The Point

JANUARY 21, 2020

A client asks: “Should we be hosting our campaign landing pages in Marketo? As a matter of best practice, at our agency , we always recommend that clients host campaign landing pages on their marketing automation platform (MAP), but the advantages gained by going that route vary between systems, so the pros and cons differ also.

Landing Pages 147

Landing Pages Industry CMS Marketing Automation Services Marketo 147

The Point

OCTOBER 14, 2009

Do search campaigns demand a different approach to offer strategy compared to other demand generation programs, say emails? Remember, there are two fundamental truths about someone arriving at your landing page via a search ad: 1. Answer: yes.

Landing Pages 100

Landing Pages PPC Paid Search Agency Webcast 100

The Point

JUNE 24, 2010

As tweets, factoids draw attention on their own merits, but when linked to a landing page, also drive traffic to the main offer. For example, at right is a landing page we created for a new white paper published by a client, Navicure. Side-by-side comparison of leading medical claims clearinghouse software – [URL].

Landing Pages 100

Landing Pages Paper Demand Generation Comparison 100

The Point

JANUARY 31, 2011

What does a software company do when their paid search program is working well but just not generating enough leads? By most metrics, Navicure’s paid search campaign was working well, generating a handful of leads each month at a cost per lead at or below industry standards. Improved landing page effectiveness.

Paid Search Agency 100

Paid Search Agency Demand Generation Agencies Sales Qualified Leads PPC 100

The Point

JANUARY 13, 2012

There’s a lot to like about the email campaign I received (image below) recently from Infusionsoft , a maker of sales and marketing automation software for small businesses. These days, it’s not enough to generate leads and then just throw them into some generic, one-size-fits all, lead follow-up process.

Email Campaigns 100

Email Campaigns Campaigns Practices Fulfillment 100

The Point

APRIL 30, 2012

To the right is a subscription management page that we created recently for a software client, Noetix.

Marketing Management 100

Marketing Management Marketing Automation Services Data Hygiene Ideal Customer Profiles 100

The Point

JULY 16, 2015

Here’s a list of the things I love most about the email below from Allocadia , a Vancouver, BC-based developer of Marketing Performance Management (MPM) software: 1. The offer image. Yeah, that’s about it. Seriously though, that is one gorgeous white paper. in the text, so that the call to action appears earlier in the email.

CMO 100

CMO Paper Marketing Management Marketing Proposals 100