• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Generation, Landing Page] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    24/7 INTERACTIVE 24/ 7 CONTENT page 2 www.knowledgevision.com KnowledgeVision ® Interactive 24/7 Content: Why Online Presentations Belong In Every Digital Content Strategy Interactive 24/7 Content: Why Online Presentations Belong In Every Digital Content Strategy By Michael Kolowich, Founder and CEO, KnowledgeVision Systems, Inc. For many.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Generation, Landing Page] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. As you can imagine, the lead generation possibilities in social media. Optimize content for SEO Optimize for both on-page and off-page search engine optimization.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Generation, Landing Page] 450+ Free Stock Photos to Use in Your Marketing [Free Downloads]
    Whether you''re prepping a social media post, designing a landing page, or drafting an email, visuals are an effective way to enhance the performance of your marketing initiatives. 2) On Your Landing Pages. Everyone knows "a picture is worth a thousand words" -- and this particularly rings true for landing pages.
  • VOICE-BASED MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Generation, Landing Page] Ifbyphone’s New Winter 2014 Release Provides Call Analytics and Automation for Every Stage of the Customer Journey
    Now as leads navigate from your landing pages and microsites to your main web site, the same SourceTrak phone number moves with them, regardless of domain, and ties calls back to the correct source. This is particularly useful for marketers using marketing automation technology that require the use of sub-domains for landing pages.
  • THE FORWARD OBSERVER  |  MONDAY, DECEMBER 15, 2014
    [Generation, Landing Page] Why Landing Pages are to Leads as Phone Numbers are to First Dates
    'Do you want to generate more leads on your website? Without landing pages, you''re like the single guy who doesn''t ask Miss Right for her phone number. Sadly, many companies who want to generate leads on their websites are making the same mistake I did when I forgot to ask for Miss Right''s phone number when I first met her.
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 10, 2014
    [Generation, Landing Page] 18 Unexpected Formulas to Increase Website Conversions
    Well, if I''m scanning your page to understand: What your value proposition is. We''re also very happy with some of the things we''ve been learning from call tracking software. We have recently put some call tracking software onsite for which calls are the bread and butter and they had no idea where they were coming from. Audio.
  • MARKETING ACTION  |  SATURDAY, DECEMBER 6, 2014
    [Generation, Landing Page] Which Marketing Software Applications Matter to B2B Marketers?
    Software for email marketing, customer relationship management, and web analytics can improve overall results by reducing manual processes, improving productivity, and providing much-needed insight into what works – and what doesn’t. So, just how many pieces of software does it take to generate a lead? Ranking What Matters.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 3, 2014
    [Generation, Landing Page] How to Track Content ROI: A Step-by-Step Guide
    You hit publish, and then a little while later (a few weeks or months or however long your sales cycle is), you need to go back to measure how much revenue you''ve generated. To accomplish your goal, you include a call-to-action (CTA) at the end of your blog post leading to a sales page. Example 2: Lead Generation. TeamWeek.
  • HUBSPOT  |  MONDAY, DECEMBER 1, 2014
    [Generation, Landing Page] The 9 Best and Worst Questions to Ask in a Marketing Automation RFP
    'Recently, I came across a really depressing statistic about the marketing automation buying process: According to a study done by VentureBeat , 70% of marketers who purchase a system are either unhappy or only marginally happy with their software. Part of the answer is to ask the right questions during the software selection process.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 1, 2014
    [Generation, Landing Page] Marketing Automation: Lessons from 4 case studies
    Lead generation, lead nurturing and determining the time for the handoff to Sales would be extremely difficult without that technology. Case Study #1 – Marketing Automation: 200% increase in lead volume for software company after implementation. Case Study #4 – Marketing Automation: IT company boosts leads 59%, generates $1.5
  • VOICE-BASED MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Generation, Landing Page] Google’s New Mobile-Friendly Label and the Impact of Mobile on Search
    Any marketing strategy that focuses on generating leads and converting mobile traffic into online or offline sales needs a mobile-optimization strategy focused on generating calls. 'Google’s algorithm has been penalizing websites with a poor mobile experience since an update in June 2013. blog Google
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Generation, Landing Page] A Beginner's Guide to Retargeting Campaigns
    When they leave your site to surf the web, that cookie notifies retargeting platforms to serve specific ads based on the specific pages they visited on your website. It also can be complicated or time-intensive to implement the JavaScript on many website pages. leading to the same page). Let''s dive right in. Awareness.
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Generation, Landing Page] 4 Creative Ways to Make Your Website More Personalized
    For example, let''s say you sell time management software and you have two very different personas. In the context of the previous example, if we were personalizing our pricing page, we''d want to show HR Harry information on employee time management. and Germany, you can show visitors from Germany a version of page written in German.
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Generation, Landing Page] How to Structure a Marketing Team of Any Size
    Convert : Everyone involved in conversion optimization, including landing pages, calls-to-action, lead scoring, and nurturing. In fact, the best way to help your sales team is to build brand awareness and create content that generates a lot of leads over time. Chances are this isn''t what your team looks like right now.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 12, 2014
    [Generation, Landing Page] The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers
    In its most basic form, it''ll consist of a call-to-action (typically a button that describes an offer) that leads to a landing page with a lead capture form, which redirects to a thank-you page where a content offer resides. Landing pages, forms, offers, and calls-to-action are just a few tools to help companies generate leads.
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 29, 2014
    [Generation, Landing Page] Content Marketing Street Cred: 7 Marketers Share Their Secrets
    Research shows The Millennials are the least-trusting generation ever. We would then link to the landing page and suggest the readers register for all the details. 'Do you have content marketing street cred? Radical Honesty in the World of Content Marketing: This is a challenging time for content marketers. Native advertising?
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Generation, Landing Page] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. So if you’re using SlideShare as a lead generation tool, this could be hindering your efforts. Content Creation Lead Generation 1) Title. Include Numbers.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Generation, Landing Page] Buyer Persona Basics
    If you understand their profiles, you’ll be able to market products and solutions that can help each persona (and the members of the group they represent) with their specific challenges, which will lead to you generating and converting more leads and prospects. As an example, suppose you sell software. Create Buyer Personas.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Generation, Landing Page] Buyer Persona Basics
    If you understand their profiles, you’ll be able to market products and solutions that can help each persona (and the members of the group they represent) with their specific challenges, which will lead to you generating and converting more leads and prospects. As an example, suppose you sell software. Create Buyer Personas.
  • HUBSPOT  |  TUESDAY, OCTOBER 7, 2014
    [Generation, Landing Page] 8 Must-Have Tips for Writing Landing Page Copy That Converts
    'Conversion copywriters -- the people who write landing page content that converts readers and delivers sales -- are wonderful human beings. Their writing pulls in readers, generates conversions, and ultimately produces buckets of cash. Tips for Writing Great Landing Page Copy. Landing Pages Be funny.
  • EMAGINE B2B BLOG  |  MONDAY, OCTOBER 6, 2014
    [Generation, Landing Page] Your Analytics Questions Answered (Interview)
    If you are using a Marketo installation for your landing pages for example, those will continue or can continue to be crawled by Semalt. How do you link email software to GA/ Campaigns? If you have an older site that is built on a.asp or html, do you need to insert the Google Analytics Code into each page?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 1, 2014
    [Generation, Landing Page] V12 Launchpad Combines Prospect Database with Outbound Campaigns
    Users can also get lists of prospects similar to their uploaded customers, based on a system-generated predictive model. For email campaigns, the system also lets users create emails based on templates, from uploaded HTML, or from scratch using a graphical page builder. The core of Launchpad is its list selection interface.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 1, 2014
    [Generation, Landing Page] Missing Link on too many Websites – Marketing exec!
    The really savvy marketing companies are firms like the software company ConnectWise , down here in Tampa. For instance, a visitor to their website does not go to their home page. Instead they go to a landing page with a flagship offer and simple form.    That way they can get visitors to sign up for lead nurturing.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 29, 2014
    [Generation, Landing Page] 10 Great Marketing Tips from Find New Customers
    'Here are 10 #Marketing Tips I presented to a 100 employee Saas software company in Cambridge, MA recently. Identify your flagship content – the very best e-book or white paper or video you have and put it on a landing page. Make a landing page with your flagship content and short form, like first name, last name and email.
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Generation, Landing Page] 6 Ways to Pull Off Anonymous Personalization People Love
    If they have to zoom in and out to view the page, or are faced with a long form guarding a piece of content, mobile viewers might just give up. If you have HubSpot software, go into any site page or landing page, and select "Make Smart" next to one of the rich text modules. So glad you brought that up.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Generation, Landing Page] How to Use Data to Make Smarter Marketing Decisions
    Content creation, SEO, email marketing, PPC, social media, lead generation, analytics. It''s important to have a good idea of the number of leads generated by each marketing channel. In this case, you may decide it makes more sense to invest in social media if you''re focused on lead generation. B test your landing pages.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 23, 2014
    [Generation, Landing Page] 6 Ways to Create Rocket-Fuel Content for Marketing Automation
    Marketing automation software allows you to collect demographic and firmographic information about  who  your buyers are as they enter your database. Get Teams on the Same Page. Make sure you’re tracking which content assets — emails, whitepapers, blog posts, landing pages, etc. billion industry by 2016.
  • HUBSPOT  |  MONDAY, SEPTEMBER 22, 2014
    [Generation, Landing Page] It's the End of the Month. Do You Know Where Your Blog Leads Are Coming From?
    In other words, the posts that people become leads because of -- they click through from a call-to-action on a blog post to a landing page, and convert. Results of Our Blog Lead Generation Analysis. analyzed our blog''s lead generation in the month of June. Blogging Analytics Lead Generation And we are! That''s it!
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 22, 2014
    [Generation, Landing Page] The 5-point plan: how to increase marketing ROI from call conversions
    65% of businesses still consider the phone their strongest lead source, so how can marketers track when their online efforts are generating phone calls? Call tracking companies like ResponseTap provide software which allows marketers to track the entire customer journey, not just the initial call. 'Guest post by Luke Rees. Conclusion.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Generation, Landing Page] The Truth About Lead Generation: Busting 5 Common Conversion Myths
    It''s amazing how after just a few months of regularly producing content and engaging with people online, your analytics software can show you definitively that inbound marketing is having a positive effect. That''s where the "Convert" or lead generation phase of the inbound methodology comes into play. Lead Generation BUSTED].
  • VIDYARD  |  MONDAY, AUGUST 18, 2014
    [Generation, Landing Page] How to Streamline Your Video Content Marketing Operation
    You could schedule using a combo of Trello and a Google Calendar, or even use content marketing software like Kapost. On it’s own dedicated landing page?). landing page (can be built specifically for the video campaign, or you can use a video resource hub). lead generation, brand awareness, etc.).
  • SYNECORE  |  MONDAY, AUGUST 18, 2014
    [Generation, Landing Page] The 4 Basic Elements of Inbound Marketing
    Goal 1: Generate Qualified Website Traffic Associated Services: Content Marketing (Blogging!), Associated Services: Call-to-action (CTA) buttons, Landing Pages, Forms. To do this, you need to use premium content pieces, calls to action , and landing pages. 'We’re going back to basics! Inbound marketing at work.
  • HINGE MARKETING  |  FRIDAY, AUGUST 15, 2014
    [Generation, Landing Page] Intermediate Techniques to Build a Better Email Marketing Campaign
    They should find themselves on a page that clearly delivers what they expected to find. If it is a piece of premium content or a webinar sign-up form, they should find themselves on an appropriate “landing page” with any further instructions that may be necessary. Offer strategies. How quickly do you want it to grow?
  • MARKETING ACTION  |  THURSDAY, AUGUST 14, 2014
    [Generation, Landing Page] Questions from the 5 Futuristic Email Tactics Webinar
    'Recently, Linda West, Manager of Demand Generation here at Act-On Software, joined forces with Matt Byrd, Email Marketing Manager at Litmus , to present their futuristic tactics for improving the results of email campaigns. 3)     Are you able to integrate email with social media and website landing pages connecting the lead data?
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Generation, Landing Page] Inbound Is for Closers: Busting 5 Common Bottom-of-the-Funnel Myths
    According to our 2014 inbound ROI study , 69% of HubSpot customers saw an increase in sales revenue after implementing our inbound software. And it''s about more than writing blog posts and setting up landing pages and generating leads. 'The following is an excerpt from our new guide, Inbound Marketing MythBusters. to 7%.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 13, 2014
    [Generation, Landing Page] Content Marketing: How do you know if it���s working?
    Landing pages… White Paper… Free Report… etc. This software would compile all the results from your content including sales, referrals, downloads, subscriptions , and inquiries and give you an overall success rating. Phone calls and lead generations. 'How do you know if your content is working for you?
  • HUBSPOT  |  MONDAY, AUGUST 11, 2014
    [Generation, Landing Page] 57 Little Things to Double Check Before Your Website Launch
    Like what if you forget to test an important data capture form and then lose out on generating a bunch of new leads? Or worse, what if you forget to properly set up site redirects, and those valuable search engine visitors get a page not found message? Page Content. Scripts are optimized across web pages. Design.
  • LEADERSHIP  |  THURSDAY, AUGUST 7, 2014
    [Generation, Landing Page] How to Get Some ���Quick Wins��� for Your B2B Lead Generation
    Lets discuss how to make SMALL changes and gain some QUICK wins for your B2B lead generation efforts. Easy Ways to Reward Your B2B Lead Generation with Quick Wins. Optimize Your Landing Page. B2B companies are steadily moving share of budget from offline to online marketing and lead generation. Try it!
  • HUBSPOT  |  TUESDAY, AUGUST 5, 2014
    [Generation, Landing Page] 9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?
    My Mom (Gillian) opened a marketing consultancy in 1980, helping small, local businesses in the Seattle area with things like business cards, logos, letterheads, yellow pages ads, and the like. We always wanted to build software so we transitioned over to creating software for marketers. Below are some of our favorite stories.
  • HUBSPOT  |  TUESDAY, AUGUST 5, 2014
    [Generation, Landing Page] How to Plan Email Marketing Campaigns Without Pulling Your Hair Out [Free Template]
    When you''re having difficulty managing all the moving parts of your email campaigns, it’s hard to be proactive and strategic about what you send, which ultimately means your campaigns will be far less fruitful in terms of generating opens, clicks, and qualified leads. Ex: Lead generation, clickthroughs, event sign-ups.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JULY 30, 2014
    [Generation, Landing Page] Ifbyphone’s New Summer 2014 Release Provides 360-Degree Call Analytics for Smarter Marketing
    They are the leads sales teams want most, and marketing teams and agencies most need to generate. You need insight into what marketing sources and web pages are generating inbound calls – and which aren’t – and whether those calls are leading to quality conversations with sales reps. 'Inbound phone calls drive business.
  • VOICE-BASED MARKETING  |  TUESDAY, JULY 29, 2014
    [Generation, Landing Page] Why Keyword Level Call Tracking?
    Google generates more than $15 billion in PPC search ad revenue annually alone as companies dedicate more money and resources to creating a highly effective search campaign. SEO tools such as Google Universal Analytics and Google AdWords report what keyword searches drive traffic to a website or landing page. 55% Bing Ads.
  • VIDYARD  |  TUESDAY, JULY 29, 2014
    [Generation, Landing Page] Creating an RFP for Marketing Automation? Don’t Forget to Include Video Tracking
    While writing one of these babies is a time-consuming process, a request for proposal (RFP) gives you the opportunity to outline your requirements for implementing a new piece of software or service, and ensure you get the best value for your investment. Can you gate videos for lead generation? How to get started. Blog Marketing ROI
  • THE FORWARD OBSERVER  |  MONDAY, JULY 28, 2014
    [Generation, Landing Page] The Inbound Marketing Methodology Explained [VIDEO]
    My marketing agency and clients use HubSpot''s software.). If you’re frustrated with how traditional marketing just doesn''t generate the sales leads it once did , you’re not alone. It’s becoming the most effective marketing method for generating leads. So, with the right traffic coming to your site, it’s time to generate leads.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Generation, Landing Page] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    If you want to dig deeper in any one subject, the course pages are chock-full of links to supplemental reading material. At HubSpot, everyone knows exactly who our buyer personas are, which means everyone, from marketers to product designers to salespeople to accountants, knows exactly who buys our software. Woohoo! Let''s do it.
  • HINGE MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Generation, Landing Page] Marketing Automation: What it is and How to Know if Your Firm Needs it
    On the personalized thank you page that appears with the link to download the guide, there is also a 2 minute video clip from a webinar you conducted embedded in the page. You are able to measure results of each step of your lead generation and lead nurturing process as well as ROI of your marketing programs and campaigns.
  • B2B MARKETING MENTOR  |  THURSDAY, JULY 3, 2014
    [Generation, Landing Page] Our 5 Favorite Marketing Automation UIs
    And marketing automation software offers them plenty to tinker with. They help marketers visualize complex, multivariable campaigns and generate reports to easily identify which campaigns are driving revenue. To help you make the right software decision, we evaluated dozens of UIs and narrowed them down to our five favorites.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Generation, Landing Page] Get a Leg Up On Local Search with Call Tracking
    To understand which PPC search campaigns, ads, keywords, and landing pages are generating the strongest responses, you should be keeping track of all marketing activities and analyzing the results based on initiative, channel, conversion rate, etc. Landing page. Make It Ring. So how do you do this? Voice. PPC ad.
  • HUBSPOT  |  WEDNESDAY, JULY 2, 2014
    [Generation, Landing Page] How to Design Experiments for Your Website in 5 Easy Steps
    'Running experiments on your website, such as testing the copy of a headline or trying out a new color for your call-to-action buttons, is crucial to your online demand generation. For example, if you have two landing pages, one with 5% conversion rate (CVR) and the other with a 30% conversion rate, seek to improve the 5% CVR page.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 26, 2014
    [Generation, Landing Page] The 3 Most Important Aspects of Inbound Marketing
    Blogging creates more pages in the search engines, which translates into more opportunities for you to be found. This is done because, not surprisingly, it generates sales. And voilà, you generate a lead! Fortunately, marketing automation software helps make all of this manageable. Getting Found Online. competitive)?
  • THE FORWARD OBSERVER  |  MONDAY, JUNE 23, 2014
    [Generation, Landing Page] How Long Does Inbound Marketing Take to Reach Success?
    Setting up marketing automation software , including automated workflows. Building landing pages , email newsletters and segmented contact lists. The more premium content behind landing pages you have, the more leads. Results are not immediate but they are long term. And for a long time, it got dreamy results.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Generation, Landing Page] 60 Marketing Acronyms Every Industry Pro Should Know
    It''s kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. HubSpot has APIs that developers use to get information from our software into theirs. PV: Page View. request to load a single web page on the internet.
  • HUBSPOT  |  WEDNESDAY, JUNE 4, 2014
    [Generation, Landing Page] A Go-To Guide to Screwing Up Your Landing Pages
    'Landing pages are the core of the conversion process. But a high-converting landing page isn''t just a random form, a little description, and a kind-of-related image thrown together onto a web page -- you have to build each component thoughtfully and strategically. Landing Pages It''s long and wordy.
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Generation, Landing Page] 11 Ideas to Grow Brand Awareness at Lightning Speed
    This gets their name in front of a brand new audience that they may never have reached before, and generates positive word of mouth from people who get to enjoy the museum compliments of the clothing company. The question mark is clickable and leads to a signup page for a free trial of Qualaroo. always wondered how that was possible.
  • HUBSPOT  |  SUNDAY, MAY 25, 2014
    [Generation, Landing Page] Conversion-Friendly Design, Lead Gen Help & More in HubSpot Content This Week
    Never Generated Leads From Your Website Before? There’s no end to the things you can do to optimize lead generation, but before you go crazy testing out all sorts of new things, it’s important that you make sure you’ve gotten all of the basics right. Dear HubSpot: My Blog Isn''t Generating Leads. Enjoy! FAQs].
  • VIRALLY BLOG  |  FRIDAY, MAY 23, 2014
    [Generation, Landing Page] Virally is back with a bang!
    'It’s been a while but in the background the Virally team have been hard at work understanding what people liked about the software and where we could make it even better. For those that have not used Virally before it solves a common challenge that businesses of all sizes face with content marketing and lead generation. Events
  • HUBSPOT  |  MONDAY, APRIL 28, 2014
    [Generation, Landing Page] Why Your Blog Is Failing
    Business blogs trying to drive traffic and generate leads need educational, helpful content to be at the core of their content strategy. And our software doesn''t help you code a mobile app; it helps make your website responsive for mobile readers. Their blog is failing. Here are the most common reasons I see for why that might happen.
  • HUBSPOT  |  THURSDAY, APRIL 24, 2014
    [Generation, Landing Page] 6 Incredibly Insightful Marketing Reports You Should Be Running
    Note that you will need some type of marketing software to do this. You should also be able to export the data from your software and manipulate it in Excel using pivot tables and other functions. blog leads report is a quick way to see how many leads you''re generating on a daily, weekly, or monthly basis -- and by what channel.
  • THE FORWARD OBSERVER  |  THURSDAY, APRIL 24, 2014
    [Generation, Landing Page] Work Hard, or Work Smart? Automate Your B2B Lead Nurturing
    According to Brian Carroll , author of Lead Generation for the Complex Sale , up to 95% of qualified prospects on your Website are there to research and are not yet ready to talk with a sales rep, but as many as 70% will eventually buy from you or one of your competitors. It all starts when a prospect fills out a form on a landing page.
  • THE FORWARD OBSERVER  |  THURSDAY, APRIL 24, 2014
    [Generation, Landing Page] Work Hard, or Work Smart? Automate Your Lead Nurturing
    According to Brian Carroll , author of Lead Generation for the Complex Sale , up to 95% of qualified prospects on your Website are there to research and are not yet ready to talk with a sales rep, but as many as 70% will eventually buy from you or one of your competitors. It all starts when a prospect fills out a form on a landing page.
  • HUBSPOT  |  THURSDAY, APRIL 24, 2014
    [Generation, Landing Page] How to Grow Your Email List the Right Way [Video]
    And since we''ve written an article with this exact title and about this topic, we''re able to generate a lot of traffic and leads from this page. On the right-hand sidebar there''s a call-to-action titled "Are you evaulating marketing software." 'Sometimes, it''s okay to take shortcuts in your marketing. Yikes! Conversions.
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Generation, Landing Page] An 8-Step Plan for Migrating to a New Marketing Automation Program
    Last year Freeman’s employer, a telecom company called ShoreTel , moved from Eloqua to HubSpot, and it fell to Freeman, the head of demand generation at ShoreTel, to oversee the project. And the software had been in place since around 2007. Start with landing pages and emails. But it had to be done. 7) Test.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 14, 2014
    [Generation, Landing Page] How to Unlock the Lead Generation Power of Your B2B Website
    'Artillery B2B Marketing Blog > The Forward Observer Not generating enough leads on your website? Don''t get angry: Include these powerful things and your B2B lead generation can be an unstoppable force. Landing Pages. landing page is a website page specifically designed to convert visitors to leads.
  • VOICE-BASED MARKETING  |  FRIDAY, APRIL 11, 2014
    [Generation, Landing Page] Google Switches to Protected (Not Provided) Paid Search Keyword Data
    There has been a lot of discussion around how this will affect third party software providers, like Ifbyphone, that use this data in reporting. The user’s search query will only pass into AdWords and will not pass to other third party software providers. Determine which landing pages generate phone calls.
  • WEBBIQUITY  |  TUESDAY, MARCH 25, 2014
    [Generation, Landing Page] Six Best Practices for Marketing with White Papers
    In the lead generation process, white papers can be extremely valuable because they identify prospective buyers while requiring a low level of commitment. In the hierarchy of lead generating assets and activities, white papers form the vital base, as illustrated below. How many pages did he or she read?); Solve a real problem.
  • VOICE-BASED MARKETING  |  MONDAY, MARCH 24, 2014
    [Generation, Landing Page] The Top 9 Components of the Perfect Landing Page
    'It can be easy to think of a landing page as nothing more than a tool to tie up all the loose ends of a marketing campaign. When a unique landing page is carefully designed to offer engaging, campaign-specific content, website visitors are more likely to turn into qualified leads, phone calls and sales. Page Fold.
  • HUBSPOT  |  WEDNESDAY, MARCH 19, 2014
    [Generation, Landing Page] 6 Crucial Email Newsletter Metrics You Should Be Monitoring
    Do they convert on the landing page form? If your email tool is hooked up to the rest of your marketing software, tracking this metric becomes easy. With closed-loop analytics , you should be able to figure how many visitors, leads, and customers your email newsletter content generates, and how much revenue they all bring in.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 13, 2014
    [Generation, Landing Page] Teradata Integrates Its Marketing Automation Acquisitions for Enterprise Marketers
    Users can create emails and landing pages and preview how they would appear on different devices, although the system-generated contents don''t automatically reformat the outputs to fit the viewing platform (a.k.a., But it would be wrong to see these as expanding the industry to a new set of users. responsive design").
  • ANNUITAS  |  TUESDAY, MARCH 11, 2014
    [Generation, Landing Page] The Rise of the Marketing Technologist Part 2: Who Owns The Marketing Technology Stack?
    Consider just one of the pieces of the stack, the marketing automation piece – a business application that could potentially touch demand generation, field marketing, content marketing, sales, and more. There needs to be an inherent understanding of how modern Demand Generation Programs work. But how have they been doing? Or does it?
  • HUBSPOT  |  MONDAY, MARCH 3, 2014
    [Generation, Landing Page] 7 Reasons Most Enterprise Websites Fall Short
    ShoreTel does a fantastic job of this on their homepage -- describing who they are and what they provide -- and their sub-page descriptions are great, too. Extra Resources: How to Build Calls-to-Action with HubSpot Software. Even we''ve been redesigning our site pages to focus on simpler design. killer SEO strategy? What gives?
  • MARKETING ACTION  |  MONDAY, FEBRUARY 24, 2014
    [Generation, Landing Page] Digital Marketing Glossary, Part 2
    Seems I am not alone, so before we leap off into the next group of definitions, a few more words are in order about “demand generation vs. lead generation.”. The problem is this: Demand generation is focused on shaping the audience’s perspective , while lead generation is focused on capturing their information.” (The
  • WRITTENT  |  THURSDAY, FEBRUARY 20, 2014
    [Generation, Landing Page] 57 Notable and Unique Content Marketing Ideas
    The step-by-step guides your customer service representatives give over the phone to new customers every day could actually make a pretty awesome content offer to generate leads. Why not create a QR code that’s the only path to a secret landing page, and watch your hype build up? Let that statistic just sink in for a minute.
  • HUBSPOT  |  THURSDAY, FEBRUARY 20, 2014
    [Generation, Landing Page] What Is Conversion Rate Optimization? [FAQs]
    Conversions happen all over your website -- on your homepage, your pricing page, your blog, and of course, landing pages -- and you can actually optimize all of these conversions. so if people are converting on a web page or landing page, chances are, that content is relevant to them. You''ve heard of CTAs.
  • HUBSPOT  |  TUESDAY, FEBRUARY 18, 2014
    [Generation, Landing Page] How to Use "Pay With a Tweet" to Generate Leads
    So if you''re supposed to get some traction to your landing page, but not sacrifice the number of leads you''ll generate, what are you to do? Not only is the tool super easy for your landing page visitors to use, but it''s also quite easy to set up. 5) Add your landing page information. And voila!
  • HUBSPOT  |  FRIDAY, FEBRUARY 14, 2014
    [Generation, Landing Page] New Data Reveals the ROI of Inbound [Free Report]
    'Every year, we like to check in with our customers to see how our software is working for their businesses. We team up with an MBA candidate at MIT Sloan to see just what kind of ROI our customers are getting out of our software. Within a year, they were generating 6x more leads. Inbound generates revenue, fast.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 14, 2014
    [Generation, Landing Page] What’s An “Online Lead Development Ecosystem”?
    If you’re reading this, then you’re likely already using – or at least considering implementing – marketing automation (MA) software, such as Act-On. If your site is effectively attracting, informing, and engaging visitors, then it should help you maintain and grow your lead database in your MA software. Form and landing page creation.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Generation, Landing Page] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze. Here’s how I see things. The Mintigo results confirm this. million for Marketo.)
  • HUBSPOT  |  THURSDAY, FEBRUARY 13, 2014
    [Generation, Landing Page] Why the Best Marketing Teams Embrace Process
    Whether it''s a new piece of content, a social media campaign, or a landing page for a new product, there''s something about the creative process that marketers just love. Zapier is great for a marketer because you can easily connect HubSpot to any form software, CRM, project management app, or any other tool you might be using.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Generation, Landing Page] 13 Little Landing Page Experiments That Can Make a Big Difference
    We''ve seen amazing results from small tests first-hand -- for instance, by adding a blog subscription check box to our landing page forms, we increased our blog subscribers by 128% in just 3 months. There are lots of little things you can do on your landing page to help you generate more leads and customers.
  • THE FORWARD OBSERVER  |  MONDAY, FEBRUARY 10, 2014
    [Generation, Landing Page] 5 Of The Fastest Ways To Improve Your B2B Marketing
    This content should be placed on your site behind a landing page with a form so that you can capture their email address, name and any other information that you need (but don’t ask for too much more information). Use Marketing Automation Software. Don''t be. Focus on these 5 areas and you''ll be a winner in no time. Even yours.
  • HUBSPOT  |  THURSDAY, FEBRUARY 6, 2014
    [Generation, Landing Page] Why Do Enterprises Struggle to Adopt Inbound?
    Large companies tend to have complex org charts with layers of bureaucracy that can substantially inhibit the alignment needed to get sales and marketing on the same page for inbound marketing to be successful. Inbound marketing helps businesses generate demand in a more organic and scalable way. It''s the future of demand generation.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 31, 2014
    [Generation, Landing Page] More New Systems Challenge the Marketing Automation Status Quo
    MindFire Studio grew out of MindFire’s original Look Who’s Clicking software, which is used by more than 1,100 printers and other graphics arts vendors to add personalized URLs to print promotions. It doesn’t currently provide email or landing page builders, since its graphics arts clients typically had such tools already.
  • HUBSPOT  |  FRIDAY, JANUARY 31, 2014
    [Generation, Landing Page] How to Use Welcome Emails to Delight Your New Blog Subscribers
    This is particularly important when users opt in to your blog through more indirect methods, like check boxes on landing pages. In HubSpot''s software, for example, all of this is easy to set up due to the integration among our Blogging , Email , Marketing Automation , and Contacts tools: Anatomy of a Welcome Email. Weekly?
  • VIRALLY BLOG  |  TUESDAY, JANUARY 28, 2014
    [Generation, Landing Page] What is a landing page?
    So a landing page is essentially a web page that contains specific information. The landing page is as it suggests the page that they land on. Why would you want a landing page? Landing pages are for a specific action often referred to as a “call to action” or “CTA” for short.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 22, 2014
    [Generation, Landing Page] Next-Generation Marketing Automation Systems Target Small Business
    Briefly, a standard B2B marketing automation system can send bulk emails to segmented lists, capture email responses on landing pages and forms, track email and Web site behaviors, score leads based on behaviors and profile attributes, execute multi-step workflows (i.e., Here are highlights of several vendors I’ve looked at recently.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 20, 2014
    [Generation, Landing Page] Why You Should Include Phone Calls in Your Email Performance Metrics
    That’s why businesses generating the most value from email marketing are the ones that continually test all aspects of their campaigns – from subject lines and format to messaging and calls-to-action – to find what works and what doesn’t. The first and most obvious metric is the raw number of phone calls each of your email sends generates.
  • VOICE-BASED MARKETING  |  FRIDAY, JANUARY 17, 2014
    [Generation, Landing Page] Ifbyphone Talks Proactive Call Technology at BIA Kelsey
    When it comes to the call technology that sales and marketing teams use to generate and close phone leads, it needs to be proactive. This means providing prospects with the ability to reach you easily and efficiently on every page of your website, for example, and on every ad, email, and piece of content.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JANUARY 16, 2014
    [Generation, Landing Page] How to Develop a Comprehensive B2B Marketing Strategy
    It is essential to communicate with and involve your sales team in your strategy development process; the members of the sales team are your primary customer and your success hinges on theirs, making it crucial to ensure marketing and sales are on the same page. It''s time to dive into developing a comprehensive marketing strategy.
  • SAZBEAN  |  MONDAY, JANUARY 13, 2014
    [Generation, Landing Page] 7 Benefits of Using Lead Generation Software
    This is where lead generation software can be invaluable. Although it’s likely that your business adopts a multi-channel marketing approach, through elements such as content, email marketing, advertising and social media, lead generation software provides added value. Let’s take a closer look at how this is the case.
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Generation, Landing Page] 15 Blog KPIs You Should Already Be Tracking
    Furthermore, if you notice that your homepage is generating a lot of your traffic, you might want to diagnose the efficiency of that homepage. In HubSpot, customers can track this metric via the Page Performance tool (see below). HubSpot''s Page Performance tool is your go-to for this metric. HubSpot''s Page Performance !
  • HUBSPOT  |  THURSDAY, JANUARY 9, 2014
    [Generation, Landing Page] What Is List Segmentation? [FAQs]
    The well-designed landing pages with attractive CTAs. These actions can be things like clicks on a specific CTA, tweets at your company''s Twitter handle, or views on a specific page on your website -- they can all help you get even more specific with your segmentation. 'We all like to focus on the sexy stuff. Here''s why.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JANUARY 6, 2014
    [Generation, Landing Page] BrightInfo: Content Recommendations Made Simple
    The recommendations can be presented on a fixed area of a page or as a pop-up. Behaviors across Web sites, landing pages, and blogs are all tracked by the same cookie, so each recommendation reflects a consolidated history. But I thought I’d start out 2014 with something different, just to show I’m not totally obsessed.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 2, 2014
    [Generation, Landing Page] How Should I Structure My Marketing Automation Team?
    As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. Web Team – Landing page/form creation for our multiple language websites (one full-time employee).
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 2, 2014
    [Generation, Landing Page] How Should I Structure My Marketing Automation Team?
    As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. Web Team – Landing page/form creation for our multiple language websites. 1 full-time employee).
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 23, 2013
    [Generation, Landing Page] Lead Generation: 2 questions every marketer should ask themselves about prospect motivation
    'Tweet The most important factor to keep in mind when creating your landing page is your prospects’ motivation. Highly motivated prospects can make for highly motivated leads if your landing pages deliver the right message to the right prospect at the right time. Who are my prospects? Researchers have moderate motivation.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 19, 2013
    [Generation, Landing Page] How Cloud Connectors Can Guide Your Campaign Strategy
    Sage offers business management software that gives small and medium size businesses the freedom and confidence to run their own businesses. It can be used in emails, landing pages, and on social media to present multiple assets at once. Brandi is responsible for cross-selling to the existing Sage ERP installed base.
  • HUBSPOT  |  THURSDAY, DECEMBER 19, 2013
    [Generation, Landing Page] 5 Ugly (But Effective) Pieces of Marketing Collateral
    The company produces heat-mapping software to help website owners understand their visitors'' behavior. It’s jarring and contrasts with the color scheme of these landing pages. It generated higher conversions. 'This post originally appeared on Inbound Insiders , a new section of Inbound Hub. Not so much. The cursor?
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 19, 2013
    [Generation, Landing Page] The Real Reasons Programmatic Ad Buys Fail in B2B Marketing
    Time and time again, B2B marketers fall prey to a wonderful sounding sales pitch for their demand generation plan that goes something like this: “We use 100′s of data points and sophisticated technology that optimizes every single impression in your campaign. You need a new landing page with a shorter form and a better offer.
  • FATHOM  |  WEDNESDAY, DECEMBER 18, 2013
    [Generation, Landing Page] Lead to Revenue Management Programs: How to Invest and Select the Right Agency Partners (Forrester Report Review)
    It’s written for companies that are evaluating their investment options in a Lead to Revenue Management (L2RM) strategy , a term first coined by Forrester in 2010, categorizing the marketing processes involved from lead generation to sales close. 'This blog post is not targeted to the Seeking Alpha crowd. Governance assessment.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Generation, Landing Page] How to Turn 1,200 Words Into 4 Months' Worth of Lead Generation Content
    We''ll help explain how you can develop a kicking lead generation campaign around a simple, effective piece of content. If your cornerstone content piece isn’t a download that will help you generate leads, find a way to repurpose it and place it on a landing page. Step 3: Generate blog posts. Let''s dive in!
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