Writing on the Web

APRIL 27, 2016

Lead generation, conversion rates and bounce rates will help you understand your audience, and which calls to action are most compelling. Are readers visiting your landing pages, or leaving your site quickly? Where do you rank on search engine returns? Invest your resources accordingly. Leads/Rates/Bounces.

Business Blogging 100

Business Blogging Analytics Lead Scoring Lead Ranking 100

Writing on the Web

AUGUST 13, 2014

Landing pages… White Paper… Free Report… etc. Phone calls and lead generations. On Monday mornings, for example, you log into your “Content Marketing Impact” account and get a free print out of how well your content has impacted readers: Blog…82%. E-newsletter 75%. Articles…56%.

Content Marketing 100

Content Marketing Planning Content Landing Pages 100

Writing on the Web

JUNE 29, 2010

“I’ve got a local business, I use Yellow Pages.&#. Others may have put up a crappy 1-4 page website and then wondered why it doesn’t bring in leads. And they want to know why they aren’t on the first page of searches. lead generation. Sales & Landing Pages Using Wordpress: Learn How.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Microsites are also powerful lead generation tools. I asked Laura Carlson to share with you here some important perspectives on content marketing.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

JULY 7, 2010

How do you get good client testimonials for your sales copy, for example, content for a landing page, when you don’t have a lot of previous clients? Social proof is a very strong persuasive tool and practically every sales page I’ve seen on the Web uses testimonials.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Writing on the Web

AUGUST 10, 2010

By the way, this doesn’t only apply to blog writing, but to other content marketing pieces and in general for web pages.). Attention is generally done more effectively by negative content. But negative stories generate worry and anxiety, as well as caution. That’s because negative stories wake us up.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100