landing-page 
LeadSloth
AUGUST 11, 2009
To generate demand for your products, it’s not enough to nurture the existing leads in your database. E.g. promoting software to developers vs. selling a value-based proposition to C-level executives? For example, there are many more software and web developers in the world than there are CIO’s of F1000 companies.
LeadSloth
MARCH 22, 2009
This changed over time: now the focus has shifted to pro-active outreach to a handful of executives, instead of targeting thousands of software developers. Unsubscribe handling is typically done via a generic page, rather than via branded page. How to Replace a Marketing Automation System? What is your take on this?
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LeadSloth
AUGUST 24, 2009
Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. A Marketing Automation system does not generate inquiries (or “raw leads&# ). Not Enough Leads.
LeadSloth
JULY 12, 2010
UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! Both groups will use HubSpot to generate more inbound leads, but they have vastly different requirements. Marketing departments at mid-size companies.
LeadSloth
AUGUST 26, 2010
buttons to emails and landing pages. HubSpot integrates these features into its software, because it wants to be the one-stop marketing software for small businesses (and mid-size companies, although they’re not there yet ). Lead Intelligence. Collaboration. Social Media Monitoring. Share to Social. Register now ».
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