• MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Generation, Landing Page] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    24/7 INTERACTIVE 24/ 7 C O N T E N T page 2 www.knowledgevision.com KnowledgeVision ® Interactive 24/7 Content: Why Online Presentations Belong In Every Digital Content Strategy Interactive 24/7 Content: Why Online Presentations Belong In Every Digital Content Strategy By Michael Kolowich, Founder and CEO, KnowledgeVision Systems, Inc. world.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Generation, Landing Page] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. As you can imagine, the lead generation possibilities in social media. Optimize content for SEO Optimize for both on-page and off-page search engine optimization.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Generation, Landing Page] Build Your Marketing Strategy Like a Construction Site
    Look for data that tells you whether certain landing pages are converting better than others, which ads convert more customers, or if your current ads are working at all. Create a plan, generate ideas—don’t just go in blindly. To address that issue, it’s vital to make sure that your team is on the same page. Like
  • MARKETING ACTION  |  TUESDAY, AUGUST 25, 2015
    [Generation, Landing Page] 5 Keys to Revenue-Boosting Demand Generation
    In its place, these silo slayers have created a new revenue beast — the demand generation department. Demand generation is revolutionizing how some of the world’s largest companies ramp up their revenue. Demand generation works (and is necessary) because today’s consumers wait longer and longer to connect with a company.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 19, 2015
    [Generation, Landing Page] 3 Steps To Waltz Your Way To Lead Generation Success
    Are you overwhelmed with all the elaborate moves in the lead generation buyer-seller dance? Generating leads on your website can seem as mysterious as waltzing. But like the waltz, there are three basic steps that, when executed consistently, can make the lead generation process seem as smooth and effortless as a well-performed waltz.
  • MARKETING ACTION  |  MONDAY, AUGUST 17, 2015
    [Generation, Landing Page] 63 Digital Advertising Terms Every Marketer Should Know
    If we’ve missed something, please use the comment section below to let us know. A/B Testing : A method used to compare different versions of digital ads or website landing pages in order to determine which one performs better. It describes the area of a web page that’s visible before the website visitor scrolls down the page.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 12, 2015
    [Generation, Landing Page] Why Landing Pages Are To Leads As Phone Numbers Are To First Dates
    Do you want to generate more leads on your website? Without landing pages, you’re like the single guy who doesn’t ask Miss Right for her phone number. Sadly, many companies who want to generate leads on their websites are making the same mistake I did when I forgot to ask for Miss Right’s phone number when I first met her.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 7, 2015
    [Generation, Landing Page] Why Your Content Plan Must Include Interactive Content
    Through interactive assessments, calculators, infographics, benchmarking tests, or a combination of all the above, marketers can expand their brand, generate leads, build better prospect profiles and enhance lead scoring across all marketing programs. So, here are some of the key questions—and answers!—to to help fuel that conversation: 1.
  • HUBSPOT  |  TUESDAY, AUGUST 4, 2015
    [Generation, Landing Page] Is Your Website's Viewport Configured for Mobile Users? Here's How to Do It
    The screen on the right does have a viewport configured, so the mobile browser knows to match the device width and scale the page so the content's easily readable. But be aware you may have to add the viewport tag to each and every webpage individually, especially if you use different software for your website versus your landing pages.
  • HUBSPOT  |  MONDAY, AUGUST 3, 2015
    [Generation, Landing Page] The Marketing Stack for Publishers: What Tools Do You Need?
    Additionally, by selecting a fully integrated CMS—that connects your individual web pages to the actions your contacts take—you’re able to quickly see which areas of your site are helping people move from merely viewing, to eventually making a purchase decision. Landing Pages. This is where landing pages come in.
  • SYNECORE  |  SATURDAY, AUGUST 1, 2015
    [Generation, Landing Page] How to Get the Most Out of Your HubSpot 30 Day Trial [INFOGRAPHIC]
    Infographic Transcription : HubSpot’s all-in-one marketing software provides you with all of the tools necessary for you to optimize your website to get found by more prospects, convert more leads, and delight your customers. The Calendar allows you to coordinate your campaigns across your blog, landing pages, email and, social channels.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 31, 2015
    [Generation, Landing Page] Changing the site and changing the game for Intelliflo
    Intelliflo provides innovative and revolutionary software to the financial advice sector. It wasn’t reflective of their innovative product and, more crucially, it wasn’t generating sales. Each landing page has a drop down option to allow us to segment leads and tailor journeys to their needs. Previous site hompage.
  • VIDYARD  |  MONDAY, JULY 27, 2015
    [Generation, Landing Page] Marketing Automation: The Foundation of Your Marketing Tech Stack
    Email campaigns to generate engagement, nurture prospects, and onboard new customers. Asset creation , such as email and landing page templates. Forms and landing pages to capture lead data. Search engine optimization , to ensure that your pages are the best answers to the questions your prospects ask.
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Generation, Landing Page] Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate
    Thanks to this unrivaled quality, every post would generate massive amounts of traffic and leads. Here’s how each of those are defined: Views : A view is counted every time a blog post with the HubSpot software tracking token is loaded. But during the HVLC phase, we generated almost double the Benchmark phase leads. Our Metrics.
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Generation, Landing Page] Want More Traffic to Your Website? Try These 5 Tools & Tips
    It allows website owners to tell Google if a piece of content is a duplicate version of another page. If a keyword has a high CPC, it's usually a good indication that keyword is generating revenue for people. Once you identify those keywords, go look at the page currently ranking for it and figure out how you can improve it.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 21, 2015
    [Generation, Landing Page] 11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives
    One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Why build individual landing pages? Landing page elements in summary: The Offer. The Offer.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Generation, Landing Page] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    You do some keyword research and notice about 2,000 people are searching for an "infographic generator" every month, so you decide to build one that people can use for free once -- and if they like it, they can create more infographics for free if they provide a name and email address. Project Management Software. Design Software.
  • SYNECORE  |  FRIDAY, JULY 17, 2015
    [Generation, Landing Page] Benefits of HubSpot's Social Media Tool
    However, when you’re dealing with small-to mid-sized organizations, the bottom line always comes down to questions such as: How many leads did we generate? You’re probably thinking that accomplishing all of this would be a lot of work, requiring a bunch of software and a team of analysts, right? What Would That Look Like? Wrong!
  • THE POINT  |  THURSDAY, JULY 16, 2015
    [Generation, Landing Page] Email Critique: When a Good Offer Just Isn’t Enough
    Here’s a list of the things I love most about the email below from Allocadia , a Vancouver, BC-based developer of Marketing Performance Management (MPM) software: 1. The offer image. Yeah, that’s about it. Seriously though, that is one gorgeous white paper. It looks real and tangible and worth downloading. By now, most readers are lost.
  • MODERN B2B MARKETING  |  MONDAY, JULY 13, 2015
    [Generation, Landing Page] Here’s How to Create a Modern SEO Strategy That Works
    Content marketing, lead generation , lead nurturing—if any of these words are in your job title, chances are you either love SEO, hate SEO, or hate SEO with a passion. Write a page about the keyword! Does he want to hire someone to do marketing automation for him, or does he want software he can install himself? Ah-ha! Leads!
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 8, 2015
    [Generation, Landing Page] 5 Vital Strategies for a Successful Marketing Automation Implementation
    Designers who can build you a suite of mobile responsive email or landing page templates. Web developers to integrate new demand generation forms in your website. While all marketers have the ability to use these tools effectively over time, every project has a beginning. Get Alignment among Stakeholders. Spread the Load Around.
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Generation, Landing Page] 10 Things to Double-Check Before You Begin Your Next Campaign Analysis
    I'm not talking about how you analyze your information, but rather how your marketing software gathers the data in the first place. Others involve how you set up your software to gather data in the first place, and can have equally as frustrating consequences if done incorrectly. Check these things off your list, and you are home free.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 2, 2015
    [Generation, Landing Page] [Video] What Every Marketer Should Know: What Is Marketing Automation?
    Marketing automation is software that helps companies take complete control of their marketing campaign efforts. This mighty marketing machine works to automate and sync your various efforts: Lead generation. Landing pages. Author: Sesame Mish What is marketing automation ? Sound too good to be true? Guess again! It is!
  • MARKETING ACTION  |  THURSDAY, JULY 2, 2015
    [Generation, Landing Page] How to Perform an Onsite Audit for SEO, Part 3: Take Action
    Check Google’s Search Console (formerly Webmaster Tools) for landing page and keyword impressions, clicks and CTR improvement. Examine keyword rankings for pages on your site which aren’t performing well. Take a thorough look at the landing pages for the keywords in question. Are on-page best practices followed?
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Generation, Landing Page] How to Answer 11 Common Marketing Questions Using Analytics
    We're going to walk through how to uncover this information using the HubSpot software, but if you have another marketing or analytics software, you should be able to take a similar approach. After you produce content for your blog, it is important to figure out if you are actually generating contacts as a result.
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Generation, Landing Page] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
    And we need you, [your name], to create and promote some new content pronto so we can generate those leads!". Section 3: 9 Unique Ways to Generate Leads With QR Codes. The Audio/Video Compilation Site Page. an instructional page on your website). Don't have a solid cover image or title page to start with? Not sure?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 19, 2015
    [Generation, Landing Page] Mautic Offers Free, Open Source Marketing Automation
    The functions cover all the marketing automation bases: you can import contacts or enter them manually; assign them to lists; create emails, Web pages, and Web forms; upload other assets; assign points for lead scoring; build multi-step, branching campaign flows; and integrate with CRM systems. So the opportunity seems obvious.
  • VIDYARD  |  TUESDAY, JUNE 16, 2015
    [Generation, Landing Page] 5 Reasons Why a Video Marketing Platform is a New B2B Marketing MUST
    We aren’t talking through whitepapers or landing pages (although they help). Your team probably tracks things like page views, ebook and whitepaper downloads, and form submissions to qualify and score leads. Generating leads and enabling sales. Generating leads and enabling sales. How about video? Insights.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 15, 2015
    [Generation, Landing Page] How To Get A Positive Return On Your Marketing Investment
    If you publish content optimized for high volume, low-difficulty phrases, you’re more likely to rank on page one of the SERPs, which of course means more site visitors. Although this tactic is admittedly more reactive than others, it will help you siphon traffic back onto your site and into your lead generation programs.
  • HUBSPOT  |  THURSDAY, JUNE 4, 2015
    [Generation, Landing Page] 7 Reasons You're Not Getting ROI From Your Content
    Content as a marketing strategy is reliable and cost-effective, but only if it generates high-quality leads. If you do not understand how many people access your content, where your content is shared, or the new contacts it generates, chances are your marketing efforts are not nearly as effective as they could be.
  • VIDYARD  |  WEDNESDAY, JUNE 3, 2015
    [Generation, Landing Page] Prevent Your Landing Page from Becoming a Launching Pad (See What I Did There?)
    Used every tip, trick, and marketing technique to get visitors to your landing page? Vidyard and Unbounce held a webinar last week about “Simple Techniques to Drive More Landing Page Conversions with Video”. Or, use it to get viewers excited about an upcoming party on your event’s registration landing page.
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Generation, Landing Page] 16 Reasons Why People Leave Your Website
    And for more tips on how long your landing page forms should be, read this blog post.). 8) Your site lacks personality. The Millward Brown agency found that “there is a relationship between the way brands express themselves in different countries and the strength of the consumer relationships they generate.” Design matters.
  • MARKETING ACTION  |  FRIDAY, MAY 22, 2015
    [Generation, Landing Page] 5 Disruptive Social Selling Technologies
    One thing that truly intrigues me about KiteDesk is the simple fact that the technology allows you to find contacts on any Web page, and, in a  single click import their contact data into the CRM.  Tracks all engagement history  . #5 –Marketing Automation Software. The UI is super clean and it is extremely easy to navigate.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Generation, Landing Page] 33 Inspiring B2B digital marketing case studies
    The campaign generated over $1 million in new sales opportunities with several deals closed within the first 3 months of launch. The results of the campaign generated 1,700 leads, 125 webinar participants, 5,000 views on Slideshare and $1 million in new business. has four Facebook pages, four Twitter feeds and two LinkedIn accounts.
  • MARKETING ACTION  |  MONDAY, MAY 18, 2015
    [Generation, Landing Page] Zyme Solutions Uses Marketing Automation to Conquer the Complex Sale
    Complex sales are a fact of life for many B2B organizations – especially the ones in the business of selling enterprise-wide software. Selling Enterprise Software. Zyme has also integrated Act-On with their CRM system , which gives the sales reps access to all of the metrics and lead intelligence Act-On generates.
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Generation, Landing Page] 10 Resources to Help You Teach Inbound Marketing
    The software features stock photography, custom graphics, fonts, and pre-sized templates for sizing. For example, you can use filters to search for landing page examples from automotive industry. The way people buy has changed, so the way businesses market themselves has also needed to change. HubSpot Academy Group. 7) Canva.
  • LEADERSHIP  |  WEDNESDAY, MAY 6, 2015
    [Generation, Landing Page] Ways to Make Your B2B Lead Generation Evergreen
    What if your B2B lead generation, product marketing and launches could replicate some of that magic of self-renewal? What you need is to think of every step in every lead generation campaign as a new launch and keep it evergreen. This is isn’t so different from B2B lead generation and lead nurturing.
  • HINGE MARKETING  |  THURSDAY, APRIL 16, 2015
    [Generation, Landing Page] 5 Ways Conversion Rate Optimization Can Drive Revenue for Your Firm
    Simply put, CRO is the practice of testing your conversion content pieces to determine how even minor changes on a page can impact the number of visitors taking action. This is involves creating a number of pages with slight variations in design, wording, etc. Then, CRO generates data that can have a real impact on your bottom line.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Generation, Landing Page] 3 Ways to Optimize Your Landing Pages to Better Address Human Behavior
    landing page''s layout, the fonts and colors used, image placement, form length, and other design factors can have an impact on how many people actually choose to fill out the form. Want to design a landing page that persuades people to convert? Why not show that off on your landing page?
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 10, 2015
    [Generation, Landing Page] Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business
    Here are seven critical things that marketing automation software can do for your marketing: 1.    Create Relationships with Buyers Through Engagement Marketing. What businesses can do with marketing automation software is track customer behavior and interactions across channels to better understand who they are and what they want.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 8, 2015
    [Generation, Landing Page] Why CEOs Say Yes to Marketing Automation
    From lead generation to lead nurturing to qualification, and from channel to channel, marketing automation lets you gather information that helps you determine what that lead is looking for, and then helps you build a relatively personal relationship based on that information. Why all the noise about marketing automation? Lead management.
  • SYNECORE  |  TUESDAY, APRIL 7, 2015
    [Generation, Landing Page] Personalizing Content with HubSpot COS
    HubSpot, the inbound marketing software, provides ways to easily and quickly implement content personalization. According to HubSpot, pages with Smart Content have conversion rates 20 percent higher than pages that don’t have it. Personalization can be used in any rich text module or on any COS page in HubSpot.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Generation, Landing Page] How to Produce an Internet Radio Show
    There are lots of ways to generate and publish content for your inbound marketing efforts. The top shows have audiences in the millions and generate a great deal of revenue from advertising and sponsorships, not to mention the ability generate more revenue through promoting their own products and services. Let''s get started.
  • HINGE MARKETING  |  THURSDAY, MARCH 19, 2015
    [Generation, Landing Page] Optimizing the B2B Content Marketing Funnel: Turning Contacts into Clients
    What’s the point of dedicating so many resources to creating and promoting great content if it’s not generating any ROI? Most firms will not be able to rank on the first page of search engine results right away. ” are popular for this type of page. So where’s the disconnect? Be Patient. Wrong. Now what?
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 19, 2015
    [Generation, Landing Page] Back to Basics: What is Marketing Automation and Why Do I Need It Now?
    Marketers who use marketing automation software tend to outperform marketers that don’t. Marketing automation is a software platform that streamlines, automates, and measures marketing tasks and workflows. Landing page creation. Lead generation. What exactly is marketing automation and why do you need it?
  • MARKETING ACTION  |  WEDNESDAY, MARCH 18, 2015
    [Generation, Landing Page] Is Your Email Compliant with Spam Law? Find Out Now, Before It’s Too Late
    As an email marketer, you know how very easy it is to get carried away with the design of the email, the color of the call to action (CTA) button, the list you are sending to, and thought of how this email sends’s results are going to generate leads (or revenue) for your company. It’s not glamorous. It’s not sexy. link].
  • HUBSPOT  |  MONDAY, MARCH 16, 2015
    [Generation, Landing Page] Speak Your CFO's Language: 3 Ways to Explain Inbound Marketing's Value
    As savvy marketers, it''s easy for us to get excited about implementing an inbound marketing strategy or writing our next blog post -- w e know that the content we''re creating will attract and generate qualified leads that will turn into customers. Often, this will happen in our quarterly budget meeting. Talk About Assets. Assets have value.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 16, 2015
    [Generation, Landing Page] Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement
    This session focused on how Kaiser Permanente Colorado, with help from their agency, Intelligent Demand, transformed their marketing and revenue generation strategy. Use holistic, agile methodologies, software, and processes. Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 11, 2015
    [Generation, Landing Page] 29 Ways to Collect Email Addresses for Your Business
    Create a “sign up” call to action on your Facebook business page. Art galleries, software companies (one here has a party every quarter and invites the neighboring businesses), retail shops, consultants (lunch & learn) can all host an event and request attendees to sign up. Use a hosted sign up form landing page.
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Generation, Landing Page] 10 Analytics Red Flags All Marketers Should Look Out For
    You may see yourself jump to the first page for an important keyword, only to find that a competitor that used to trail you is now ranked higher than you. After all, you want to rank for the pages that you planned to drive the most traffic. This is why it''s so imperative that you keep track of all leads generated from marketing.
  • GREAT B2B MARKETING  |  THURSDAY, MARCH 5, 2015
    [Generation, Landing Page] B2B Marketing: Six Need-to-Know Nuggets
    As an example, we had a client that was blissfully generating quality leads for their enterprise software (average sales price over $100K) at a cost of under $100 each.  Speaking of testing, I was just on a webcast about landing page conversions with noted copywriter Bob Bly. Growth in Technology. You can get both here.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 2, 2015
    [Generation, Landing Page] Reborn AutoPilot Aims to Simplify Multi-Channel Marketing
    The latest incarnation describes itself as “software for multi-channel marketing” but still provides core functions and connects with third party apps. Email and landing pages are still native to the product but the vendor has added tools to import, edit, and reuse HTML from external Web sites and email systems.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Generation, Landing Page] Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
    When people arrive at your Facebook Page, where do you think they first look? I''ll give you some hints. It''s a visual piece of content that sits at the top of your page. Since it''s one of the most noticeable parts of your page, it''s crucial that you follow Facebook cover photo best practices. Still not convinced?
  • HUBSPOT  |  FRIDAY, FEBRUARY 6, 2015
    [Generation, Landing Page] 57 Basic Marketing Analytics Terms Everyone Should Know
    So, we decided to put together a handy glossary of the most common marketing analytics terms you''ll find in your analytics software. Check it out below, and be sure to bookmark this page for the next time you''re diving into your analytics -- it could save you a lot of time. A. When a page is loaded or reloaded in Google Analytics.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 4, 2015
    [Generation, Landing Page] 5 Little Lead Generation Experiments You Can Run Right Now
    The good news is that there are lots of things you can do to generate leads without breaking the bank or working every single weekend. Test: Jon Loomer tested Facebook dark posts (News Feed-style ads that don''t actually get published to your Page''s News Feed) with a small budget to calculate potential ROI. Lead Generation Daily
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Generation, Landing Page] The 4 L's of a Successful Lead Generation Strategy
    This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets. To highlight the importance of a powerful lead generation strategy, we are going to backtrack a little bit first. Compelling content plays a huge role in generating leads. Lead Generation Free trial.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 3, 2015
    [Generation, Landing Page] 6 Time-Saving Business Tools to Help You Get Organized
    Among its many features, you can use the main landing page to organize your tasks by creating note cards and dragging them onto one of your customized Trello note boards (think Pinterest with Post-its). However, it can also be seen as time consuming and less valuable than other projects that generate revenue.
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Generation, Landing Page] How to Create an Ebook From Start to Finish [+ 18 Free Ebook Templates]
    But with lead generation as the top goal for content marketing , ebooks are an essential part of any successful inbound marketing program. You can also use our free Blog Topic Generator tool to come up with more ideas. optimize ebooks for lead generation and promotion. If that requires five pages, great! my dad. Fret not.
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Generation, Landing Page] 13 Bright Ideas for Running Smarter Retargeting Campaigns
    You can then include these in your retargeting ads. 2) Promote specific content based on the types of pages people have visited on your website. For example, you could create a retargeting list for those who visit any page within the shoe category and another for any page within the jackets category. What''s a marketer to do?
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, JANUARY 24, 2015
    [Generation, Landing Page] New Marketing Automation Options for Small Business in the VEST Report
    GreenRope workflow GreenRope is all-in-one software sold primarily to very small businesses such as lawyers, real estate agents, consultant, coaches and membership organizations. The system has an impressively broad scope, adding full Web site creation to the usual all-in-one mix of email, lead scoring, landing pages, and CRM.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Generation, Landing Page] How to Run a Blog Lead Generation Analysis
    It''s the timeless question for corporate bloggers: How many leads did your blog post generate? But even more important than knowing the number of blog leads you have generated is being able to analyze those results and create an actionable plan for the future. Were there links to a landing page? VLOOKUP for Beginners.
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Generation, Landing Page] 15 Important Ways to Use Case Studies in Your Marketing
    On Your Website. 1) Have a dedicated case studies page. Whether you call this page "Case Studies, "Success Studies," or "Examples of Our Work," be sure it''s easy for visitors to find. Structure on that page is key: Initial challenges are clear for each case, as well as the goals, process, and results. Bonus Tip: Get personal.
  • THE FORWARD OBSERVER  |  TUESDAY, JANUARY 13, 2015
    [Generation, Landing Page] 3 Steps To Waltz Your Way To Lead Generation Success
    Are you overwhelmed with all the elaborate moves in the lead generation buyer-seller dance? Generating leads on your website can seem as mysterious as waltzing. But like the waltz, there are three basic steps that, when executed consistently, can make the lead generation process seem as smooth and effortless as a well-performed waltz.
  • HUBSPOT  |  THURSDAY, JANUARY 8, 2015
    [Generation, Landing Page] 4 Basic A/B Testing Tips for Beginners
    Good, because that is what you are doing to your prospects and subscribers with the same email and landing page elements day after day. If your business is at a standstill for improving open and click-through rates, it’s time you start making changes in your email and landing pages. Feeling sick yet? Subject line. Layout.
  • NUSPARK  |  SATURDAY, JANUARY 3, 2015
    [Generation, Landing Page] 17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
    The multitude of tools, platforms, and techniques can be overwhelming at times.  In the last two-three weeks, I participated in 3 webinars and 5 software demos, with more planned this week. have an RSS reader with 150 or so blogs to stay up to speed on the ever changing world of demand and lead generation. Content Marketing.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, DECEMBER 26, 2014
    [Generation, Landing Page] LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck
    So it’s not surprising that LeadLiaison prefers to be called something else – in their case, “revenue generation software”. I’m not sure exactly why they chose that term, apart from the fact that everybody likes revenue. Forms can generate an alert or take another action after they are submitted.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 24, 2014
    [Generation, Landing Page] Top 9 Professional Services Marketing Lessons Learned in 2014
    And firms that generate at least 60% of their leads online are twice as profitable. In fact, research has shown that SEO is the single most effective tool for online lead generation. For instance, Visible Experts at the highest level can have billing rates 13x higher than average professionals. Not so fast. On Twitter or LinkedIn?
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Generation, Landing Page] 450+ Free Stock Photos to Use in Your Marketing [Free Downloads]
    Whether you''re prepping a social media post, designing a landing page, or drafting an email, visuals are an effective way to enhance the performance of your marketing initiatives. Everyone knows "a picture is worth a thousand words" -- and this particularly rings true for landing pages. Scary story , right?
  • VOICE-BASED MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Generation, Landing Page] Ifbyphone’s New Winter 2014 Release Provides Call Analytics and Automation for Every Stage of the Customer Journey
    Now as leads navigate from your landing pages and microsites to your main web site, the same SourceTrak phone number moves with them, regardless of domain, and ties calls back to the correct source. This is particularly useful for marketers using marketing automation technology that require the use of sub-domains for landing pages.
  • THE FORWARD OBSERVER  |  MONDAY, DECEMBER 15, 2014
    [Generation, Landing Page] Why Landing Pages are to Leads as Phone Numbers are to First Dates
    Do you want to generate more leads on your website? Without landing pages, you''re like the single guy who doesn''t ask Miss Right for her phone number. Sadly, many companies who want to generate leads on their websites are making the same mistake I did when I forgot to ask for Miss Right''s phone number when I first met her.
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 10, 2014
    [Generation, Landing Page] 18 Unexpected Formulas to Increase Website Conversions
    Well, if I''m scanning your page to understand: What your value proposition is. We''re also very happy with some of the things we''ve been learning from call tracking software. We have recently put some call tracking software onsite for which calls are the bread and butter and they had no idea where they were coming from. Audio.
  • MARKETING ACTION  |  SATURDAY, DECEMBER 6, 2014
    [Generation, Landing Page] Which Marketing Software Applications Matter to B2B Marketers?
    Software for email marketing, customer relationship management, and web analytics can improve overall results by reducing manual processes, improving productivity, and providing much-needed insight into what works – and what doesn’t. So, just how many pieces of software does it take to generate a lead? Ranking What Matters.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 3, 2014
    [Generation, Landing Page] How to Track Content ROI: A Step-by-Step Guide
    You hit publish, and then a little while later (a few weeks or months or however long your sales cycle is), you need to go back to measure how much revenue you''ve generated. To accomplish your goal, you include a call-to-action (CTA) at the end of your blog post leading to a sales page. Example 2: Lead Generation. TeamWeek.
  • HUBSPOT  |  MONDAY, DECEMBER 1, 2014
    [Generation, Landing Page] The 9 Best and Worst Questions to Ask in a Marketing Automation RFP
    Recently, I came across a really depressing statistic about the marketing automation buying process: According to a study done by VentureBeat , 70% of marketers who purchase a system are either unhappy or only marginally happy with their software. Part of the answer is to ask the right questions during the software selection process.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 1, 2014
    [Generation, Landing Page] Marketing Automation: Lessons from 4 case studies
    Lead generation, lead nurturing and determining the time for the handoff to Sales would be extremely difficult without that technology. Case Study #1 – Marketing Automation: 200% increase in lead volume for software company after implementation. Case Study #4 – Marketing Automation: IT company boosts leads 59%, generates $1.5
  • VOICE-BASED MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Generation, Landing Page] Google’s New Mobile-Friendly Label and the Impact of Mobile on Search
    Any marketing strategy that focuses on generating leads and converting mobile traffic into online or offline sales needs a mobile-optimization strategy focused on generating calls. Google’s algorithm has been penalizing websites with a poor mobile experience since an update in June 2013. blog Google
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Generation, Landing Page] A Beginner's Guide to Retargeting Campaigns
    When they leave your site to surf the web, that cookie notifies retargeting platforms to serve specific ads based on the specific pages they visited on your website. It also can be complicated or time-intensive to implement the JavaScript on many website pages. leading to the same page). 6) Creating Your Ad. Awareness.
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Generation, Landing Page] 4 Creative Ways to Make Your Website More Personalized
    For example, let''s say you sell time management software and you have two very different personas. In the context of the previous example, if we were personalizing our pricing page, we''d want to show HR Harry information on employee time management. and Germany, you can show visitors from Germany a version of page written in German.
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Generation, Landing Page] How to Structure a Marketing Team of Any Size
    Convert : Everyone involved in conversion optimization, including landing pages, calls-to-action, lead scoring, and nurturing. In fact, the best way to help your sales team is to build brand awareness and create content that generates a lot of leads over time. Chances are this isn''t what your team looks like right now.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 12, 2014
    [Generation, Landing Page] The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers
    In its most basic form, it''ll consist of a call-to-action (typically a button that describes an offer) that leads to a landing page with a lead capture form, which redirects to a thank-you page where a content offer resides. Landing pages, forms, offers, and calls-to-action are just a few tools to help companies generate leads.
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 29, 2014
    [Generation, Landing Page] Content Marketing Street Cred: 7 Marketers Share Their Secrets
    Research shows The Millennials are the least-trusting generation ever. We would then link to the landing page and suggest the readers register for all the details. Do you have content marketing street cred? Radical Honesty in the World of Content Marketing: This is a challenging time for content marketers. Native advertising?
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Generation, Landing Page] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. So if you’re using SlideShare as a lead generation tool, this could be hindering your efforts. Content Creation Lead Generation Include Numbers. Congrats!
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Generation, Landing Page] Buyer Persona Basics
    If you understand their profiles, you’ll be able to market products and solutions that can help each persona (and the members of the group they represent) with their specific challenges, which will lead to you generating and converting more leads and prospects. As an example, suppose you sell software. Create Buyer Personas.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Generation, Landing Page] Buyer Persona Basics
    If you understand their profiles, you’ll be able to market products and solutions that can help each persona (and the members of the group they represent) with their specific challenges, which will lead to you generating and converting more leads and prospects. As an example, suppose you sell software. Create Buyer Personas.
  • HUBSPOT  |  TUESDAY, OCTOBER 7, 2014
    [Generation, Landing Page] 8 Must-Have Tips for Writing Landing Page Copy That Converts
    Conversion copywriters -- the people who write landing page content that converts readers and delivers sales -- are wonderful human beings. Their writing pulls in readers, generates conversions, and ultimately produces buckets of cash. Tips for Writing Great Landing Page Copy. 1) Use customer testimonials.
  • EMAGINE B2B BLOG  |  MONDAY, OCTOBER 6, 2014
    [Generation, Landing Page] Your Analytics Questions Answered (Interview)
    If you are using a Marketo installation for your landing pages for example, those will continue or can continue to be crawled by Semalt. How do you link email software to GA/ Campaigns? If you have an older site that is built on a.asp or html, do you need to insert the Google Analytics Code into each page?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 1, 2014
    [Generation, Landing Page] V12 Launchpad Combines Prospect Database with Outbound Campaigns
    Users can also get lists of prospects similar to their uploaded customers, based on a system-generated predictive model. For email campaigns, the system also lets users create emails based on templates, from uploaded HTML, or from scratch using a graphical page builder. The core of Launchpad is its list selection interface.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 1, 2014
    [Generation, Landing Page] Missing Link on too many Websites – Marketing exec!
    The really savvy marketing companies are firms like the software company ConnectWise , down here in Tampa. For instance, a visitor to their website does not go to their home page. Instead they go to a landing page with a flagship offer and simple form.    That way they can get visitors to sign up for lead nurturing.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 29, 2014
    [Generation, Landing Page] 10 Great Marketing Tips from Find New Customers
    Here are 10 #Marketing Tips I presented to a 100 employee Saas software company in Cambridge, MA recently. Identify your flagship content – the very best e-book or white paper or video you have and put it on a landing page. Make a landing page with your flagship content and short form, like first name, last name and email.
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Generation, Landing Page] 6 Ways to Pull Off Anonymous Personalization People Love
    If they have to zoom in and out to view the page, or are faced with a long form guarding a piece of content, mobile viewers might just give up. If you have HubSpot software, go into any site page or landing page, and select "Make Smart" next to one of the rich text modules. What does this look like?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Generation, Landing Page] How to Use Data to Make Smarter Marketing Decisions
    Content creation, SEO, email marketing, PPC, social media, lead generation, analytics. It''s important to have a good idea of the number of leads generated by each marketing channel. In this case, you may decide it makes more sense to invest in social media if you''re focused on lead generation. the list is never-ending. link].
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 23, 2014
    [Generation, Landing Page] 6 Ways to Create Rocket-Fuel Content for Marketing Automation
    Marketing automation software allows you to collect demographic and firmographic information about  who  your buyers are as they enter your database. Get Teams on the Same Page. Make sure you’re tracking which content assets — emails, whitepapers, blog posts, landing pages, etc. billion industry by 2016.
  • HUBSPOT  |  MONDAY, SEPTEMBER 22, 2014
    [Generation, Landing Page] It's the End of the Month. Do You Know Where Your Blog Leads Are Coming From?
    In other words, the posts that people become leads because of -- they click through from a call-to-action on a blog post to a landing page, and convert. Results of Our Blog Lead Generation Analysis. analyzed our blog''s lead generation in the month of June. Blogging Analytics Lead Generation And we are! That''s it!
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 22, 2014
    [Generation, Landing Page] The 5-point plan: how to increase marketing ROI from call conversions
    65% of businesses still consider the phone their strongest lead source, so how can marketers track when their online efforts are generating phone calls? Call tracking companies like ResponseTap provide software which allows marketers to track the entire customer journey, not just the initial call. Guest post by Luke Rees. Conclusion.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Generation, Landing Page] The Truth About Lead Generation: Busting 5 Common Conversion Myths
    It''s amazing how after just a few months of regularly producing content and engaging with people online, your analytics software can show you definitively that inbound marketing is having a positive effect. That''s where the "Convert" or lead generation phase of the inbound methodology comes into play. Lead Generation BUSTED].
  • VIDYARD  |  MONDAY, AUGUST 18, 2014
    [Generation, Landing Page] How to Streamline Your Video Content Marketing Operation
    You could schedule using a combo of Trello and a Google Calendar, or even use content marketing software like Kapost. On it’s own dedicated landing page?). landing page (can be built specifically for the video campaign, or you can use a video resource hub). lead generation, brand awareness, etc.).
  • SYNECORE  |  MONDAY, AUGUST 18, 2014
    [Generation, Landing Page] The 4 Basic Elements of Inbound Marketing
    Goal 1: Generate Qualified Website Traffic Associated Services: Content Marketing (Blogging!), Associated Services: Call-to-action (CTA) buttons, Landing Pages, Forms. To do this, you need to use premium content pieces, calls to action , and landing pages. We’re going back to basics! Inbound marketing at work.
  • HINGE MARKETING  |  FRIDAY, AUGUST 15, 2014
    [Generation, Landing Page] Intermediate Techniques to Build a Better Email Marketing Campaign
    They should find themselves on a page that clearly delivers what they expected to find. If it is a piece of premium content or a webinar sign-up form, they should find themselves on an appropriate “landing page” with any further instructions that may be necessary. Offer strategies. How quickly do you want it to grow?
  • MARKETING ACTION  |  THURSDAY, AUGUST 14, 2014
    [Generation, Landing Page] Questions from the 5 Futuristic Email Tactics Webinar
    Recently, Linda West, Manager of Demand Generation here at Act-On Software, joined forces with Matt Byrd, Email Marketing Manager at Litmus , to present their futuristic tactics for improving the results of email campaigns. Make sure to have an email opt-in in your Facebook page. Put key information at the top. Benefit-focused.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Generation, Landing Page] Inbound Is for Closers: Busting 5 Common Bottom-of-the-Funnel Myths
    According to our 2014 inbound ROI study , 69% of HubSpot customers saw an increase in sales revenue after implementing our inbound software. And it''s about more than writing blog posts and setting up landing pages and generating leads. The following is an excerpt from our new guide, Inbound Marketing MythBusters.
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