[Generation, Landing Page] Get Exceptionally Valuable Results From A/B Testing With Advanced Measurement
    Here at Bizible, we love running A/B experiments, from testing landing page copy to button colors to blog design and more. For example, marketers can test two different featured images on a landing page and measure whether people are more likely to engage anywhere on the page (click on anything) based on the different images.
  • HUBSPOT  |  TUESDAY, MAY 17, 2016
    [Generation, Landing Page] The A/B Testing Checklist You'll Want to Bookmark
    When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. To A/B test this change, you'd create another, alternative web page that reflected that CTA placement change. How A/B Tests Work. or days.
  • NUSPARK  |  MONDAY, MAY 16, 2016
    [Generation, Landing Page] A CMO’s Guide to Conversion Metrics with Google Adwords
    Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales.  Typical phrases that are used in queries include: “Software” “Tools” “Vendors” “Best” “Options”. Top funnel.
  • HUBSPOT  |  MONDAY, MAY 9, 2016
    [Generation, Landing Page] 6 Conversion Experts Answer 20 of Your Most Important CRO Questions [Live Google Hangout]
    He's founder and former CEO of Moz , board member at presentation software startup Haiku Deck , co-author of a pair of books on SEO , and co-founder of Inbound.org. Unbounce Co-Founder Oli Gardner has seen more landing pages than anyone on the planet. Looking to learn more about your audience? Wouldn't that be nice? ET // 5 p.m.
    [Generation, Landing Page] 5 Ways Blog Analytics Improve Your Business Blog
    Lead generation, conversion rates and bounce rates will help you understand your audience, and which calls to action are most compelling. Are readers visiting your landing pages, or leaving your site quickly? How do you use your blog analytics ? There ssets (free). ocial Media. Post views/clicks. Referral sources. Subscribers.
  • PUREB2B  |  TUESDAY, APRIL 26, 2016
    [Generation, Landing Page] A Complete Guide to Social Media-Based Lead Generation for IT and Software Companies
    In the midst of this social media revolution, Information & Technology (IT) and software companies have been creating better and faster business solutions every day. Given this state of affairs, IT and software companies have had to rely more and more on lead generation to be successful in the modern marketplace. Engage.
  • HUBSPOT  |  MONDAY, APRIL 18, 2016
    [Generation, Landing Page] How to Use Twitter Retargeting Ads to Generate More Customers
    For someone to covert on one of these offerings, they need to complete a 13-field form on a landing page. What it isn't: This experiment isn’t an analysis of exactly which ad, content, or landing page contributed to an opportunity or customer conversion. Of course you do. And you would be right. How come? The Experiment.
    [Generation, Landing Page] What Kind of “Door” Does Your Landing Page Represent?
    What Kind of “Door” Does Your Landing Page Represent? But at the top of your list should be personalization…that is, creating an individual experience at the landing page stage. But how do you go about creating that ’signature opera house’ of landing page personalization that proclaims success?
    [Generation, Landing Page] 7 Simple Rules for Connecting with Customers via Cross-Channel Marketing
    By using a software platform to automate your campaigns, you can ensure you address customers with content that’s relevant to their place in the sales cycle. Campaign Goal: Generate leads for cross-channel marketing apps. Being a cross-channel marketing mogul is a lot like being an air-traffic controller. Cross Channel Marketin
    [Generation, Landing Page] What “test and learn” looks like in practice
    Or are you in a lead-generation business and want them to provide contact information? If you’re using lead generation tactics, what’s a lead worth? (If you don’t know the answer to that, think about what a customer is worth, then multiply by the rate you convert leads to paying customers. Exactly what it sounds like.
    [Generation, Landing Page] Traditional vs. Predictive Lead Scoring: Hard Math
    Lead scoring is a relevant filter through which to approach growth at your company.  As your business develops and you generate more leads, reaching out to every lead will not longer make sense. Ask demographic questions in the forms on your landing pages and you can use the leads’ answer to assess if they fall within your target audience.
    [Generation, Landing Page] Understanding the Relationship Between SEO and SlideShare
    Simply put, SlideShare helps to strengthen your off-page SEO. Off-page SEO refers to the initiatives that you, your co-workers, stakeholders, and anyone else do off of your site that could affect your search rankings. Initially, we tend to think that off-page SEO is just links (and lots of them). Lead Generation. Links.
  • ACT-ON  |  THURSDAY, MARCH 24, 2016
    [Generation, Landing Page] Why 78 % of Marketers Struggle with Content Marketing ROI
    Brand awareness, traffic or generating more leads — regardless of your goal, it’s important to define these items first. Maybe your goal is to generate more brand awareness. But after creating all this great content, how do you know whether all your hard work is generating results? Total visits per month to page.
    [Generation, Landing Page] 3 Ways to know your prospects as well as they know you!
    If you don’t have these abilities with your software, you can always use a free software tool like SurveyMonkey to send out and gather responses. Segment directly on your landing page. By Brooke Sellas, {grow} Contributing Columnist. How do you get to know your prospects? That is, getting to know them. You could. 
  • VISUALLY  |  TUESDAY, MARCH 15, 2016
    [Generation, Landing Page] How Failing Fast is the Way to an Effective Social Media Strategy
    This is the argument adopted by Persado, a software platform that uses semantic algorithms to map emotions and generate language for marketing communications like emails, landing pages, mobile messages, push notifications, and social media. You can also look into the landing-page creation platform, Unbounce.
  • VISUALLY  |  TUESDAY, MARCH 15, 2016
    [Generation, Landing Page] Scale Social Media Strategy Quickly and Overcome Any Obstacle
    This is the argument adopted by Persado, a software platform that uses semantic algorithms to map emotions and generate language for marketing communications like emails, landing pages, mobile messages, push notifications, and social media. You can also look into the landing-page creation platform, Unbounce.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Generation, Landing Page] The Ultimate Dictionary of Marketing Terms You Should Know
    This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). HubSpot has APIs that developers use to get information from our software into theirs. 48) Landing Page. 67) On-Page Optimization.
  • HUBSPOT  |  TUESDAY, MARCH 8, 2016
    [Generation, Landing Page] 15 Ways to Drive More Home Page Conversions Without Reinventing the Wheel
    If you're serious about generating leads through your website, you'll probably have several landing pages set up for a variety of content offers, with multiple conversion paths for visitors to take. Think about it - your home page is almost certainly the most visited page on your site. 10) Add a video.
    [Generation, Landing Page] Podcast: Getting Personal with Video in an Impersonal World
    In this episode , we discuss where the need for personalized video content arises, why it is important for marketers, whether marketers are underutilizing video for lead generation, MarketingSherpa Summit, and more! 5000 company looking to help buyers find marketing automation software , CRM systems, and more. Get the Guide.
    [Generation, Landing Page] Why Your Inbound Marketing Strategy May Not Be Working
    Plus, these metrics are too vague — you have to align your lead generation with measurable goals to make an impact and analyze results. 2) You haven’t built the right foundation. Landing pages, form capture, or email follow-ups need to be in place to line up with those ads to get the leads you need. 5) Your efforts are not data-driven.
    [Generation, Landing Page] Future of Marketing Content: Reflections on the Content2Conversion Conference
    Vendors including Highspot , SnapApp , Ceros , Uberflip , and ion interactive all let marketers track customer behaviors within a piece of content – such as how much time is spent on each page or even regions within a page. I spent the early part of this week at Demand Gen Report 's Content2Conversion conference.
    [Generation, Landing Page] 24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More
    From high-level changes like landing page and email design and inspiration to in-depth insights on how your visitors navigate through your content, these tools will help you improve the performance of your site. If you’re creating a landing page from scratch, getting started can be difficult. Ready? Let's get converting.
  • ACT-ON  |  TUESDAY, JANUARY 19, 2016
    [Generation, Landing Page] Clever Conversion Tricks for Better Landing Pages
    That’s what even a little improvement to your landing pages can do. Think about it: We pour so many resources into our landing pages. Those landing pages do a lot of work and create a lot of opportunities for you. So, how would you like to improve the conversion rates on your landing pages by 10%?
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Generation, Landing Page] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    Many of the marketing trends that look likely to continue through 2016, any of which can improve lead generation for your clients, include: 2.0 Email Marketing – Great email marketing campaigns involve creating multi-stage, automated campaigns to generate and nurture leads and keep current customers coming back for more.
    [Generation, Landing Page] We Tried Launching A Full B2B Marketing Campaign From Start To Finish In 1 Day – Here’s What Happened
    Our 24-hour campaign broke down into these projects: New landing page – To create the website BuyingIsScary.com , we needed one main landing page, a template to host the 4 advocate marketing objection sub-landing pages and alerts for each sub-page. Marketing team’s feelings: Optimistic.
  • ACT-ON  |  WEDNESDAY, JANUARY 13, 2016
    [Generation, Landing Page] Three Ways to Increase Bottom-of-Funnel Leads Using Data-Driven Marketing
    Data-driven marketing uses insight from customers and prospects to deliver targeted messages, offers, and content that increases response rates and ultimately accelerates marketing lead generation. This is where you’ll want to use data to focus on the future and growth of your lead generation programs. Sound confusing? Why do we care?
  • BIZIBLE  |  MONDAY, JANUARY 11, 2016
    [Generation, Landing Page] 5 Questions B2B Companies Should Ask Their Paid Search Agency
    What kind of reports are they generating? What kind of software are they using? QUESTION 1] Are we optimizing our keyword selection by how much revenue each one generates? There was no way to track which leads were generated by which keywords. And -- don’t just take ‘yes’ for an answer.
  • ACT-ON  |  THURSDAY, JANUARY 7, 2016
    [Generation, Landing Page] 7 Ways B2Bers Can Rock Lead Gen Via Social Media
    In Ascend2’s 2015 Leads Nurturing Trends Survey , social media holds third place for the most effective online channel for generating leads. That’s what Software Advice found when they surveyed 200 B2B marketers late last year: Those two charts paint a promising picture. LinkedIn is the big kahuna for social media lead generation.
    [Generation, Landing Page] What Can I Learn By Using Marketing Automation Software?
    Ideally, marketing automation software allows companies to track, analyze, and nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into brand advocates. Marketing automation software makes this process easy by utilizing lead scoring. Specific pages visited.
    [Generation, Landing Page] 16 Content Marketing Predictions for 2016
    Organizations will use them to push campaigns, tailor paid media landing page experiences, and develop content in different verticals – like GE. 3. Social media platforms are major channels for companies to drive brand awareness and lead generation. Interactive Video Goes Viral. Microsites Take Off. ROI Calculators Close Deals.
    [Generation, Landing Page] 5 Proven Digital Marketing Strategies for Small Businesses in 2016
    If you’re seriously considering a move to inbound, it’s much easier to manage inbound marketing campaigns with some type of all-in-one marketing automation software, which has built-in web, social, customer relationship management (CRM), and content management software (CMS) functions. Let me explain. Small Business Rules. million.
    [Generation, Landing Page] Why Your Company Should Hire an Inbound Marketing Agency
    These agencies can leverage their deep experience with inbound marketing best practices to help companies and businesses short on time and internal resources increase their online visibility and lead generation efforts. Call-to-action buttons and landing pages work in tandem to promote the content throughout the Internet.
    [Generation, Landing Page] 50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year
    Demand Generation. Ascend2’s “2015 Lead Generation Trends” report revealed that 70 percent of marketers believe improving the quality of leads is their most important lead generation objective, followed by increasing sales revenue (58 percent) and boosting the overall number of leads (54 percent). source ). >. source ).
    [Generation, Landing Page] The 100 Year History Lesson On Marketing Operations and MarTech
    The publisher would forward these inquiries to the advertiser, proudly asserting that it was this publication that was responsible for generating these valuable sales leads. Before database marketing and CRM software, marketers miscounted leads, double counting or not giving enough credit to those channels responsible for brand discovery.
    [Generation, Landing Page] Why Single-Touch Attribution in B2B Marketing Is Unethical
    An organization that relies heavily on their marketing automation software would most likely measure their marketing using a lead-touch model. content developer writes blog article and landing page copy, and they set up email nurturing sequences. This is a picture of single-touch attribution in B2B marketing.
    [Generation, Landing Page] How to Improve Your Website Experience: 10 User Testing Tools to Try
    CrazyEgg is a heat mapping software that enables users to gain a better understanding of how visitors are interacting with their website. Overlay: See the number of clicks different elements on your page are receiving to evaluate performance. Pricing: The software suite is priced at $1,995. 9) Userfeel. Seems reasonable, right?
    [Generation, Landing Page] 13 Tried-and-True Lead Generation Ideas (And the Numbers Behind Them)
    This utopia of lead generation is, in fact, a possibility. To walk you through some of the different options, I've detailed 13 examples of modern lead generation methods below. 13 Lead Generation Ideas Everyone Will Enjoy. 1) Collect and share success secrets from thought leaders. and they can be pretty hostile about it.
    [Generation, Landing Page] How to Create a Holiday Marketing Campaign: A Step-by-Step Guide
    Here's an example of how to structure this type of goal: Generate [number] leads focused on [topic/product] by [date]. Depending on what you want to get out of your campaign, your goals might look something like this: Generate 1,000 leads who are interested in our annual holiday sale by December 5, 2015. Create a landing page.
  • ACT-ON  |  FRIDAY, NOVEMBER 6, 2015
    [Generation, Landing Page] 8 Tips and a Few More Resources for Holiday Marketing
    Those landing pages could be repurposed or updated for 2015, as well as spark ideas for new campaigns. Advanced searchers will limit the results to the last year or two, and suddenly you’re left with the most recent holiday content and indexed landing pages. Landing Page Consistency. Research & Strategy.
    [Generation, Landing Page] Infographic: 4 Ways to Generate Leads with Marketing Automation Software
    Marketing automation software, or lead generation software, is one of the best marketing technology (martech) solutions for this problem. “Recent surveys of marketing automation users highlight the ability to accurately measure results and the significant increase in leads as key benefits of the software.”
    [Generation, Landing Page] Paid Advertising 101: Understanding Search and Display Advertising
    According to a recent report issued by the Interactive Advertising Bureau (IAB), the second quarter of 2015 alone generated a record-setting $14.3 Quality Score is an estimate of the quality of your ads, keywords, and landing page. Threat from Ad Blocking Software. billion in online ad revenues in the US, up 22.5%
    [Generation, Landing Page] How CMOs Can Monetize With Real-Time Integrated Data (featuring Ann Sung Ruckstuhl, CMO of SOASTA)
    If you are conducting complex marketing operations on the Enterprise level, you probably are using at least a half dozen different marketing technology (martech) applications to run your CRM, demand generation, advertising, search marketing and so on. Monetization Optimization: How can CMOs do the above?
    [Generation, Landing Page] Why Mobile Advertising Is Critical for B2B Marketers
    According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. This is an extremely important point – next year more than half of all digital ad spend is projected to be generated through mobile device accessibility. Generate App Downloads and Engagement.
    [Generation, Landing Page] Why Marketing Attribution and Marketing Automation should Shake Hands and Call It Even
    Marketing automation is a software service that provides ways to make marketing campaigns more user-friendly for marketers. And which channels, which keywords, which content, which landing pages, which blog posts, and which display ads were instrumental in moving them through the funnel?” What Is Marketing Automation?
    [Generation, Landing Page] Announcing the Winners of SnapApp's First Annual Customer Awards: The Snappys!
    Genius Generator. This award recognizes the SnapApp customer who has used interactive content to generate amazing returns on their marketing. HCSS launched a bracket challenge that generated a 43% increase in qualified leads and accumulated nearly 300,000 votes in a 6-week period. Winner: Blackbaud. Runner-Up: Hyland/OnBase.
    [Generation, Landing Page] 7 Examples of SaaS Companies with Exceptional Marketing
    The page-turning twists of fate. You might not expect to hear one from SaaS companies. (I mean, how exciting is software?) It began as an unknown start-up in California and wanted to run billboard advertising campaigns to generate awareness and traffic, but realized quickly that it couldn’t afford it. The characters.
    [Generation, Landing Page] How to Use Marketing Analytics to Get C-Suite Buy-In for Content Marketing
    Are more people coming to your services pages? This can indicate what information visitors are most interested in, helping to inform what pages or types of content you should focus on. Test your landing pages to improve your conversion rates. Content marketing is red-hot. So how do you get your C-suite to buy in?
    [Generation, Landing Page] Is Advertising Inherently Outbound?
    Which means that advertisers who create remarkable content, relevant landing pages, and helpful ads can pay less and rank higher than those who don’t. With lead generation as our goal, we took some of our own best performing content and promoted it to a valuable new audience through LinkedIn. Take Darth Vader, for example.
    [Generation, Landing Page] 11 Website Design Trends You Need to Know About
    That has major implications for not just design, but for content and even for the types of software that define the design and content. 2. This minimalistic design uses an arrow to encourage you to scroll down the page. 3. It’s good for product listing pages, eBook and whitepaper listing pages, and often even as a homepage design.
    [Generation, Landing Page] 5 Marketing Campaign Improvements to Help Uncover More Donor Revenue
    As you roll out new campaigns to generate stronger support for your nonprofit, don’t forget to incorporate the following focal points into your strategy. They may be just what you need to maximize donations. 1) Mobile Responsive Landing Page. Customer relationship management software, including HubSpot. Bonus Tip! 1989).
    [Generation, Landing Page] 53 Questions to Help You Choose the Right Interactive Content Creation Platform
    Are you looking to generate top of funnel leads and nurture prospects through the buyer’s journey or create comprehensive, statistically accurate market research surveys? Is the software sophisticated enough for your intended usage? ” Are there existing software integrations? Can I repurpose content and images?
    [Generation, Landing Page] Agencies: How to Build an Email Campaign – When Your Client Has No List
    There are two main ways to create contact lists – the first one, purchasing lists , is a quick solution, but it comes with some pretty critical issues and performance land mines that must be addressed before you can start using them. Add a Subscribe Form to Social Media Pages. Land Ho! Purchasing Lists. Quality vs. Quantity.
    [Generation, Landing Page] I’m a Marketer – Why Should I Care About Sales?
    Sales enablement is a strategy to provide the sales department with leads, data, tools and content that helps them sell more successfully and generate revenue. Use analytics tools and software functions to gather data about current customers to educate yourself about what they buy, read, share and respond to. Sales Enablement.
    [Generation, Landing Page] Build Your Marketing Strategy Like a Construction Site
    Look for data that tells you whether certain landing pages are converting better than others, which ads convert more customers, or if your current ads are working at all. Create a plan, generate ideas—don’t just go in blindly. To address that issue, it’s vital to make sure that your team is on the same page. Like
    [Generation, Landing Page] 5 Keys to Revenue-Boosting Demand Generation
    In its place, these silo slayers have created a new revenue beast — the demand generation department. Demand generation is revolutionizing how some of the world’s largest companies ramp up their revenue. Demand generation works (and is necessary) because today’s consumers wait longer and longer to connect with a company.
    [Generation, Landing Page] 3 Steps To Waltz Your Way To Lead Generation Success
    Are you overwhelmed with all the elaborate moves in the lead generation buyer-seller dance? Generating leads on your website can seem as mysterious as waltzing. But like the waltz, there are three basic steps that, when executed consistently, can make the lead generation process seem as smooth and effortless as a well-performed waltz.
    [Generation, Landing Page] 63 Digital Advertising Terms Every Marketer Should Know
    If we’ve missed something, please use the comment section below to let us know. A/B Testing : A method used to compare different versions of digital ads or website landing pages in order to determine which one performs better. It describes the area of a web page that’s visible before the website visitor scrolls down the page.
    [Generation, Landing Page] Why Landing Pages Are To Leads As Phone Numbers Are To First Dates
    Do you want to generate more leads on your website? Without landing pages, you’re like the single guy who doesn’t ask Miss Right for her phone number. Sadly, many companies who want to generate leads on their websites are making the same mistake I did when I forgot to ask for Miss Right’s phone number when I first met her.
    [Generation, Landing Page] Why Your Content Plan Must Include Interactive Content
    Through interactive assessments, calculators, infographics, benchmarking tests, or a combination of all the above, marketers can expand their brand, generate leads, build better prospect profiles and enhance lead scoring across all marketing programs. So, here are some of the key questions—and answers!—to to help fuel that conversation: 1.
    [Generation, Landing Page] Is Your Website's Viewport Configured for Mobile Users? Here's How to Do It
    The screen on the right does have a viewport configured, so the mobile browser knows to match the device width and scale the page so the content's easily readable. But be aware you may have to add the viewport tag to each and every webpage individually, especially if you use different software for your website versus your landing pages.
  • HUBSPOT  |  MONDAY, AUGUST 3, 2015
    [Generation, Landing Page] The Marketing Stack for Publishers: What Tools Do You Need?
    Additionally, by selecting a fully integrated CMS—that connects your individual web pages to the actions your contacts take—you’re able to quickly see which areas of your site are helping people move from merely viewing, to eventually making a purchase decision. Landing Pages. This is where landing pages come in.
    [Generation, Landing Page] How to Get the Most Out of Your HubSpot 30 Day Trial [INFOGRAPHIC]
    Infographic Transcription : HubSpot’s all-in-one marketing software provides you with all of the tools necessary for you to optimize your website to get found by more prospects, convert more leads, and delight your customers. The Calendar allows you to coordinate your campaigns across your blog, landing pages, email and, social channels.
    [Generation, Landing Page] Changing the site and changing the game for Intelliflo
    Intelliflo provides innovative and revolutionary software to the financial advice sector. It wasn’t reflective of their innovative product and, more crucially, it wasn’t generating sales. Each landing page has a drop down option to allow us to segment leads and tailor journeys to their needs. Previous site hompage.
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Generation, Landing Page] Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate
    Thanks to this unrivaled quality, every post would generate massive amounts of traffic and leads. Here’s how each of those are defined: Views : A view is counted every time a blog post with the HubSpot software tracking token is loaded. But during the HVLC phase, we generated almost double the Benchmark phase leads. Our Metrics.
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Generation, Landing Page] Want More Traffic to Your Website? Try These 5 Tools & Tips
    It allows website owners to tell Google if a piece of content is a duplicate version of another page. If a keyword has a high CPC, it's usually a good indication that keyword is generating revenue for people. Once you identify those keywords, go look at the page currently ranking for it and figure out how you can improve it.
    [Generation, Landing Page] 11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives
    One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Why build individual landing pages? Landing page elements in summary: The Offer. The Offer.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Generation, Landing Page] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    You do some keyword research and notice about 2,000 people are searching for an "infographic generator" every month, so you decide to build one that people can use for free once -- and if they like it, they can create more infographics for free if they provide a name and email address. Project Management Software. Design Software.
  • SYNECORE  |  FRIDAY, JULY 17, 2015
    [Generation, Landing Page] Benefits of HubSpot's Social Media Tool
    However, when you’re dealing with small-to mid-sized organizations, the bottom line always comes down to questions such as: How many leads did we generate? You’re probably thinking that accomplishing all of this would be a lot of work, requiring a bunch of software and a team of analysts, right? What Would That Look Like? Wrong!
  • THE POINT  |  THURSDAY, JULY 16, 2015
    [Generation, Landing Page] Email Critique: When a Good Offer Just Isn’t Enough
    Here’s a list of the things I love most about the email below from Allocadia , a Vancouver, BC-based developer of Marketing Performance Management (MPM) software: 1. The offer image. Yeah, that’s about it. Seriously though, that is one gorgeous white paper. It looks real and tangible and worth downloading. By now, most readers are lost.
    [Generation, Landing Page] Here’s How to Create a Modern SEO Strategy That Works
    Content marketing, lead generation , lead nurturing—if any of these words are in your job title, chances are you either love SEO, hate SEO, or hate SEO with a passion. Write a page about the keyword! Does he want to hire someone to do marketing automation for him, or does he want software he can install himself? Ah-ha! Leads!
    [Generation, Landing Page] 5 Vital Strategies for a Successful Marketing Automation Implementation
    Designers who can build you a suite of mobile responsive email or landing page templates. Web developers to integrate new demand generation forms in your website. While all marketers have the ability to use these tools effectively over time, every project has a beginning. Get Alignment among Stakeholders. Spread the Load Around.
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Generation, Landing Page] 10 Things to Double-Check Before You Begin Your Next Campaign Analysis
    I'm not talking about how you analyze your information, but rather how your marketing software gathers the data in the first place. Others involve how you set up your software to gather data in the first place, and can have equally as frustrating consequences if done incorrectly. Check these things off your list, and you are home free.
    [Generation, Landing Page] [Video] What Every Marketer Should Know: What Is Marketing Automation?
    Marketing automation is software that helps companies take complete control of their marketing campaign efforts. This mighty marketing machine works to automate and sync your various efforts: Lead generation. Landing pages. Author: Sesame Mish What is marketing automation ? Sound too good to be true? Guess again! It is!
    [Generation, Landing Page] How to Perform an Onsite Audit for SEO, Part 3: Take Action
    Check Google’s Search Console (formerly Webmaster Tools) for landing page and keyword impressions, clicks and CTR improvement. Examine keyword rankings for pages on your site which aren’t performing well. Take a thorough look at the landing pages for the keywords in question. Are on-page best practices followed?
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Generation, Landing Page] How to Answer 11 Common Marketing Questions Using Analytics
    We're going to walk through how to uncover this information using the HubSpot software, but if you have another marketing or analytics software, you should be able to take a similar approach. After you produce content for your blog, it is important to figure out if you are actually generating contacts as a result.
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Generation, Landing Page] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
    And we need you, [your name], to create and promote some new content pronto so we can generate those leads!". Section 3: 9 Unique Ways to Generate Leads With QR Codes. The Audio/Video Compilation Site Page. an instructional page on your website). Don't have a solid cover image or title page to start with? Not sure?
    [Generation, Landing Page] Mautic Offers Free, Open Source Marketing Automation
    The functions cover all the marketing automation bases: you can import contacts or enter them manually; assign them to lists; create emails, Web pages, and Web forms; upload other assets; assign points for lead scoring; build multi-step, branching campaign flows; and integrate with CRM systems. So the opportunity seems obvious.
    [Generation, Landing Page] How To Get A Positive Return On Your Marketing Investment
    If you publish content optimized for high volume, low-difficulty phrases, you’re more likely to rank on page one of the SERPs, which of course means more site visitors. Although this tactic is admittedly more reactive than others, it will help you siphon traffic back onto your site and into your lead generation programs.
  • HUBSPOT  |  THURSDAY, JUNE 4, 2015
    [Generation, Landing Page] 7 Reasons You're Not Getting ROI From Your Content
    Content as a marketing strategy is reliable and cost-effective, but only if it generates high-quality leads. If you do not understand how many people access your content, where your content is shared, or the new contacts it generates, chances are your marketing efforts are not nearly as effective as they could be.
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Generation, Landing Page] 16 Reasons Why People Leave Your Website
    And for more tips on how long your landing page forms should be, read this blog post.). 8) Your site lacks personality. The Millward Brown agency found that “there is a relationship between the way brands express themselves in different countries and the strength of the consumer relationships they generate.” Design matters.
  • SNAPAPP  |  FRIDAY, MAY 22, 2015
    [Generation, Landing Page] Marketing Automation and SnapApp: The One-Two Punch
    We’ll cover how SnapApp simplifies lead delivery into the marketing automation partner of your choice, as well as how to incorporate engaging content experiences in your existing landing pages and email templates. Adding Interactivity to Landing Pages and Emails. Landing Pages. Simplify Lead Delivery.
    [Generation, Landing Page] 5 Disruptive Social Selling Technologies
    One thing that truly intrigues me about KiteDesk is the simple fact that the technology allows you to find contacts on any Web page, and, in a  single click import their contact data into the CRM.  Tracks all engagement history  . #5 –Marketing Automation Software. The UI is super clean and it is extremely easy to navigate.
    [Generation, Landing Page] 33 Inspiring B2B digital marketing case studies
    The campaign generated over $1 million in new sales opportunities with several deals closed within the first 3 months of launch. The results of the campaign generated 1,700 leads, 125 webinar participants, 5,000 views on Slideshare and $1 million in new business. has four Facebook pages, four Twitter feeds and two LinkedIn accounts.
    [Generation, Landing Page] Zyme Solutions Uses Marketing Automation to Conquer the Complex Sale
    Complex sales are a fact of life for many B2B organizations – especially the ones in the business of selling enterprise-wide software. Selling Enterprise Software. Zyme has also integrated Act-On with their CRM system , which gives the sales reps access to all of the metrics and lead intelligence Act-On generates.
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Generation, Landing Page] 10 Resources to Help You Teach Inbound Marketing
    The software features stock photography, custom graphics, fonts, and pre-sized templates for sizing. For example, you can use filters to search for landing page examples from automotive industry. The way people buy has changed, so the way businesses market themselves has also needed to change. HubSpot Academy Group. 7) Canva.
    [Generation, Landing Page] Ways to Make Your B2B Lead Generation Evergreen
    What if your B2B lead generation, product marketing and launches could replicate some of that magic of self-renewal? What you need is to think of every step in every lead generation campaign as a new launch and keep it evergreen. This is isn’t so different from B2B lead generation and lead nurturing.
    [Generation, Landing Page] 5 Ways Conversion Rate Optimization Can Drive Revenue for Your Firm
    Simply put, CRO is the practice of testing your conversion content pieces to determine how even minor changes on a page can impact the number of visitors taking action. This is involves creating a number of pages with slight variations in design, wording, etc. Then, CRO generates data that can have a real impact on your bottom line.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Generation, Landing Page] 3 Ways to Optimize Your Landing Pages to Better Address Human Behavior
    landing page''s layout, the fonts and colors used, image placement, form length, and other design factors can have an impact on how many people actually choose to fill out the form. Want to design a landing page that persuades people to convert? Why not show that off on your landing page?
    [Generation, Landing Page] Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business
    Here are seven critical things that marketing automation software can do for your marketing: 1.    Create Relationships with Buyers Through Engagement Marketing. What businesses can do with marketing automation software is track customer behavior and interactions across channels to better understand who they are and what they want.
    [Generation, Landing Page] Why CEOs Say Yes to Marketing Automation
    From lead generation to lead nurturing to qualification, and from channel to channel, marketing automation lets you gather information that helps you determine what that lead is looking for, and then helps you build a relatively personal relationship based on that information. Why all the noise about marketing automation? Lead management.
    [Generation, Landing Page] Personalizing Content with HubSpot COS
    HubSpot, the inbound marketing software, provides ways to easily and quickly implement content personalization. According to HubSpot, pages with Smart Content have conversion rates 20 percent higher than pages that don’t have it. Personalization can be used in any rich text module or on any COS page in HubSpot.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Generation, Landing Page] How to Produce an Internet Radio Show
    There are lots of ways to generate and publish content for your inbound marketing efforts. The top shows have audiences in the millions and generate a great deal of revenue from advertising and sponsorships, not to mention the ability generate more revenue through promoting their own products and services. Let''s get started.
    [Generation, Landing Page] Optimizing the B2B Content Marketing Funnel: Turning Contacts into Clients
    What’s the point of dedicating so many resources to creating and promoting great content if it’s not generating any ROI? Most firms will not be able to rank on the first page of search engine results right away. ” are popular for this type of page. So where’s the disconnect? Be Patient. Wrong. Now what?
    [Generation, Landing Page] Back to Basics: What is Marketing Automation and Why Do I Need It Now?
    Marketers who use marketing automation software tend to outperform marketers that don’t. Marketing automation is a software platform that streamlines, automates, and measures marketing tasks and workflows. Landing page creation. Lead generation. What exactly is marketing automation and why do you need it?
    [Generation, Landing Page] Is Your Email Compliant with Spam Law? Find Out Now, Before It’s Too Late
    As an email marketer, you know how very easy it is to get carried away with the design of the email, the color of the call to action (CTA) button, the list you are sending to, and thought of how this email sends’s results are going to generate leads (or revenue) for your company. It’s not glamorous. It’s not sexy. link].
  • HUBSPOT  |  MONDAY, MARCH 16, 2015
    [Generation, Landing Page] Speak Your CFO's Language: 3 Ways to Explain Inbound Marketing's Value
    As savvy marketers, it''s easy for us to get excited about implementing an inbound marketing strategy or writing our next blog post -- w e know that the content we''re creating will attract and generate qualified leads that will turn into customers. Often, this will happen in our quarterly budget meeting. Talk About Assets. Assets have value.
    [Generation, Landing Page] Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement
    This session focused on how Kaiser Permanente Colorado, with help from their agency, Intelligent Demand, transformed their marketing and revenue generation strategy. Use holistic, agile methodologies, software, and processes. Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo.
    [Generation, Landing Page] 29 Ways to Collect Email Addresses for Your Business
    Create a “sign up” call to action on your Facebook business page. Art galleries, software companies (one here has a party every quarter and invites the neighboring businesses), retail shops, consultants (lunch & learn) can all host an event and request attendees to sign up. Use a hosted sign up form landing page.
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Generation, Landing Page] 10 Analytics Red Flags All Marketers Should Look Out For
    You may see yourself jump to the first page for an important keyword, only to find that a competitor that used to trail you is now ranked higher than you. After all, you want to rank for the pages that you planned to drive the most traffic. This is why it''s so imperative that you keep track of all leads generated from marketing.
    [Generation, Landing Page] B2B Marketing: Six Need-to-Know Nuggets
    As an example, we had a client that was blissfully generating quality leads for their enterprise software (average sales price over $100K) at a cost of under $100 each.  Speaking of testing, I was just on a webcast about landing page conversions with noted copywriter Bob Bly. Growth in Technology. You can get both here.
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