• HUBSPOT  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Generation, Landing Page] How B2B Vendors Can Generate Trust and Credibility With Their Website
    Design your website page templates with a built-in header and footer to feature your company’s physical address, contact information, quick links to your products and services page, and a summary of your About section. Hire a professional photographer for a day, but don’t stop at head shots for your about page. How did you do?
  • BIZIBLE  |  TUESDAY, SEPTEMBER 27, 2016
    [Generation, Landing Page] How To Decide Whether Marketo RCA Is Right For You
    Marketo RCA reporting uses data generated from Marketo’s Javascript tracking technology, called Munchkin. landing page, form URL), which means you can easily analyze your marketing data at any level, without needing to define these levels beforehand. What Is Revenue Cycle Analytics (i.e. Marketo RCA)? Conclusion.
  • LEAD LIAISON  |  TUESDAY, SEPTEMBER 27, 2016
    [Generation, Landing Page] How to Run a Webinar: Have a Marketing Automation System in Place
    The next step is to consider using your marketing automation software to help you with the entire process. Track landing page conversion rates and email statistics. Revenue Generation Blog The Marketing Guru automate How to Run a Webinar Marketing Automation repeatable model ROILog their status (no show, registered, etc.)
  • ACT-ON  |  MONDAY, SEPTEMBER 26, 2016
    [Generation, Landing Page] 5 Key Differences Between Email Marketing and Marketing Automation
    You begin to look at the options for marketing software, and. There are hundreds of different marketing software tools out there, most offering some variety of automation, email, and analytical functionality. Marketing automation software , on the other hand, monitors every digital interaction a lead has with your business.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Generation, Landing Page] 5 Clever Ways to Leverage Client Feedback for More Referrals
    When I was running a lead generation agency, I noticed that the deals that came through referrals had the shortest sales cycle. In fact, leads generated through referrals convert roughly 30% better than leads generated from other marketing channels. It’s no secret: Many agencies struggle every single day to acquire new clients.
  • LEAD LIAISON  |  TUESDAY, SEPTEMBER 20, 2016
    [Generation, Landing Page] How to Run a Webinar: Define Your Invitation and Registration Process
    In your marketing automation software , you should have an option to enter in some preview text in the email builder. After the event is over, add recipients who opened the email into an “Active List” in your MA software. If using the marketing automation system, create a web form and landing page in the platform.
  • LEAD LIAISON  |  FRIDAY, SEPTEMBER 16, 2016
    [Generation, Landing Page] Reach More Customers with Postcard Marketing
    With Lead Liaison’s postcard builder , you have full control over the design to create a design that generates results. This will help you create highly targeted postcards that are certain to generate desired results. In your marketing automation software , it’s tracked in the person’s profile. Did you know that 52.5
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Generation, Landing Page] Multi-Touch Attribution, A Full User Debrief
    Single-touch attribution (first touch modeling above) overestimates the number of leads generated by the organic search channel. It underestimates leads generated from the offline channel, and the multi-touch report indicates that the lead-to-opp ratio for that channel is much lower. What is multi-touch attribution? Time decay. shaped.
  • BIZIBLE  |  WEDNESDAY, AUGUST 31, 2016
    [Generation, Landing Page] Everything You Need To Know About Marketing Attribution
    Whether that’s proving the ROI of the new marketing technology that the team invested in or proving that the search ads are generating revenue, businesses want to know that their investments are paying off. Lauren didn’t visit the site directly, but instead searched for it on Google, which linked her to the product page. Good question.)
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2016
    [Generation, Landing Page] How to Live Stream Successfully: A Preparation Checklist for Marketers
    So, if you’re looking to generate leads -- which 57% of marketing professionals are using video to do -- YouTube Live is one of the best platforms to use. You’ll need to indicate if you want your event to be public or private -- here’s where you’ll decide how you want to use your live stream to generate leads. How Live Streaming Works.
  • ACT-ON  |  MONDAY, AUGUST 29, 2016
    [Generation, Landing Page] How to Tie Your Content Marketing into Your Account-Based Marketing
    Some companies will use a software package to recommend target accounts. Your sales team members are the ideal vetters of any computer-generated list – they know the landscape better than anybody. Or just a few big blank pages of paper might do. Account-based marketing is having quite the run lately. It’s not hard to see why.
  • LEAD LIAISON  |  TUESDAY, AUGUST 16, 2016
    [Generation, Landing Page] Lead Liaison Weighs in on How to Run a Webinar using Marketing Automation
    Their software allowed us to basically templatize the entire webinar process from invite, to reminders, to follow up. Emails, forms, landing pages, and automations were all used to pull it off. Visit their Resources page to find more. But there’s a lot more that is involved in getting set up for successful execution.
  • KAPOST  |  FRIDAY, AUGUST 5, 2016
    [Generation, Landing Page] How to Increase Your Database with Qualified New Leads
    The first being that, for whatever reason, a known lead/contact uses a new email address when they submit a landing page form linked in an email. The second reason is that a known lead/contact forwards the email or tracked landing page to a colleague. Intermediate Content Marketing Lead GenerationThe Email Share.
  • PUREB2B  |  WEDNESDAY, AUGUST 3, 2016
    [Generation, Landing Page] How to Turn Your Blog into a Lead Generating Machine
    Sure, there’s software that can pull content off the internet for you. Blogs are also widely recognized as an excellent way to generate leads, and a huge help when it comes to achieving a robust bottom line. To drive the point home further, take a look at the business gains you’ll get from blogging: How Blogging Helps Generate Leads.
  • WRITTENT  |  WEDNESDAY, AUGUST 3, 2016
    [Generation, Landing Page] 62 Experts Share Their #1 Actionable SEO Technique
    That’s right: a mini-FAQ at the bottom of each page. If the website is for a pet store, gather the types of questions customers ask, and sort them by page. For instance, if you have a page for goldfish, assign those questions to the goldfish page. Do Topical Analysis for Key Pages. Do On-Page SEO Optimization.
  • HUBSPOT  |  FRIDAY, JULY 29, 2016
    [Generation, Landing Page] CRO for Inbound Marketing: 6 Conversion Optimization Initiatives to Implement Today
    In 2016, there’s really no excuse for running an inbound program without also running heat mapping software on your site’s core conversion pages. heatmap delivers an aggregate picture of the click activity on a page, giving you insight into the elements of the page design that are attracting attention and driving action.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Generation, Landing Page] Getting Started with Live Streaming
    USB enabled cameras like webcams can generally be plugged directly into your computer to work with your software encoder. Laptop/Desktop Computer with Encoding Software. Lastly, you’ll need a live stream enabled-player and CDN, which will host and display the final product from the encoding software. Broadcasting Software.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 28, 2016
    [Generation, Landing Page] Debunking 10 Common SEO Misconceptions
    Today, search engine optimization goes far beyond simply optimizing existing landing pages based on search volume. Web crawlers, like Google bots, look at webpages and follow links on those pages, similar to how you and I browse sites. Have you ever googled ‘SEO software’? SEO Is Dead. No, SEO is not dead. Why?  .
  • CEROS  |  WEDNESDAY, JULY 27, 2016
    [Generation, Landing Page] All About Those Leads: Crafting Content for Conversion
    Okay, I may have taken a slight liberty with those lyrics, but the fact remains: Lead generation is a huge part of every marketer’s job, whether you’re a demand gen guru or a content marketer. eMarketer found that 60% of B2B marketers identify lead generation as their top online marketing challenge. Long-form landing pages.
  • CAPTORA  |  TUESDAY, JULY 26, 2016
    [Generation, Landing Page] Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™
    You have a Marketing Automation Platform (MA) and a Customer Relationship Management (CRM) software? The most common way to capture this information is to have hidden fields in a form on the landing page, and pass the values of these parameters into those fields. You don’t have a Business Intelligence (BI) system?
  • VIDYARD  |  TUESDAY, JULY 26, 2016
    [Generation, Landing Page] Getting Started with Live Streaming
    USB enabled cameras like webcams can generally be plugged directly into your computer to work with your software encoder. Laptop/Desktop Computer with Encoding Software. Lastly, you’ll need a live stream enabled-player and CDN, which will host and display the final product from the encoding software. Broadcasting Software.
  • FATHOM  |  FRIDAY, JULY 22, 2016
    [Generation, Landing Page] Your Digital Marketing Career and Pokémon GO
    and learn as many practical digital marketing skills as possible is vitally important to not only landing a job but also to staying relevant in your current field. 2) Leveling up your Pokémon. This is also true for your knowledge of digital marketing platforms and software. Yeah, I am going there. Just kidding, let’s be real. Careers
  • MODERN B2B MARKETING  |  FRIDAY, JULY 22, 2016
    [Generation, Landing Page] 6 Types of Transactional Emails That Every Email Marketer Should Know
    after they book a trip from your website or 3-months into their software subscription). Since their feedback can be extensive, you may want to provide a CTA to a landing page to collect it. Yet, out of all marketers, only 40% are using transactional emails. The Components of a Transactional Email. Password Resets. Trigger away!
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2016
    [Generation, Landing Page] The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels
    Though Red Bull actually uses Instagram the least out of all of its platforms, the platform brings in the most engaged following, generating the most likes and comments. Fill your Feedly with feeds rich in new technology and marketing trends like Search Engine Land , Marketing Land , Moz , and TechCrunch. So what? Be that guy!
  • CONTENTLY  |  WEDNESDAY, JULY 20, 2016
    [Generation, Landing Page] Introducing Analytics for PDFs (and More!)
    This is what we tend to call middle- and lower-funnel content—the stuff we use to get people interested enough in our software to become brand advocates and, eventually, clients. Now, we can optimize our middle- and lower-funnel content based on detailed results, not just landing page conversions or email clicks. What is it?
  • LEAD LIAISON  |  WEDNESDAY, JULY 20, 2016
    [Generation, Landing Page] Buzzwords in Marketing Automation: Landing Page
    Landing Pages: its meaning and how to apply it. What is a landing page? As it relates to marketing automation, a landing page is a web page that has two functions: to convert a lead and to serve up information. – Search Engine Land. landing page should be uncluttered.
  • BIZIBLE  |  THURSDAY, JULY 14, 2016
    [Generation, Landing Page] How To Create A Winning Demo Video For Your B2B Website
    This isn’t easy with a complex product like B2B software or technology. Look for more opportunities to show off the new video, such as in email embeds or optimizing landing pages so the video shows up above the fold. demand generation product marketingEver wonder why so many front doors are red? There’s a specific reason.
  • ETRIGUE  |  WEDNESDAY, JULY 13, 2016
    [Generation, Landing Page] Is Marketing Automation Right For You?
    Determining if your organization needs marketing automation is no different from evaluating the potential adoption of any software solution. You’ll likely be operating the system itself, and you’ll be creating the content that will be used for offers, landing pages, emails and the forms and dynamic progressive forms that you’ll use.
  • WEBBIQUITY  |  TUESDAY, JULY 12, 2016
    [Generation, Landing Page] The 14 Best Marketing Automation Tools
    Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Sample review: “The software, analytics, and support are amazing. Email marketing, campaign management, landing page design, lead nurturing and reporting.
  • ACT-ON  |  MONDAY, JULY 11, 2016
    [Generation, Landing Page] Advanced Retargeting: Nurturing Your Audience Across Digital Channels
    Lead nurturing is an automated program that encourages prospects to interact with your brand,” said Linda West , director of marketing at Act-On Software. Companies that excel at this, West said, generate 50 percent more sales ready leads at 33 percent lower cost , according to Forrester Research. Yes, retargeting ads can be annoying.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 7, 2016
    [Generation, Landing Page] Pondering Snapchat As The Next Place to Be for B2B
    This is a millennial and younger platform, and while many B2B companies do not specifically target these younger generations, there are certainly plenty of heavy Snapchat users in decision-making positions at B2B companies of all sizes. There are no live links so it is probably not the best for directing prospects to landing pages.
  • HUBSPOT  |  THURSDAY, JUNE 30, 2016
    [Generation, Landing Page] Why We 'Overspent' on Our Website (And You Should, Too)
    It may lack a few must-have features, like a blog, landing pages with lead generation offers, or integration with your CRM or marketing automation software. What you need to know is when does the incremental investment no longer generate a positive return. The answer to that timeless question is never easy.
  • PUREB2B  |  TUESDAY, JUNE 28, 2016
    [Generation, Landing Page] Effective Lead Nurturing in Stages
    This is one of the driving principles behind quality lead generation strategies. You can gather contact details by using forms, a call-to-action (CTA), landing pages, and a database for storing and accessing all of your valuable contacts. Blog Lead-Generation Lead-Nurturing Marketing SalesAttract. Convert. Close. Delight.
  • CAPTORA  |  TUESDAY, JUNE 28, 2016
    [Generation, Landing Page] Drive Organic Search Strategy with an Open Mind
    For example, trying to rank for “Field Service Software” is very competitive. With each organic, paid, or social campaign executed on, you should know the detailed performance on the following facets: Traffic to your landing page. This helps automatically generate targeted campaigns to engage prospects.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 24, 2016
    [Generation, Landing Page] 5 Ways to Amp Up Your Mobile Marketing Strategy
    It can be frustrating for your visitors to have to scroll all the way up just to access another page. For example, in Marketo, you can easily create mobile responsive landing pages and preview what they look like on your viewer’s mobile device. Author: Jamie Lewis Is it time for your brand to get mobile? Mobile Messaging.
  • PUREB2B  |  SUNDAY, JUNE 19, 2016
    [Generation, Landing Page] Optimizing Your Website for Lead Generation
    When executed properly, the right marketing moves can help raise brand awareness, generate traffic, and allow your company to stand out from the crowd. Here are five ways to optimize your website to help you generate quality business leads. Optimize Lead Generation Forms. Don’t Dismiss the Effectiveness of Pop-up Forms.
  • SCRIBBLELIVE  |  WEDNESDAY, JUNE 15, 2016
    [Generation, Landing Page] How To Build Landing Pages That Convert
    Landing pages are important for two reasons – they  motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Though anyone can create a landing page, not everyone can do it well. home page isn’t a landing page.
  • HINGE MARKETING  |  TUESDAY, JUNE 14, 2016
    [Generation, Landing Page] 13 Key Website Design and Development Areas to Bring in Business
    Are the news headlines on your home page months or years old? You’ll discover how many people are visiting your site on any given day, what pages are most (and least) popular, how many times a PDF is downloaded, and where visitors come from. Customer Relationship Management Software. Imagery. Specialization. And, 43.6%
  • ION INTERACTIVE  |  TUESDAY, JUNE 14, 2016
    [Generation, Landing Page] Why the Next 10 Years of Landing Pages Will Smash the Last 10
    We have witnessed some major changes over the last ten years in regard to how businesses are using landing pages. Over the next ten years, we will see even more change to how brands are using landing pages to market their services. Throughout the report lead generation is still listed as a number one priority.
  • SNAPAPP  |  THURSDAY, JUNE 9, 2016
    [Generation, Landing Page] 7 B2B Companies Making Pretty Funny Content (Plus How They Did It)
    How do content marketers use humor to not only generate awareness,  but to actually push an audience toward conversion? I’ll give you a hint: The answer is not solely video. Webinars & Landing pages. Unbounce and ConversionXL – Webinars/ Landing page. Three words: Dollar Shave Club. Thankfully, no. Websites.
  • HUBSPOT  |  THURSDAY, JUNE 9, 2016
    [Generation, Landing Page] How to Recruit Top Talent Using an Inbound Framework
    It’s the foundation of how online businesses generate customers and revenue. Many people that come to your careers page aren't ready to apply (yet). And you need to experiment with different career page designs to encourage visitors to apply. Recruitment vs. Marketing: How Do the Two Compare? The same applies to recruiting.
  • ACT-ON  |  WEDNESDAY, JUNE 8, 2016
    [Generation, Landing Page] B2B Ad Retargeting: Re-engage Website Visitors without Breaking the Budget
    But according to Bizible’s State of Pipeline Marketing report, 53 percent of B2B marketers are using retargeting to generate demand. It’s a part of a well-planned demand generation strategy because it complements lead nurturing throughout the buyer journey. Retargeting basics. It can boost ad response by up to 400 percent.
  • PUREB2B  |  SUNDAY, JUNE 5, 2016
    [Generation, Landing Page] 8 Lead Generation Ideas for Startups
    Lead generation can be challenging for startup companies. As you build your business and its operations, you need to employ effective, scalable lead generation techniques to keep your sales funnel filled as your requirements and capacities increase. Optimize your landing pages. Make your company visible on social media.
  • PUREB2B  |  SUNDAY, JUNE 5, 2016
    [Generation, Landing Page] 8 Lead Generation Ideas for Startups
    Lead generation can be challenging for startup companies. As you build your business and its operations, you need to employ effective, scalable lead generation techniques to keep your sales funnel filled as your requirements and capacities increase. Optimize your landing pages. Make your company visible on social media.
  • NUSPARK  |  SATURDAY, JUNE 4, 2016
    [Generation, Landing Page] Popup Strategies: Popup Types and When to Use Them
    The entry popup comes up immediately before you’ve even had a chance to view the page. There’s no chance they’re going to leave the page before it pops up, and for this reason, it’s very effective despite the annoyance factor. They are set to appear after a visitor has been on the page a pre-determined number of seconds.
  • BIZIBLE  |  WEDNESDAY, MAY 25, 2016
    [Generation, Landing Page] Get Exceptionally Valuable Results From A/B Testing With Advanced Measurement
    Here at Bizible, we love running A/B experiments, from testing landing page copy to button colors to blog design and more. For example, marketers can test two different featured images on a landing page and measure whether people are more likely to engage anywhere on the page (click on anything) based on the different images.
  • HUBSPOT  |  TUESDAY, MAY 17, 2016
    [Generation, Landing Page] The A/B Testing Checklist You'll Want to Bookmark
    When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. To A/B test this change, you'd create another, alternative web page that reflected that CTA placement change. How A/B Tests Work. or days.
  • NUSPARK  |  MONDAY, MAY 16, 2016
    [Generation, Landing Page] A CMO’s Guide to Conversion Metrics with Google Adwords
    Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales.  Typical phrases that are used in queries include: “Software” “Tools” “Vendors” “Best” “Options”. Top funnel.
  • HUBSPOT  |  MONDAY, MAY 9, 2016
    [Generation, Landing Page] 6 Conversion Experts Answer 20 of Your Most Important CRO Questions [Live Google Hangout]
    He's founder and former CEO of Moz , board member at presentation software startup Haiku Deck , co-author of a pair of books on SEO , and co-founder of Inbound.org. Unbounce Co-Founder Oli Gardner has seen more landing pages than anyone on the planet. Looking to learn more about your audience? Wouldn't that be nice? ET // 5 p.m.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 27, 2016
    [Generation, Landing Page] 5 Ways Blog Analytics Improve Your Business Blog
    Lead generation, conversion rates and bounce rates will help you understand your audience, and which calls to action are most compelling. Are readers visiting your landing pages, or leaving your site quickly? How do you use your blog analytics ? There ssets (free). ocial Media. Post views/clicks. Referral sources. Subscribers.
  • PUREB2B  |  TUESDAY, APRIL 26, 2016
    [Generation, Landing Page] A Complete Guide to Social Media-Based Lead Generation for IT and Software Companies
    In the midst of this social media revolution, Information & Technology (IT) and software companies have been creating better and faster business solutions every day. Given this state of affairs, IT and software companies have had to rely more and more on lead generation to be successful in the modern marketplace. Engage.
  • HUBSPOT  |  MONDAY, APRIL 18, 2016
    [Generation, Landing Page] How to Use Twitter Retargeting Ads to Generate More Customers
    For someone to covert on one of these offerings, they need to complete a 13-field form on a landing page. What it isn't: This experiment isn’t an analysis of exactly which ad, content, or landing page contributed to an opportunity or customer conversion. Of course you do. And you would be right. How come? The Experiment.
  • ACTIVEDEMAND  |  THURSDAY, APRIL 14, 2016
    [Generation, Landing Page] What Kind of “Door” Does Your Landing Page Represent?
    What Kind of “Door” Does Your Landing Page Represent? But at the top of your list should be personalization…that is, creating an individual experience at the landing page stage. But how do you go about creating that ’signature opera house’ of landing page personalization that proclaims success?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 14, 2016
    [Generation, Landing Page] 7 Simple Rules for Connecting with Customers via Cross-Channel Marketing
    By using a software platform to automate your campaigns, you can ensure you address customers with content that’s relevant to their place in the sales cycle. Campaign Goal: Generate leads for cross-channel marketing apps. Being a cross-channel marketing mogul is a lot like being an air-traffic controller. Cross Channel Marketin
  • BIZNOLOGY  |  THURSDAY, MARCH 31, 2016
    [Generation, Landing Page] What “test and learn” looks like in practice
    Or are you in a lead-generation business and want them to provide contact information? If you’re using lead generation tactics, what’s a lead worth? (If you don’t know the answer to that, think about what a customer is worth, then multiply by the rate you convert leads to paying customers. Exactly what it sounds like.
  • IKO-SYSTEMS  |  WEDNESDAY, MARCH 30, 2016
    [Generation, Landing Page] Traditional vs. Predictive Lead Scoring: Hard Math
    Lead scoring is a relevant filter through which to approach growth at your company.  As your business develops and you generate more leads, reaching out to every lead will not longer make sense. Ask demographic questions in the forms on your landing pages and you can use the leads’ answer to assess if they fall within your target audience.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 29, 2016
    [Generation, Landing Page] Understanding the Relationship Between SEO and SlideShare
    Simply put, SlideShare helps to strengthen your off-page SEO. Off-page SEO refers to the initiatives that you, your co-workers, stakeholders, and anyone else do off of your site that could affect your search rankings. Initially, we tend to think that off-page SEO is just links (and lots of them). Lead Generation. Links.
  • ACT-ON  |  THURSDAY, MARCH 24, 2016
    [Generation, Landing Page] Why 78 % of Marketers Struggle with Content Marketing ROI
    Brand awareness, traffic or generating more leads — regardless of your goal, it’s important to define these items first. Maybe your goal is to generate more brand awareness. But after creating all this great content, how do you know whether all your hard work is generating results? Total visits per month to page.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 16, 2016
    [Generation, Landing Page] 3 Ways to know your prospects as well as they know you!
    If you don’t have these abilities with your software, you can always use a free software tool like SurveyMonkey to send out and gather responses. Segment directly on your landing page. By Brooke Sellas, {grow} Contributing Columnist. How do you get to know your prospects? That is, getting to know them. You could. 
  • SCRIBBLELIVE  |  TUESDAY, MARCH 15, 2016
    [Generation, Landing Page] How Failing Fast is the Way to an Effective Social Media Strategy
    This is the argument adopted by Persado, a software platform that uses semantic algorithms to map emotions and generate language for marketing communications like emails, landing pages, mobile messages, push notifications, and social media. You can also look into the landing-page creation platform, Unbounce.
  • SCRIBBLELIVE  |  TUESDAY, MARCH 15, 2016
    [Generation, Landing Page] Scale Social Media Strategy Quickly and Overcome Any Obstacle
    This is the argument adopted by Persado, a software platform that uses semantic algorithms to map emotions and generate language for marketing communications like emails, landing pages, mobile messages, push notifications, and social media. You can also look into the landing-page creation platform, Unbounce.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Generation, Landing Page] The Ultimate Dictionary of Marketing Terms You Should Know
    This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). HubSpot has APIs that developers use to get information from our software into theirs. 48) Landing Page. 67) On-Page Optimization.
  • HUBSPOT  |  TUESDAY, MARCH 8, 2016
    [Generation, Landing Page] 15 Ways to Drive More Home Page Conversions Without Reinventing the Wheel
    If you're serious about generating leads through your website, you'll probably have several landing pages set up for a variety of content offers, with multiple conversion paths for visitors to take. Think about it - your home page is almost certainly the most visited page on your site. 10) Add a video.
  • VIDYARD  |  THURSDAY, FEBRUARY 25, 2016
    [Generation, Landing Page] Podcast: Getting Personal with Video in an Impersonal World
    In this episode , we discuss where the need for personalized video content arises, why it is important for marketers, whether marketers are underutilizing video for lead generation, MarketingSherpa Summit, and more! 5000 company looking to help buyers find marketing automation software , CRM systems, and more. Get the Guide.
  • HUBSPOT  |  TUESDAY, FEBRUARY 23, 2016
    [Generation, Landing Page] Why Your Inbound Marketing Strategy May Not Be Working
    Plus, these metrics are too vague — you have to align your lead generation with measurable goals to make an impact and analyze results. 2) You haven’t built the right foundation. Landing pages, form capture, or email follow-ups need to be in place to line up with those ads to get the leads you need. 5) Your efforts are not data-driven.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 18, 2016
    [Generation, Landing Page] Future of Marketing Content: Reflections on the Content2Conversion Conference
    Vendors including Highspot , SnapApp , Ceros , Uberflip , and ion interactive all let marketers track customer behaviors within a piece of content – such as how much time is spent on each page or even regions within a page. I spent the early part of this week at Demand Gen Report 's Content2Conversion conference.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 17, 2016
    [Generation, Landing Page] 24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More
    From high-level changes like landing page and email design and inspiration to in-depth insights on how your visitors navigate through your content, these tools will help you improve the performance of your site. If you’re creating a landing page from scratch, getting started can be difficult. Ready? Let's get converting.
  • ACT-ON  |  TUESDAY, JANUARY 19, 2016
    [Generation, Landing Page] Clever Conversion Tricks for Better Landing Pages
    That’s what even a little improvement to your landing pages can do. Think about it: We pour so many resources into our landing pages. Those landing pages do a lot of work and create a lot of opportunities for you. So, how would you like to improve the conversion rates on your landing pages by 10%?
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Generation, Landing Page] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    Many of the marketing trends that look likely to continue through 2016, any of which can improve lead generation for your clients, include: 2.0 Email Marketing – Great email marketing campaigns involve creating multi-stage, automated campaigns to generate and nurture leads and keep current customers coming back for more.
  • INFLUITIVE B2B  |  FRIDAY, JANUARY 15, 2016
    [Generation, Landing Page] We Tried Launching A Full B2B Marketing Campaign From Start To Finish In 1 Day – Here’s What Happened
    Our 24-hour campaign broke down into these projects: New landing page – To create the website BuyingIsScary.com , we needed one main landing page, a template to host the 4 advocate marketing objection sub-landing pages and alerts for each sub-page. Marketing team’s feelings: Optimistic.
  • ACT-ON  |  WEDNESDAY, JANUARY 13, 2016
    [Generation, Landing Page] Three Ways to Increase Bottom-of-Funnel Leads Using Data-Driven Marketing
    Data-driven marketing uses insight from customers and prospects to deliver targeted messages, offers, and content that increases response rates and ultimately accelerates marketing lead generation. This is where you’ll want to use data to focus on the future and growth of your lead generation programs. Sound confusing? Why do we care?
  • BIZIBLE  |  MONDAY, JANUARY 11, 2016
    [Generation, Landing Page] 5 Questions B2B Companies Should Ask Their Paid Search Agency
    What kind of reports are they generating? What kind of software are they using? QUESTION 1] Are we optimizing our keyword selection by how much revenue each one generates? There was no way to track which leads were generated by which keywords. And -- don’t just take ‘yes’ for an answer.
  • ACT-ON  |  THURSDAY, JANUARY 7, 2016
    [Generation, Landing Page] 7 Ways B2Bers Can Rock Lead Gen Via Social Media
    In Ascend2’s 2015 Leads Nurturing Trends Survey , social media holds third place for the most effective online channel for generating leads. That’s what Software Advice found when they surveyed 200 B2B marketers late last year: Those two charts paint a promising picture. LinkedIn is the big kahuna for social media lead generation.
  • SYNECORE  |  THURSDAY, DECEMBER 17, 2015
    [Generation, Landing Page] What Can I Learn By Using Marketing Automation Software?
    Ideally, marketing automation software allows companies to track, analyze, and nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into brand advocates. Marketing automation software makes this process easy by utilizing lead scoring. Specific pages visited.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 16, 2015
    [Generation, Landing Page] 16 Content Marketing Predictions for 2016
    Organizations will use them to push campaigns, tailor paid media landing page experiences, and develop content in different verticals – like GE. 3. Social media platforms are major channels for companies to drive brand awareness and lead generation. Interactive Video Goes Viral. Microsites Take Off. ROI Calculators Close Deals.
  • SYNECORE  |  TUESDAY, DECEMBER 15, 2015
    [Generation, Landing Page] 5 Proven Digital Marketing Strategies for Small Businesses in 2016
    If you’re seriously considering a move to inbound, it’s much easier to manage inbound marketing campaigns with some type of all-in-one marketing automation software, which has built-in web, social, customer relationship management (CRM), and content management software (CMS) functions. Let me explain. Small Business Rules. million.
  • SYNECORE  |  THURSDAY, DECEMBER 10, 2015
    [Generation, Landing Page] Why Your Company Should Hire an Inbound Marketing Agency
    These agencies can leverage their deep experience with inbound marketing best practices to help companies and businesses short on time and internal resources increase their online visibility and lead generation efforts. Call-to-action buttons and landing pages work in tandem to promote the content throughout the Internet.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 8, 2015
    [Generation, Landing Page] 50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year
    Demand Generation. Ascend2’s “2015 Lead Generation Trends” report revealed that 70 percent of marketers believe improving the quality of leads is their most important lead generation objective, followed by increasing sales revenue (58 percent) and boosting the overall number of leads (54 percent). source ). >. source ).
  • BIZIBLE  |  THURSDAY, DECEMBER 3, 2015
    [Generation, Landing Page] The 100 Year History Lesson On Marketing Operations and MarTech
    The publisher would forward these inquiries to the advertiser, proudly asserting that it was this publication that was responsible for generating these valuable sales leads. Before database marketing and CRM software, marketers miscounted leads, double counting or not giving enough credit to those channels responsible for brand discovery.
  • BIZIBLE  |  WEDNESDAY, DECEMBER 2, 2015
    [Generation, Landing Page] Why Single-Touch Attribution in B2B Marketing Is Unethical
    An organization that relies heavily on their marketing automation software would most likely measure their marketing using a lead-touch model. content developer writes blog article and landing page copy, and they set up email nurturing sequences. This is a picture of single-touch attribution in B2B marketing.
  • HUBSPOT  |  SUNDAY, NOVEMBER 22, 2015
    [Generation, Landing Page] How to Improve Your Website Experience: 10 User Testing Tools to Try
    CrazyEgg is a heat mapping software that enables users to gain a better understanding of how visitors are interacting with their website. Overlay: See the number of clicks different elements on your page are receiving to evaluate performance. Pricing: The software suite is priced at $1,995. 9) Userfeel. Seems reasonable, right?
  • HUBSPOT  |  FRIDAY, NOVEMBER 20, 2015
    [Generation, Landing Page] 13 Tried-and-True Lead Generation Ideas (And the Numbers Behind Them)
    This utopia of lead generation is, in fact, a possibility. To walk you through some of the different options, I've detailed 13 examples of modern lead generation methods below. 13 Lead Generation Ideas Everyone Will Enjoy. 1) Collect and share success secrets from thought leaders. and they can be pretty hostile about it.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 18, 2015
    [Generation, Landing Page] How to Create a Holiday Marketing Campaign: A Step-by-Step Guide
    Here's an example of how to structure this type of goal: Generate [number] leads focused on [topic/product] by [date]. Depending on what you want to get out of your campaign, your goals might look something like this: Generate 1,000 leads who are interested in our annual holiday sale by December 5, 2015. Create a landing page.
  • ACT-ON  |  FRIDAY, NOVEMBER 6, 2015
    [Generation, Landing Page] 8 Tips and a Few More Resources for Holiday Marketing
    Those landing pages could be repurposed or updated for 2015, as well as spark ideas for new campaigns. Advanced searchers will limit the results to the last year or two, and suddenly you’re left with the most recent holiday content and indexed landing pages. Landing Page Consistency. Research & Strategy.
  • CRIMSON MARKETING  |  THURSDAY, NOVEMBER 5, 2015
    [Generation, Landing Page] Infographic: 4 Ways to Generate Leads with Marketing Automation Software
    Marketing automation software, or lead generation software, is one of the best marketing technology (martech) solutions for this problem. “Recent surveys of marketing automation users highlight the ability to accurately measure results and the significant increase in leads as key benefits of the software.”
  • SYNECORE  |  WEDNESDAY, NOVEMBER 4, 2015
    [Generation, Landing Page] Paid Advertising 101: Understanding Search and Display Advertising
    According to a recent report issued by the Interactive Advertising Bureau (IAB), the second quarter of 2015 alone generated a record-setting $14.3 Quality Score is an estimate of the quality of your ads, keywords, and landing page. Threat from Ad Blocking Software. billion in online ad revenues in the US, up 22.5%
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 27, 2015
    [Generation, Landing Page] How CMOs Can Monetize With Real-Time Integrated Data (featuring Ann Sung Ruckstuhl, CMO of SOASTA)
    If you are conducting complex marketing operations on the Enterprise level, you probably are using at least a half dozen different marketing technology (martech) applications to run your CRM, demand generation, advertising, search marketing and so on. Monetization Optimization: How can CMOs do the above?
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 20, 2015
    [Generation, Landing Page] Why Mobile Advertising Is Critical for B2B Marketers
    According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. This is an extremely important point – next year more than half of all digital ad spend is projected to be generated through mobile device accessibility. Generate App Downloads and Engagement.
  • BIZIBLE  |  WEDNESDAY, OCTOBER 7, 2015
    [Generation, Landing Page] Why Marketing Attribution and Marketing Automation should Shake Hands and Call It Even
    Marketing automation is a software service that provides ways to make marketing campaigns more user-friendly for marketers. And which channels, which keywords, which content, which landing pages, which blog posts, and which display ads were instrumental in moving them through the funnel?” What Is Marketing Automation?
  • SNAPAPP  |  TUESDAY, OCTOBER 6, 2015
    [Generation, Landing Page] Announcing the Winners of SnapApp's First Annual Customer Awards: The Snappys!
    Genius Generator. This award recognizes the SnapApp customer who has used interactive content to generate amazing returns on their marketing. HCSS launched a bracket challenge that generated a 43% increase in qualified leads and accumulated nearly 300,000 votes in a 6-week period. Winner: Blackbaud. Runner-Up: Hyland/OnBase.
  • HUBSPOT  |  THURSDAY, OCTOBER 1, 2015
    [Generation, Landing Page] 7 Examples of SaaS Companies with Exceptional Marketing
    The page-turning twists of fate. You might not expect to hear one from SaaS companies. (I mean, how exciting is software?) It began as an unknown start-up in California and wanted to run billboard advertising campaigns to generate awareness and traffic, but realized quickly that it couldn’t afford it. The characters.
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Generation, Landing Page] How to Use Marketing Analytics to Get C-Suite Buy-In for Content Marketing
    Are more people coming to your services pages? This can indicate what information visitors are most interested in, helping to inform what pages or types of content you should focus on. Test your landing pages to improve your conversion rates. Content marketing is red-hot. So how do you get your C-suite to buy in?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Generation, Landing Page] Is Advertising Inherently Outbound?
    Which means that advertisers who create remarkable content, relevant landing pages, and helpful ads can pay less and rank higher than those who don’t. With lead generation as our goal, we took some of our own best performing content and promoted it to a valuable new audience through LinkedIn. Take Darth Vader, for example.
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Generation, Landing Page] 11 Website Design Trends You Need to Know About
    That has major implications for not just design, but for content and even for the types of software that define the design and content. 2. This minimalistic design uses an arrow to encourage you to scroll down the page. 3. It’s good for product listing pages, eBook and whitepaper listing pages, and often even as a homepage design.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 17, 2015
    [Generation, Landing Page] 5 Marketing Campaign Improvements to Help Uncover More Donor Revenue
    As you roll out new campaigns to generate stronger support for your nonprofit, don’t forget to incorporate the following focal points into your strategy. They may be just what you need to maximize donations. 1) Mobile Responsive Landing Page. Customer relationship management software, including HubSpot. Bonus Tip! 1989).
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Generation, Landing Page] 53 Questions to Help You Choose the Right Interactive Content Creation Platform
    Are you looking to generate top of funnel leads and nurture prospects through the buyer’s journey or create comprehensive, statistically accurate market research surveys? Is the software sophisticated enough for your intended usage? ” Are there existing software integrations? Can I repurpose content and images?
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 8, 2015
    [Generation, Landing Page] Agencies: How to Build an Email Campaign – When Your Client Has No List
    There are two main ways to create contact lists – the first one, purchasing lists , is a quick solution, but it comes with some pretty critical issues and performance land mines that must be addressed before you can start using them. Add a Subscribe Form to Social Media Pages. Land Ho! Purchasing Lists. Quality vs. Quantity.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 3, 2015
    [Generation, Landing Page] I’m a Marketer – Why Should I Care About Sales?
    Sales enablement is a strategy to provide the sales department with leads, data, tools and content that helps them sell more successfully and generate revenue. Use analytics tools and software functions to gather data about current customers to educate yourself about what they buy, read, share and respond to. Sales Enablement.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Generation, Landing Page] Build Your Marketing Strategy Like a Construction Site
    Look for data that tells you whether certain landing pages are converting better than others, which ads convert more customers, or if your current ads are working at all. Create a plan, generate ideas—don’t just go in blindly. To address that issue, it’s vital to make sure that your team is on the same page. Like
  • MARKETING ACTION  |  TUESDAY, AUGUST 25, 2015
    [Generation, Landing Page] 5 Keys to Revenue-Boosting Demand Generation
    In its place, these silo slayers have created a new revenue beast — the demand generation department. Demand generation is revolutionizing how some of the world’s largest companies ramp up their revenue. Demand generation works (and is necessary) because today’s consumers wait longer and longer to connect with a company.
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