[Generation, Landing Page] Matrix of 31 Marketing Funnel Metrics [Infographic]
    The matrix also shows which buyer journey stages the metrics measure, the type of data the metric produces, and the martech solution(s) responsible for generating the metric. Metrics at the top of the funnel measure prospect behavior, such as impressions, bounce rates, average time on site, and volumes of various types of web traffic.
    [Generation, Landing Page] Why You Should Always Have an Active Branded Campaign
    As a paid search consultant, you should be prepared to answer a few questions to the skeptical client who thinks that branded conversion volume can just be acquired for free through organic traffic based on brand loyalty alone. Brand loyalty clearly goes a long way in the lead generation space. Final Thoughts.
  • ACT-ON  |  FRIDAY, FEBRUARY 17, 2017
    [Generation, Landing Page] Seven Best Practices for Building and Growing a Subscriber List
    These experts are: Anthony Carraturo, VP of Lead Generation & Data Services, MeritDirect. Always give people a ‘Next Best Thing to Do.’ So after they subscribed, ask for some more preferences on the thank you page. Then go out and spend money on stuff like SEO and landing pages and offers. Yes, a party. Kordek). 3.
    [Generation, Landing Page] How to evaluate a B2B Inbound Marketing Agency
    Organic Traffic –  The goal of any business using inbound marketing is to have most of their traffic come from organic search. High organic traffic means that people are finding your website on their own, which lowers the cost of attracting them to your site. Adherence to Your Goals and Objectives. Inbound Marketing
    [Generation, Landing Page] Return on Marketing Investment: A Professional Services Primer
    And it’s not always clear which revenues were generated specifically due to marketing. If anything, marketers may become overwhelmed by the masses of data they are generating. You can track the number of downloads, as well as keep an eye on what types of content are generating the most interest. Sure, there is still uncertainty.
    [Generation, Landing Page] How to Build a Process for Growth Experiments
    Increase our traffic! Increase the conversion rate of my lowest-converting lead generation campaign. Increase conversions on one landing page by >5% and find statistically significant results. How will you implement an experiment to meet that goal? A/B test the title of the lead generation offer. Revenue growth!
    [Generation, Landing Page] How to Run LinkedIn Ad Campaigns: A Beginner's Guide
    As you'll see, there are two types of campaigns that you can create: Sponsored Content, which is used to "attract new followers to your company or showcase page" and "drives engagement with company-specific content.". That said, Sponsored Content is still highly valuable -- to learn more about it, check out this page. Actually, yes.
    [Generation, Landing Page] Snackable Content: How To Drive Big Leads With Bite-Sized Content
    But the real kicker, and the #1 reason you NEED to read this article, is that mobile users are now responsible for well over 50% of all traffic. . The ad with the quiz headline saw a 54% increased click-through rate, and within 30 days the SnapApp had generated an additional $200,000 in sales pipeline for the company. .  .  . Quizzes.
    [Generation, Landing Page] 7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic
    Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy. Offer an additional incentive to people who pre-register.). 3.
    [Generation, Landing Page] 30 SEO Best Practices for B2B Organizations in 2017
    Create High-Quality Landing Pages. In theory, the more landing pages you create, the more opportunities you have to pick up organic search traffic. However, you shouldn’t overlook the importance of a well-constructed landing page to improve conversions and generate leads. Enjoy! 1. Buyers
    [Generation, Landing Page] 4 of the Best Growth Hacking Experiments to Try in 2017
    Do a full audit that determines your best sources of leads, traffic, and page views. Have you ever noticed that a certain landing page converts much high than another? It's an opportunity to duplicate that page for other campaigns and optimize for conversion. On the surface, it might look a little intimidating.
  • ACT-ON  |  WEDNESDAY, JANUARY 18, 2017
    [Generation, Landing Page] 5 Content Marketing Predictions for 2017
    Forecasts predict that 74 percent of all traffic in this year will be generated by video. Landing pages. Unbounce reports that including video on a landing page increases conversions by as much as 80 percent. Marketers will use an increasing amount of user-generated content. Video will rule the roost.
    [Generation, Landing Page] 5 Insane Advantages of an Inbound Website Redesign
    My website isn't really benefiting my marketing/lead generation strategy. Gone are the days when static brochure websites fit the bill: You know the type, with basic information and a "contact us" page? When you attract attention online, where do you drive traffic? want to make improvements, but don't have the skills.
    [Generation, Landing Page] 7 Ways to Generate Leads on Social Media
    Author: Lisa Marcyes When you hear the term lead generation, social media probably isn’t the first thing that comes to mind…but maybe it should be. In this blog, I’ll outline seven ways that  you can generate leads on social media: 1. Flash deals and discount codes are a great way to increase brand awareness and generate demand.
    [Generation, Landing Page] What Is Content Marketing Development?
    Each piece of content produced must be tied to a certain goal (organic traffic, conversions, lead generation, brand awareness, etc.) – or else it’s just a waste of everyone’s time. What have been the peak traffic periods and what may have accounted for them (this is where it’s helpful to have annotations in Analytics)?
    [Generation, Landing Page] What Is Content Marketing Development?
    Each piece of content produced must be tied to a certain goal (organic traffic, conversions, lead generation, brand awareness, etc.) – or else it’s just a waste of everyone’s time. What have been the peak traffic periods and what may have accounted for them (this is where it’s helpful to have annotations in Analytics)?
    [Generation, Landing Page] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    From actionable content marketing and demand generation techniques to the latest marketing technology and industry insights, this list of top content marketing blogs has something for everyone. Recommended reading: How to Anchor Your B2B Lead Generation Strategy With Proactive Social Outreach. #14. Traffic. Search Engine Land.
    [Generation, Landing Page] Recapturing Lost Leads: Going After Form Abandoners
    What to do if a prospect comes to your landing page, starts to fill out the form, but doesn’t complete the task? Form abandonment and cart abandonment campaigns are standard practice for B2C and ecommerce marketers, less so for those of us B2B types who deal in leads vs. transactions. Voice. Relevance. Call to Action. What do I get?)
  • ACT-ON  |  THURSDAY, DECEMBER 15, 2016
    [Generation, Landing Page] 63 Digital Advertising Terms Every Marketer Should Know
    Ad: Old Spice's Choose Your Own Adventure Game on Instagram. A/B Testing : A method used to compare different versions of digital ads or website landing pages in order to determine which one performs better. This is because the goal of these tests is to determine which variables generate the best responses from the audience.
    [Generation, Landing Page] Search Engine Advertising in China Starts With Knowing the Market
    Search engine advertising is an effective way to boost website traffic and generate leads – and, when done correctly, many have found it is the most effective way. Meanwhile, while the campaigns are running, marketers can track the data and generate a geographic report, and then optimize accordingly. This is as true in the U.S.
    [Generation, Landing Page] Search Engine Advertising in China Starts With Knowing the Market
    Search engine advertising is an effective way to boost website traffic and generate leads – and, when done correctly, many have found it is the most effective way. Meanwhile, while the campaigns are running, marketers can track the data and generate a geographic report, and then optimize accordingly. This is as true in the U.S.
    [Generation, Landing Page] How To Integrate Direct Mail Into ABM (With Real-World Examples)
    One channel that doesn’t see a lot of traffic is direct mail. It’s also a great way to generate ideas for your DM campaigns. Did you generate some influencer interest with a department-wide gift? Go all out and make a personalized landing page for your account, reference it within your direct mail sends.
    [Generation, Landing Page] How To Integrate Direct Mail Into ABM (With Real-World Examples)
    One channel that doesn’t see a lot of traffic is direct mail. It’s also a great way to generate ideas for your DM campaigns. Did you generate some influencer interest with a department-wide gift? Go all out and make a personalized landing page for your account, reference it within your direct mail sends.
    [Generation, Landing Page] An Introductory Guide to Google’s Search Console
    Crawl Errors: when a search engine navigates to your site and crawls your site/discovers new pages, there are cases when the search engine runs into problems while finding your pages. Crawl errors will include lists of pages which an error occurred. This includes meta titles and descriptions, indicating what a page contains.
    [Generation, Landing Page] 7 Ways to Improve Your Site’s SEO Game Today
    89% of worldwide marketers rated SEO successful at achieving objectives of improved search rankings, website traffic, and lead generation. In search results —The title and meta description that represent a landing page in search results is a search snippet. Search snippet for Yoast’s SEO plugin landing page.
    [Generation, Landing Page] Sober Up: Account-Based Marketing Can Work in an Inbound World
    Generating lots of leads—but not necessarily the right ones—is a limitation of inbound marketing as a client acquisition channel, and it’s pushed some forward-thinking marketers to turn their attentions toward account-based marketing. Get Sales and Marketing on the Same Page. Think Like an Account-Based Marketer. Marketing ROI
    [Generation, Landing Page] The Anatomy of a Lead-Generating Website
    That's why it's so important to design your website with lead generation top-of-mind. Are you creating custom landing pages for every single campaign that you run? Do you have lead generation CTAs on each of your blog posts? (Do you have a blog at all?). The Anatomy of a Lead-Generating Website. 1) Lead generation forms.
    [Generation, Landing Page] Top Marketing Blogs You Should Be Reading
    What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. They also feature real-world examples of companies doing interesting things with demand generation, all of which can be conveniently found in their weekly newsletter. Content is everywhere these days. Marketo.
    [Generation, Landing Page] Top Marketing Blogs You Should Be Reading
    What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. They also feature real-world examples of companies doing interesting things with demand generation, all of which can be conveniently found in their weekly newsletter. Content is everywhere these days. Marketo.
    [Generation, Landing Page] How to Leverage Baidu Analytics to Grow Your Digital Presence in China
    site will become very slow when there is Google Analytics code inserted on the page. The challenge is, if the code is removed, how can marketers gain the insight they need on site traffic? Baidu Analytics is a free tool for tracking and reporting traffic data of users visiting your site. How to Set Up a Baidu Analytics Account.
    [Generation, Landing Page] How to Create Social Media and Content Marketing Synergy
    His goal is to generate 10% more followers on Twitter this quarter, and his plan is to create and promote the content that will make that happen. While increasing traffic is good, a strong strategy can do much better than simply generate followers. Her company’s goal is to generate 10% more leads this quarter. Why not?
    [Generation, Landing Page] 7 Tried-and-True Strategies SaaS Businesses Are Using to Grow
    Clients often prefer being able to make smaller, monthly payments, while investors like businesses that generate predictable recurring revenue, which makes it easier to forecast and understand the business’ health. That's why we've put together a roundup of strategies SaaS businesses can use to ramp up their lead generation efforts.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Generation, Landing Page] 9 Lead Generation Mistakes Marketers Need to Stop Making
    For many businesses, the key to making sales is to first generate leads. Some marketers have trouble generating enough leads to feed their sales team. Others generate plenty of leads, but they're not good leads , and your sales team is having trouble closing them into customers. Then, optimize those pages for leads.
    [Generation, Landing Page] Inbound in the Channel: 3 Ways to Help Channel Partners Make Money
    Generate quality web traffic and leads. 1.) Everyone knows that social media is vital for generating leads and establishing brand awareness/influence. Creating High-Conversion Landing Page. Capturing emails and game-changing leads is best done thru an effective landing page. Enter new marketplaces.
    [Generation, Landing Page] B2B Marketers Lose with Inbound Only Strategies
    encourage you to read this post to make sure you’re not losing lead generation opportunities. Inbound marketing runs on the assumption that marketers can continuously drive a high volume of qualified traffic to their own website which will convert prospects at a high enough rate to accelerate their sales funnel. Why does this matter?
  • HUBSPOT  |  FRIDAY, OCTOBER 14, 2016
    [Generation, Landing Page] How to Generate Leads From the Most Popular Pages on Your Website
    From blog posts to landing pages to job postings, your website may be made up of tens, hundreds; even thousands of individual pages. And because so many people are landing on those four or five pages, it's very important that you take special care to optimizing those pages for conversions. Thanks, Apple!).
    [Generation, Landing Page] 4 B2B Marketing Strategies for Lead Generation
    Driving qualified leads is a pain point for many B2B marketers, as the pressure to generate these leads is increasing. Increasing overall site traffic is good; generating leads from this traffic is great. Below I’ve outlined a few B2B marketing strategies to increase lead generation. Optimize Your Website with SEO.
    [Generation, Landing Page] How To Create A Revenue Generating B2B Marketing Strategy
    How To Generate Pipeline. How Scale Pipeline and Revenue Generation. Generating And Managing Pipeline. After knowing where to reach your target audience and target market it’s time to generate pipeline and revenue. Here’s a list of demand generation tactics. Scaling Pipeline And Revenue Generation. Strategy.
  • ACT-ON  |  WEDNESDAY, OCTOBER 12, 2016
    [Generation, Landing Page] 5 Powerful Tips to Create an Amazing Call to Action
    For example, scaling back to a single, unified call to action (from a landing page with two) boosted email click rates for one company by 371 percent and sales by 1,617 percent. So here’s the question: What single change could you make that would generate serious results? Lead Generation call to action calls to action CTA
  • ACT-ON  |  WEDNESDAY, OCTOBER 12, 2016
    [Generation, Landing Page] 5 Powerful Tips to Create an Amazing Call to Action
    For example, scaling back to a single, unified call to action (from a landing page with two) boosted email click rates for one company by 371 percent and sales by 1,617 percent. So here’s the question: What single change could you make that would generate serious results? Lead Generation call to action calls to action CTA
  • HUBSPOT  |  MONDAY, OCTOBER 10, 2016
    [Generation, Landing Page] How to Write a Job Ad That Excites Candidates
    write a variety of copy, including articles, landing pages , sales emails, and job advertisements. Will it help them beat traffic? That said, responsibilities can also generate excitement and promise in a passionate candidate. As a direct response copywriter, I specialize in making readers take a specific action.
    [Generation, Landing Page] Integrating Google AdWords with Salesforce to Measure Your Sales Funnel
    This will help B2B firms with products that have longer buying cycles better measure how paid search investments are generating offline value. By understanding the data, you can then adjust your AdWords account to make sure you are driving the right kind of traffic. Example. This is determined on a company-by-company basis. Closed Won.”
    [Generation, Landing Page] How to Detect, Repair & Profit From Underperforming Content
    There are millions of blog posts being published every day , and many of those posts will never see a lick of traffic. To prevent that, I'm going to walk you through how to identify, reposition , and optimize that lackluster content to help your business start generating more views and leads. No organic traffic. Entertaining.
    [Generation, Landing Page] Mastering Direct Mail Marketing: How To Build A High-Converting Campaign
    Direct mail marketing campaigns can lead to a number of beneficial outcomes, such as increased lead volume, site traffic, demo signups, sales, and more. Here are some examples to help you get started: To generate 200 new sales leads over 8 weeks. To get 300 prospects to my landing page and sign up for a webinar. Printing.
    [Generation, Landing Page] What You Gain (and Lose) With Ungated Content
    Eighty-five percent of B2B content marketers report> that lead generation is the most important KPI for their organization. Marketers got fat on free traffic from Facebook and Twitter, only to see the organic reach of those platforms collapse as social networks began to monetize their user base. No such thing as a free e-book.
    [Generation, Landing Page] How B2B Vendors Can Generate Trust and Credibility With Their Website
    Design your website page templates with a built-in header and footer to feature your company’s physical address, contact information, quick links to your products and services page, and a summary of your About section. Hire a professional photographer for a day, but don’t stop at head shots for your about page. How did you do?
    [Generation, Landing Page] Creating a Cohesive Healthcare Strategy with SEO, Social, and Paid Search
    Which blog posts are bringing in the most organic traffic? Messages submitted from a PPC landing page lead form? The content flow could look something like this: Search #1, “diabetes risk factors” leads to an organic page that educates the prospective patient on several general risk factors for diabetes.
    [Generation, Landing Page] How To Decide Whether Marketo RCA Is Right For You
    Marketo RCA reporting uses data generated from Marketo’s Javascript tracking technology, called Munchkin. landing page, form URL), which means you can easily analyze your marketing data at any level, without needing to define these levels beforehand. What Is Revenue Cycle Analytics (i.e. Marketo RCA)? Conclusion.
    [Generation, Landing Page] Tips on how to use LinkedIn for Better Lead Generation
    Have you ever wondered about how can you use LinkedIn for better lead generation and business. knew this was big, but I didn’t know how to use it until around 2010 when I found a couple of people who were successfully using LinkedIn to generate leads, but they were focused on internet marketers and solo-preneurs. development?
    [Generation, Landing Page] 15 Questions to Ask When Hiring an SEO Professional (Seriously)
    The majority of sites generate between 40% and two-thirds of their total traffic from search. Bad answer: anything that sounds ignorant or evasive. 4) How do you approach on-page SEO? The techniques of on-page optimization haven’t changed a great deal in the past five years, with a couple of notable exceptions.
    [Generation, Landing Page] A Cold, Hard Lead Conversion Case for Low-Volume Keywords
    The rationale seems sound: We'll attract more traffic, generate more leads, and close more customers. We dug into one client's keyword strategy and found that a forgotten low-volume keyword was generating some of their most highly converting leads. Traffic. Craft your landing page accordingly. Not always.
  • PUREB2B  |  SUNDAY, SEPTEMBER 11, 2016
    [Generation, Landing Page] 30 Terms Every Sales and Marketing Professional Should Know
    This refers to the process of testing two different variations of a single variable to determine which one performs best. A/B testing is most prominent when optimizing email marketing , CTAs, landing pages, forms, and content in general. Evergreen content helps websites increase their traffic and build brand awareness. Blogging.
    [Generation, Landing Page] How to Build a Social Media Marketing Strategy That Balances Story and Budget
    So you’ve gotten your brand on board with your social efforts and you’re ready to build out some campaigns that generate value for your company. Where direct ROI helps measure value by attributing actions to revenue generated, indirect ROI tracking helps by measuring how much cost you’re avoiding. In 1848, James W.
    [Generation, Landing Page] Why Nonprofits Should Start Inbound Now
    Internal HubSpot research has found that companies that blog at least 15 times each month see 5 times more traffic than those that don't. Some MIT smarties studied HubSpot's ROI specifically and found that users generated 4.1 Consider the first phase in inbound marketing methodology – attracting traffic and prospects. Nonprofi
    [Generation, Landing Page] 6 Experiments You Should Be Running On Your B2B Website/Blog
    Simplified Landing Pages. CTA copy on high volume, high impact pages. For B2B marketers who are focused on converting visitors and generating demand, it can be tempting to want to put multiple offers on every page. We want to optimize for the best reading experience, which means text on a white page.
    [Generation, Landing Page] Discover Where Your Competitors Are Beating You Online
    This is where you want to attract them with relevant content for their challenge through blog articles, web pages, and social media. You need to expand your view of your competitors to include those who are ranking on page 1 in the search engine results pages (SERP) for the most relevant keywords to your business. Forms.
    [Generation, Landing Page] 5 Ways Outbound and Inbound Marketing Complement Each Other
    For example, say you write a blog post (inbound) and get some SEO traffic from it as a result (inbound again). We’ve used Facebook and Google to generate more leads, but now, once a potential student fills out a form from that inbound activity, we can put them into an automated program that leads them through the recruiting process.”.
    [Generation, Landing Page] Everything You Need To Know About Marketing Attribution
    Whether that’s proving the ROI of the new marketing technology that the team invested in or proving that the search ads are generating revenue, businesses want to know that their investments are paying off. Lauren didn’t visit the site directly, but instead searched for it on Google, which linked her to the product page. Good question.)
    [Generation, Landing Page] Google is Cracking Down on Intrusive Mobile Pop-Ups: Here's What Marketers Need to Know
    And now, pages with mobile pop-ups -- or what Google is calling “interstitials” -- probably won’t be ranking as highly when these algorithmic changes take effect on January 10, 2017. Some are legally required -- like ones used by liquor companies that verify the user's age -- so they won't impact the page's rank. Source: Google.
    [Generation, Landing Page] 2016 Content Marketing Trends Reveal How Story Can Save Your Brand
    We don’t step into oncoming traffic because of what we were told the first time we encountered a street, what we reinforced in our minds with every subsequent crossing, and the grisly end we can easily imagine if we were to act against that internal narrative. Hulu drops its ad offerings. The Dilemma. Context ≠ Story ≠ Content.
    [Generation, Landing Page] 114+ Copywriting Formulas to Get Traffic & Leads
    Headlines for High-Converting Landing Pages. great place to start is with these 5 proven headline formulas for high-converting landing pages from WordStream. Example: How to Use Online Tools to Generate Headlines. Example: 5 Best Ways to Increase Your Blog Traffic. Formulas for More Persuasive Landing Pages.
    [Generation, Landing Page] 5 of the Best Ways to Generate Leads with Video [SlideShare]
    by 2018, video will account for more than 80% of all web traffic. Not to mention that by you using video, you can actually improve other great marketing targets like SEO, engagement, retention, and conversion (landing pages with video see 80% higher conversion rates, according to KissMetrics). You want more leads. Yeah it would.
    [Generation, Landing Page] Bizible’s Ultimate List of Paid Media Resources
    Paid search marketing is a strong, cost-effective lead generation tool for many marketers. They explain the keys to success for B2B paid search, including how to discover the correct long tail keywords, convert on landing pages, and optimize efforts based on revenue data. You're generating leads. Paid Search. 1. Bonus.
    [Generation, Landing Page] 12 of the Best Facebook Post Ideas for Facebook Lead Generation
    But what about using Facebook for lead generation? And even if you are generating leads on Facebook, we all could probably use a little boost in our lead generation efforts. To make sure we're all on the same page, let's start with what a lead is (and isn't), and the two types of leads you can generate on Facebook.
    [Generation, Landing Page] Turn Your School's Website into an Application Generating Machine
    Even as you sleep, your offers are generating leads and keeping your application funnel working. Where do your "APPLY NOW" buttons convert well – on program pages, but not the home page or campus life pages? Now you know your home and campus life pages need a different kind of CTA to engage visitors. Education
    [Generation, Landing Page] How to Build a Cash Converting Marketing Funnel
    Choose Your Traffic Source. Paid ads, targeted traffic through sites like Google or Facebook, SEO, email marketing, content marketing, local search – there is no shortage of options. Traffic is the easy part, the real trick is to make sure that the rest of your funnel is in place once your audience sees your advertising. Step 1.
  • KAPOST  |  FRIDAY, AUGUST 5, 2016
    [Generation, Landing Page] How to Increase Your Database with Qualified New Leads
    Whether it’s the dog days of summer, the post-event lull, or drowning in deadlines, the best marketers know how to overcome slow traffic and stretch capacity to grow their database creatively. The first being that, for whatever reason, a known lead/contact uses a new email address when they submit a landing page form linked in an email.
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2016
    [Generation, Landing Page] 5 Smart Ways Marketers Can Prepare for Unexpected Changes
    Using a marginal gains approach you can and should run a number of small tests to see which variants -- from website copy to landing page design -- perform better. series of technical SEO updates which increased organic traffic by over 50% in just one month. But what’s the most effective way to generate leads and customers?
    [Generation, Landing Page] How to Turn Your Blog into a Lead Generating Machine
    Blogs are also widely recognized as an excellent way to generate leads, and a huge help when it comes to achieving a robust bottom line. To drive the point home further, take a look at the business gains you’ll get from blogging: How Blogging Helps Generate Leads. Generate Quality Leads. Worst case scenario? Boost Your SEO.
    [Generation, Landing Page] 62 Experts Share Their #1 Actionable SEO Technique
    That’s right: a mini-FAQ at the bottom of each page. If the website is for a pet store, gather the types of questions customers ask, and sort them by page. For instance, if you have a page for goldfish, assign those questions to the goldfish page. Do Topical Analysis for Key Pages. Do On-Page SEO Optimization.
    [Generation, Landing Page] What B2B Marketers Need To Know About Video
    Cisco projects that video will comprise 79 percent of all Internet traffic by 2020. As part of our multichannel marketing strategy, we’ve produced more than 1,000 videos, which now generate roughly 2 million viewing minutes per year. Step #4 – Finding the balance between generating awareness and generating leads.
  • HUBSPOT  |  FRIDAY, JULY 29, 2016
    [Generation, Landing Page] CRO for Inbound Marketing: 6 Conversion Optimization Initiatives to Implement Today
    In 2016, there’s really no excuse for running an inbound program without also running heat mapping software on your site’s core conversion pages. heatmap delivers an aggregate picture of the click activity on a page, giving you insight into the elements of the page design that are attracting attention and driving action.
  • CAPTORA  |  TUESDAY, JULY 26, 2016
    [Generation, Landing Page] Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™
    UTM (Urchin Traffic Monitor) codes are query string parameter/value pairs you can attach to the end of a custom URL in order to track a source, medium and campaign name. The most common way to capture this information is to have hidden fields in a form on the landing page, and pass the values of these parameters into those fields.
  • ACT-ON  |  TUESDAY, JULY 26, 2016
    [Generation, Landing Page] How to Get Subscribers for Your B2B Email Newsletter [And How Not To]
    Use landing pages. According to the marketers who contributed to Ascend2’s latest Email List Strategy Survey, landing pages are the most effective list-building tactic. Why do landing pages work so well? Not so if you send them to a landing page. landing page for a guest blog post.
  • PUREB2B  |  MONDAY, JULY 25, 2016
    [Generation, Landing Page] The Importance of Offline Lead Generation
    With so much attention focused on online lead generation tactics nowadays, it’s easy to assume that traditional offline methods have completely passed their prime. Marketers can get so caught up in digital lead generation efforts that old school processes are often neglected. Here’s why offline lead generation is still important.
  • ACT-ON  |  FRIDAY, JULY 22, 2016
    [Generation, Landing Page] Rethink Marketing Automation – for the CASL-Compliant Marketer
    Check out these proven ways to leverage marketing automation beyond traditional demand generation email marketing. Convert website visitors to sales leads – Use lead capture forms in your marketing automation platform to turn website traffic into actionable leads for your sales team. Caveat: This is not legal advice.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2016
    [Generation, Landing Page] The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels
    Though Red Bull actually uses Instagram the least out of all of its platforms, the platform brings in the most engaged following, generating the most likes and comments. Fill your Feedly with feeds rich in new technology and marketing trends like Search Engine Land , Marketing Land , Moz , and TechCrunch. So what? Be that guy!
  • CAPTORA  |  WEDNESDAY, JULY 20, 2016
    [Generation, Landing Page] Marketing in a Cross Channel World: Transitioning from a Local to a Global Maximum
    For e.g. with SEO, marketers have been laser focused on keywords to use, traffic estimates for those keywords on the different search engines (Google, Bing etc) and relative ranking for those keywords vis a vis their competitors. Specifically as it relates to prioritization of demand and optimization of campaigns. Let me explain.
    [Generation, Landing Page] Buzzwords in Marketing Automation: Landing Page
    Landing Pages: its meaning and how to apply it. What is a landing page? As it relates to marketing automation, a landing page is a web page that has two functions: to convert a lead and to serve up information. – Search Engine Land. landing page should be uncluttered.
    [Generation, Landing Page] 20 Online Marketing Tools That Boost Campaign Results
    This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” SEO Tools. What is it? What is it?
  • HUBSPOT  |  TUESDAY, JULY 19, 2016
    [Generation, Landing Page] Are Ads Worth the Investment? [Free ROI Calculator]
    They build an AdWords campaign to rank for important search terms, it drives clicks, traffic, and leads, but ultimately their ad spend outweighs the impact of the ads. Don’t be surprised when a week after your campaign launches your ads aren’t generating tons of profit. Ready to give it a try? How to Plan for Ad Spend Success. Bingo.
  • PUREB2B  |  TUESDAY, JULY 12, 2016
    [Generation, Landing Page] 15 Effective Ways to Reduce Cost Per Acquisition
    Reducing CPA can increase your return on investment (ROI) within a relatively short period without having to incur additional cost on traffic acquisition. More often than not, marketers focus on sales or gaining traffic before optimizing costs. Optimize Your Landing Page  . Effective Strategies to Reduce CPA. Pause them.
  • CAPTORA  |  MONDAY, JULY 11, 2016
    [Generation, Landing Page] 14 Hacks for Improving Your B2B Paid Social Campaigns
    Lead Generation Cards > Promoted Tweets. If your main campaign goal is lead generation or collecting email addresses, then Lead Generation Cards are the way to go on Twitter. Speaking of conversion tracking, make sure you have your Twitter conversion tracking pixel up on as many pages as possible (especially mobile pages).
  • NUSPARK  |  TUESDAY, JULY 5, 2016
    [Generation, Landing Page] Stop Wasting Money and Improve Your Google AdWords Paid Search ROI
    Keep in mind the goal of paid search: to generate a click that converts. This is mostly likely to happen when the keyword query, ad, and landing page offer are all aligned. Landing page — You should fill out the form because we can help solve your problems. Use this primarily to drive as much traffic as possible.
    [Generation, Landing Page] Facebook Ads • Business Mastery Live
    Opentopic blog >> andrewmeng.com Strategy #4: Drive Qualified Traffic to Your Landing Page From Facebook Facebook PPC advertising is a great source of traffic for your landing page. If you’ve got the requisite marketing budget for both organic and PPC traffic, Marketing ROI Cmo marketing roi
  • PUREB2B  |  TUESDAY, JUNE 28, 2016
    [Generation, Landing Page] Effective Lead Nurturing in Stages
    We all know that website traffic doesn’t necessarily immediately translate into paying customers. When done right, lead nurturing can be an effective method to convert more of your online traffic into viable leads and eventually, paying clients. This is one of the driving principles behind quality lead generation strategies.
  • CAPTORA  |  TUESDAY, JUNE 28, 2016
    [Generation, Landing Page] Drive Organic Search Strategy with an Open Mind
    With each organic, paid, or social campaign executed on, you should know the detailed performance on the following facets: Traffic to your landing page. This helps automatically generate targeted campaigns to engage prospects. Long-Tail Logic Explained. Move beyond traditional #sales impact. Click To Tweet. Conversions.
    [Generation, Landing Page] 5 Ways to Amp Up Your Mobile Marketing Strategy
    It ensures your content can be read and consumed on any device to improve the user’s experience, and it makes it easier for Google to crawl, index, and organize your site to increase search engine traffic. It can be frustrating for your visitors to have to scroll all the way up just to access another page. Mobile Messaging.
  • PUREB2B  |  SUNDAY, JUNE 19, 2016
    [Generation, Landing Page] Optimizing Your Website for Lead Generation
    When executed properly, the right marketing moves can help raise brand awareness, generate traffic, and allow your company to stand out from the crowd. Here are five ways to optimize your website to help you generate quality business leads. Optimize Lead Generation Forms. Don’t Dismiss the Effectiveness of Pop-up Forms.
  • HUBSPOT  |  THURSDAY, JUNE 16, 2016
    [Generation, Landing Page] How to Get Subscribers for Your Blog: 7 Fresh Ideas
    And each time you publish a new blog post, it's your subscribers who'll provide you with that initial surge of traffic -- which, in turn, will propel those posts' long-term success. The key to getting more blog traffic (and, eventually, leads and customers) all starts with growing subscribers. The latter definitely isn't as lovable.
  • PUREB2B  |  TUESDAY, JUNE 14, 2016
    [Generation, Landing Page] How to Master Local Lead Generation
    Turning an offline local marketing strategy into an online lead generation campaign is actually a task that your marketing or sales team can handle with relative ease. By optimizing your site to fit the needs of your local audience, it’s more likely that your page will rank well in local online searches. Localized Landing Pages.
    [Generation, Landing Page] 13 Key Website Design and Development Areas to Bring in Business
    And the rise of website traffic can be a key indicator for your firm’s success in raising its visibility and online reputation. drop in traffic, however, could be a sign that your website may be suffering from a number of common problems. Are the news headlines on your home page months or years old? Traffic Paths.
  • ACT-ON  |  FRIDAY, JUNE 10, 2016
    [Generation, Landing Page] Mid-Year Marketing Check-In with Measurement
    Even the most seasoned professionals may find this list useful to help generate thought provoking “why” questions about your marketing performance. How is your website traffic pacing year to date? Which sites are sending you the most traffic? How has mobile and tablet traffic performed on your site this year?
    [Generation, Landing Page] 9 Strategies for Improving Lead Quality From B2B PPC Campaigns
    You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. In this post, we provide nine proven strategies that you can use to generate better quality, bottom of the funnel leads from your B2B PPC campaigns. Customize landing pages to your ad groups.
  • NUSPARK  |  SATURDAY, JUNE 4, 2016
    [Generation, Landing Page] Popup Strategies: Popup Types and When to Use Them
    The entry popup comes up immediately before you’ve even had a chance to view the page. There’s no chance they’re going to leave the page before it pops up, and for this reason, it’s very effective despite the annoyance factor. They are set to appear after a visitor has been on the page a pre-determined number of seconds.
    [Generation, Landing Page] Tying Analytics to Growth: 5 Marketing Metrics Every B2B Firm Should Track
    If social media is a priority for your firm, be sure to avoid the 5 social media fails common among professional services firms. 3) Website Traffic. What web pages are performing better than others? Pages per session. All pages. Landing pages. The relationship is shown in the figure below. Engagement rates.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Generation, Landing Page] A Simple Guide to Mastering the Basics of Effective Social Media Advertising
    If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. Interest Targeting: Allows advertisers to target people based on their interests, activities, pages liked, and closely related topics. With over 1.4 Twitter.
  • THE POINT  |  WEDNESDAY, MAY 18, 2016
    [Generation, Landing Page] Infographic: Top 10 B2B Paid Search Mistakes
    If your Google AdWords campaign isn’t generating the type of lead volume, lead quality, or ROI that it should, it’s highly likely that the campaign is suffering from common missteps that plague many B2B paid search programs. Based on our experience, here are the most common paid search mistakes made by B2B marketers.
    [Generation, Landing Page] Content Marketing Strategy: How to Create Cross-Team Alignment
    Demand gen may know that the content team is blogging about X topic, but they're more focused on lead generation for a different customer segment. From there, we can build additional initiatives that also support our vision, perhaps digital marketing will create new web pages and demand gen will build out new nurture tracks.
  • HUBSPOT  |  TUESDAY, MAY 17, 2016
    [Generation, Landing Page] The A/B Testing Checklist You'll Want to Bookmark
    When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. To A/B test this change, you'd create another, alternative web page that reflected that CTA placement change. How A/B Tests Work. or days.
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