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Digital Advertising Terms and Jargon Every Marketer Should Know

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That’s why we created this glossary of digital advertising terms to help newcomers learn the lay of the land. A/B testing is a method used to determine which version of an ad or landing page performs better. In a digital context, it describes the part of a web or landing page that’s visible without scrolling down.

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Marketing Automation for Financial Services Marketers

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Landing Pages and Web Content Personalization Automation tools help you personalize and optimize the content on your website and landing pages to deliver a better experience to visitors while improving campaign results. Navigating digital transformation in a slow-moving industry.

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The Medium is the Message: Best Practices Guide to SMS Marketing

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Key Advantages of SMS Marketing There is no doubt that SMS messaging is an attractive communication channel for businesses across industries, from manufacturing to banking to software. Finding customers at exactly the right moment is one of the primary advantages of using SMS marketing software.

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