SnapApp

NOVEMBER 14, 2011

Monetization may be direct through advertisements or indirect through sales lead generation. From a business standpoint, a content-driven website exists for one or multiple objectives: to make money based on advertising or to generate customer leads for a product or service. Landing Page. Microsite. Facebook apps ).

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

SnapApp

OCTOBER 18, 2018

In fact, according to BrightTALK , 80% of marketers report that their demand generation efforts are only slightly or somewhat effective. Let’s dive into the most common lead generation pitfalls and how to fix them. Mistake #5: You aren’t optimizing your top pages for lead generation. Once you have those pages, optimize.

Demand Generation Agencies 75

Demand Generation Agencies Demand Generation Top of Funnel Demand 75

SnapApp

MARCH 15, 2017

So is gathering email addresses from visitors at your trade show booth, or putting a link to a landing page in your email signature …. Ideas that can help you generate leads while getting ahead of the curve. Read on for 5 unusual lead generation strategies you probably haven’t tried yet. They’re good ideas.

Lead Generation 59

Lead Generation Generation Opt-out CAN-SPAM 59

SnapApp

MARCH 21, 2018

In this example-packed post, we’ll look at how you can tighten up your full funnel marketing strategy to generate awareness, nurture leads, and create loyal customers with both paid and inbound methods. . This is closer to the definition of demand generation. Generally, here’s what the marketing funnel looks like: .

Top of Funnel 105

Top of Funnel Marketing Funnels Marketing Attribution Work Management 105

SnapApp

DECEMBER 12, 2017

Multivariate testing — where campaigns are generated based on combinations of multiple variables — is seeing growing support in popular tools like MailChimp, Pardot, and Marketo. With modern software, marketers will continually test variables to determine what content is most successful, and optimize for best results. . .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

SnapApp

APRIL 23, 2019

Whether you are hosting, speaking, exhibiting or just attending, events are a great way to generate demand, build useful connections, and get people excited about your product. Fortunately, many marketers have used events to generate demand and buzz before you. We shared the event details on a public Tettra page, in lieu of Eventbrite.

Planning 117

Planning Advertising Agencies Paid Search Agency Mobile Advertising 117

SnapApp

AUGUST 1, 2017

So what does the movie Back to the Future have to do with demand generation? . Demand generation strategies and teen dramas both want the same thing; to help you to stand out from the crowd and be noticed for who you are and the value you provide. . Demand generation is such a broad topic. What is demand generation? .

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

SnapApp

APRIL 17, 2018

Email marketing is quite possibly the most utilized channel in today’s environment, as 87% of B2B marketers use email marketing to generate and nurture leads. . Take a page out of Neil Patel's book by trying a P.S. style CTA in your next plain text message! . Landing Page Call-to-Action Strategy. Bad landing page CTA.

Top of Funnel 95

Top of Funnel B2B Landing Pages Advertising Funnels 95

SnapApp

APRIL 17, 2018

Email marketing is quite possibly the most utilized channel in today’s environment, as 87% of B2B marketers use email marketing to generate and nurture leads. Take a page out of Neil Patel’s book by trying a P.S. style CTA in your next plain text message! Landing Page Call-to-Action Strategy. Bad landing page CTA.

Top of Funnel 95

Top of Funnel B2B Landing Pages Advertising Funnels 95

SnapApp

MAY 17, 2017

We recently asked our CEO and founder Seth Lieberman to give us some insight into his journey to founding SnapApp and how we landed on our company’s mission. When we set out to create a marketers-first software platform to build interactive content experiences, I knew that creating a new category for the market would be a ton of work.

Top of Funnel 48

Top of Funnel Peer-to-peer Lead Ranking Marketing & Strategy 48

SnapApp

NOVEMBER 2, 2017

However, no goal is more important for B2B companies than lead generation. . In fact, CMI’s 2017 B2B content marketing trends report shows lead generation as the number one goal for 80% of marketers working to boost customer acquisition: . . So, how do you build targeted personas for your lead generation campaigns? .

Top of Funnel 96

Top of Funnel Sales Management Lead Scoring Lead Ranking 96

SnapApp

MARCH 2, 2018

Is the first touch (like clicking a facebook ad) more important than the webinar that generated the sign up? Below is a screenshot of an assisted conversion report from Happy Herbivore, generated to find out why direct sales dropped even though Facebook revenue increased: . But here’s the problem: . Source ). . Source ). .

Marketing Attribution 104

Marketing Attribution Top of Funnel Lead Ranking Multi-Touch Attribution 104

SnapApp

JULY 19, 2017

Do you want to generate leads? You can make this robust and have a developer create a dedicated page with an embedded session selector on your website – or you can keep things simple and use interactive content software like SnapApp to create a brief assessment. Build relationships with others in your industry?

Planning 54

Planning B2B Marketing Opt-out Vendors 54

SnapApp

JULY 24, 2017

Multinational software company Citrix took product comparison content to a whole new level with their “GoToMeeting MVPs” campaign. . . Video software company Vidyard knows a thing or two about engaging audiences with creative video. Vidyard example 2: Animated landing page. . . HubSpot ROI Calculator. Five9. . .

Sales Management 59

Sales Management Top of Funnel Examples Marketing Management 59

SnapApp

APRIL 13, 2017

Multinational software company Citrix took product comparison content to a whole new level with their “GoToMeeting MVPs” campaign. . . Video software company Vidyard knows a thing or two about engaging audiences with creative video. Vidyard example 2: Animated landing page. . . BrightEdge.

Examples 48

Examples Microsite Marketing Management B2B 48

SnapApp

MARCH 16, 2017

To explain it simply, a marketing technology stack is a group of technology-based tools (think SaaS platforms, traditional software, social media tools, etc.) CRM software like Salesforce or HubSpot. Marketing software spending is projected reach $32B+ by 2018. What Is a Marketing Technology Stack? VentureBeat. Scott Brinker.

Enterprise Management 87

Enterprise Management Stats Marketing Automation Services Work Management 87

SnapApp

JULY 7, 2017

How can you better qualify leads to free your sales team up to spend more time on revenue-generating activities? We reached out 42 VPs, CMOs and Content Strategists and asked the following question: What interactive content types have you used to generate more "qualified" leads (and how)? Interactive content. Ben Bradley. David Hoos.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

SnapApp

OCTOBER 6, 2015

Genius Generator. This award recognizes the SnapApp customer who has used interactive content to generate amazing returns on their marketing. HCSS launched a bracket challenge that generated a 43% increase in qualified leads and accumulated nearly 300,000 votes in a 6-week period. Winner: HCSS. Runner-Up: Penton.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89

SnapApp

DECEMBER 22, 2016

From actionable content marketing and demand generation techniques to the latest marketing technology and industry insights, this list of top content marketing blogs has something for everyone. Recommended reading: How to Anchor Your B2B Lead Generation Strategy With Proactive Social Outreach. #14. Nick Usborne. Demand Gen Report.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

SnapApp

DECEMBER 16, 2015

Organizations will use them to push campaigns, tailor paid media landing page experiences, and develop content in different verticals – like GE. Social media platforms are major channels for companies to drive brand awareness and lead generation. A microsite is a content hub separate from a company’s URL. Content Marries Social.

Top of Funnel 48

Top of Funnel Microsite Content Marketing Planning 48

SnapApp

JANUARY 30, 2018

The can generate leads. Toggl: Software Development Methods Explained With Cars. . . Its funny, irreverent style and cartoonish design landed it over 30,000 social shares. . 1,000 keywords (including a first page slot for “software development methods”, their target keyword). . . They get backlinks.

Traffic 125

Traffic Lead Scoring Lead Ranking Sales Qualified Leads 125

SnapApp

FEBRUARY 7, 2018

It’s away from the bimbo Barbie which I think our generation associates with her, and more towards something that has real resonance with parents and things that they want for their children. . I have found some of my most successful content hasn’t been the 30 page eBook of stats. How do you work with clients to help them get there?

Top of Funnel 76

Top of Funnel Content B2B Thought Leadership Copywriting 76