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Abandon Your Marketing Automation System!?

LeadSloth

This changed over time: now the focus has shifted to pro-active outreach to a handful of executives, instead of targeting thousands of software developers. Notifications of companies visiting your website are available from Leadlander , Netfactor , LEADSExplorer and DemandBase. How to Replace a Marketing Automation System?

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5 Essential Functions for Every B2B Website

Biznology

Oracle, for example publishes a Software Investment Guide to help prospects’ decision-making. Lead generation. The perennial number one goal of just about every business marketer is generating sales leads. So don’t squander the opportunity to turn your website into a lead generation tool. and Canadian resellers.

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The 7 B2B website essentials: What customers want

Martech

Generate a lead. 1: A clear message on the home page Write headlines that explain what problems you solve. It seems obvious, but you’d be surprised how many B2B sites don’t provide their value proposition on the home page. 2: Fast loading Researchers simply won’t wait for page loads anymore. Motivate interaction.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads

Online Marketing Institute

ReadyContacts is a provider of role-based contact lists for targeted demand generation campaigns. Right from lead data capturing, lead nurturing to lead qualification , technology has been evolving to help automate the demand generation process and help marketing and inside sales work smarter. I am the CEO of netFactor.