• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Generation, Landing Page] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    24/7 INTERACTIVE 24/ 7 C O N T E N T page 2 www.knowledgevision.com KnowledgeVision ® Interactive 24/7 Content: Why Online Presentations Belong In Every Digital Content Strategy Interactive 24/7 Content: Why Online Presentations Belong In Every Digital Content Strategy By Michael Kolowich, Founder and CEO, KnowledgeVision Systems, Inc. world.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Generation, Landing Page] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. As you can imagine, the lead generation possibilities in social media. Optimize content for SEO Optimize for both on-page and off-page search engine optimization.
  • ACT-ON  |  TUESDAY, JANUARY 19, 2016
    [Generation, Landing Page] Clever Conversion Tricks for Better Landing Pages
    That’s what even a little improvement to your landing pages can do. Think about it: We pour so many resources into our landing pages. Those landing pages do a lot of work and create a lot of opportunities for you. So, how would you like to improve the conversion rates on your landing pages by 10%?
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Generation, Landing Page] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    Many of the marketing trends that look likely to continue through 2016, any of which can improve lead generation for your clients, include: 2.0 Email Marketing – Great email marketing campaigns involve creating multi-stage, automated campaigns to generate and nurture leads and keep current customers coming back for more.
  • INFLUITIVE B2B  |  FRIDAY, JANUARY 15, 2016
    [Generation, Landing Page] We Tried Launching A Full B2B Marketing Campaign From Start To Finish In 1 Day – Here’s What Happened
    Our 24-hour campaign broke down into these projects: New landing page – To create the website BuyingIsScary.com , we needed one main landing page, a template to host the 4 advocate marketing objection sub-landing pages and alerts for each sub-page. Marketing team’s feelings: Optimistic.
  • ACT-ON  |  WEDNESDAY, JANUARY 13, 2016
    [Generation, Landing Page] Three Ways to Increase Bottom-of-Funnel Leads Using Data-Driven Marketing
    Data-driven marketing uses insight from customers and prospects to deliver targeted messages, offers, and content that increases response rates and ultimately accelerates marketing lead generation. This is where you’ll want to use data to focus on the future and growth of your lead generation programs. Sound confusing? Why do we care?
  • BIZIBLE  |  MONDAY, JANUARY 11, 2016
    [Generation, Landing Page] 5 Questions B2B Companies Should Ask Their Paid Search Agency
    What kind of reports are they generating? What kind of software are they using? QUESTION 1] Are we optimizing our keyword selection by how much revenue each one generates? There was no way to track which leads were generated by which keywords. And -- don’t just take ‘yes’ for an answer.
  • ACT-ON  |  THURSDAY, JANUARY 7, 2016
    [Generation, Landing Page] 7 Ways B2Bers Can Rock Lead Gen Via Social Media
    In Ascend2’s 2015 Leads Nurturing Trends Survey , social media holds third place for the most effective online channel for generating leads. That’s what Software Advice found when they surveyed 200 B2B marketers late last year: Those two charts paint a promising picture. LinkedIn is the big kahuna for social media lead generation.
  • SYNECORE  |  THURSDAY, DECEMBER 17, 2015
    [Generation, Landing Page] What Can I Learn By Using Marketing Automation Software?
    Ideally, marketing automation software allows companies to track, analyze, and nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into brand advocates. Marketing automation software makes this process easy by utilizing lead scoring. Specific pages visited.
  • SYNECORE  |  TUESDAY, DECEMBER 15, 2015
    [Generation, Landing Page] 5 Proven Digital Marketing Strategies for Small Businesses in 2016
    If you’re seriously considering a move to inbound, it’s much easier to manage inbound marketing campaigns with some type of all-in-one marketing automation software, which has built-in web, social, customer relationship management (CRM), and content management software (CMS) functions. Let me explain. Small Business Rules. million.
  • SYNECORE  |  THURSDAY, DECEMBER 10, 2015
    [Generation, Landing Page] Why Your Company Should Hire an Inbound Marketing Agency
    These agencies can leverage their deep experience with inbound marketing best practices to help companies and businesses short on time and internal resources increase their online visibility and lead generation efforts. Call-to-action buttons and landing pages work in tandem to promote the content throughout the Internet.
  • ACTIVEDEMAND  |  TUESDAY, DECEMBER 8, 2015
    [Generation, Landing Page] Metrics Your Digital Marketing Agency Needs to be Reporting
    The ability to track each initiative’s effectiveness at generating quality leads is the only way to effectively maximize the impact of a client’s marketing budget. 3. Metrics Your Digital Marketing Agency Needs to be Reporting Is reporting a priority for the digital marketing agency you’re associated with? It should be.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 8, 2015
    [Generation, Landing Page] 50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year
    Demand Generation. Ascend2’s “2015 Lead Generation Trends” report revealed that 70 percent of marketers believe improving the quality of leads is their most important lead generation objective, followed by increasing sales revenue (58 percent) and boosting the overall number of leads (54 percent). source ). >. source ).
  • BIZIBLE  |  THURSDAY, DECEMBER 3, 2015
    [Generation, Landing Page] The 100 Year History Lesson On Marketing Operations and MarTech
    The publisher would forward these inquiries to the advertiser, proudly asserting that it was this publication that was responsible for generating these valuable sales leads. Before database marketing and CRM software, marketers miscounted leads, double counting or not giving enough credit to those channels responsible for brand discovery.
  • BIZIBLE  |  WEDNESDAY, DECEMBER 2, 2015
    [Generation, Landing Page] Why Single-Touch Attribution in B2B Marketing Is Unethical
    An organization that relies heavily on their marketing automation software would most likely measure their marketing using a lead-touch model. content developer writes blog article and landing page copy, and they set up email nurturing sequences. This is a picture of single-touch attribution in B2B marketing.
  • ACTIVEDEMAND  |  WEDNESDAY, NOVEMBER 25, 2015
    [Generation, Landing Page] The Evolution of Call Tracking for the Advanced User
    Get Your Free Call Tracking Account Get Your Free Call Tracking Account ActiveDEMAND Call Tracking software empowers businesses to manage multiple call tracking campaigns from one account. phone) conversations. Enter call tracking. B2B Marketing Zone Marketing Tips Call Tracking Call Tracking Numbers
  • HUBSPOT  |  SUNDAY, NOVEMBER 22, 2015
    [Generation, Landing Page] How to Improve Your Website Experience: 10 User Testing Tools to Try
    CrazyEgg is a heat mapping software that enables users to gain a better understanding of how visitors are interacting with their website. Overlay: See the number of clicks different elements on your page are receiving to evaluate performance. Pricing: The software suite is priced at $1,995. 9) Userfeel. Seems reasonable, right?
  • ACTIVEDEMAND  |  FRIDAY, NOVEMBER 20, 2015
    [Generation, Landing Page] Essential Call Tracking Metrics: Why You Can’t Afford to Ignore Them Any Longer
    plethora of agencies have added call tracking software to their arsenal of PPC tools, which means they can now track their clients’ campaigns, keywords, match types, ads and landing pages that drive inbound calls to the particular business. They may actually be winners if you’re tracking calls.
  • HUBSPOT  |  FRIDAY, NOVEMBER 20, 2015
    [Generation, Landing Page] 13 Tried-and-True Lead Generation Ideas (And the Numbers Behind Them)
    This utopia of lead generation is, in fact, a possibility. To walk you through some of the different options, I've detailed 13 examples of modern lead generation methods below. 13 Lead Generation Ideas Everyone Will Enjoy. 1) Collect and share success secrets from thought leaders. and they can be pretty hostile about it.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 18, 2015
    [Generation, Landing Page] How to Create a Holiday Marketing Campaign: A Step-by-Step Guide
    Here's an example of how to structure this type of goal: Generate [number] leads focused on [topic/product] by [date]. Depending on what you want to get out of your campaign, your goals might look something like this: Generate 1,000 leads who are interested in our annual holiday sale by December 5, 2015. Create a landing page.
  • ACT-ON  |  FRIDAY, NOVEMBER 6, 2015
    [Generation, Landing Page] 8 Tips and a Few More Resources for Holiday Marketing
    Those landing pages could be repurposed or updated for 2015, as well as spark ideas for new campaigns. Advanced searchers will limit the results to the last year or two, and suddenly you’re left with the most recent holiday content and indexed landing pages. Landing Page Consistency. Research & Strategy.
  • CRIMSON MARKETING  |  THURSDAY, NOVEMBER 5, 2015
    [Generation, Landing Page] Infographic: 4 Ways to Generate Leads with Marketing Automation Software
    Marketing automation software, or lead generation software, is one of the best marketing technology (martech) solutions for this problem. “Recent surveys of marketing automation users highlight the ability to accurately measure results and the significant increase in leads as key benefits of the software.”
  • SYNECORE  |  WEDNESDAY, NOVEMBER 4, 2015
    [Generation, Landing Page] Paid Advertising 101: Understanding Search and Display Advertising
    According to a recent report issued by the Interactive Advertising Bureau (IAB), the second quarter of 2015 alone generated a record-setting $14.3 Quality Score is an estimate of the quality of your ads, keywords, and landing page. Threat from Ad Blocking Software. billion in online ad revenues in the US, up 22.5%
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 27, 2015
    [Generation, Landing Page] How CMOs Can Monetize With Real-Time Integrated Data (featuring Ann Sung Ruckstuhl, CMO of SOASTA)
    If you are conducting complex marketing operations on the Enterprise level, you probably are using at least a half dozen different marketing technology (martech) applications to run your CRM, demand generation, advertising, search marketing and so on. Monetization Optimization: How can CMOs do the above?
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 20, 2015
    [Generation, Landing Page] Why Mobile Advertising Is Critical for B2B Marketers
    According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. This is an extremely important point – next year more than half of all digital ad spend is projected to be generated through mobile device accessibility. Generate App Downloads and Engagement.
  • BIZIBLE  |  WEDNESDAY, OCTOBER 7, 2015
    [Generation, Landing Page] Why Marketing Attribution and Marketing Automation should Shake Hands and Call It Even
    Marketing automation is a software service that provides ways to make marketing campaigns more user-friendly for marketers. And which channels, which keywords, which content, which landing pages, which blog posts, and which display ads were instrumental in moving them through the funnel?” What Is Marketing Automation?
  • HUBSPOT  |  THURSDAY, OCTOBER 1, 2015
    [Generation, Landing Page] 7 Examples of SaaS Companies with Exceptional Marketing
    The page-turning twists of fate. You might not expect to hear one from SaaS companies. (I mean, how exciting is software?) It began as an unknown start-up in California and wanted to run billboard advertising campaigns to generate awareness and traffic, but realized quickly that it couldn’t afford it. The characters.
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Generation, Landing Page] How to Use Marketing Analytics to Get C-Suite Buy-In for Content Marketing
    Are more people coming to your services pages? This can indicate what information visitors are most interested in, helping to inform what pages or types of content you should focus on. Test your landing pages to improve your conversion rates. Content marketing is red-hot. So how do you get your C-suite to buy in?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Generation, Landing Page] Is Advertising Inherently Outbound?
    Which means that advertisers who create remarkable content, relevant landing pages, and helpful ads can pay less and rank higher than those who don’t. With lead generation as our goal, we took some of our own best performing content and promoted it to a valuable new audience through LinkedIn. Take Darth Vader, for example.
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Generation, Landing Page] 11 Website Design Trends You Need to Know About
    That has major implications for not just design, but for content and even for the types of software that define the design and content. 2. This minimalistic design uses an arrow to encourage you to scroll down the page. 3. It’s good for product listing pages, eBook and whitepaper listing pages, and often even as a homepage design.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 17, 2015
    [Generation, Landing Page] 5 Marketing Campaign Improvements to Help Uncover More Donor Revenue
    As you roll out new campaigns to generate stronger support for your nonprofit, don’t forget to incorporate the following focal points into your strategy. They may be just what you need to maximize donations. 1) Mobile Responsive Landing Page. Customer relationship management software, including HubSpot. Bonus Tip! 1989).
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Generation, Landing Page] 53 Questions to Help You Choose the Right Interactive Content Creation Platform
    Are you looking to generate top of funnel leads and nurture prospects through the buyer’s journey or create comprehensive, statistically accurate market research surveys? Is the software sophisticated enough for your intended usage? ” Are there existing software integrations? Can I repurpose content and images?
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 8, 2015
    [Generation, Landing Page] Agencies: How to Build an Email Campaign – When Your Client Has No List
    There are two main ways to create contact lists – the first one, purchasing lists , is a quick solution, but it comes with some pretty critical issues and performance land mines that must be addressed before you can start using them. Add a Subscribe Form to Social Media Pages. Land Ho! Purchasing Lists. Quality vs. Quantity.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 3, 2015
    [Generation, Landing Page] I’m a Marketer – Why Should I Care About Sales?
    Sales enablement is a strategy to provide the sales department with leads, data, tools and content that helps them sell more successfully and generate revenue. Use analytics tools and software functions to gather data about current customers to educate yourself about what they buy, read, share and respond to. Sales Enablement.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Generation, Landing Page] Build Your Marketing Strategy Like a Construction Site
    Look for data that tells you whether certain landing pages are converting better than others, which ads convert more customers, or if your current ads are working at all. Create a plan, generate ideas—don’t just go in blindly. To address that issue, it’s vital to make sure that your team is on the same page. Like
  • MARKETING ACTION  |  TUESDAY, AUGUST 25, 2015
    [Generation, Landing Page] 5 Keys to Revenue-Boosting Demand Generation
    In its place, these silo slayers have created a new revenue beast — the demand generation department. Demand generation is revolutionizing how some of the world’s largest companies ramp up their revenue. Demand generation works (and is necessary) because today’s consumers wait longer and longer to connect with a company.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 19, 2015
    [Generation, Landing Page] 3 Steps To Waltz Your Way To Lead Generation Success
    Are you overwhelmed with all the elaborate moves in the lead generation buyer-seller dance? Generating leads on your website can seem as mysterious as waltzing. But like the waltz, there are three basic steps that, when executed consistently, can make the lead generation process seem as smooth and effortless as a well-performed waltz.
  • MARKETING ACTION  |  MONDAY, AUGUST 17, 2015
    [Generation, Landing Page] 63 Digital Advertising Terms Every Marketer Should Know
    If we’ve missed something, please use the comment section below to let us know. A/B Testing : A method used to compare different versions of digital ads or website landing pages in order to determine which one performs better. It describes the area of a web page that’s visible before the website visitor scrolls down the page.
  • ACTIVEDEMAND  |  FRIDAY, AUGUST 14, 2015
    [Generation, Landing Page] The Importance of Adding Phone Call Tracking Metrics to your Google Analytics Data
    While things like website activities, landing pages, and PPC ads can all be measured, Google Analytics fails to measure the successes of your incoming calls. With the right call tracking software, you can measure everything when it comes to prospect and customer calls. And managing incoming calls is no exception. But don’t fret.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 12, 2015
    [Generation, Landing Page] Why Landing Pages Are To Leads As Phone Numbers Are To First Dates
    Do you want to generate more leads on your website? Without landing pages, you’re like the single guy who doesn’t ask Miss Right for her phone number. Sadly, many companies who want to generate leads on their websites are making the same mistake I did when I forgot to ask for Miss Right’s phone number when I first met her.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 7, 2015
    [Generation, Landing Page] Why Your Content Plan Must Include Interactive Content
    Through interactive assessments, calculators, infographics, benchmarking tests, or a combination of all the above, marketers can expand their brand, generate leads, build better prospect profiles and enhance lead scoring across all marketing programs. So, here are some of the key questions—and answers!—to to help fuel that conversation: 1.
  • HUBSPOT  |  TUESDAY, AUGUST 4, 2015
    [Generation, Landing Page] Is Your Website's Viewport Configured for Mobile Users? Here's How to Do It
    The screen on the right does have a viewport configured, so the mobile browser knows to match the device width and scale the page so the content's easily readable. But be aware you may have to add the viewport tag to each and every webpage individually, especially if you use different software for your website versus your landing pages.
  • HUBSPOT  |  MONDAY, AUGUST 3, 2015
    [Generation, Landing Page] The Marketing Stack for Publishers: What Tools Do You Need?
    Additionally, by selecting a fully integrated CMS—that connects your individual web pages to the actions your contacts take—you’re able to quickly see which areas of your site are helping people move from merely viewing, to eventually making a purchase decision. Landing Pages. This is where landing pages come in.
  • SYNECORE  |  SATURDAY, AUGUST 1, 2015
    [Generation, Landing Page] How to Get the Most Out of Your HubSpot 30 Day Trial [INFOGRAPHIC]
    Infographic Transcription : HubSpot’s all-in-one marketing software provides you with all of the tools necessary for you to optimize your website to get found by more prospects, convert more leads, and delight your customers. The Calendar allows you to coordinate your campaigns across your blog, landing pages, email and, social channels.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 31, 2015
    [Generation, Landing Page] Changing the site and changing the game for Intelliflo
    Intelliflo provides innovative and revolutionary software to the financial advice sector. It wasn’t reflective of their innovative product and, more crucially, it wasn’t generating sales. Each landing page has a drop down option to allow us to segment leads and tailor journeys to their needs. Previous site hompage.
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Generation, Landing Page] Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate
    Thanks to this unrivaled quality, every post would generate massive amounts of traffic and leads. Here’s how each of those are defined: Views : A view is counted every time a blog post with the HubSpot software tracking token is loaded. But during the HVLC phase, we generated almost double the Benchmark phase leads. Our Metrics.
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Generation, Landing Page] Want More Traffic to Your Website? Try These 5 Tools & Tips
    It allows website owners to tell Google if a piece of content is a duplicate version of another page. If a keyword has a high CPC, it's usually a good indication that keyword is generating revenue for people. Once you identify those keywords, go look at the page currently ranking for it and figure out how you can improve it.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 21, 2015
    [Generation, Landing Page] 11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives
    One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Why build individual landing pages? Landing page elements in summary: The Offer. The Offer.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Generation, Landing Page] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    You do some keyword research and notice about 2,000 people are searching for an "infographic generator" every month, so you decide to build one that people can use for free once -- and if they like it, they can create more infographics for free if they provide a name and email address. Project Management Software. Design Software.
  • SYNECORE  |  FRIDAY, JULY 17, 2015
    [Generation, Landing Page] Benefits of HubSpot's Social Media Tool
    However, when you’re dealing with small-to mid-sized organizations, the bottom line always comes down to questions such as: How many leads did we generate? You’re probably thinking that accomplishing all of this would be a lot of work, requiring a bunch of software and a team of analysts, right? What Would That Look Like? Wrong!
  • THE POINT  |  THURSDAY, JULY 16, 2015
    [Generation, Landing Page] Email Critique: When a Good Offer Just Isn’t Enough
    Here’s a list of the things I love most about the email below from Allocadia , a Vancouver, BC-based developer of Marketing Performance Management (MPM) software: 1. The offer image. Yeah, that’s about it. Seriously though, that is one gorgeous white paper. It looks real and tangible and worth downloading. By now, most readers are lost.
  • MODERN B2B MARKETING  |  MONDAY, JULY 13, 2015
    [Generation, Landing Page] Here’s How to Create a Modern SEO Strategy That Works
    Content marketing, lead generation , lead nurturing—if any of these words are in your job title, chances are you either love SEO, hate SEO, or hate SEO with a passion. Write a page about the keyword! Does he want to hire someone to do marketing automation for him, or does he want software he can install himself? Ah-ha! Leads!
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 8, 2015
    [Generation, Landing Page] 5 Vital Strategies for a Successful Marketing Automation Implementation
    Designers who can build you a suite of mobile responsive email or landing page templates. Web developers to integrate new demand generation forms in your website. While all marketers have the ability to use these tools effectively over time, every project has a beginning. Get Alignment among Stakeholders. Spread the Load Around.
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Generation, Landing Page] 10 Things to Double-Check Before You Begin Your Next Campaign Analysis
    I'm not talking about how you analyze your information, but rather how your marketing software gathers the data in the first place. Others involve how you set up your software to gather data in the first place, and can have equally as frustrating consequences if done incorrectly. Check these things off your list, and you are home free.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 2, 2015
    [Generation, Landing Page] [Video] What Every Marketer Should Know: What Is Marketing Automation?
    Marketing automation is software that helps companies take complete control of their marketing campaign efforts. This mighty marketing machine works to automate and sync your various efforts: Lead generation. Landing pages. Author: Sesame Mish What is marketing automation ? Sound too good to be true? Guess again! It is!
  • MARKETING ACTION  |  THURSDAY, JULY 2, 2015
    [Generation, Landing Page] How to Perform an Onsite Audit for SEO, Part 3: Take Action
    Check Google’s Search Console (formerly Webmaster Tools) for landing page and keyword impressions, clicks and CTR improvement. Examine keyword rankings for pages on your site which aren’t performing well. Take a thorough look at the landing pages for the keywords in question. Are on-page best practices followed?
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Generation, Landing Page] How to Answer 11 Common Marketing Questions Using Analytics
    We're going to walk through how to uncover this information using the HubSpot software, but if you have another marketing or analytics software, you should be able to take a similar approach. After you produce content for your blog, it is important to figure out if you are actually generating contacts as a result.
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Generation, Landing Page] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
    And we need you, [your name], to create and promote some new content pronto so we can generate those leads!". Section 3: 9 Unique Ways to Generate Leads With QR Codes. The Audio/Video Compilation Site Page. an instructional page on your website). Don't have a solid cover image or title page to start with? Not sure?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 19, 2015
    [Generation, Landing Page] Mautic Offers Free, Open Source Marketing Automation
    The functions cover all the marketing automation bases: you can import contacts or enter them manually; assign them to lists; create emails, Web pages, and Web forms; upload other assets; assign points for lead scoring; build multi-step, branching campaign flows; and integrate with CRM systems. So the opportunity seems obvious.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 15, 2015
    [Generation, Landing Page] How To Get A Positive Return On Your Marketing Investment
    If you publish content optimized for high volume, low-difficulty phrases, you’re more likely to rank on page one of the SERPs, which of course means more site visitors. Although this tactic is admittedly more reactive than others, it will help you siphon traffic back onto your site and into your lead generation programs.
  • HUBSPOT  |  THURSDAY, JUNE 4, 2015
    [Generation, Landing Page] 7 Reasons You're Not Getting ROI From Your Content
    Content as a marketing strategy is reliable and cost-effective, but only if it generates high-quality leads. If you do not understand how many people access your content, where your content is shared, or the new contacts it generates, chances are your marketing efforts are not nearly as effective as they could be.
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Generation, Landing Page] 16 Reasons Why People Leave Your Website
    And for more tips on how long your landing page forms should be, read this blog post.). 8) Your site lacks personality. The Millward Brown agency found that “there is a relationship between the way brands express themselves in different countries and the strength of the consumer relationships they generate.” Design matters.
  • MARKETING ACTION  |  FRIDAY, MAY 22, 2015
    [Generation, Landing Page] 5 Disruptive Social Selling Technologies
    One thing that truly intrigues me about KiteDesk is the simple fact that the technology allows you to find contacts on any Web page, and, in a  single click import their contact data into the CRM.  Tracks all engagement history  . #5 –Marketing Automation Software. The UI is super clean and it is extremely easy to navigate.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Generation, Landing Page] 33 Inspiring B2B digital marketing case studies
    The campaign generated over $1 million in new sales opportunities with several deals closed within the first 3 months of launch. The results of the campaign generated 1,700 leads, 125 webinar participants, 5,000 views on Slideshare and $1 million in new business. has four Facebook pages, four Twitter feeds and two LinkedIn accounts.
  • MARKETING ACTION  |  MONDAY, MAY 18, 2015
    [Generation, Landing Page] Zyme Solutions Uses Marketing Automation to Conquer the Complex Sale
    Complex sales are a fact of life for many B2B organizations – especially the ones in the business of selling enterprise-wide software. Selling Enterprise Software. Zyme has also integrated Act-On with their CRM system , which gives the sales reps access to all of the metrics and lead intelligence Act-On generates.
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Generation, Landing Page] 10 Resources to Help You Teach Inbound Marketing
    The software features stock photography, custom graphics, fonts, and pre-sized templates for sizing. For example, you can use filters to search for landing page examples from automotive industry. The way people buy has changed, so the way businesses market themselves has also needed to change. HubSpot Academy Group. 7) Canva.
  • LEADERSHIP  |  WEDNESDAY, MAY 6, 2015
    [Generation, Landing Page] Ways to Make Your B2B Lead Generation Evergreen
    What if your B2B lead generation, product marketing and launches could replicate some of that magic of self-renewal? What you need is to think of every step in every lead generation campaign as a new launch and keep it evergreen. This is isn’t so different from B2B lead generation and lead nurturing.
  • HINGE MARKETING  |  THURSDAY, APRIL 16, 2015
    [Generation, Landing Page] 5 Ways Conversion Rate Optimization Can Drive Revenue for Your Firm
    Simply put, CRO is the practice of testing your conversion content pieces to determine how even minor changes on a page can impact the number of visitors taking action. This is involves creating a number of pages with slight variations in design, wording, etc. Then, CRO generates data that can have a real impact on your bottom line.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Generation, Landing Page] 3 Ways to Optimize Your Landing Pages to Better Address Human Behavior
    landing page''s layout, the fonts and colors used, image placement, form length, and other design factors can have an impact on how many people actually choose to fill out the form. Want to design a landing page that persuades people to convert? Why not show that off on your landing page?
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 10, 2015
    [Generation, Landing Page] Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business
    Here are seven critical things that marketing automation software can do for your marketing: 1.    Create Relationships with Buyers Through Engagement Marketing. What businesses can do with marketing automation software is track customer behavior and interactions across channels to better understand who they are and what they want.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 8, 2015
    [Generation, Landing Page] Why CEOs Say Yes to Marketing Automation
    From lead generation to lead nurturing to qualification, and from channel to channel, marketing automation lets you gather information that helps you determine what that lead is looking for, and then helps you build a relatively personal relationship based on that information. Why all the noise about marketing automation? Lead management.
  • SYNECORE  |  TUESDAY, APRIL 7, 2015
    [Generation, Landing Page] Personalizing Content with HubSpot COS
    HubSpot, the inbound marketing software, provides ways to easily and quickly implement content personalization. According to HubSpot, pages with Smart Content have conversion rates 20 percent higher than pages that don’t have it. Personalization can be used in any rich text module or on any COS page in HubSpot.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Generation, Landing Page] How to Produce an Internet Radio Show
    There are lots of ways to generate and publish content for your inbound marketing efforts. The top shows have audiences in the millions and generate a great deal of revenue from advertising and sponsorships, not to mention the ability generate more revenue through promoting their own products and services. Let''s get started.
  • HINGE MARKETING  |  THURSDAY, MARCH 19, 2015
    [Generation, Landing Page] Optimizing the B2B Content Marketing Funnel: Turning Contacts into Clients
    What’s the point of dedicating so many resources to creating and promoting great content if it’s not generating any ROI? Most firms will not be able to rank on the first page of search engine results right away. ” are popular for this type of page. So where’s the disconnect? Be Patient. Wrong. Now what?
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 19, 2015
    [Generation, Landing Page] Back to Basics: What is Marketing Automation and Why Do I Need It Now?
    Marketers who use marketing automation software tend to outperform marketers that don’t. Marketing automation is a software platform that streamlines, automates, and measures marketing tasks and workflows. Landing page creation. Lead generation. What exactly is marketing automation and why do you need it?
  • MARKETING ACTION  |  WEDNESDAY, MARCH 18, 2015
    [Generation, Landing Page] Is Your Email Compliant with Spam Law? Find Out Now, Before It’s Too Late
    As an email marketer, you know how very easy it is to get carried away with the design of the email, the color of the call to action (CTA) button, the list you are sending to, and thought of how this email sends’s results are going to generate leads (or revenue) for your company. It’s not glamorous. It’s not sexy. link].
  • HUBSPOT  |  MONDAY, MARCH 16, 2015
    [Generation, Landing Page] Speak Your CFO's Language: 3 Ways to Explain Inbound Marketing's Value
    As savvy marketers, it''s easy for us to get excited about implementing an inbound marketing strategy or writing our next blog post -- w e know that the content we''re creating will attract and generate qualified leads that will turn into customers. Often, this will happen in our quarterly budget meeting. Talk About Assets. Assets have value.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 16, 2015
    [Generation, Landing Page] Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement
    This session focused on how Kaiser Permanente Colorado, with help from their agency, Intelligent Demand, transformed their marketing and revenue generation strategy. Use holistic, agile methodologies, software, and processes. Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 11, 2015
    [Generation, Landing Page] 29 Ways to Collect Email Addresses for Your Business
    Create a “sign up” call to action on your Facebook business page. Art galleries, software companies (one here has a party every quarter and invites the neighboring businesses), retail shops, consultants (lunch & learn) can all host an event and request attendees to sign up. Use a hosted sign up form landing page.
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Generation, Landing Page] 10 Analytics Red Flags All Marketers Should Look Out For
    You may see yourself jump to the first page for an important keyword, only to find that a competitor that used to trail you is now ranked higher than you. After all, you want to rank for the pages that you planned to drive the most traffic. This is why it''s so imperative that you keep track of all leads generated from marketing.
  • GREAT B2B MARKETING  |  THURSDAY, MARCH 5, 2015
    [Generation, Landing Page] B2B Marketing: Six Need-to-Know Nuggets
    As an example, we had a client that was blissfully generating quality leads for their enterprise software (average sales price over $100K) at a cost of under $100 each.  Speaking of testing, I was just on a webcast about landing page conversions with noted copywriter Bob Bly. Growth in Technology. You can get both here.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 2, 2015
    [Generation, Landing Page] Reborn AutoPilot Aims to Simplify Multi-Channel Marketing
    The latest incarnation describes itself as “software for multi-channel marketing” but still provides core functions and connects with third party apps. Email and landing pages are still native to the product but the vendor has added tools to import, edit, and reuse HTML from external Web sites and email systems.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Generation, Landing Page] Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
    When people arrive at your Facebook Page, where do you think they first look? I''ll give you some hints. It''s a visual piece of content that sits at the top of your page. Since it''s one of the most noticeable parts of your page, it''s crucial that you follow Facebook cover photo best practices. Still not convinced?
  • HUBSPOT  |  FRIDAY, FEBRUARY 6, 2015
    [Generation, Landing Page] 57 Basic Marketing Analytics Terms Everyone Should Know
    So, we decided to put together a handy glossary of the most common marketing analytics terms you''ll find in your analytics software. Check it out below, and be sure to bookmark this page for the next time you''re diving into your analytics -- it could save you a lot of time. A. When a page is loaded or reloaded in Google Analytics.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 4, 2015
    [Generation, Landing Page] 5 Little Lead Generation Experiments You Can Run Right Now
    The good news is that there are lots of things you can do to generate leads without breaking the bank or working every single weekend. Test: Jon Loomer tested Facebook dark posts (News Feed-style ads that don''t actually get published to your Page''s News Feed) with a small budget to calculate potential ROI. Lead Generation Daily
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Generation, Landing Page] The 4 L's of a Successful Lead Generation Strategy
    This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets. To highlight the importance of a powerful lead generation strategy, we are going to backtrack a little bit first. Compelling content plays a huge role in generating leads. Lead Generation Free trial.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 3, 2015
    [Generation, Landing Page] 6 Time-Saving Business Tools to Help You Get Organized
    Among its many features, you can use the main landing page to organize your tasks by creating note cards and dragging them onto one of your customized Trello note boards (think Pinterest with Post-its). However, it can also be seen as time consuming and less valuable than other projects that generate revenue.
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Generation, Landing Page] How to Create an Ebook From Start to Finish [+ 18 Free Ebook Templates]
    But with lead generation as the top goal for content marketing , ebooks are an essential part of any successful inbound marketing program. You can also use our free Blog Topic Generator tool to come up with more ideas. optimize ebooks for lead generation and promotion. If that requires five pages, great! my dad. Fret not.
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Generation, Landing Page] 13 Bright Ideas for Running Smarter Retargeting Campaigns
    You can then include these in your retargeting ads. 2) Promote specific content based on the types of pages people have visited on your website. For example, you could create a retargeting list for those who visit any page within the shoe category and another for any page within the jackets category. What''s a marketer to do?
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, JANUARY 24, 2015
    [Generation, Landing Page] New Marketing Automation Options for Small Business in the VEST Report
    GreenRope workflow GreenRope is all-in-one software sold primarily to very small businesses such as lawyers, real estate agents, consultant, coaches and membership organizations. The system has an impressively broad scope, adding full Web site creation to the usual all-in-one mix of email, lead scoring, landing pages, and CRM.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Generation, Landing Page] How to Run a Blog Lead Generation Analysis
    It''s the timeless question for corporate bloggers: How many leads did your blog post generate? But even more important than knowing the number of blog leads you have generated is being able to analyze those results and create an actionable plan for the future. Were there links to a landing page? VLOOKUP for Beginners.
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Generation, Landing Page] 15 Important Ways to Use Case Studies in Your Marketing
    On Your Website. 1) Have a dedicated case studies page. Whether you call this page "Case Studies, "Success Studies," or "Examples of Our Work," be sure it''s easy for visitors to find. Structure on that page is key: Initial challenges are clear for each case, as well as the goals, process, and results. Bonus Tip: Get personal.
  • THE FORWARD OBSERVER  |  TUESDAY, JANUARY 13, 2015
    [Generation, Landing Page] 3 Steps To Waltz Your Way To Lead Generation Success
    Are you overwhelmed with all the elaborate moves in the lead generation buyer-seller dance? Generating leads on your website can seem as mysterious as waltzing. But like the waltz, there are three basic steps that, when executed consistently, can make the lead generation process seem as smooth and effortless as a well-performed waltz.
  • HUBSPOT  |  THURSDAY, JANUARY 8, 2015
    [Generation, Landing Page] 4 Basic A/B Testing Tips for Beginners
    Good, because that is what you are doing to your prospects and subscribers with the same email and landing page elements day after day. If your business is at a standstill for improving open and click-through rates, it’s time you start making changes in your email and landing pages. Feeling sick yet? Subject line. Layout.
  • NUSPARK  |  SATURDAY, JANUARY 3, 2015
    [Generation, Landing Page] 17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
    The multitude of tools, platforms, and techniques can be overwhelming at times.  In the last two-three weeks, I participated in 3 webinars and 5 software demos, with more planned this week. have an RSS reader with 150 or so blogs to stay up to speed on the ever changing world of demand and lead generation. Content Marketing.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, DECEMBER 26, 2014
    [Generation, Landing Page] LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck
    So it’s not surprising that LeadLiaison prefers to be called something else – in their case, “revenue generation software”. I’m not sure exactly why they chose that term, apart from the fact that everybody likes revenue. Forms can generate an alert or take another action after they are submitted.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 24, 2014
    [Generation, Landing Page] Top 9 Professional Services Marketing Lessons Learned in 2014
    And firms that generate at least 60% of their leads online are twice as profitable. In fact, research has shown that SEO is the single most effective tool for online lead generation. For instance, Visible Experts at the highest level can have billing rates 13x higher than average professionals. Not so fast. On Twitter or LinkedIn?
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Generation, Landing Page] 450+ Free Stock Photos to Use in Your Marketing [Free Downloads]
    Whether you''re prepping a social media post, designing a landing page, or drafting an email, visuals are an effective way to enhance the performance of your marketing initiatives. Everyone knows "a picture is worth a thousand words" -- and this particularly rings true for landing pages. Scary story , right?
  • VOICE-BASED MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Generation, Landing Page] Ifbyphone’s New Winter 2014 Release Provides Call Analytics and Automation for Every Stage of the Customer Journey
    Now as leads navigate from your landing pages and microsites to your main web site, the same SourceTrak phone number moves with them, regardless of domain, and ties calls back to the correct source. This is particularly useful for marketers using marketing automation technology that require the use of sub-domains for landing pages.
  • THE FORWARD OBSERVER  |  MONDAY, DECEMBER 15, 2014
    [Generation, Landing Page] Why Landing Pages are to Leads as Phone Numbers are to First Dates
    Do you want to generate more leads on your website? Without landing pages, you''re like the single guy who doesn''t ask Miss Right for her phone number. Sadly, many companies who want to generate leads on their websites are making the same mistake I did when I forgot to ask for Miss Right''s phone number when I first met her.
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