's How to Start
'An entire book could be written on optimizing your website for lead generation. Optimizing for lead generation is the most important responsibility for modern marketers; for many, it pretty much serves as their job description. 1) Create gated premium content and associated landing pages. lead generation
BLOG MY CALLS | THURSDAY, MAY 15, 2014
[Generation, Landing Page] The Secret Trick to Generating Better AdWords Leads
They do Adwords because they are obsessed with the traffic. Generate more phone calls and analyze those calls for data. That means just a few phone calls can generate the revenue produced by A LOT of web leads. 'In a recent study, most marketers admitted that they are not entirely satisifed with Adwords leads. The Secret Trick.
BLOG MY CALLS | THURSDAY, MAY 15, 2014
[Generation, Landing Page] [Debate] Should You Stop Spending Money on AdWords?
Test - Test different offers, different copy, different landing pages and different techniques. Leads from AdWords are generally more expensive than leads generated from other sources. The traffic is addicting. It builds a dependency on paid traffic that deincentivizes working on the actual fundamentals of a website.
VIDYARD | THURSDAY, MAY 8, 2014
[Generation, Landing Page] Pop Culture Perfection: HootSuite Unites the Social Thrones
Fans of the show will recognize the music immediately, and HootSuite did a fantastic job re-creating the opening scenes depicting each social network as a clockwork kingdom rising from the land, with HootSuite as the continent connecting them all. Game of Thrones has an iconic opening cinematic that plays at the start of each episode.
HUBSPOT | THURSDAY, MAY 8, 2014
[Generation, Landing Page] 4 Simple Metrics That'll Help You Assess Your Facebook Marketing Performance
This metric can be found at the top of your Page (under your Page name) and is important to look at because it tells you how engaged Facebook members are with your brand both on your Facebook Page, and off it. It includes any mentions, Likes, shares, comments, or links to your brand''s Page. 1) Brand Engagement. These 0.7%
FATHOM | TUESDAY, MAY 6, 2014
[Generation, Landing Page] Conversion Rate Optimization (CRO) and Why It’s Important in B2B Lead Generation
Conversion Rate Optimization is a process of increasing the percentage of users to convert when on a website, landing page or email. Generate more sales or leads with the same amount of traffic. Evaluating a page’s or site’s sales funnel can uncover opportunities to reduce anxiety and friction for the user.
BLOG MY CALLS | THURSDAY, MAY 1, 2014
[Generation, Landing Page] 5 Reasons Most Marketers FAIL at ROI Calculations
When I asked my friend how he knew which marketing campaigns generate phone calls and, more importantly, caller conversions, he said the following: "I don''t really care at this point. They''re more worried about landing page conversion rate than lead-to-close ratio. That''s a problem. 1) They Don''t Care. Think everyone cares?
HUBSPOT | THURSDAY, MAY 1, 2014
[Generation, Landing Page] 7 Avoidable Problems That Are Stressing Out Your Marketing Employees
It’s hard enough to have to manage so many different marketing channels these days -- social media, blogging, landing pages, SEO, paid search, email -- but imagine using a different tool for each one of these. 'Have you been noticing a few unhappy faces in your marketing meetings lately? Did you hire an external website designer?
HUBSPOT | MONDAY, APRIL 28, 2014
[Generation, Landing Page] Why Your Blog Is Failing
This isn''t because they''re looking for overnight results -- they''ve probably waited 3-6 months, but they still aren''t seeing a meaningful quantity of traffic and leads come through. Business blogs trying to drive traffic and generate leads need educational, helpful content to be at the core of their content strategy.
HUBSPOT | THURSDAY, APRIL 24, 2014
[Generation, Landing Page] 6 Incredibly Insightful Marketing Reports You Should Be Running
Some important metrics that you should track are traffic, leads, and customers -- all of these are important to get the full picture of your marketing funnel. It may be helpful for marketers to be able to tie their marketing efforts back to the amount of revenue their marketing generates from that particular channel. Revenue Reporting.
MODERN B2B MARKETING | THURSDAY, APRIL 24, 2014
[Generation, Landing Page] #WorldsToughestJob: A Truly Human Video
Landing pages. Email opt-out landing pages. While video certainly presents an opportunity to be more human, it can be tricky to create something that looks good, is truly innovative, stands out from the crowd, generates buzz, and (dare I say it) goes viral. 'Author: DJ Waldow I’ve been speaking (preaching?)
HUBSPOT | THURSDAY, APRIL 24, 2014
[Generation, Landing Page] How to Grow Your Email List the Right Way [Video]
There are two parts to this answer: Traffic. How to Get Traffic. If you reverse-engineer this process for your business, you can produce highly targeted traffic and leads. And since we''ve written an article with this exact title and about this topic, we''re able to generate a lot of traffic and leads from this page.
VOICE-BASED MARKETING | TUESDAY, APRIL 22, 2014
[Generation, Landing Page] Tips for Getting the Most Out of Your Twitter Advertising Campaigns
Did webinars generate the most new followers? Did blog posts generate the most clicks? Did white papers generate the most downloads? If your website isn’t mobile friendly, or you don’t have landing pages optimized for mobile devices, you’re missing out on the majority of Twitter’s daily traffic. General