• HUBSPOT  |  THURSDAY, APRIL 24, 2014
    [Generation, Landing Page] How to Grow Your Email List the Right Way [Video]
    And since we''ve written an article with this exact title and about this topic, we''re able to generate a lot of traffic and leads from this page. On the right-hand sidebar there''s a call-to-action titled "Are you evaulating marketing software." 'Sometimes, it''s okay to take shortcuts in your marketing. Yikes! Conversions.
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Generation, Landing Page] An 8-Step Plan for Migrating to a New Marketing Automation Program
    Last year Freeman’s employer, a telecom company called ShoreTel , moved from Eloqua to HubSpot, and it fell to Freeman, the head of demand generation at ShoreTel, to oversee the project. And the software had been in place since around 2007. Start with landing pages and emails. But it had to be done. 7) Test.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 14, 2014
    [Generation, Landing Page] How to Unlock the Lead Generation Power of Your B2B Website
    'Artillery B2B Marketing Blog > The Forward Observer Not generating enough leads on your website? Don''t get angry: Include these powerful things and your B2B lead generation can be an unstoppable force. Landing Pages. landing page is a website page specifically designed to convert visitors to leads.
  • VOICE-BASED MARKETING  |  FRIDAY, APRIL 11, 2014
    [Generation, Landing Page] Google Switches to Protected (Not Provided) Paid Search Keyword Data
    There has been a lot of discussion around how this will affect third party software providers, like Ifbyphone, that use this data in reporting. The user’s search query will only pass into AdWords and will not pass to other third party software providers. Determine which landing pages generate phone calls.
  • WEBBIQUITY  |  TUESDAY, MARCH 25, 2014
    [Generation, Landing Page] Six Best Practices for Marketing with White Papers
    In the lead generation process, white papers can be extremely valuable because they identify prospective buyers while requiring a low level of commitment. In the hierarchy of lead generating assets and activities, white papers form the vital base, as illustrated below. How many pages did he or she read?); Solve a real problem.
  • VOICE-BASED MARKETING  |  MONDAY, MARCH 24, 2014
    [Generation, Landing Page] The Top 9 Components of the Perfect Landing Page
    'It can be easy to think of a landing page as nothing more than a tool to tie up all the loose ends of a marketing campaign. When a unique landing page is carefully designed to offer engaging, campaign-specific content, website visitors are more likely to turn into qualified leads, phone calls and sales. Page Fold.
  • HUBSPOT  |  WEDNESDAY, MARCH 19, 2014
    [Generation, Landing Page] 6 Crucial Email Newsletter Metrics You Should Be Monitoring
    Do they convert on the landing page form? If your email tool is hooked up to the rest of your marketing software, tracking this metric becomes easy. With closed-loop analytics , you should be able to figure how many visitors, leads, and customers your email newsletter content generates, and how much revenue they all bring in.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 13, 2014
    [Generation, Landing Page] Teradata Integrates Its Marketing Automation Acquisitions for Enterprise Marketers
    Users can create emails and landing pages and preview how they would appear on different devices, although the system-generated contents don''t automatically reformat the outputs to fit the viewing platform (a.k.a., But it would be wrong to see these as expanding the industry to a new set of users. responsive design").
  • ANNUITAS GROUP  |  TUESDAY, MARCH 11, 2014
    [Generation, Landing Page] The Rise of the Marketing Technologist Part 2: Who Owns The Marketing Technology Stack?
    Consider just one of the pieces of the stack, the marketing automation piece – a business application that could potentially touch demand generation, field marketing, content marketing, sales, and more. There needs to be an inherent understanding of how modern Demand Generation Programs work. But how have they been doing? Or does it?
  • HUBSPOT  |  MONDAY, MARCH 3, 2014
    [Generation, Landing Page] 7 Reasons Most Enterprise Websites Fall Short
    ShoreTel does a fantastic job of this on their homepage -- describing who they are and what they provide -- and their sub-page descriptions are great, too. Extra Resources: How to Build Calls-to-Action with HubSpot Software. Even we''ve been redesigning our site pages to focus on simpler design. killer SEO strategy? What gives?
  • MARKETING ACTION  |  MONDAY, FEBRUARY 24, 2014
    [Generation, Landing Page] Digital Marketing Glossary, Part 2
    Seems I am not alone, so before we leap off into the next group of definitions, a few more words are in order about “demand generation vs. lead generation.”. The problem is this: Demand generation is focused on shaping the audience’s perspective , while lead generation is focused on capturing their information.” (The
  • WRITTENT  |  THURSDAY, FEBRUARY 20, 2014
    [Generation, Landing Page] 57 Notable and Unique Content Marketing Ideas
    The step-by-step guides your customer service representatives give over the phone to new customers every day could actually make a pretty awesome content offer to generate leads. Why not create a QR code that’s the only path to a secret landing page, and watch your hype build up? Let that statistic just sink in for a minute.
  • HUBSPOT  |  THURSDAY, FEBRUARY 20, 2014
    [Generation, Landing Page] What Is Conversion Rate Optimization? [FAQs]
    Conversions happen all over your website -- on your homepage, your pricing page, your blog, and of course, landing pages -- and you can actually optimize all of these conversions. so if people are converting on a web page or landing page, chances are, that content is relevant to them. You''ve heard of CTAs.
  • HUBSPOT  |  TUESDAY, FEBRUARY 18, 2014
    [Generation, Landing Page] How to Use "Pay With a Tweet" to Generate Leads
    So if you''re supposed to get some traction to your landing page, but not sacrifice the number of leads you''ll generate, what are you to do? Not only is the tool super easy for your landing page visitors to use, but it''s also quite easy to set up. 5) Add your landing page information. And voila!
  • HUBSPOT  |  FRIDAY, FEBRUARY 14, 2014
    [Generation, Landing Page] New Data Reveals the ROI of Inbound [Free Report]
    'Every year, we like to check in with our customers to see how our software is working for their businesses. We team up with an MBA candidate at MIT Sloan to see just what kind of ROI our customers are getting out of our software. Within a year, they were generating 6x more leads. Inbound generates revenue, fast.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 14, 2014
    [Generation, Landing Page] What’s An “Online Lead Development Ecosystem”?
    If you’re reading this, then you’re likely already using – or at least considering implementing – marketing automation (MA) software, such as Act-On. If your site is effectively attracting, informing, and engaging visitors, then it should help you maintain and grow your lead database in your MA software. Form and landing page creation.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Generation, Landing Page] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze. Here’s how I see things. The Mintigo results confirm this. million for Marketo.)
  • HUBSPOT  |  THURSDAY, FEBRUARY 13, 2014
    [Generation, Landing Page] Why the Best Marketing Teams Embrace Process
    Whether it''s a new piece of content, a social media campaign, or a landing page for a new product, there''s something about the creative process that marketers just love. Zapier is great for a marketer because you can easily connect HubSpot to any form software, CRM, project management app, or any other tool you might be using.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Generation, Landing Page] 13 Little Landing Page Experiments That Can Make a Big Difference
    We''ve seen amazing results from small tests first-hand -- for instance, by adding a blog subscription check box to our landing page forms, we increased our blog subscribers by 128% in just 3 months. There are lots of little things you can do on your landing page to help you generate more leads and customers.
  • THE FORWARD OBSERVER  |  MONDAY, FEBRUARY 10, 2014
    [Generation, Landing Page] 5 Of The Fastest Ways To Improve Your B2B Marketing
    This content should be placed on your site behind a landing page with a form so that you can capture their email address, name and any other information that you need (but don’t ask for too much more information). Use Marketing Automation Software. Don''t be. Focus on these 5 areas and you''ll be a winner in no time. Even yours.
  • HUBSPOT  |  THURSDAY, FEBRUARY 6, 2014
    [Generation, Landing Page] Why Do Enterprises Struggle to Adopt Inbound?
    Large companies tend to have complex org charts with layers of bureaucracy that can substantially inhibit the alignment needed to get sales and marketing on the same page for inbound marketing to be successful. Inbound marketing helps businesses generate demand in a more organic and scalable way. It''s the future of demand generation.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 31, 2014
    [Generation, Landing Page] More New Systems Challenge the Marketing Automation Status Quo
    MindFire Studio grew out of MindFire’s original Look Who’s Clicking software, which is used by more than 1,100 printers and other graphics arts vendors to add personalized URLs to print promotions. It doesn’t currently provide email or landing page builders, since its graphics arts clients typically had such tools already.
  • HUBSPOT  |  FRIDAY, JANUARY 31, 2014
    [Generation, Landing Page] How to Use Welcome Emails to Delight Your New Blog Subscribers
    This is particularly important when users opt in to your blog through more indirect methods, like check boxes on landing pages. In HubSpot''s software, for example, all of this is easy to set up due to the integration among our Blogging , Email , Marketing Automation , and Contacts tools: Anatomy of a Welcome Email. Weekly?
  • VIRALLY BLOG  |  TUESDAY, JANUARY 28, 2014
    [Generation, Landing Page] What is a landing page?
    So a landing page is essentially a web page that contains specific information. The landing page is as it suggests the page that they land on. Why would you want a landing page? Landing pages are for a specific action often referred to as a “call to action” or “CTA” for short.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 22, 2014
    [Generation, Landing Page] Next-Generation Marketing Automation Systems Target Small Business
    Briefly, a standard B2B marketing automation system can send bulk emails to segmented lists, capture email responses on landing pages and forms, track email and Web site behaviors, score leads based on behaviors and profile attributes, execute multi-step workflows (i.e., Here are highlights of several vendors I’ve looked at recently.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 20, 2014
    [Generation, Landing Page] Why You Should Include Phone Calls in Your Email Performance Metrics
    That’s why businesses generating the most value from email marketing are the ones that continually test all aspects of their campaigns – from subject lines and format to messaging and calls-to-action – to find what works and what doesn’t. The first and most obvious metric is the raw number of phone calls each of your email sends generates.
  • VOICE-BASED MARKETING  |  FRIDAY, JANUARY 17, 2014
    [Generation, Landing Page] Ifbyphone Talks Proactive Call Technology at BIA Kelsey
    When it comes to the call technology that sales and marketing teams use to generate and close phone leads, it needs to be proactive. This means providing prospects with the ability to reach you easily and efficiently on every page of your website, for example, and on every ad, email, and piece of content.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JANUARY 16, 2014
    [Generation, Landing Page] How to Develop a Comprehensive B2B Marketing Strategy
    It is essential to communicate with and involve your sales team in your strategy development process; the members of the sales team are your primary customer and your success hinges on theirs, making it crucial to ensure marketing and sales are on the same page. It''s time to dive into developing a comprehensive marketing strategy.
  • SAZBEAN  |  MONDAY, JANUARY 13, 2014
    [Generation, Landing Page] 7 Benefits of Using Lead Generation Software
    This is where lead generation software can be invaluable. Although it’s likely that your business adopts a multi-channel marketing approach, through elements such as content, email marketing, advertising and social media, lead generation software provides added value. Let’s take a closer look at how this is the case.
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Generation, Landing Page] 15 Blog KPIs You Should Already Be Tracking
    Furthermore, if you notice that your homepage is generating a lot of your traffic, you might want to diagnose the efficiency of that homepage. In HubSpot, customers can track this metric via the Page Performance tool (see below). HubSpot''s Page Performance tool is your go-to for this metric. HubSpot''s Page Performance !
  • HUBSPOT  |  THURSDAY, JANUARY 9, 2014
    [Generation, Landing Page] What Is List Segmentation? [FAQs]
    The well-designed landing pages with attractive CTAs. These actions can be things like clicks on a specific CTA, tweets at your company''s Twitter handle, or views on a specific page on your website -- they can all help you get even more specific with your segmentation. 'We all like to focus on the sexy stuff. Here''s why.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JANUARY 6, 2014
    [Generation, Landing Page] BrightInfo: Content Recommendations Made Simple
    The recommendations can be presented on a fixed area of a page or as a pop-up. Behaviors across Web sites, landing pages, and blogs are all tracked by the same cookie, so each recommendation reflects a consolidated history. But I thought I’d start out 2014 with something different, just to show I’m not totally obsessed.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 2, 2014
    [Generation, Landing Page] How Should I Structure My Marketing Automation Team?
    As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. Web Team – Landing page/form creation for our multiple language websites (one full-time employee).
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 2, 2014
    [Generation, Landing Page] How Should I Structure My Marketing Automation Team?
    As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. Web Team – Landing page/form creation for our multiple language websites. 1 full-time employee).
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 23, 2013
    [Generation, Landing Page] Lead Generation: 2 questions every marketer should ask themselves about prospect motivation
    'Tweet The most important factor to keep in mind when creating your landing page is your prospects’ motivation. Highly motivated prospects can make for highly motivated leads if your landing pages deliver the right message to the right prospect at the right time. Who are my prospects? Researchers have moderate motivation.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 19, 2013
    [Generation, Landing Page] How Cloud Connectors Can Guide Your Campaign Strategy
    Sage offers business management software that gives small and medium size businesses the freedom and confidence to run their own businesses. It can be used in emails, landing pages, and on social media to present multiple assets at once. Brandi is responsible for cross-selling to the existing Sage ERP installed base.
  • HUBSPOT  |  THURSDAY, DECEMBER 19, 2013
    [Generation, Landing Page] 5 Ugly (But Effective) Pieces of Marketing Collateral
    The company produces heat-mapping software to help website owners understand their visitors'' behavior. It’s jarring and contrasts with the color scheme of these landing pages. It generated higher conversions. 'This post originally appeared on Inbound Insiders , a new section of Inbound Hub. Not so much. The cursor?
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 19, 2013
    [Generation, Landing Page] The Real Reasons Programmatic Ad Buys Fail in B2B Marketing
    Time and time again, B2B marketers fall prey to a wonderful sounding sales pitch for their demand generation plan that goes something like this: “We use 100′s of data points and sophisticated technology that optimizes every single impression in your campaign. You need a new landing page with a shorter form and a better offer.
  • FATHOM  |  WEDNESDAY, DECEMBER 18, 2013
    [Generation, Landing Page] Lead to Revenue Management Programs: How to Invest and Select the Right Agency Partners (Forrester Report Review)
    It’s written for companies that are evaluating their investment options in a Lead to Revenue Management (L2RM) strategy , a term first coined by Forrester in 2010, categorizing the marketing processes involved from lead generation to sales close. 'This blog post is not targeted to the Seeking Alpha crowd. Governance assessment.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Generation, Landing Page] How to Turn 1,200 Words Into 4 Months' Worth of Lead Generation Content
    We''ll help explain how you can develop a kicking lead generation campaign around a simple, effective piece of content. If your cornerstone content piece isn’t a download that will help you generate leads, find a way to repurpose it and place it on a landing page. Step 3: Generate blog posts. Let''s dive in!
  • DIGITAL B2B MARKETING  |  TUESDAY, DECEMBER 3, 2013
    [Generation, Landing Page] 9 Crippling Mistakes B2B Search Marketers Make
    For years paid search has been one of the most cost-effective media channels for B2B lead generation. Everything else on the page is about clouds in the sky. Consider a search for B2B lead generation. comparison of different lead generation solutions? An educational Lead Generation 101 overview? Leave Display On.
  • B2B LEAD BLOG  |  MONDAY, DECEMBER 2, 2013
    [Generation, Landing Page] Learn How to Maximize Lead Generation
    And if you’re extra lucky, she agrees to an interview drawn from her new book “Maximizing Lead Generation.”. What are the biggest challenges for marketer to generate the number of leads they need currently? Learn the key framework from Ruth Stevens to create a lead process and generate more qualified B to B leads. Budget?
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 15, 2013
    [Generation, Landing Page] How to Measure the Success of Social Media
    Here are three goals to track progress and success: Generate enough conversion that will prove social media is a viable lead generation source. If you have an upcoming webinar, create landing pages dedicated to each social network and use Google Analytics to determine if that traffic is registering for the event.
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 15, 2013
    [Generation, Landing Page] Marketing Automation: 6 Examples of Success
    In addition, the company needed to fix the disconnect between software solutions in different departments, which made it challenging or impossible to fully understand the success – or not – of its marketing strategies. Increase lead-generation opportunities by 100%. Rapid Notify increases lead generation by 50%. We’re all ears.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 1, 2013
    [Generation, Landing Page] Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App
    had a related discussion on Wednesday with Act-On Software , which just announced its own open API and expanded partner exchange Act-On''s technical lead said part of this project involving reworking its APIs from SOAP to RESTful protocols precisely because REST connectors are easier for partners to create. think the answer is: probably not.
  • HUBSPOT  |  MONDAY, OCTOBER 28, 2013
    [Generation, Landing Page] Is Marketing Automation Worth the Hassle? New Data Raises Questions
    Many marketers with only a trickle of organic traffic and lead flow try to generate leads for automation by buying lists. As soon as you begin to scratch beneath the surface of the marketing automation promise and actually use marketing automation software, you''ll see how difficult marketing automation can be. 1) Effectiveness.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 23, 2013
    [Generation, Landing Page] The Future of SEO and What it Means for Inbound Marketing [SlideShare]
    The Future of SEO - 2013 edition from HubSpot All-in-one Marketing Software. According to Google, 61% of mobile searchers who land on non-optimized site will immediately leave the site and return to Google to find one that is more readable. HubSpot uses responsive design for our website, landing page, and blog software).
  • HUBSPOT  |  THURSDAY, OCTOBER 10, 2013
    [Generation, Landing Page] Pinterest Lead Generation 101: Best Practices and Hacks That'll Make You a Pro
    Sounds like a pretty sweet deal to me, but thinking about generating leads. and actually generating leads on Pinterest are two very different things. Pinterest is actually a fairly simple social media network as far as lead generation goes, because there''s really only two ways to generate leads right now. The good news?
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 7, 2013
    [Generation, Landing Page] Measure Your Content Marketing ROI with Call Tracking
    That’s why the best way to prove content marketing ROI is to show its impact on lead generation, followed by how those leads are translating to revenue. Any regular reader of this site knows that content marketers should track how their work generates web leads and revenue. 'Businesses today continue to spend more on content marketing.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 1, 2013
    [Generation, Landing Page] What Call Tracking Metrics to Watch in PPC Search Ad Campaigns
    Taken from the guide, here are a few suggestions on how to use various metrics from call tracking to improve PPC results: Generate Reports to Analyze Call Sources and Activity. The first and most obvious is the raw number of phone calls each of your marketing sources generates. So what metrics should you pay attention to?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Generation, Landing Page] The 45 Inbound Marketing Terms You Should Know [Glossary]
    Primarily, this is done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). call-to-action is a text link, button, image, or some type of web link that encourages a website visitor to visit a landing page and become of lead.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 20, 2013
    [Generation, Landing Page] 50 Call-to-Action Templates to Help You Convert Leads in Style [Free Download]
    Want to generate leads for your sales team? Building a landing page that needs a customized submit button? Working on a website page that needs to drive visitors to a coupon? You can use these to further style your CTAs in a design-focused software. 'Want to earn money for your business? 1) Basic Calls-to-Action.
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 16, 2013
    [Generation, Landing Page] The Secret to B2B Landing Page Construction: Foundation and Framing
    'Artillery B2B Marketing Blog > The Forward Observer With the right supporting infrastructure and framework, landing pages can help B2B marketers increase the number and quality of leads. landing page is a website page specifically designed to convert visitors to leads. Clear the decks! What do you think?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 12, 2013
    [Generation, Landing Page] 10 Deadly Reasons Most Websites Fail [SlideShare]
    Now there are more than 700 million websites on the internet and every 60 seconds more than 5,067 web pages are created ( Tweet This Stat ). For most businesses, a website is the Grand Central Station of marketing -- connecting branding, social media, email, lead generation, ecommerce, and more. lot has changed in 22 years. Cough.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 9, 2013
    [Generation, Landing Page] Better Calls To Action = More Conversions
    Brafton, a content marketing agency out of Boston, separates CTAs into three distinct tiers, with an emphasis on making the spectrum of calls to action on any given page relevant to the content itself. American Express OPEN Forum offers a strong look at how user-generated content can power enterprise content marketing. On a top banner.
  • B2B MARKETING MENTOR  |  TUESDAY, SEPTEMBER 3, 2013
    [Generation, Landing Page] Where Should Marketo Go From Here?
    'On March 17, 2013, Marketo launched a successful initial public offering (IPO), approximately seven years after the marketing automation software company was first founded in 2006. while the first generation of marketing automation software was built around email, the next generation is shifting to content marketing and social media.
  • HUBSPOT  |  MONDAY, AUGUST 26, 2013
    [Generation, Landing Page] How to Turn Your Blog Subscribers Into Valuable Business Leads
    If your blogging software enables you to offer various email frequency options, make sure your subscribers are aware of them! Create a special landing page for this very purpose, and link to it in your welcome emails as well as in the footer of your individual subscriber emails. What I''m talking about here is blog optimization.
  • HUBSPOT  |  SUNDAY, AUGUST 25, 2013
    [Generation, Landing Page] New Social Media Image Templates, #INBOUND13 Wrap-Up, and More in HubSpot Content This Week
    INBOUND 2013 Keynote Takeaways from HubSpot All-in-one Marketing Software. That little change for us was the result of a "duh" moment -- we added a new check box field to all our landing page forms so people could subscribe to our blog with just one click. 20+ blog posts a week. Have you heard? INBOUND 2013 happened.
  • HUBSPOT  |  WEDNESDAY, AUGUST 21, 2013
    [Generation, Landing Page] How to Increase Blog Email Subscribers by 128% in 3 Months
    All we did was add a new check box field to all our landing page forms so people could subscribe to our blog with just one click. This is how it looks: We put these check boxes on all of the forms we use for lead generation -- on landing pages for offers we use to convert visitors into leads. Seems unreal, right?
  • HUBSPOT  |  WEDNESDAY, AUGUST 21, 2013
    [Generation, Landing Page] Announcing the Next Generation of HubSpot's Inbound Marketing Platform
    Even in the channels where we’ve started to make some progress -- even in email which has developed more and more targeting capabilities over the years -- we end up personalizing the message, but then directing recipients to a lifeless landing page. This is more than a software release for us. The top response was.
  • LEADERSHIP  |  TUESDAY, AUGUST 20, 2013
    [Generation, Landing Page] 9 Search Marketing Tips for Effective B2B Lead Generation
    Search Marketing Tips for Effective B2B Lead Generation. HERE ARE 9 SEARCH MARKETING TIPS FOR EFFECTIVE B2B LEAD GENERATION: UNDERSTAND THE NEW RULES OF RESEARCH. Match these to the SEO trends you are seeing on your various online properties—your company website, your blog, social media profile pages, etc. I was ready for this.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 13, 2013
    [Generation, Landing Page] NitroMojo and Marketing Advocate Specialize in Marketing Automation for Channel Partners
    This addresses one of the central dilemmas of selling through partners, which is losing contact with the leads and, as a result, not being able to measure effectiveness of corporate lead generation programs. The system can also integrate with event management software and Google AdWords. did they eventually buy?
  • E-LIGN  |  FRIDAY, AUGUST 9, 2013
    [Generation, Landing Page] You’re Getting Leads, Now Score Them
    'If you’re inbound marketing is working then you’re likely generating more leads than your sales staff can support. specific page views. landing page submission. It is one of the many techniques that are very difficult to implement without a reliable marketing software system. time spent on site. likes.
  • B2B LEAD BLOG  |  MONDAY, JULY 22, 2013
    [Generation, Landing Page] Are Your Marketing Automation Tools Ready for Bikini Season?
    There is no lazy day in demand generation – ever – but activity does slow down a bit with all the summer vacations. Marketing automation & demand generation groups follow these common adoption arcs. With marketing automation, all this is tied to your emails, your web pages, your social and any other programs you define.
  • WRITTENT  |  MONDAY, JULY 22, 2013
    [Generation, Landing Page] Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors
    Competitive marketing analysis of key websites should include a look at the following factors: Number of Pages: Do your competitors offer a wide array of landing pages , detailed information on pricing, and an about-us page? Social Integration: Are social media follow buttons included on site pages? Targeting.
  • WRITTENT  |  FRIDAY, JULY 19, 2013
    [Generation, Landing Page] World Class Processes, the War of Ideas and Other Content Strategy Wins
    Learn how to evaluate and use a content management system, email software, lead nurturing program, keyword tool , and social media scheduling software to your full advantage. 'The media was buzzing about the power of content marketing this week. Join us as we review the latest news for marketers: 6 Keys to Waging the War of Ideas.
  • WRITTENT  |  WEDNESDAY, JULY 17, 2013
    [Generation, Landing Page] Building an Epic Buyer Persona Profile: a Totally Comprehensive Guide
    While your inbound strategy should revolve around creating content people love , it’s even more important to generate marketing that the right people love. The worst types of interview questions could include: How many pages do you typically visit on a website before becoming a lead? What did you think of our landing page form?
  • MARKETRI  |  THURSDAY, JULY 11, 2013
    [Generation, Landing Page] Marketing Automation for SME’s: Our Interview with an Industry Expert
    Content on blogs, emails, websites, landing pages should all have some mobile considerations. You could have the best platform in the world, but if you don’t have great people who are well-trained and motivated to use the software, you will have limited success. So what exactly is it? My Interview with Brian Hansford.
  • VOLACCI  |  TUESDAY, JULY 9, 2013
    [Generation, Landing Page] Social Media and Lead Generation: Know Your Measurements
    One of the most buzzed-about facets of social media is also one of the most overwhelming opportunities it offers: that of lead generation. To clear up some of the confusion, we''re publishing a three part series on how to use social media for lead generation. Correlating Social Success with Lead Generation.
  • WRITTENT  |  WEDNESDAY, JUNE 26, 2013
    [Generation, Landing Page] 19 Reasons Why Your eBook Promotion Is a Fail
    'Content marketers love earning page views. Clearly Stand Out from the Rest of the Page. Your Landing Page Copy Is Flawed. There’s a serious art to landing page copy. You can’t just excerpt your eBook, or approach your page like you’re writing a fresh blog article. Not just any leads, either.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 14, 2013
    [Generation, Landing Page] Get More out of your Marketing Automation with Interactive Content
    It may be marketer defined content or it might, in the case of a photo contest, be user generated.  In our research, we have found that a personalized result is 11 times more likely to be shared than a static web page. On average, when companies produce and distribute interactive content, they generate: Click rates of 50%.
  • B2B LEAD BLOG  |  TUESDAY, JUNE 11, 2013
    [Generation, Landing Page] What is Hubspot? Marketing Automation Software Series
    Hubspot marketing automation software was born from the recognition that buyers are growing tired of annoying, irrelevant, and interruptive marketing, and are getting better and better at tuning those messages out. So far, we’ve covered a sampling of the tools that make up HubSpot, but HubSpot is so much more just marketing software.
  • B2B LEAD BLOG  |  TUESDAY, JUNE 11, 2013
    [Generation, Landing Page] What is Hubspot? Marketing Automation Software Series
    Hubspot marketing automation software was born from the recognition that buyers are growing tired of annoying, irrelevant, and interruptive marketing, and are getting better and better at tuning those messages out. So far, we’ve covered a sampling of the tools that make up HubSpot, but HubSpot is so much more just marketing software.
  • BLOG MY CALLS  |  FRIDAY, JUNE 7, 2013
    [Generation, Landing Page] The Holy Grail of Free Tools for Startups and Optimization Checklist
    wanted to know how far down the page people were scrolling to. also wanted to make sure my pages were optimized for the intended keywords. This is where some really cool tracking software comes in. There’s SO many different things you could do, and SHOULD do, to test your landing pages. We thought, hmmmmmmm.
  • WRITTENT  |  WEDNESDAY, JUNE 5, 2013
    [Generation, Landing Page] Small Business Lessons from B2B Brands with Amazing Content Strategy
    It worked brilliantly, and the campaign’s ability to generate qualified leads was described as “stunning.” Who wants to read about marketing automation software? Who doesn’t want to engage with a company that states on their landing page “ Spam is for jerks, and jerks we are not? ”. Don’t Be Like Your Competition.
  • BIZNOLOGY  |  WEDNESDAY, MAY 29, 2013
    [Generation, Landing Page] 5 Essential Functions for Every B2B Website
    Oracle, for example publishes a Software Investment Guide to help prospects’ decision-making. Lead generation. The perennial number one goal of just about every business marketer is generating sales leads. So don’t squander the opportunity to turn your website into a lead generation tool.  'Photo credit: Wikipedia.
  • HUBSPOT  |  SUNDAY, MAY 26, 2013
    [Generation, Landing Page] Google Rolls Out Latest Penguin Algorithm Update, and Other Marketing Stories of the Week
    s acquisition of Tumblr, and Twitter''s new Lead Generation Cards, marketers have got a lot to catch up on. Generation Spam-Fighting, Is Now Live, From Search Engine Land. Penguin 4 also includes more sophisticated link analysis software that better understands website links. Read more at Search Engine Land. Yahoo!
  • MODERN B2B MARKETING  |  FRIDAY, MAY 24, 2013
    [Generation, Landing Page] The Doctor Will See You Now: Lessons For Marketers From The Healthcare Technology Industry
    Taken together, these approaches form a marketing infrastructure that generates more than 95% of our leads. Pillars include: Capture: landing page optimization. We A/B test nearly all of our landing pages along every dimension imaginable, including: video v. Physicians famously have no time.  Physicians do.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, MAY 21, 2013
    [Generation, Landing Page] Demo or Trial Call-to-Action: Which Is Better?
    The owner of the company has done a pretty good job creating a website that generates leads: the site has a demo call-to-action (CTA) and a 30-day free trial. definitely recommend that you include a demo call-to-action on each page of your Website. DO keep your landing page focused only on the offer.
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 19, 2013
    [Generation, Landing Page] How ITSMA is Leveraging Marketing Made Simple TV to promote their offerings
    In 2012, the Revenue Performance Management Software firm Eloqua (Now part of Oracle) became a sponsor of Marketing Made Simple TV – the TV on the Web show created and hosted by Jeff Ogden. They told us they want to test how well we generate leads. Want to supercharge your WordPress blog? This is how we expose the show to over 2.5
  • B2B LEAD BLOG  |  THURSDAY, MAY 16, 2013
    [Generation, Landing Page] Demandbase API vs ReachForce Form Appending Solutions
    Landing page and web form optimization for B2B isn’t just about conversions, it’s about speeding up marketing nurture and generating more revenue. As more and more our B2B demand generation activities focus on Inbound conversions, we are seeing a rising number of landing page lead conversions.
  • B2B LEAD BLOG  |  THURSDAY, MAY 16, 2013
    [Generation, Landing Page] Demandbase API vs ReachForce Form Appending Solutions
    Landing page and web form optimization for B2B isn’t just about conversions, it’s about speeding up marketing nurture and generating more revenue. As more and more our B2B demand generation activities focus on Inbound conversions, we are seeing a rising number of landing page lead conversions.
  • HUBSPOT  |  MONDAY, MAY 13, 2013
    [Generation, Landing Page] 6 Marketing Automation Lessons I Learned the Hard Way
    'Not too long ago, my colleague Katie Burke wrote a great article, " The Right Way to Think About Your Marketing Software RFP ," and it got me thinking about my own experiences as a buyer of marketing technology. But when evaluating marketing software, features are the last thing you want to be drooling over. This is a good thing!
  • HUBSPOT  |  FRIDAY, APRIL 26, 2013
    [Generation, Landing Page] 11 Clever Ways to Nurture Leads With Your Business Blog
    Furthermore, blogging also plays a critical role in the ''Convert'' stage, since we all know how effective it can be for lead generation. Chat with your salespeople and create a shareable Google Doc or wiki page where salespeople can contribute their blog content ideas on a regular basis. That''s right! 1) Implement Smart CTAs. right?
  • WEBBIQUITY  |  TUESDAY, APRIL 23, 2013
    [Generation, Landing Page] 33 Phenomenal Content Marketing and Copywriting Guides and Tips
    Now in their mid-teens to mid-thirties, people in this generation came of age knowing how to interact with technology and are comfortable using it to their advantage.” Infographics can be great for generating re-posts and inbound linke—if done properly. What types of content are most valuable to my sales prospects? ’ Yawn.
  • HUBSPOT  |  MONDAY, APRIL 22, 2013
    [Generation, Landing Page] 7 B2B Companies to Admire for Exceptional Visual Content
    The cloud software file storage and sharing business uses colored-pencil drawings to showcase its playful personality. Help Scout, a company that makes help desk software, is no stranger to visual content creation. The actual design elements of the page are also clean and simple, echoing the ease of use of the product. get it?)
  • SALES INTELLIGENCE VIEW  |  THURSDAY, APRIL 18, 2013
    [Generation, Landing Page] Avoid These Common Sales Mistakes
    If we told you in a lackluster tone of voice that we had a piece of software that your business could use, you might not be too excited. But, if we sounded excited and pointed out that our software has helped other businesses increase their sales by 75 percent, you might stop and listen. 'Poor Lead Qualification. Lack of Enthusiasm.
  • HUBSPOT  |  WEDNESDAY, APRIL 17, 2013
    [Generation, Landing Page] How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets
    Main Line Family Law reached a #1 rank for dozens of keywords, saw a 30% quarterly growth in web traffic, and because she used calls-to-action and landing pages to convert all that traffic, she saw a quarterly 30% lead growth, too. Help Scout is a B2B customer service software company founded in 2005 with seven full-time employees.
  • BLOG MY CALLS  |  TUESDAY, APRIL 16, 2013
    [Generation, Landing Page] What's Your Marketing ROI? How Call Tracking Can Help Measure EVERYTHING
    Do you know how which ads, campaigns, or keywords are generating calls? These businesses need to know, with precision, how calls are generated and what happened on the phone. The entire goal of call tracking software is to allow marketers to close the loop on their marketing ROI calculations. Call Tracking and Landing Page ROI.
  • HUBSPOT  |  WEDNESDAY, APRIL 10, 2013
    [Generation, Landing Page] Why Your Keyword Strategy Is Incomplete Without User Intent
    There are a number of ways to do this, but I recommend using a tool like the Keywords tool in the HubSpot software, or Google’s AdWords Keyword Tool. 4) User Intent Helps You Craft Better Landing Pages and Increase Conversions. And the most important element of optimizing landing pages is conversion rate optimization.
  • HUBSPOT  |  FRIDAY, APRIL 5, 2013
    [Generation, Landing Page] The Top 8 Priorities for Any One-Man Marketing Team
    HubSpot customers can easily do that with our closed-loop software, but if you’re not using HubSpot software, see how your marketing tools work to measure this and other goals you set. You don’t have the time or money (or heck, the patience) to guess what landing page layouts, copy, and CTAs work best for your audience.
  • HUBSPOT  |  THURSDAY, APRIL 4, 2013
    [Generation, Landing Page] Everything Marketers Should Know About Secondary CTAs
    1) They''re Great for Generating Reconversions. But as your secondary CTA, you also point to the landing page for your product demo, and -- whaddya know! -- some of those contacts just so happen to go for the product demo anyway! 3) They Help You Prioritize and Support Additional Business Goals Other Than Just Lead Generation.
  • HUBSPOT  |  MONDAY, APRIL 1, 2013
    [Generation, Landing Page] 15 Insider Tips for Creating a Content Creation Machine [SlideShare]
    How HubSpot Does Inbound: Creating a Content Machine from HubSpot All-in-one Marketing Software. When you publish a gated piece of content (typically lead generation content like an ebook that is behind a form on a landing page), a quick source of content is an excerpt of that piece. Be careful here. how-to post !
  • HUBSPOT  |  FRIDAY, MARCH 29, 2013
    [Generation, Landing Page] 10 Ways to Drive Instant Results With Inbound Marketing
    Create dedicated, conversion-optimized landing pages. recommend running email A/B tests because you don't need to rack up enough traffic to, say, a landing page to wait for statistical significance; if you have a good size email list, you can get statistically significant results much faster. But don't nuke 'em just yet.
  • BLOG MY CALLS  |  WEDNESDAY, MARCH 27, 2013
    [Generation, Landing Page] 5 Things You Need to Know About Call Tracking Software
    If you use call tracking software , are considering buying call tracking software, or are thinking about call tracking software in any way at all, you should read this article. things you need to know about call tracking software. Remember how awesome and fun it is to install software on your machine?). Don't.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 27, 2013
    [Generation, Landing Page] 26 Outstanding LinkedIn Tips and Tactics
    Tracy Gold offers tips for creating a more effective LinkedIn profile, among them writing a rich but concise summary (“use concrete details like results you have generated and tasks you do on a daily basis to show people how awesome you are, not tell them,” and connecting with care (“I favor being a tad picky. ’”.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 20, 2013
    [Generation, Landing Page] Best Practices for Marketing Automation from 11 Experts
    With a solid lead management process in place you’ll not only get to your destination (the land of revenue), but according to Sirius Decisions, you’ll make 5 times the revenue when you do! Similarly with marketing automation, a common trend is to fill your application with data, emails, landing pages, etc. Marketers: resist!
  • B2B VOICES  |  SATURDAY, MARCH 16, 2013
    [Generation, Landing Page] SXSW: R “Ray” Wang on Customer Engagement
    As I have a SXSW Interactive video sharing those 9 Cs courtesy of Software Advice and CRMSoftware.tv , this now gets to be a SXSW post! concern was generating enough content for their content marketing efforts. Video: 9 Cs of Customer Engagement. The 9 Cs break down this way: People-Centric Values : Culture, Community and Credibility.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 28, 2013
    [Generation, Landing Page] Is Big Testing the Future of Marketing?
    I’m the co-founder and CTO of ion interactive , a marketing software company that provides a SaaS platform for creating and testing post-click experiences. — things like landing pages, microsites, or app-like interactions. Every day, we are seeing more overlap between marketing and technology. Tell us about yourself?
  • HUBSPOT  |  TUESDAY, FEBRUARY 19, 2013
    [Generation, Landing Page] How Context Strengthens Your Entire Marketing Funnel
    We saw which pages our prospects were viewing, and we put calls-to-action on those pages. We used a lot of different marketing tools -- an analytics tool, a CRM system to tap into our sales team's data, an email marketing tool, a landing page tool, a blogging platform, a social media tool, etc. Forms & Landing Pages.
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