landing-page 
Industrial Marketing Today
JANUARY 30, 2011
Your landing page may be the culprit if your lead generation campaign is performing poorly. I realize that successful lead generation depends on many factors but the landing page is where your site traffic and email clicks convert into qualified prospects and leads. What is a landing page?
Industrial Marketing Today
OCTOBER 17, 2010
My client wanted to gain a better understanding of Web site interactions that could be tied to a specific email and help him refine his landing pages to improve his lead generation efforts. A goal is a website page which a visitor reaches once they have taken a desired action).
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Industrial Marketing Today
DECEMBER 12, 2010
Clearly defining and understanding the implications of MQL, SAL and SQL are critical to the success of B2B lead generation. They want to know how much revenue was generated from all that marketing activity. And a bulk of the leads generated will fall through the cracks. Defining qualified leads. Oh, what a waste!
Industrial Marketing Today
MAY 26, 2011
In general B2B and technology (software and IT) marketing, there is usually a well-defined path for lead generation and nurturing with content. Manufacturers of industrial products struggle when it comes to generating a steady flow of fresh marketing content. Instead create optimized land pages and drive traffic to them.
Industrial Marketing Today
JULY 9, 2010
That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads.
Industrial Marketing Today
AUGUST 3, 2010
For example, at Sopheon , a software provider, measures qualified leads by their source, their region, volume per region, the speed of aging, movement through the sales cycle and other metrics. Interaction: You can measure this by tracking what visitors do after they get to a page. Google Analytics may be all the power you need.
Industrial Marketing Today
JUNE 8, 2010
Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs. As such, you are solving the problem of inefficient cost management because at the end of the day, your software helps business owners save money.
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