• MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, APRIL 26, 2015
    [Generation, Landing Page] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    24/7 INTERACTIVE 24/ 7 C O N T E N T page 2 www.knowledgevision.com KnowledgeVision ® Interactive 24/7 Content: Why Online Presentations Belong In Every Digital Content Strategy Interactive 24/7 Content: Why Online Presentations Belong In Every Digital Content Strategy By Michael Kolowich, Founder and CEO, KnowledgeVision Systems, Inc. world.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, APRIL 26, 2015
    [Generation, Landing Page] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. As you can imagine, the lead generation possibilities in social media. Optimize content for SEO Optimize for both on-page and off-page search engine optimization.
  • HINGE MARKETING  |  THURSDAY, APRIL 16, 2015
    [Generation, Landing Page] 5 Ways Conversion Rate Optimization Can Drive Revenue for Your Firm
    Simply put, CRO is the practice of testing your conversion content pieces to determine how even minor changes on a page can impact the number of visitors taking action. This is involves creating a number of pages with slight variations in design, wording, etc. Then, CRO generates data that can have a real impact on your bottom line.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Generation, Landing Page] 3 Ways to Optimize Your Landing Pages to Better Address Human Behavior
    landing page''s layout, the fonts and colors used, image placement, form length, and other design factors can have an impact on how many people actually choose to fill out the form. Want to design a landing page that persuades people to convert? Why not show that off on your landing page?
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 10, 2015
    [Generation, Landing Page] Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business
    Here are seven critical things that marketing automation software can do for your marketing: 1.    Create Relationships with Buyers Through Engagement Marketing. What businesses can do with marketing automation software is track customer behavior and interactions across channels to better understand who they are and what they want.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 8, 2015
    [Generation, Landing Page] Why CEOs Say Yes to Marketing Automation
    From lead generation to lead nurturing to qualification, and from channel to channel, marketing automation lets you gather information that helps you determine what that lead is looking for, and then helps you build a relatively personal relationship based on that information. Why all the noise about marketing automation? Lead management.
  • SYNECORE  |  TUESDAY, APRIL 7, 2015
    [Generation, Landing Page] Personalizing Content with HubSpot COS
    HubSpot, the inbound marketing software, provides ways to easily and quickly implement content personalization. According to HubSpot, pages with Smart Content have conversion rates 20 percent higher than pages that don’t have it. Personalization can be used in any rich text module or on any COS page in HubSpot.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Generation, Landing Page] How to Produce an Internet Radio Show
    There are lots of ways to generate and publish content for your inbound marketing efforts. The top shows have audiences in the millions and generate a great deal of revenue from advertising and sponsorships, not to mention the ability generate more revenue through promoting their own products and services. Let''s get started.
  • HINGE MARKETING  |  THURSDAY, MARCH 19, 2015
    [Generation, Landing Page] Optimizing the B2B Content Marketing Funnel: Turning Contacts into Clients
    What’s the point of dedicating so many resources to creating and promoting great content if it’s not generating any ROI? Most firms will not be able to rank on the first page of search engine results right away. ” are popular for this type of page. So where’s the disconnect? Be Patient. Wrong. Now what?
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 19, 2015
    [Generation, Landing Page] Back to Basics: What is Marketing Automation and Why Do I Need It Now?
    Marketers who use marketing automation software tend to outperform marketers that don’t. Marketing automation is a software platform that streamlines, automates, and measures marketing tasks and workflows. Landing page creation. Lead generation. What exactly is marketing automation and why do you need it?
  • MARKETING ACTION  |  WEDNESDAY, MARCH 18, 2015
    [Generation, Landing Page] Is Your Email Compliant with Spam Law? Find Out Now, Before It’s Too Late
    As an email marketer, you know how very easy it is to get carried away with the design of the email, the color of the call to action (CTA) button, the list you are sending to, and thought of how this email sends’s results are going to generate leads (or revenue) for your company. It’s not glamorous. It’s not sexy. link].
  • HUBSPOT  |  MONDAY, MARCH 16, 2015
    [Generation, Landing Page] Speak Your CFO's Language: 3 Ways to Explain Inbound Marketing's Value
    As savvy marketers, it''s easy for us to get excited about implementing an inbound marketing strategy or writing our next blog post -- w e know that the content we''re creating will attract and generate qualified leads that will turn into customers. Often, this will happen in our quarterly budget meeting. Talk About Assets. Assets have value.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 16, 2015
    [Generation, Landing Page] Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement
    This session focused on how Kaiser Permanente Colorado, with help from their agency, Intelligent Demand, transformed their marketing and revenue generation strategy. Use holistic, agile methodologies, software, and processes. Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 11, 2015
    [Generation, Landing Page] 29 Ways to Collect Email Addresses for Your Business
    Create a “sign up” call to action on your Facebook business page. Art galleries, software companies (one here has a party every quarter and invites the neighboring businesses), retail shops, consultants (lunch & learn) can all host an event and request attendees to sign up. Use a hosted sign up form landing page.
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Generation, Landing Page] 10 Analytics Red Flags All Marketers Should Look Out For
    You may see yourself jump to the first page for an important keyword, only to find that a competitor that used to trail you is now ranked higher than you. After all, you want to rank for the pages that you planned to drive the most traffic. This is why it''s so imperative that you keep track of all leads generated from marketing.
  • GREAT B2B MARKETING  |  THURSDAY, MARCH 5, 2015
    [Generation, Landing Page] B2B Marketing: Six Need-to-Know Nuggets
    As an example, we had a client that was blissfully generating quality leads for their enterprise software (average sales price over $100K) at a cost of under $100 each.  Speaking of testing, I was just on a webcast about landing page conversions with noted copywriter Bob Bly. Growth in Technology. You can get both here.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 2, 2015
    [Generation, Landing Page] Reborn AutoPilot Aims to Simplify Multi-Channel Marketing
    The latest incarnation describes itself as “software for multi-channel marketing” but still provides core functions and connects with third party apps. Email and landing pages are still native to the product but the vendor has added tools to import, edit, and reuse HTML from external Web sites and email systems.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Generation, Landing Page] Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
    When people arrive at your Facebook Page, where do you think they first look? I''ll give you some hints. It''s a visual piece of content that sits at the top of your page. Since it''s one of the most noticeable parts of your page, it''s crucial that you follow Facebook cover photo best practices. Still not convinced?
  • HUBSPOT  |  FRIDAY, FEBRUARY 6, 2015
    [Generation, Landing Page] 57 Basic Marketing Analytics Terms Everyone Should Know
    So, we decided to put together a handy glossary of the most common marketing analytics terms you''ll find in your analytics software. Check it out below, and be sure to bookmark this page for the next time you''re diving into your analytics -- it could save you a lot of time. A. When a page is loaded or reloaded in Google Analytics.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 4, 2015
    [Generation, Landing Page] 5 Little Lead Generation Experiments You Can Run Right Now
    The good news is that there are lots of things you can do to generate leads without breaking the bank or working every single weekend. Test: Jon Loomer tested Facebook dark posts (News Feed-style ads that don''t actually get published to your Page''s News Feed) with a small budget to calculate potential ROI. Lead Generation Daily
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Generation, Landing Page] The 4 L's of a Successful Lead Generation Strategy
    This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets. To highlight the importance of a powerful lead generation strategy, we are going to backtrack a little bit first. Compelling content plays a huge role in generating leads. Lead Generation Free trial.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 3, 2015
    [Generation, Landing Page] 6 Time-Saving Business Tools to Help You Get Organized
    Among its many features, you can use the main landing page to organize your tasks by creating note cards and dragging them onto one of your customized Trello note boards (think Pinterest with Post-its). However, it can also be seen as time consuming and less valuable than other projects that generate revenue.
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Generation, Landing Page] How to Create an Ebook From Start to Finish [+ 18 Free Ebook Templates]
    But with lead generation as the top goal for content marketing , ebooks are an essential part of any successful inbound marketing program. You can also use our free Blog Topic Generator tool to come up with more ideas. optimize ebooks for lead generation and promotion. If that requires five pages, great! my dad. Fret not.
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Generation, Landing Page] 13 Bright Ideas for Running Smarter Retargeting Campaigns
    You can then include these in your retargeting ads. 2) Promote specific content based on the types of pages people have visited on your website. For example, you could create a retargeting list for those who visit any page within the shoe category and another for any page within the jackets category. What''s a marketer to do?
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, JANUARY 24, 2015
    [Generation, Landing Page] New Marketing Automation Options for Small Business in the VEST Report
    GreenRope workflow GreenRope is all-in-one software sold primarily to very small businesses such as lawyers, real estate agents, consultant, coaches and membership organizations. The system has an impressively broad scope, adding full Web site creation to the usual all-in-one mix of email, lead scoring, landing pages, and CRM.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Generation, Landing Page] How to Run a Blog Lead Generation Analysis
    It''s the timeless question for corporate bloggers: How many leads did your blog post generate? But even more important than knowing the number of blog leads you have generated is being able to analyze those results and create an actionable plan for the future. Were there links to a landing page? VLOOKUP for Beginners.
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Generation, Landing Page] 15 Important Ways to Use Case Studies in Your Marketing
    On Your Website. 1) Have a dedicated case studies page. Whether you call this page "Case Studies, "Success Studies," or "Examples of Our Work," be sure it''s easy for visitors to find. Structure on that page is key: Initial challenges are clear for each case, as well as the goals, process, and results. Bonus Tip: Get personal.
  • THE FORWARD OBSERVER  |  TUESDAY, JANUARY 13, 2015
    [Generation, Landing Page] 3 Steps To Waltz Your Way To Lead Generation Success
    Are you overwhelmed with all the elaborate moves in the lead generation buyer-seller dance? Generating leads on your website can seem as mysterious as waltzing. But like the waltz, there are three basic steps that, when executed consistently, can make the lead generation process seem as smooth and effortless as a well-performed waltz.
  • HUBSPOT  |  THURSDAY, JANUARY 8, 2015
    [Generation, Landing Page] 4 Basic A/B Testing Tips for Beginners
    Good, because that is what you are doing to your prospects and subscribers with the same email and landing page elements day after day. If your business is at a standstill for improving open and click-through rates, it’s time you start making changes in your email and landing pages. Feeling sick yet? Subject line. Layout.
  • NUSPARK  |  SATURDAY, JANUARY 3, 2015
    [Generation, Landing Page] 17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
    The multitude of tools, platforms, and techniques can be overwhelming at times.  In the last two-three weeks, I participated in 3 webinars and 5 software demos, with more planned this week. have an RSS reader with 150 or so blogs to stay up to speed on the ever changing world of demand and lead generation. Content Marketing.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, DECEMBER 26, 2014
    [Generation, Landing Page] LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck
    So it’s not surprising that LeadLiaison prefers to be called something else – in their case, “revenue generation software”. I’m not sure exactly why they chose that term, apart from the fact that everybody likes revenue. Forms can generate an alert or take another action after they are submitted.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 24, 2014
    [Generation, Landing Page] Top 9 Professional Services Marketing Lessons Learned in 2014
    And firms that generate at least 60% of their leads online are twice as profitable. In fact, research has shown that SEO is the single most effective tool for online lead generation. For instance, Visible Experts at the highest level can have billing rates 13x higher than average professionals. Not so fast. On Twitter or LinkedIn?
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Generation, Landing Page] 450+ Free Stock Photos to Use in Your Marketing [Free Downloads]
    Whether you''re prepping a social media post, designing a landing page, or drafting an email, visuals are an effective way to enhance the performance of your marketing initiatives. Everyone knows "a picture is worth a thousand words" -- and this particularly rings true for landing pages. Scary story , right?
  • VOICE-BASED MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Generation, Landing Page] Ifbyphone’s New Winter 2014 Release Provides Call Analytics and Automation for Every Stage of the Customer Journey
    Now as leads navigate from your landing pages and microsites to your main web site, the same SourceTrak phone number moves with them, regardless of domain, and ties calls back to the correct source. This is particularly useful for marketers using marketing automation technology that require the use of sub-domains for landing pages.
  • THE FORWARD OBSERVER  |  MONDAY, DECEMBER 15, 2014
    [Generation, Landing Page] Why Landing Pages are to Leads as Phone Numbers are to First Dates
    Do you want to generate more leads on your website? Without landing pages, you''re like the single guy who doesn''t ask Miss Right for her phone number. Sadly, many companies who want to generate leads on their websites are making the same mistake I did when I forgot to ask for Miss Right''s phone number when I first met her.
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 10, 2014
    [Generation, Landing Page] 18 Unexpected Formulas to Increase Website Conversions
    Well, if I''m scanning your page to understand: What your value proposition is. We''re also very happy with some of the things we''ve been learning from call tracking software. We have recently put some call tracking software onsite for which calls are the bread and butter and they had no idea where they were coming from. Audio.
  • MARKETING ACTION  |  SATURDAY, DECEMBER 6, 2014
    [Generation, Landing Page] Which Marketing Software Applications Matter to B2B Marketers?
    Software for email marketing, customer relationship management, and web analytics can improve overall results by reducing manual processes, improving productivity, and providing much-needed insight into what works – and what doesn’t. So, just how many pieces of software does it take to generate a lead? Ranking What Matters.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 3, 2014
    [Generation, Landing Page] How to Track Content ROI: A Step-by-Step Guide
    You hit publish, and then a little while later (a few weeks or months or however long your sales cycle is), you need to go back to measure how much revenue you''ve generated. To accomplish your goal, you include a call-to-action (CTA) at the end of your blog post leading to a sales page. Example 2: Lead Generation. TeamWeek.
  • HUBSPOT  |  MONDAY, DECEMBER 1, 2014
    [Generation, Landing Page] The 9 Best and Worst Questions to Ask in a Marketing Automation RFP
    Recently, I came across a really depressing statistic about the marketing automation buying process: According to a study done by VentureBeat , 70% of marketers who purchase a system are either unhappy or only marginally happy with their software. Part of the answer is to ask the right questions during the software selection process.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 1, 2014
    [Generation, Landing Page] Marketing Automation: Lessons from 4 case studies
    Lead generation, lead nurturing and determining the time for the handoff to Sales would be extremely difficult without that technology. Case Study #1 – Marketing Automation: 200% increase in lead volume for software company after implementation. Case Study #4 – Marketing Automation: IT company boosts leads 59%, generates $1.5
  • VOICE-BASED MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Generation, Landing Page] Google’s New Mobile-Friendly Label and the Impact of Mobile on Search
    Any marketing strategy that focuses on generating leads and converting mobile traffic into online or offline sales needs a mobile-optimization strategy focused on generating calls. Google’s algorithm has been penalizing websites with a poor mobile experience since an update in June 2013. blog Google
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Generation, Landing Page] A Beginner's Guide to Retargeting Campaigns
    When they leave your site to surf the web, that cookie notifies retargeting platforms to serve specific ads based on the specific pages they visited on your website. It also can be complicated or time-intensive to implement the JavaScript on many website pages. leading to the same page). 6) Creating Your Ad. Awareness.
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Generation, Landing Page] 4 Creative Ways to Make Your Website More Personalized
    For example, let''s say you sell time management software and you have two very different personas. In the context of the previous example, if we were personalizing our pricing page, we''d want to show HR Harry information on employee time management. and Germany, you can show visitors from Germany a version of page written in German.
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Generation, Landing Page] How to Structure a Marketing Team of Any Size
    Convert : Everyone involved in conversion optimization, including landing pages, calls-to-action, lead scoring, and nurturing. In fact, the best way to help your sales team is to build brand awareness and create content that generates a lot of leads over time. Chances are this isn''t what your team looks like right now.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 12, 2014
    [Generation, Landing Page] The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers
    In its most basic form, it''ll consist of a call-to-action (typically a button that describes an offer) that leads to a landing page with a lead capture form, which redirects to a thank-you page where a content offer resides. Landing pages, forms, offers, and calls-to-action are just a few tools to help companies generate leads.
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 29, 2014
    [Generation, Landing Page] Content Marketing Street Cred: 7 Marketers Share Their Secrets
    Research shows The Millennials are the least-trusting generation ever. We would then link to the landing page and suggest the readers register for all the details. Do you have content marketing street cred? Radical Honesty in the World of Content Marketing: This is a challenging time for content marketers. Native advertising?
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Generation, Landing Page] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. So if you’re using SlideShare as a lead generation tool, this could be hindering your efforts. Content Creation Lead Generation Include Numbers. Congrats!
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Generation, Landing Page] Buyer Persona Basics
    If you understand their profiles, you’ll be able to market products and solutions that can help each persona (and the members of the group they represent) with their specific challenges, which will lead to you generating and converting more leads and prospects. As an example, suppose you sell software. Create Buyer Personas.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Generation, Landing Page] Buyer Persona Basics
    If you understand their profiles, you’ll be able to market products and solutions that can help each persona (and the members of the group they represent) with their specific challenges, which will lead to you generating and converting more leads and prospects. As an example, suppose you sell software. Create Buyer Personas.
  • HUBSPOT  |  TUESDAY, OCTOBER 7, 2014
    [Generation, Landing Page] 8 Must-Have Tips for Writing Landing Page Copy That Converts
    Conversion copywriters -- the people who write landing page content that converts readers and delivers sales -- are wonderful human beings. Their writing pulls in readers, generates conversions, and ultimately produces buckets of cash. Tips for Writing Great Landing Page Copy. 1) Use customer testimonials.
  • EMAGINE B2B BLOG  |  MONDAY, OCTOBER 6, 2014
    [Generation, Landing Page] Your Analytics Questions Answered (Interview)
    If you are using a Marketo installation for your landing pages for example, those will continue or can continue to be crawled by Semalt. How do you link email software to GA/ Campaigns? If you have an older site that is built on a.asp or html, do you need to insert the Google Analytics Code into each page?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 1, 2014
    [Generation, Landing Page] V12 Launchpad Combines Prospect Database with Outbound Campaigns
    Users can also get lists of prospects similar to their uploaded customers, based on a system-generated predictive model. For email campaigns, the system also lets users create emails based on templates, from uploaded HTML, or from scratch using a graphical page builder. The core of Launchpad is its list selection interface.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 1, 2014
    [Generation, Landing Page] Missing Link on too many Websites – Marketing exec!
    The really savvy marketing companies are firms like the software company ConnectWise , down here in Tampa. For instance, a visitor to their website does not go to their home page. Instead they go to a landing page with a flagship offer and simple form.    That way they can get visitors to sign up for lead nurturing.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 29, 2014
    [Generation, Landing Page] 10 Great Marketing Tips from Find New Customers
    Here are 10 #Marketing Tips I presented to a 100 employee Saas software company in Cambridge, MA recently. Identify your flagship content – the very best e-book or white paper or video you have and put it on a landing page. Make a landing page with your flagship content and short form, like first name, last name and email.
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Generation, Landing Page] 6 Ways to Pull Off Anonymous Personalization People Love
    If they have to zoom in and out to view the page, or are faced with a long form guarding a piece of content, mobile viewers might just give up. If you have HubSpot software, go into any site page or landing page, and select "Make Smart" next to one of the rich text modules. What does this look like?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Generation, Landing Page] How to Use Data to Make Smarter Marketing Decisions
    Content creation, SEO, email marketing, PPC, social media, lead generation, analytics. It''s important to have a good idea of the number of leads generated by each marketing channel. In this case, you may decide it makes more sense to invest in social media if you''re focused on lead generation. the list is never-ending. link].
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 23, 2014
    [Generation, Landing Page] 6 Ways to Create Rocket-Fuel Content for Marketing Automation
    Marketing automation software allows you to collect demographic and firmographic information about  who  your buyers are as they enter your database. Get Teams on the Same Page. Make sure you’re tracking which content assets — emails, whitepapers, blog posts, landing pages, etc. billion industry by 2016.
  • HUBSPOT  |  MONDAY, SEPTEMBER 22, 2014
    [Generation, Landing Page] It's the End of the Month. Do You Know Where Your Blog Leads Are Coming From?
    In other words, the posts that people become leads because of -- they click through from a call-to-action on a blog post to a landing page, and convert. Results of Our Blog Lead Generation Analysis. analyzed our blog''s lead generation in the month of June. Blogging Analytics Lead Generation And we are! That''s it!
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 22, 2014
    [Generation, Landing Page] The 5-point plan: how to increase marketing ROI from call conversions
    65% of businesses still consider the phone their strongest lead source, so how can marketers track when their online efforts are generating phone calls? Call tracking companies like ResponseTap provide software which allows marketers to track the entire customer journey, not just the initial call. Guest post by Luke Rees. Conclusion.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Generation, Landing Page] The Truth About Lead Generation: Busting 5 Common Conversion Myths
    It''s amazing how after just a few months of regularly producing content and engaging with people online, your analytics software can show you definitively that inbound marketing is having a positive effect. That''s where the "Convert" or lead generation phase of the inbound methodology comes into play. Lead Generation BUSTED].
  • VIDYARD  |  MONDAY, AUGUST 18, 2014
    [Generation, Landing Page] How to Streamline Your Video Content Marketing Operation
    You could schedule using a combo of Trello and a Google Calendar, or even use content marketing software like Kapost. On it’s own dedicated landing page?). landing page (can be built specifically for the video campaign, or you can use a video resource hub). lead generation, brand awareness, etc.).
  • SYNECORE  |  MONDAY, AUGUST 18, 2014
    [Generation, Landing Page] The 4 Basic Elements of Inbound Marketing
    Goal 1: Generate Qualified Website Traffic Associated Services: Content Marketing (Blogging!), Associated Services: Call-to-action (CTA) buttons, Landing Pages, Forms. To do this, you need to use premium content pieces, calls to action , and landing pages. We’re going back to basics! Inbound marketing at work.
  • HINGE MARKETING  |  FRIDAY, AUGUST 15, 2014
    [Generation, Landing Page] Intermediate Techniques to Build a Better Email Marketing Campaign
    They should find themselves on a page that clearly delivers what they expected to find. If it is a piece of premium content or a webinar sign-up form, they should find themselves on an appropriate “landing page” with any further instructions that may be necessary. Offer strategies. How quickly do you want it to grow?
  • MARKETING ACTION  |  THURSDAY, AUGUST 14, 2014
    [Generation, Landing Page] Questions from the 5 Futuristic Email Tactics Webinar
    Recently, Linda West, Manager of Demand Generation here at Act-On Software, joined forces with Matt Byrd, Email Marketing Manager at Litmus , to present their futuristic tactics for improving the results of email campaigns. Make sure to have an email opt-in in your Facebook page. Put key information at the top. Benefit-focused.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Generation, Landing Page] Inbound Is for Closers: Busting 5 Common Bottom-of-the-Funnel Myths
    According to our 2014 inbound ROI study , 69% of HubSpot customers saw an increase in sales revenue after implementing our inbound software. And it''s about more than writing blog posts and setting up landing pages and generating leads. The following is an excerpt from our new guide, Inbound Marketing MythBusters.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 13, 2014
    [Generation, Landing Page] Content Marketing: How do you know if it���s working?
    Landing pages… White Paper… Free Report… etc. This software would compile all the results from your content including sales, referrals, downloads, subscriptions , and inquiries and give you an overall success rating. Phone calls and lead generations. How do you know if your content is working for you?
  • HUBSPOT  |  MONDAY, AUGUST 11, 2014
    [Generation, Landing Page] 57 Little Things to Double Check Before Your Website Launch
    Like what if you forget to test an important data capture form and then lose out on generating a bunch of new leads? Or worse, what if you forget to properly set up site redirects, and those valuable search engine visitors get a page not found message? Page Content. Scripts are optimized across web pages. Design.
  • LEADERSHIP  |  THURSDAY, AUGUST 7, 2014
    [Generation, Landing Page] How to Get Some ���Quick Wins��� for Your B2B Lead Generation
    Lets discuss how to make SMALL changes and gain some QUICK wins for your B2B lead generation efforts. Easy Ways to Reward Your B2B Lead Generation with Quick Wins. 1. Optimize Your Landing Page. B2B companies are steadily moving share of budget from offline to online marketing and lead generation. Try it! 3.
  • HUBSPOT  |  TUESDAY, AUGUST 5, 2014
    [Generation, Landing Page] 9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?
    My Mom (Gillian) opened a marketing consultancy in 1980, helping small, local businesses in the Seattle area with things like business cards, logos, letterheads, yellow pages ads, and the like. We always wanted to build software so we transitioned over to creating software for marketers. Below are some of our favorite stories.
  • HUBSPOT  |  TUESDAY, AUGUST 5, 2014
    [Generation, Landing Page] How to Plan Email Marketing Campaigns Without Pulling Your Hair Out [Free Template]
    When you''re having difficulty managing all the moving parts of your email campaigns, it’s hard to be proactive and strategic about what you send, which ultimately means your campaigns will be far less fruitful in terms of generating opens, clicks, and qualified leads. Ex: Lead generation, clickthroughs, event sign-ups.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JULY 30, 2014
    [Generation, Landing Page] Ifbyphone’s New Summer 2014 Release Provides 360-Degree Call Analytics for Smarter Marketing
    They are the leads sales teams want most, and marketing teams and agencies most need to generate. You need insight into what marketing sources and web pages are generating inbound calls – and which aren’t – and whether those calls are leading to quality conversations with sales reps. Inbound phone calls drive business.
  • VOICE-BASED MARKETING  |  TUESDAY, JULY 29, 2014
    [Generation, Landing Page] Why Keyword Level Call Tracking?
    Google generates more than $15 billion in PPC search ad revenue annually alone as companies dedicate more money and resources to creating a highly effective search campaign. SEO tools such as Google Universal Analytics and Google AdWords report what keyword searches drive traffic to a website or landing page. 55% Bing Ads.
  • VIDYARD  |  TUESDAY, JULY 29, 2014
    [Generation, Landing Page] Creating an RFP for Marketing Automation? Don’t Forget to Include Video Tracking
    While writing one of these babies is a time-consuming process, a request for proposal (RFP) gives you the opportunity to outline your requirements for implementing a new piece of software or service, and ensure you get the best value for your investment. Can you gate videos for lead generation? How to get started. Blog Marketing ROI
  • THE FORWARD OBSERVER  |  MONDAY, JULY 28, 2014
    [Generation, Landing Page] The Inbound Marketing Methodology Explained [VIDEO]
    Fortunately, one of the best grahpical explanations of inbound marketing is the one shown above from HubSpot. (My marketing agency and clients use HubSpot''s software.). If you’re frustrated with how traditional marketing just doesn''t generate the sales leads it once did , you’re not alone. And that is how you generate a lead!
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Generation, Landing Page] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    If you want to dig deeper in any one subject, the course pages are chock-full of links to supplemental reading material. At HubSpot, everyone knows exactly who our buyer personas are, which means everyone, from marketers to product designers to salespeople to accountants, knows exactly who buys our software. Woohoo! Let''s do it.
  • HINGE MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Generation, Landing Page] Marketing Automation: What it is and How to Know if Your Firm Needs it
    On the personalized thank you page that appears with the link to download the guide, there is also a 2 minute video clip from a webinar you conducted embedded in the page. You are able to measure results of each step of your lead generation and lead nurturing process as well as ROI of your marketing programs and campaigns.
  • B2B MARKETING MENTOR  |  THURSDAY, JULY 3, 2014
    [Generation, Landing Page] Our 5 Favorite Marketing Automation UIs
    And marketing automation software offers them plenty to tinker with. They help marketers visualize complex, multivariable campaigns and generate reports to easily identify which campaigns are driving revenue. To help you make the right software decision, we evaluated dozens of UIs and narrowed them down to our five favorites.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Generation, Landing Page] Get a Leg Up On Local Search with Call Tracking
    To understand which PPC search campaigns, ads, keywords, and landing pages are generating the strongest responses, you should be keeping track of all marketing activities and analyzing the results based on initiative, channel, conversion rate, etc. Landing page. Make It Ring. So how do you do this? Voice. PPC ad.
  • HUBSPOT  |  WEDNESDAY, JULY 2, 2014
    [Generation, Landing Page] How to Design Experiments for Your Website in 5 Easy Steps
    Running experiments on your website, such as testing the copy of a headline or trying out a new color for your call-to-action buttons, is crucial to your online demand generation. For example, if you have two landing pages, one with 5% conversion rate (CVR) and the other with a 30% conversion rate, seek to improve the 5% CVR page.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 26, 2014
    [Generation, Landing Page] The 3 Most Important Aspects of Inbound Marketing
    Blogging creates more pages in the search engines, which translates into more opportunities for you to be found. This is done because, not surprisingly, it generates sales. And voilà, you generate a lead! Fortunately, marketing automation software helps make all of this manageable. Getting Found Online. competitive)?
  • THE FORWARD OBSERVER  |  MONDAY, JUNE 23, 2014
    [Generation, Landing Page] How Long Does Inbound Marketing Take to Reach Success?
    Setting up marketing automation software , including automated workflows. Building landing pages , email newsletters and segmented contact lists. The more premium content behind landing pages you have, the more leads. Results are not immediate but they are long term. And for a long time, it got dreamy results.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Generation, Landing Page] 60 Marketing Acronyms Every Industry Pro Should Know
    It''s kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. HubSpot has APIs that developers use to get information from our software into theirs. PV: Page View. request to load a single web page on the internet.
  • HUBSPOT  |  WEDNESDAY, JUNE 4, 2014
    [Generation, Landing Page] A Go-To Guide to Screwing Up Your Landing Pages
    Landing pages are the core of the conversion process. But a high-converting landing page isn''t just a random form, a little description, and a kind-of-related image thrown together onto a web page -- you have to build each component thoughtfully and strategically. Landing Pages It''s long and wordy.
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Generation, Landing Page] 11 Ideas to Grow Brand Awareness at Lightning Speed
    This gets their name in front of a brand new audience that they may never have reached before, and generates positive word of mouth from people who get to enjoy the museum compliments of the clothing company. The question mark is clickable and leads to a signup page for a free trial of Qualaroo. always wondered how that was possible.
  • HUBSPOT  |  SUNDAY, MAY 25, 2014
    [Generation, Landing Page] Conversion-Friendly Design, Lead Gen Help & More in HubSpot Content This Week
    Never Generated Leads From Your Website Before? There’s no end to the things you can do to optimize lead generation, but before you go crazy testing out all sorts of new things, it’s important that you make sure you’ve gotten all of the basics right. Dear HubSpot: My Blog Isn''t Generating Leads. Enjoy! FAQs].
  • VIRALLY BLOG  |  FRIDAY, MAY 23, 2014
    [Generation, Landing Page] Virally is back with a bang!
    It’s been a while but in the background the Virally team have been hard at work understanding what people liked about the software and where we could make it even better. For those that have not used Virally before it solves a common challenge that businesses of all sizes face with content marketing and lead generation. Events
  • HUBSPOT  |  MONDAY, APRIL 28, 2014
    [Generation, Landing Page] Why Your Blog Is Failing
    Business blogs trying to drive traffic and generate leads need educational, helpful content to be at the core of their content strategy. And our software doesn''t help you code a mobile app; it helps make your website responsive for mobile readers. Their blog is failing. Here are the most common reasons I see for why that might happen.
  • HUBSPOT  |  THURSDAY, APRIL 24, 2014
    [Generation, Landing Page] 6 Incredibly Insightful Marketing Reports You Should Be Running
    Note that you will need some type of marketing software to do this. You should also be able to export the data from your software and manipulate it in Excel using pivot tables and other functions. (If you need help using Excel, download this offer to teach you some of the basics.). But you probably already look at that stuff. Reports
  • THE FORWARD OBSERVER  |  THURSDAY, APRIL 24, 2014
    [Generation, Landing Page] Work Hard, or Work Smart? Automate Your B2B Lead Nurturing
    According to Brian Carroll , author of Lead Generation for the Complex Sale , up to 95% of qualified prospects on your Website are there to research and are not yet ready to talk with a sales rep, but as many as 70% will eventually buy from you or one of your competitors. It all starts when a prospect fills out a form on a landing page.
  • THE FORWARD OBSERVER  |  THURSDAY, APRIL 24, 2014
    [Generation, Landing Page] Work Hard, or Work Smart? Automate Your Lead Nurturing
    According to Brian Carroll , author of Lead Generation for the Complex Sale , up to 95% of qualified prospects on your Website are there to research and are not yet ready to talk with a sales rep, but as many as 70% will eventually buy from you or one of your competitors. It all starts when a prospect fills out a form on a landing page.
  • HUBSPOT  |  THURSDAY, APRIL 24, 2014
    [Generation, Landing Page] How to Grow Your Email List the Right Way [Video]
    And since we''ve written an article with this exact title and about this topic, we''re able to generate a lot of traffic and leads from this page. On the right-hand sidebar there''s a call-to-action titled "Are you evaulating marketing software." Sometimes, it''s okay to take shortcuts in your marketing. Yikes! You Google it.
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Generation, Landing Page] An 8-Step Plan for Migrating to a New Marketing Automation Program
    Last year Freeman’s employer, a telecom company called ShoreTel , moved from Eloqua to HubSpot, and it fell to Freeman, the head of demand generation at ShoreTel, to oversee the project. And the software had been in place since around 2007. Start with landing pages and emails. But it had to be done. Congratulations.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 14, 2014
    [Generation, Landing Page] How to Unlock the Lead Generation Power of Your B2B Website
    Artillery B2B Marketing Blog > The Forward Observer Not generating enough leads on your website? Don''t get angry: Include these powerful things and your B2B lead generation can be an unstoppable force. Landing Pages. landing page is a website page specifically designed to convert visitors to leads.
  • VOICE-BASED MARKETING  |  FRIDAY, APRIL 11, 2014
    [Generation, Landing Page] Google Switches to Protected (Not Provided) Paid Search Keyword Data
    There has been a lot of discussion around how this will affect third party software providers, like Ifbyphone, that use this data in reporting. The user’s search query will only pass into AdWords and will not pass to other third party software providers. Determine which landing pages generate phone calls.
  • WEBBIQUITY  |  TUESDAY, MARCH 25, 2014
    [Generation, Landing Page] Six Best Practices for Marketing with White Papers
    In the lead generation process, white papers can be extremely valuable because they identify prospective buyers while requiring a low level of commitment. In the hierarchy of lead generating assets and activities, white papers form the vital base, as illustrated below. Though the format is sometimes misused (i.e., Solve a real problem.
  • VOICE-BASED MARKETING  |  MONDAY, MARCH 24, 2014
    [Generation, Landing Page] The Top 9 Components of the Perfect Landing Page
    It can be easy to think of a landing page as nothing more than a tool to tie up all the loose ends of a marketing campaign. When a unique landing page is carefully designed to offer engaging, campaign-specific content, website visitors are more likely to turn into qualified leads, phone calls and sales. Page Fold.
  • HUBSPOT  |  WEDNESDAY, MARCH 19, 2014
    [Generation, Landing Page] 6 Crucial Email Newsletter Metrics You Should Be Monitoring
    Do they convert on the landing page form? If your email tool is hooked up to the rest of your marketing software, tracking this metric becomes easy. 3) List Growth. This is definitely the most difficult of the metrics to track, but if you can use your marketing software to find these numbers, your boss will be very, very happy.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 13, 2014
    [Generation, Landing Page] Teradata Integrates Its Marketing Automation Acquisitions for Enterprise Marketers
    Users can create emails and landing pages and preview how they would appear on different devices, although the system-generated contents don''t automatically reformat the outputs to fit the viewing platform (a.k.a., But it would be wrong to see these as expanding the industry to a new set of users. responsive design").
  • ANNUITAS  |  TUESDAY, MARCH 11, 2014
    [Generation, Landing Page] The Rise of the Marketing Technologist Part 2: Who Owns The Marketing Technology Stack?
    Consider just one of the pieces of the stack, the marketing automation piece – a business application that could potentially touch demand generation, field marketing, content marketing, sales, and more. There needs to be an inherent understanding of how modern Demand Generation Programs work. But how have they been doing? Or does it?
  • HUBSPOT  |  MONDAY, MARCH 3, 2014
    [Generation, Landing Page] 7 Reasons Most Enterprise Websites Fall Short
    ShoreTel does a fantastic job of this on their homepage -- describing who they are and what they provide -- and their sub-page descriptions are great, too. Extra Resources: How to Build Calls-to-Action with HubSpot Software. Even we''ve been redesigning our site pages to focus on simpler design. What makes a website truly great?
<< 1 2 3 4 5 6 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...