FunnelEnvy

APRIL 4, 2022

Search engine optimization is a widely-promoted marketing discipline in part because of how impressive it looks to generate traffic increases. Besides the amount of traffic you generate, you’ll want to consider your conversion rate. This can also be accomplished through a longer-form medium, like reports, white papers, ebooks, etc.

Traffic 73

Traffic SEO Generation Conversion Rate 73

Leadspace

SEPTEMBER 10, 2019

Creating high-converting landing pages for B2B products requires careful understanding and design that focuses on outstanding copy and presentation. Without these, landing pages can’t deliver the results you want. Your landing page has to put the user first and communicate your value proposition clearly.

Landing Pages 48

Landing Pages Privacy Policies Privacy Correlation 48

Exo B2B

APRIL 11, 2017

In our previous post, you discovered what a landing page was, what its objectives were and how to integrate it into your B2B marketing strategy. In this second of a three-part series, you’ll learn about several types of landing pages. The « Clickthrough landing page ». Lead generation pages.

Landing Pages 45

Landing Pages Sales Qualified Leads Generation Clickthrough 45

ClearVoice

APRIL 19, 2021

What is demand generation? Demand generation encompasses a wide range of sales and marketing initiatives designed to develop interest in a company’s products or services and convert leads into customers. Our guide introduces you to demand generation, a dynamic and evolving marketing tactic. What is demand generation?

Demand Generation Agencies 94

Demand Generation Agencies Demand Generation Demand CMS Development 94

Webbiquity

MARCH 17, 2017

The tools available for creating a sales funnel are almost unlimited, with a wide range of apps available for creating content , running campaigns and ads , and designing landing pages. Others use ads with effective landing pages that generate leads and jumpstart sales. The Lead Generator. The Landing Page.

Top of Funnel 243

Top of Funnel Paid Search Agency Digital Marketing Funnels Landing Pages 243

FunnelEnvy

DECEMBER 26, 2022

Every generation is different from the previous one, and while you shouldn’t hold preconceived notions about individuals solely because of their age, it is possible to draw broad conclusions about age groups as a whole. You don’t have to offer a cutting-edge software solution to solve a grand problem like climate change to be more human.

Top of Funnel 76

Top of Funnel Marketing Automation Services Optimization Generation 76

The Point

OCTOBER 14, 2009

Do search campaigns demand a different approach to offer strategy compared to other demand generation programs, say emails? Remember, there are two fundamental truths about someone arriving at your landing page via a search ad: 1. Answer: yes.

Landing Pages 100

Landing Pages PPC Paid Search Agency Webcast 100

Unbounce

DECEMBER 14, 2021

Let’s talk about how MQLs and SQLs differ, then go over ways to optimize your landing page for each. MQLs can be thought of as being in the stage before sales: MQLs are leads that have been generated by marketing efforts, whereas SQLs have already been handed off to the sales team. Optimize Your Landing Page Based On Your Lead.

Marketing Qualified Leads 111

Marketing Qualified Leads Lead Ranking MQL Sales Qualified Leads 111

Webbiquity

MARCH 16, 2017

Below are six simple tips your design team can follow today to ensure your site stays on page one after you throw the switch. So, before you litter your page with “Learn more” or “View details” links consider, providing more context. For example, policy pages can often be combined into one page.

Design 235

Design SEO Tips Lead Scoring 235

SmartBug Media

JULY 22, 2020

Although there’s no silver bullet, marketing automation can be a senior care marketer’s best friend when it comes to increasing lead generation while saving precious time and effort. Why Use Marketing Automation to Increase Lead Generation in Senior Care? Clarify Your Lead Generation Goals. A thank you page.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

Industrial Marketing Today

JANUARY 30, 2011

Your landing page may be the culprit if your lead generation campaign is performing poorly. I realize that successful lead generation depends on many factors but the landing page is where your site traffic and email clicks convert into qualified prospects and leads. What is a landing page?

Landing Pages 60

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 60

Vidyard

JUNE 3, 2015

Used every tip, trick, and marketing technique to get visitors to your landing page? The data backs up the importance of video: it increases the open rate of emails by 13%, and drives more traffic to landing pages. Or, use it to get viewers excited about an upcoming party on your event’s registration landing page.

Landing Pages 50

Landing Pages Peer-to-peer CAN-SPAM Click Rate 50

ClearVoice

JANUARY 26, 2024

As a bonus, leads generated using content versus paid are 6x more likely to convert than other marketing methods, including paid (more on this later). Despite a glut of bad content online — increasing daily due to the rise of generative AI — the fact of the matter is that people do value quality content.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Insider Group

AUGUST 19, 2015

Are you overwhelmed with all the elaborate moves in the lead generation buyer-seller dance? Generating leads on your website can seem as mysterious as waltzing. But like the waltz, there are three basic steps that, when executed consistently, can make the lead generation process seem as smooth and effortless as a well-performed waltz.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

SendX

MAY 18, 2020

If you’re working in the knowledge industries, you might offer access to white papers, exclusive webinars, or free software. Check out the below example of an email promoting an affiliate product using both urgency and bonuses to drive conversions: You should provide your bonus through a landing page.

Promotion 313

Promotion Email Marketing Urgency Marketing Paid Search Agency 313

Martech

JANUARY 26, 2023

For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page. For example, an insight from the above data point might show that there were 15K clicks to the landing page after copy changes were made to the ad.

Paid Content 137

Paid Content Enterprise Management Work Management B2B Marketing 137

NuSpark Consulting

AUGUST 23, 2018

Does the content your company churns out help to generate revenues? One of our client’s guest blogging objectives is to generate increased organic traffic to their website that will convert into leads. White Papers and E-Books. The goals for white papers and e-books can be to: Generate qualified leads.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

KoMarketing Associates

AUGUST 22, 2017

A few weeks back a marketing leader from a B2B software organization challenged KoMarketing to review their website for SEO opportunities. Established sites lacking SEO focus may benefit from a refined keyword strategy coupled with on-page optimization. Evaluate, test, and refine landing pages. Buyer Research.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

The Point

JUNE 24, 2010

So you just launched a new white paper. As tweets, factoids draw attention on their own merits, but when linked to a landing page, also drive traffic to the main offer. As tweets, factoids draw attention on their own merits, but when linked to a landing page, also drive traffic to the main offer.

Landing Pages 100

Landing Pages Paper Demand Generation Comparison 100

Webbiquity

DECEMBER 4, 2018

Even though it’s been around for a while, sales enablement has undergone several improvements, with dozens of tools for sales professionals , solutions, and software platforms to make it easier and faster for reps to do their job. Since it promotes an integrated approach to selling, sales enablement involves both marketing and sales teams.

Sales Management 220

Sales Management Top of Funnel B2B Sales Tactics 220

BenchmarkONE

NOVEMBER 10, 2022

Your marketing funnel is essentially the act of generating leads on your website, identifying the needs of those leads at each stage of their journey, and mapping out the best ways to engage them and encourage them to take action, be it downloading your content or making a purchase. Set up a confirmation or thank you page after registration.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

BOP Design

JANUARY 13, 2021

A clear call-to-action (CTA) is essential to get website visitors to perform a desired action, such as filling out a contact form, downloading a white paper, or reading a case study. If a potential prospect lands on your B2B website, they want you to lead them to the information they need to make a decision. Guide them.

Marketing Websites 119

Marketing Websites B2B Top of Funnel Case Studies 119

KoMarketing Associates

JULY 12, 2018

Luckily, for SaaS (software as a service) products, B2B digital marketing has a lot of benefits. If 1-on-1 demos won’t work with your business model, another option is a landing page walk-through with screenshots instead of a video format. Scheduling or using an on-demand online demo can be a great lead generation tool.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

KoMarketing Associates

AUGUST 7, 2018

What can you cut from: landing pages. It applies to elements on a landing page, and to editorial calendars. Which sections of this landing page would you try to cut? Usually, usability tests are done for software products or websites. Take one of your landing pages, for example.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

The Point

JULY 16, 2015

Here’s a list of the things I love most about the email below from Allocadia , a Vancouver, BC-based developer of Marketing Performance Management (MPM) software: 1. Seriously though, that is one gorgeous white paper. Let me count the ways: The aforementioned white paper image is HUGE. The offer image.

CMO 100

CMO Paper Marketing Management Marketing Proposals 100

FMG Suite

MARCH 7, 2023

March 7, 2023 – FMG Suite, a SaaS company specializing in marketing software and services for financial advisors, today announced the launch of a new AI-powered content personalization engine for social media content. SAN DIEGO, Calif., This will help streamline the review process and significantly reduce the workload for compliance teams.

Social Media 52

Social Media Marketing Automation Services Ideal Customer Profiles Practices 52

nDash

NOVEMBER 10, 2021

The inbound marketing, sales, and service software boasts nearly six thousand partner agencies and service providers. She’s an expert in content, email, and social media strategies that inspire the next generation of enterprise growth in multi-million dollar organizations. Lolly Spindler. Charlene H.

Marketing Budget 52

Marketing Budget Hubspot Budget Programs Enterprise Management 52

NuSpark Consulting

MAY 16, 2016

Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales. Ads should communicate the availability of white papers, ebooks, or in-demand webinars. Bottom funnel.

Adwords 124

Adwords Conversion Google Paid Search Agency 124

Sprout Social

JULY 20, 2016

Lead generation. LinkedIn lead generation is a mystery for a lot of companies. One of the biggest challenges is that there’s a fine line between generating leads and spamming. In order to be successful with generating leads through LinkedIn, use a combination of inbound and outbound tactics. Job hunting.

Lead Generation 96

Lead Generation Linkedin Paid Content Generation 96

Hubspot

AUGUST 11, 2019

Whether you’re a rep looking for fresh lead generation avenues or a marketer trying to help their sales team, I’ve rounded up some strategies for helping you bring in new B2B leads. How to Generate Leads for B2B Sales. It’s important to identify which pages you’ll install lead bots on, what you’ll say, and how you’ll route those leads.

B2B Sales 68

B2B Sales Lead Scoring Lead Ranking Sales Qualified Leads 68

Contently

DECEMBER 3, 2019

First, let’s make sure we’re on the same page. Step 2: One hundred people arrive at the landing page for the report. Alienating 80 percent of the people who visit a landing page just isn’t worth it—especially since many of them came to the page because they wanted to see what we had to say.

Top of Funnel 109

Top of Funnel Content Webinar Metrics Landing Pages 109

Optinmonster

SEPTEMBER 18, 2020

We’ll share gated content best practices and examples, so you can use the content gating strategy effectively to improve inbound marketing conversions, and boost lead generation and sales. This content could be just about anything: articles, videos, white papers, etc. Build a Gated Content Landing Page.

Lock-In 97

Lock-In Top of Funnel Conversion Marketing Automation Services 97

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

SmartBug Media

JUNE 12, 2020

While traditional inbound marketing casts a wide net of blogs, e-books, white papers, and emails in an effort to attract visitors from search engines, account-based marketing (ABM) is more like spearfishing, where you identify exactly who you want to target and land as an account—and then you go hunting.

Account Based Marketing 91

Account Based Marketing ABM Hubspot Sales Qualified Leads 91

Directive Agency

MARCH 25, 2020

Key Points: SaaS and Cloud Software industries are primed for at least a 17% growth this year. The top SaaS companies are all leaders in demand generation. If you are unable to manage your demand generation campaigns effectively, you may be wasting money and missing growth opportunities. Activation. Take a look at what we found.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

PureB2B

AUGUST 3, 2016

Sure, there’s software that can pull content off the internet for you. Blogs are also widely recognized as an excellent way to generate leads , and a huge help when it comes to achieving a robust bottom line. To drive the point home further, take a look at the business gains you’ll get from blogging: How Blogging Helps Generate Leads.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62