Writing on the Web

APRIL 27, 2016

Lead generation, conversion rates and bounce rates will help you understand your audience, and which calls to action are most compelling. Are readers visiting your landing pages, or leaving your site quickly? Where do you rank on search engine returns? Invest your resources accordingly. Leads/Rates/Bounces.

Business Blogging 100

Business Blogging Analytics Lead Scoring Lead Ranking 100

Writing on the Web

AUGUST 13, 2014

Landing pages… White Paper… Free Report… etc. This software would compile all the results from your content including sales, referrals, downloads, subscriptions , and inquiries and give you an overall success rating. Phone calls and lead generations. E-newsletter 75%. Articles…56%.

Content Marketing 100

Content Marketing Planning Content Landing Pages 100

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Marketing Automation Software Guide (MASG) posted an article on this topic. Microsites are also powerful lead generation tools.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100