[Generation, Landing Page] How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%
    The product team gave us a better perspective on the evolution of the HubSpot software into the Growth Stack, so we could write about the product as it is now instead of how it was in the past. The HubSpot Growth Stack consists of HubSpot's marketing, sales, and CRM software. Building HubSpot's Page Templates. Lead Generation
    [Generation, Landing Page] The Six Best Accounting and Finance Tools for Small Business
    Accounting Software. Online accounting software with functionality for invoicing and quoting, inventory tracking, purchase orders, billing and expenses, and payroll, plus integration with more than 500 apps for timesheets, ecommerce, expense management and more. Invoicing Software. 1 ) Xero. Google Review Count: 203. AppStorm.
  • HUBSPOT  |  TUESDAY, MARCH 21, 2017
    [Generation, Landing Page] How Redesigning HubSpot.com Doubled Conversion Rates
    An initial audit indicated that this would require a refactoring or redesign of around 70 critical pages on HubSpot.com. Our learning here was simple: we needed to consolidate our conversion flows and drastically reduce the steps from landing on HubSpot.com to being inside of the product. Lead Generation DesignConversions.
  • PUREB2B  |  MONDAY, MARCH 20, 2017
    [Generation, Landing Page] 7 Benefits of Closed-Loop Reporting
    It means to “close the loop” between data collected from marketing analytics software and customer relationship management (CRM) systems or sales teams. It’s a good start to know that a particular channel or strategy is generating leads, but it’s even better to know why it’s working. So how does it work? How great is that? Do the math.
    [Generation, Landing Page] How to Create the Three Parts for Any Sales Funnel
    The tools available for creating a sales funnel are almost unlimited, with a wide range of apps available for creating content , running campaigns and ads , and designing landing pages. Others use ads with effective landing pages that generate leads and jumpstart sales. The Lead Generator. The Landing Page.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Generation, Landing Page] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    To explain it simply, a marketing technology stack is a group of technology-based tools (think SaaS platforms, traditional software, social media tools, etc.) CRM software like Salesforce or HubSpot. Marketing software spending is projected reach $32B+ by 2018. And, how do I set it up? What Is a Marketing Technology Stack?
    [Generation, Landing Page] Six SEO Tips for UX Designers
    Below are six simple tips your design team can follow today to ensure your site stays on page one after you throw the switch. So, before you litter your page with “Learn more” or “View details” links consider, providing more context. For example, policy pages can often be combined into one page.
    [Generation, Landing Page] 5 Lead Generation Strategies You Probably Never Thought Of
    So is gathering email addresses from visitors at your trade show booth, or putting a link to a landing page in your email signature …. Ideas that can help you generate leads while getting ahead of the curve. Read on for 5 unusual lead generation strategies you probably haven’t tried yet. They’re good ideas. They work.
  • HUBSPOT  |  TUESDAY, MARCH 14, 2017
    [Generation, Landing Page] How to Use Wistia: A Step-by-Step Guide
    At Wistia, we like to capitalize on this idea by including videos on our landing pages for upcoming webinars. These videos lead to higher sign-up rates -- and according to EyeView, a video on a landing page can increase conversion rates by up to 80%. It's like magic … software magic. Step 4: Start Generating Leads.
    [Generation, Landing Page] The 17 Best Photo Editing Tools
    Photos of faces even more so, generating 38% more likes and comments. Originally developed as a free replacement for Microsoft Paint, Paint.NET is free image and photo editing software for PCs that run Windows. Sample review: “You don’t need to learn any software. Photos grab our attention. 1 ) FotoFlexer. Pricing: free.
  • BIZNOLOGY  |  MONDAY, MARCH 13, 2017
    [Generation, Landing Page] How to use Instagram marketing to get new leads for your business
    Couple this with the growing popularity of photo-sharing platforms such as Instagram and the result is a lead generation process that has undergone a fundamental shift. Successful lead generation on Instagram relies on driving traffic to your page to build a following that will eventually click-through to a targeted landing page.
  • NUSPARK  |  SUNDAY, MARCH 5, 2017
    [Generation, Landing Page] Cost Per Click Reduction Strategy in Google AdWords
    As an experienced marketing executive, you understand the importance of being visible on search engines; whether it’s via 1 st page organic listings, or as an ad that serves based on a prospect’s query. Negatives: software, best, top, tools, jobs, careers, cheap, free, keys. Here are some reasons to test bottom of page positioning.
  • ACT-ON  |  MONDAY, FEBRUARY 20, 2017
    [Generation, Landing Page] What Makes Act-On Different?
    Today, marketers must choose among a range of MA software options on the market. Our platform goes beyond traditional marketing automation, beyond inbound marketing, and beyond demand generation to support you at every stage of the buyer’s journey, for true lifecycle marketing. And here’s why: 1. Enabling Long-Game Strategies.
    [Generation, Landing Page] Lead Nurturing’s Biggest Challenges
    Technology has allowed marketers to scale their lead nurturing campaigns with readily available automation tools and easy-to-use CRM software. If your marketing team is not taking the time to come up with an effective B2B lead generation and lead nurturing strategy, you’re allowing a major sales opportunity to slip through your fingers.
    [Generation, Landing Page] Return on Marketing Investment: A Professional Services Primer
    And it’s not always clear which revenues were generated specifically due to marketing. If anything, marketers may become overwhelmed by the masses of data they are generating. You can track the number of downloads, as well as keep an eye on what types of content are generating the most interest. Sure, there is still uncertainty.
    [Generation, Landing Page] How to Streamline Workflows for Cross-Functional Content
    A “one team mentality” approach to content creation makes it easier to generate simple, clear, consistent messaging that answers lots of customer questions, perhaps even before they ask them. Building cross-functional content starts with generating useful content. This is the real power of cross-functional content.
    [Generation, Landing Page] How to Run LinkedIn Ad Campaigns: A Beginner's Guide
    As you'll see, there are two types of campaigns that you can create: Sponsored Content, which is used to "attract new followers to your company or showcase page" and "drives engagement with company-specific content.". That said, Sponsored Content is still highly valuable -- to learn more about it, check out this page. Actually, yes.
    [Generation, Landing Page] 4 of the Best Growth Hacking Experiments to Try in 2017
    Do a full audit that determines your best sources of leads, traffic, and page views. Have you ever noticed that a certain landing page converts much high than another? It's an opportunity to duplicate that page for other campaigns and optimize for conversion. On the surface, it might look a little intimidating. Results.
    [Generation, Landing Page] How to Run a Webinar: Pre-Webinar Bonding & Follow-Up
    In our last post in this series, we talked about building a compelling landing page and “Thank You” page. Your marketing automation software can help you build a simple drip track for new registrants prepping them for the event. This is the eight installment in the series How to Run a Webinar. Follow Up.
    [Generation, Landing Page] 5 Insane Advantages of an Inbound Website Redesign
    My website isn't really benefiting my marketing/lead generation strategy. Gone are the days when static brochure websites fit the bill: You know the type, with basic information and a "contact us" page? Corresponding conversion elements, like landing pages and calls-to-action, to help convert visitors into leads.
    [Generation, Landing Page] Call Tracking and PPC. Are You Doing it Right?
    Track Calls from the Landing Page A phone number has been included in the PPC ad so why bother with a phone number on the landing page, right? Landing pages without a phone number to track are missing out on important conversion metrics associated with PPC efforts. Don’t Assume! Wrong.
    [Generation, Landing Page] National Trivia Day 2017
    recently reported that Unitrends, a Data backup and disaster recovery company, recently developed a BDR Superhero personality quiz that generated 5,100 new leads and contributed $1.5M You most likely already use an automation platform and know the basic ins and outs of the software’s capabilities. Marketing has changed. That’s ok!
    [Generation, Landing Page] 9 Key Steps When Going From Concept to Content
    Consider lead generation, brand awareness, thought leadership, customer retention, etc. Now, line up your new content idea with one of those goals, and make sure your team is on the same page about what your desired outcome is. Do you need a landing page? Coming up with an idea is the easy part. You’ve been there.
  • ACT-ON  |  FRIDAY, DECEMBER 30, 2016
    [Generation, Landing Page] How the Right Marketing Automation Platform Saves You Time and Money
    Successful marketers need marketing automation software that’s both powerful and easy to use, especially when they’re working in fast-growing businesses and have a broad range of responsibilities. My goal is to grow and retain loyal customers and ensure that our software delights them and exceeds their needs. KERI: . KERI: .
    [Generation, Landing Page] What Does a Marketing Automation Platform Cost?
    Although marketing automation is one of the most rapidly growing segments within the business software industry, there is still tremendous room for growth. There are numerous marketing software pricing plans and models. Revenue Generation Blog costs Marketing Automation pricingThird-party services that connect to the platform.
    [Generation, Landing Page] Lead Liaison Wows Marketing Automation Industry With Most Recent Feature Release
    Support Engineer at Lead Liaison, Alan Page, weighs in on the strategy behind this update, “what good is a powerful marketing automation suite if it isn’t intuitive? Anything that’s not a standard activity, such as email engagement, page visits, etc., Custom Activities. Anything they imagine can be tracked. Technology is amazing!”
    [Generation, Landing Page] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    From actionable content marketing and demand generation techniques to the latest marketing technology and industry insights, this list of top content marketing blogs has something for everyone. Recommended reading: How to Anchor Your B2B Lead Generation Strategy With Proactive Social Outreach. #14. Traffic Generation Cafe.
    [Generation, Landing Page] The Importance of Google and Mobile-First Indexing
    Google and Mobile-First Indexing: What You Need to Know The majority of Google searchers are using mobile devices today, and until recently, Google’s search engine has prioritized the desktop version of a web page’s content over the mobile version when ranking on Google results pages. Automate Your Marketing with ActiveDEMAND!
    [Generation, Landing Page] How SMBs can get more leads through marketing automation
    Marketing automation refers to software that allows you to automate some of the marketing processes, such as social media and email. In this blog post, we’re going to focus on marketing automation for email marketing, as that is where you can really improve your lead generation and conversion rates. Segmenting your list. InfusionSoft.
  • ACT-ON  |  THURSDAY, DECEMBER 15, 2016
    [Generation, Landing Page] 63 Digital Advertising Terms Every Marketer Should Know
    A/B Testing : A method used to compare different versions of digital ads or website landing pages in order to determine which one performs better. This is because the goal of these tests is to determine which variables generate the best responses from the audience. Overlays cannot be blocked by ad-blocking software.
    [Generation, Landing Page] 28 of the Best Chrome Extensions for SEO, Productivity & More
    When you’re on a web page, click the extension to show metrics such as the number of social shares and backlinks to a piece. This tool provides an easy way to see how much engagement your content is generating. NoFollow quickly indexes web pages and identifies links that are coded with the nofollow metatag. Social Media.
    [Generation, Landing Page] Direct Mail Is Not Dead: Top 4 Ways to Integrate Digital and Direct Mail
    The call to action drove customers to a landing page that provided a shot at winning a pair of NFL Super Bowl tickets. Customers could reach the page by scanning a QR code included in the direct mailer or by entering the landing page URL (both allowed easy tracking). Wouldn’t that be the best place to reach them?
    [Generation, Landing Page] 3 Ways Interactive Content Converts New Visitors Into New Leads
    Even if you’re not directly involved with demand generation efforts on your particular team, it’s quite a feat to be able to report high conversions on any campaign. The trigger that keeps your audience engaged—a strong call to action (CTA)—is a vital part of all content channels , whether an email, blog, landing page, or social post.
    [Generation, Landing Page] 7 Marketing Automation Mistakes You Can't Afford to Make
    Quite simply, marketing automation refers to the software that exists to automate marketing actions -- actions like email, social media, and more. The trouble is, because marketing automation software has grown so significantly as a part of the inbound marketing movement, some marketers aren’t adopting it correctly. billion per year.
    [Generation, Landing Page] 7 Ways to Improve Your Site’s SEO Game Today
    89% of worldwide marketers rated SEO successful at achieving objectives of improved search rankings, website traffic, and lead generation. In search results —The title and meta description that represent a landing page in search results is a search snippet. Search snippet for Yoast’s SEO plugin landing page.
    [Generation, Landing Page] Lead Liaison and Citrix’ GoToWebinar Join Forces
    Users manage details of the event by incorporating data from Prospects’ information and behavior with its powerful tools, such as landing pages, forms, emails, postcards, gifts, print material, etc. Webinars can be one of your company’s most powerful marketing channels. What could be more efficient than that? About Citrix.
    [Generation, Landing Page] The Best of the Best: 2016 Video Marketing Awards
    Breakout Video Marketer of the Year – Jonas Construction Software. Jonas Construction Software started out 12 months ago with no video content, whatsoever. Jonas Construction Software saw a huge increase in the number of leads and opportunities since implementing video. Marketing can be a bit of a thankless job. Big time.
    [Generation, Landing Page] 3 Core Sales Support Services Your Agency Needs To Offer
    How many times has your agency generated the agreed amount of high quality leads, but still lost clients because the client's sales team didn't close those leads? Businesses with tightly aligned sales and marketing teams generate on average 208% more revenue from marketing than companies with disjointed teams. 2) CRM Implementation.
    [Generation, Landing Page] Three Ways to Improve Personalized Marketing
    Use dynamic blocks to personalize emails, landing pages, forms and websites. ActiveDEMAND - an integrated marketing automation platform ActiveDEMAND is an integrated marketing automation platform designed specifically to help businesses generate more leads. It’s not due to ignorance about the benefits. You sell birdseed.
    [Generation, Landing Page] GEOIP-Based Segmentation for Targeted Marketing
    This focuses on past purchases, page visits, downloads and other interactions. This focuses on engagement time frames, page visits, social and email view/open times and other usage interactions. What’s more, GEOIP segmentation is applicable to email campaigns and dynamic content on landing pages or input forms.
    [Generation, Landing Page] 7 Tried-and-True Strategies SaaS Businesses Are Using to Grow
    Back in 2011, Marc Andreessen announced in a seminal WSJ essay that " software is eating the world." Five years later, his thesis was right -- software as a service (SaaS) companies have and will continue to takeover or disrupt large parts of the economy. Here are three SaaS businesses that use content to generate leads: Dropbox.
  • KAPOST  |  MONDAY, OCTOBER 31, 2016
    [Generation, Landing Page] Solving the SaaS Problem: The Ultimate Tech Stack for B2B Marketers
    In addition to allowing rapidly growing SaaS companies to take-on incumbent industry giants, cloud technology has provided the latest generation of marketers with incredible new tools. Visitors would struggle to find the resources they need, and we’d fail to stay on top of an ever-expanding archive of website pages and resources.
  • HUBSPOT  |  FRIDAY, OCTOBER 14, 2016
    [Generation, Landing Page] How to Generate Leads From the Most Popular Pages on Your Website
    From blog posts to landing pages to job postings, your website may be made up of tens, hundreds; even thousands of individual pages. And because so many people are landing on those four or five pages, it's very important that you take special care to optimizing those pages for conversions. Thanks, Apple!).
    [Generation, Landing Page] How to Leverage SEO for B2B Lead Generation
    While SEO and lead generation are primary drivers of new leads for most B2B organizations, these teams typically only collaborate when new content needs an SEO review (if that). Marrying SEO and lead generation strategies starts with a modern understanding of SEO—specifically a concept called “user intent.” They want to buy software.
  • HUBSPOT  |  MONDAY, OCTOBER 10, 2016
    [Generation, Landing Page] How to Write a Job Ad That Excites Candidates
    I write a variety of copy, including articles, landing pages , sales emails, and job advertisements. Here’s a breakdown of each section along with example paragraphs that, when combined, will form a “Content Marketing Specialist” job description for Security Software Co., Here’s what our example job ad for Security Software Co.
    [Generation, Landing Page] You Need to Remove ‘Contact Us’ from Your Page
    ");}); You Need to Remove ‘Contact Us’ from Your Page. You would expect the ‘Contact Us’ link at the top of your page is performing very well. So we decided to relegate the ‘Contact Us’ link to the page footer, and change the menu call-to-action to ‘Book a Demo’. Here’s Why… Book an Appointment: the new Form Fill.
    [Generation, Landing Page] How B2B Vendors Can Generate Trust and Credibility With Their Website
    Design your website page templates with a built-in header and footer to feature your company’s physical address, contact information, quick links to your products and services page, and a summary of your About section. Hire a professional photographer for a day, but don’t stop at head shots for your about page. How did you do?
    [Generation, Landing Page] How To Decide Whether Marketo RCA Is Right For You
    Marketo RCA reporting uses data generated from Marketo’s Javascript tracking technology, called Munchkin. landing page, form URL), which means you can easily analyze your marketing data at any level, without needing to define these levels beforehand. What Is Revenue Cycle Analytics (i.e. Marketo RCA)? Conclusion.
    [Generation, Landing Page] How to Run a Webinar: Have a Marketing Automation System in Place
    The next step is to consider using your marketing automation software to help you with the entire process. Track landing page conversion rates and email statistics. Revenue Generation Blog The Marketing Guru automate How to Run a Webinar Marketing Automation repeatable model ROILog their status (no show, registered, etc.)
  • ACT-ON  |  MONDAY, SEPTEMBER 26, 2016
    [Generation, Landing Page] 5 Key Differences Between Email Marketing and Marketing Automation
    You begin to look at the options for marketing software, and. There are hundreds of different marketing software tools out there, most offering some variety of automation, email, and analytical functionality. Marketing automation software , on the other hand, monitors every digital interaction a lead has with your business.
    [Generation, Landing Page] 5 Clever Ways to Leverage Client Feedback for More Referrals
    When I was running a lead generation agency, I noticed that the deals that came through referrals had the shortest sales cycle. In fact, leads generated through referrals convert roughly 30% better than leads generated from other marketing channels. It’s no secret: Many agencies struggle every single day to acquire new clients.
    [Generation, Landing Page] How to Run a Webinar: Define Your Invitation and Registration Process
    In your marketing automation software , you should have an option to enter in some preview text in the email builder. After the event is over, add recipients who opened the email into an “Active List” in your MA software. If using the marketing automation system, create a web form and landing page in the platform.
    [Generation, Landing Page] Reach More Customers with Postcard Marketing
    With Lead Liaison’s postcard builder , you have full control over the design to create a design that generates results. This will help you create highly targeted postcards that are certain to generate desired results. In your marketing automation software , it’s tracked in the person’s profile. Did you know that 52.5
    [Generation, Landing Page] Multi-Touch Attribution, A Full User Debrief
    Single-touch attribution (first touch modeling above) overestimates the number of leads generated by the organic search channel. It underestimates leads generated from the offline channel, and the multi-touch report indicates that the lead-to-opp ratio for that channel is much lower. What is multi-touch attribution? Time decay.
    [Generation, Landing Page] Everything You Need To Know About Marketing Attribution
    Whether that’s proving the ROI of the new marketing technology that the team invested in or proving that the search ads are generating revenue, businesses want to know that their investments are paying off. Lauren didn’t visit the site directly, but instead searched for it on Google, which linked her to the product page. Good question.)
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2016
    [Generation, Landing Page] How to Live Stream Successfully: A Preparation Checklist for Marketers
    So, if you’re looking to generate leads -- which 57% of marketing professionals are using video to do -- YouTube Live is one of the best platforms to use. You’ll need to indicate if you want your event to be public or private -- here’s where you’ll decide how you want to use your live stream to generate leads. I mean, hello, Netflix.).
  • ACT-ON  |  MONDAY, AUGUST 29, 2016
    [Generation, Landing Page] How to Tie Your Content Marketing into Your Account-Based Marketing
    Some companies will use a software package to recommend target accounts. Your sales team members are the ideal vetters of any computer-generated list – they know the landscape better than anybody. Or just a few big blank pages of paper might do. Account-based marketing is having quite the run lately. It’s not hard to see why.
    [Generation, Landing Page] Lead Liaison Weighs in on How to Run a Webinar using Marketing Automation
    Their software allowed us to basically templatize the entire webinar process from invite, to reminders, to follow up. Emails, forms, landing pages, and automations were all used to pull it off. Visit their Resources page to find more. It was so awesome working with Lead Liaison on our first webinar. Preparation is key.
  • KAPOST  |  FRIDAY, AUGUST 5, 2016
    [Generation, Landing Page] How to Increase Your Database with Qualified New Leads
    The first being that, for whatever reason, a known lead/contact uses a new email address when they submit a landing page form linked in an email. The second reason is that a known lead/contact forwards the email or tracked landing page to a colleague. Intermediate Content Marketing Lead GenerationThe Email Share.
    [Generation, Landing Page] How to Turn Your Blog into a Lead Generating Machine
    Sure, there’s software that can pull content off the internet for you. Blogs are also widely recognized as an excellent way to generate leads, and a huge help when it comes to achieving a robust bottom line. To drive the point home further, take a look at the business gains you’ll get from blogging: How Blogging Helps Generate Leads.
    [Generation, Landing Page] 62 Experts Share Their #1 Actionable SEO Technique
    9 Do Topical Analysis for Key Pages. #10 14 Build Hyperlocal Links, and Link from Blog Pages to Internal Pages. #15 18 Optimize for Keywords at Page Level. #19 22 Check & Fix Not Indexed Pages. #23 28 Build Links with Information Pages and Redirect. #29 30 Do On-Page SEO Optimization. #31 13 Pick.
  • HUBSPOT  |  FRIDAY, JULY 29, 2016
    [Generation, Landing Page] CRO for Inbound Marketing: 6 Conversion Optimization Initiatives to Implement Today
    In 2016, there’s really no excuse for running an inbound program without also running heat mapping software on your site’s core conversion pages. A heatmap delivers an aggregate picture of the click activity on a page, giving you insight into the elements of the page design that are attracting attention and driving action.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Generation, Landing Page] Getting Started with Live Streaming
    USB enabled cameras like webcams can generally be plugged directly into your computer to work with your software encoder. Laptop/Desktop Computer with Encoding Software. Lastly, you’ll need a live stream enabled-player and CDN, which will host and display the final product from the encoding software. Broadcasting Software.
    [Generation, Landing Page] Debunking 10 Common SEO Misconceptions
    Today, search engine optimization goes far beyond simply optimizing existing landing pages based on search volume. Web crawlers, like Google bots, look at webpages and follow links on those pages, similar to how you and I browse sites. Have you ever googled ‘SEO software’? SEO Is Dead. No, SEO is not dead. Why? .
  • CEROS  |  WEDNESDAY, JULY 27, 2016
    [Generation, Landing Page] All About Those Leads: Crafting Content for Conversion
    Okay, I may have taken a slight liberty with those lyrics, but the fact remains: Lead generation is a huge part of every marketer’s job, whether you’re a demand gen guru or a content marketer. eMarketer found that 60% of B2B marketers identify lead generation as their top online marketing challenge. Long-form landing pages.
  • CAPTORA  |  TUESDAY, JULY 26, 2016
    [Generation, Landing Page] Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™
    You have a Marketing Automation Platform (MA) and a Customer Relationship Management (CRM) software? The most common way to capture this information is to have hidden fields in a form on the landing page, and pass the values of these parameters into those fields. You don’t have a Business Intelligence (BI) system?
  • VIDYARD  |  TUESDAY, JULY 26, 2016
    [Generation, Landing Page] Getting Started with Live Streaming
    USB enabled cameras like webcams can generally be plugged directly into your computer to work with your software encoder. Laptop/Desktop Computer with Encoding Software. Lastly, you’ll need a live stream enabled-player and CDN, which will host and display the final product from the encoding software. Broadcasting Software.
  • FATHOM  |  FRIDAY, JULY 22, 2016
    [Generation, Landing Page] Your Digital Marketing Career and Pokémon GO
    and learn as many practical digital marketing skills as possible is vitally important to not only landing a job but also to staying relevant in your current field. This is also true for your knowledge of digital marketing platforms and software. Oh no, one of your best clients is having issues with lead generation. You feel?
    [Generation, Landing Page] 6 Types of Transactional Emails That Every Email Marketer Should Know
    after they book a trip from your website or 3-months into their software subscription). Since their feedback can be extensive, you may want to provide a CTA to a landing page to collect it. Yet, out of all marketers, only 40% are using transactional emails. The Components of a Transactional Email. Password Resets. Trigger away!
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2016
    [Generation, Landing Page] The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels
    Though Red Bull actually uses Instagram the least out of all of its platforms, the platform brings in the most engaged following, generating the most likes and comments. Fill your Feedly with feeds rich in new technology and marketing trends like Search Engine Land , Marketing Land , Moz , and TechCrunch. So what? Be that guy!
    [Generation, Landing Page] Introducing Analytics for PDFs (and More!)
    This is what we tend to call middle- and lower-funnel content—the stuff we use to get people interested enough in our software to become brand advocates and, eventually, clients. Now, we can optimize our middle- and lower-funnel content based on detailed results, not just landing page conversions or email clicks. What is it?
    [Generation, Landing Page] Buzzwords in Marketing Automation: Landing Page
    Landing Pages: its meaning and how to apply it. What is a landing page? As it relates to marketing automation, a landing page is a web page that has two functions: to convert a lead and to serve up information. – Search Engine Land. A landing page should be uncluttered.
  • BIZIBLE  |  THURSDAY, JULY 14, 2016
    [Generation, Landing Page] How To Create A Winning Demo Video For Your B2B Website
    This isn’t easy with a complex product like B2B software or technology. Look for more opportunities to show off the new video, such as in email embeds or optimizing landing pages so the video shows up above the fold. demand generation product marketingEver wonder why so many front doors are red? There’s a specific reason.
  • ETRIGUE  |  WEDNESDAY, JULY 13, 2016
    [Generation, Landing Page] Is Marketing Automation Right For You?
    Determining if your organization needs marketing automation is no different from evaluating the potential adoption of any software solution. You’ll likely be operating the system itself, and you’ll be creating the content that will be used for offers, landing pages, emails and the forms and dynamic progressive forms that you’ll use.
    [Generation, Landing Page] The 14 Best Marketing Automation Tools
    Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Sample review: “The software, analytics, and support are amazing. Email marketing, campaign management, landing page design, lead nurturing and reporting.
  • ACT-ON  |  MONDAY, JULY 11, 2016
    [Generation, Landing Page] Advanced Retargeting: Nurturing Your Audience Across Digital Channels
    Lead nurturing is an automated program that encourages prospects to interact with your brand,” said Linda West , director of marketing at Act-On Software. Companies that excel at this, West said, generate 50 percent more sales ready leads at 33 percent lower cost , according to Forrester Research. Yes, retargeting ads can be annoying.
    [Generation, Landing Page] Pondering Snapchat As The Next Place to Be for B2B
    This is a millennial and younger platform, and while many B2B companies do not specifically target these younger generations, there are certainly plenty of heavy Snapchat users in decision-making positions at B2B companies of all sizes. There are no live links so it is probably not the best for directing prospects to landing pages.
  • HUBSPOT  |  THURSDAY, JUNE 30, 2016
    [Generation, Landing Page] Why We 'Overspent' on Our Website (And You Should, Too)
    It may lack a few must-have features, like a blog, landing pages with lead generation offers, or integration with your CRM or marketing automation software. What you need to know is when does the incremental investment no longer generate a positive return. The answer to that timeless question is never easy.
  • PUREB2B  |  TUESDAY, JUNE 28, 2016
    [Generation, Landing Page] Effective Lead Nurturing in Stages
    This is one of the driving principles behind quality lead generation strategies. You can gather contact details by using forms, a call-to-action (CTA), landing pages, and a database for storing and accessing all of your valuable contacts. Blog Lead-Generation Lead-Nurturing Marketing SalesAttract. Convert. Close. Delight.
  • CAPTORA  |  TUESDAY, JUNE 28, 2016
    [Generation, Landing Page] Drive Organic Search Strategy with an Open Mind
    For example, trying to rank for “Field Service Software” is very competitive. With each organic, paid, or social campaign executed on, you should know the detailed performance on the following facets: Traffic to your landing page. This helps automatically generate targeted campaigns to engage prospects.
    [Generation, Landing Page] 5 Ways to Amp Up Your Mobile Marketing Strategy
    It can be frustrating for your visitors to have to scroll all the way up just to access another page. For example, in Marketo, you can easily create mobile responsive landing pages and preview what they look like on your viewer’s mobile device. Author: Jamie Lewis Is it time for your brand to get mobile? Mobile Messaging.
  • PUREB2B  |  SUNDAY, JUNE 19, 2016
    [Generation, Landing Page] Optimizing Your Website for Lead Generation
    When executed properly, the right marketing moves can help raise brand awareness, generate traffic, and allow your company to stand out from the crowd. Here are five ways to optimize your website to help you generate quality business leads. Optimize Lead Generation Forms. Don’t Dismiss the Effectiveness of Pop-up Forms.
    [Generation, Landing Page] How To Build Landing Pages That Convert
    Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Though anyone can create a landing page, not everyone can do it well. A home page isn’t a landing page.
    [Generation, Landing Page] 13 Key Website Design and Development Areas to Bring in Business
    Are the news headlines on your home page months or years old? You’ll discover how many people are visiting your site on any given day, what pages are most (and least) popular, how many times a PDF is downloaded, and where visitors come from. Customer Relationship Management Software. Imagery. Specialization. And, 43.6%
    [Generation, Landing Page] Why the Next 10 Years of Landing Pages Will Smash the Last 10
    We have witnessed some major changes over the last ten years in regard to how businesses are using landing pages. Over the next ten years, we will see even more change to how brands are using landing pages to market their services. Throughout the report lead generation is still listed as a number one priority.
  • SNAPAPP  |  THURSDAY, JUNE 9, 2016
    [Generation, Landing Page] 7 B2B Companies Making Pretty Funny Content (Plus How They Did It)
    How do content marketers use humor to not only generate awareness, but to actually push an audience toward conversion? Webinars & Landing pages. Unbounce and ConversionXL – Webinars/ Landing page. Unbounce , a landing page software company, teamed up with ConversionXL (second mention) to create Page Fights.
  • HUBSPOT  |  THURSDAY, JUNE 9, 2016
    [Generation, Landing Page] How to Recruit Top Talent Using an Inbound Framework
    It’s the foundation of how online businesses generate customers and revenue. Many people that come to your careers page aren't ready to apply (yet). And you need to experiment with different career page designs to encourage visitors to apply. Recruitment vs. Marketing: How Do the Two Compare? 1) Create candidate personas.
  • ACT-ON  |  WEDNESDAY, JUNE 8, 2016
    [Generation, Landing Page] B2B Ad Retargeting: Re-engage Website Visitors without Breaking the Budget
    But according to Bizible’s State of Pipeline Marketing report, 53 percent of B2B marketers are using retargeting to generate demand. It’s a part of a well-planned demand generation strategy because it complements lead nurturing throughout the buyer journey. Retargeting basics. It can boost ad response by up to 400 percent.
  • PUREB2B  |  SUNDAY, JUNE 5, 2016
    [Generation, Landing Page] 8 Lead Generation Ideas for Startups
    Lead generation can be challenging for startup companies. As you build your business and its operations, you need to employ effective, scalable lead generation techniques to keep your sales funnel filled as your requirements and capacities increase. Optimize your landing pages. Make your company visible on social media.
  • PUREB2B  |  SUNDAY, JUNE 5, 2016
    [Generation, Landing Page] 8 Lead Generation Ideas for Startups
    Lead generation can be challenging for startup companies. As you build your business and its operations, you need to employ effective, scalable lead generation techniques to keep your sales funnel filled as your requirements and capacities increase. Optimize your landing pages. Make your company visible on social media.
  • NUSPARK  |  SATURDAY, JUNE 4, 2016
    [Generation, Landing Page] Popup Strategies: Popup Types and When to Use Them
    The entry popup comes up immediately before you’ve even had a chance to view the page. There’s no chance they’re going to leave the page before it pops up, and for this reason, it’s very effective despite the annoyance factor. They are set to appear after a visitor has been on the page a pre-determined number of seconds.
  • BIZIBLE  |  WEDNESDAY, MAY 25, 2016
    [Generation, Landing Page] Get Exceptionally Valuable Results From A/B Testing With Advanced Measurement
    Here at Bizible, we love running A/B experiments, from testing landing page copy to button colors to blog design and more. For example, marketers can test two different featured images on a landing page and measure whether people are more likely to engage anywhere on the page (click on anything) based on the different images.
  • HUBSPOT  |  TUESDAY, MAY 17, 2016
    [Generation, Landing Page] The A/B Testing Checklist You'll Want to Bookmark
    When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. To A/B test this change, you'd create another, alternative web page that reflected that CTA placement change. How A/B Tests Work. or days.
  • NUSPARK  |  MONDAY, MAY 16, 2016
    [Generation, Landing Page] A CMO’s Guide to Conversion Metrics with Google Adwords
    Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales. Typical phrases that are used in queries include: “Software” “Tools” “Vendors” “Best” “Options”. Top funnel.
  • HUBSPOT  |  MONDAY, MAY 9, 2016
    [Generation, Landing Page] 6 Conversion Experts Answer 20 of Your Most Important CRO Questions [Live Google Hangout]
    He's founder and former CEO of Moz , board member at presentation software startup Haiku Deck , co-author of a pair of books on SEO , and co-founder of Inbound.org. Unbounce Co-Founder Oli Gardner has seen more landing pages than anyone on the planet. A/B Testing Lead Generation Daily PromoWouldn't that be nice?
    [Generation, Landing Page] 5 Ways Blog Analytics Improve Your Business Blog
    Lead generation, conversion rates and bounce rates will help you understand your audience, and which calls to action are most compelling. Are readers visiting your landing pages, or leaving your site quickly? How do you use your blog analytics ? A ssets (free). S ocial Media. T rack. Post views/clicks. Referral sources.
  • PUREB2B  |  TUESDAY, APRIL 26, 2016
    [Generation, Landing Page] A Complete Guide to Social Media-Based Lead Generation for IT and Software Companies
    In the midst of this social media revolution, Information & Technology (IT) and software companies have been creating better and faster business solutions every day. Given this state of affairs, IT and software companies have had to rely more and more on lead generation to be successful in the modern marketplace. Engage.
  • HUBSPOT  |  MONDAY, APRIL 18, 2016
    [Generation, Landing Page] How to Use Twitter Retargeting Ads to Generate More Customers
    For someone to covert on one of these offerings, they need to complete a 13-field form on a landing page. What it isn't: This experiment isn’t an analysis of exactly which ad, content, or landing page contributed to an opportunity or customer conversion. Of course you do. And you would be right. How come? The Experiment.
    [Generation, Landing Page] What Kind of “Door” Does Your Landing Page Represent?
    What Kind of “Door” Does Your Landing Page Represent? But at the top of your list should be personalization…that is, creating an individual experience at the landing page stage. But how do you go about creating that ’signature opera house’ of landing page personalization that proclaims success?
    [Generation, Landing Page] 7 Simple Rules for Connecting with Customers via Cross-Channel Marketing
    By using a software platform to automate your campaigns, you can ensure you address customers with content that’s relevant to their place in the sales cycle. Campaign Goal: Generate leads for cross-channel marketing apps. Being a cross-channel marketing mogul is a lot like being an air-traffic controller. Cross Channel Marketin
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